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Whole Lotta Red

From Wikipedia, in a visual modern way
Whole Lotta Red
Playboi Carti - Whole Lotta Red.png
Studio album by
Playboi Carti
ReleasedDecember 25, 2020
Recorded2018 – November 2020
Studio
  • Home studio
  • Means Street (Atlanta)
Genre
Length62:12
Label
Producer
Playboi Carti chronology
Die Lit
(2018) 		Whole Lotta Red
(2020) 		TBA
(2023)

Whole Lotta Red is the second studio album by American rapper Playboi Carti. It was released on December 25, 2020, by Interscope Records as well as ASAP Rocky's AWGE label. Work on the album commenced in late 2018 and concluded in November 2020. The album consists of 24 tracks and features guest appearances from Kanye West, Kid Cudi, and Future. The album was executive produced by West, who also appears on the song "Go2DaMoon". Production was also handled by Carti's frequent collaborator and producer Pi'erre Bourne, along with Maaly Raw, Wheezy and F1lthy, among others.

Whole Lotta Red received mostly positive reviews from music critics. The album debuted atop the US Billboard 200, earning 100,000 album-equivalent units of which 10,000 were pure sales, becoming Carti's first US number-one album.

Discover more about Whole Lotta Red related topics

Playboi Carti

Playboi Carti

Jordan Terrell Carter, known professionally as Playboi Carti, is an American rapper. Carter was initially signed to local underground label Awful Records prior to signing with ASAP Mob's AWGE Label under Interscope Records. After gaining a cult following early in his career, Carter garnered mainstream attention in 2017.

Interscope Records

Interscope Records

Interscope Records is an American record label based in Santa Monica, California, owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture with Atlantic Records of Warner Music Group and Interscope Communications, it differed from most record labels by letting A&R staff control decisions and allowing artists and producers full creative control. Interscope's first hit records arrived in under a year, and it achieved profitability in 1993. Chair and CEO until May 2014, Iovine was succeeded by John Janick.

ASAP Rocky

ASAP Rocky

Rakim Athelaston Mayers, known professionally as ASAP Rocky, is an American rapper, record producer, and record executive. Born and raised in Harlem, he embarked on his musical career as a member of the hip hop collective ASAP Mob, from which he adopted his moniker. In August 2011, Rocky's single "Peso" was leaked online and within weeks began receiving radio airplay. Rocky released his debut mixtape Live. Love. A$AP, later that year to widespread critical acclaim. The success of what is considered his breakout project led to a joint venture record deal with Polo Grounds Music and Sony Music's RCA Records.

Guest appearance

Guest appearance

In show business, a guest appearance is the participation of an outsider performer in an event such as a music record or concert, show, etc., when the performer does not belong to the regular band, cast, or other performing group. In music, such an outside performer is often referred to as a guest artist. In performance art, the terms guest role or guest star are also common, the latter term specifically indicating the guest appearance of a celebrity. The latter is often also credited as special guest star or special musical guest star by some production companies.

Kanye West

Kanye West

Ye is an American rapper, singer, songwriter, record producer, and fashion designer.

Kid Cudi

Kid Cudi

Scott Ramon Seguro Mescudi, also known by his stage name Kid Cudi, is an American rapper, singer, songwriter, record producer, actor and fashion designer. Born and raised in Cleveland, Ohio, Cudi would move to New York City in pursuit of a musical career, where he first gained major recognition following the release of his debut single "Day 'n' Nite", which he initially self-published on his MySpace page. The song went on to become a worldwide hit and served as the catalyst for Cudi to team with American record producers Plain Pat and Emile Haynie, to record his first official full-length project, a mixtape titled A Kid Named Cudi (2008). The mixtape helped Cudi rise to prominence and establish a fan base, and it caught the attention of high-profile musician Kanye West, who subsequently signed Cudi to his GOOD Music label imprint by late 2008.

Future (rapper)

Future (rapper)

Nayvadius DeMun Cash, better known by the stage name Future, is an American rapper. Known for his mumble-styled vocals and prolific output, Future is considered a pioneer of the use of melody and auto-tune in modern trap music. Due to the sustained contemporary popularity of his musical style, he is commonly regarded as one of the most influential rappers of his generation.

Go2DaMoon

Go2DaMoon

"Go2DaMoon" is a song by American rapper Playboi Carti, featuring fellow American rapper Kanye West. It was released as the second track from Carti's second studio album, Whole Lotta Red, on December 25, 2020.

Pi'erre Bourne

Pi'erre Bourne

Jordan Timothy Jenks, known professionally as Pi'erre Bourne, is an American record producer, audio engineer, beatmaker, and rapper. He is best known for producing the singles "Magnolia" by Playboi Carti and "Gummo" by 6ix9ine, entering the Top 30 of the US Billboard Hot 100. After the release of Playboi Carti's breakout track "Magnolia" from his self-titled debut commercial mixtape Playboi Carti (2017), Bourne's producer tag, "Yo Pierre, you wanna come out here?", became an internet meme leading the tag to become widely known and Bourne to break out as a producer. Since 2017, he has worked extensively with artists such as Lil Uzi Vert, Lil Yachty, Young Thug, Juice Wrld, Young Nudy, Trippie Redd, and Kanye West.

Maaly Raw

Maaly Raw

Jamaal Talib Henry, known professionally as Maaly Raw, is an American record producer and songwriter. He gained prominence in 2016 as the architect behind some of fellow Philadelphia native Lil Uzi Vert's most popular songs. In 2017, the duo teamed up on four tracks from Uzi's album, Luv Is Rage 2.

Billboard 200

Billboard 200

The Billboard 200 is a record chart ranking the 200 most popular music albums and EPs in the United States. It is published weekly by Billboard magazine and is frequently used to convey the popularity of an artist or groups of artists. Often, a recording act will be remembered by its "number ones", those of their albums that outperformed all others during at least one week. The chart grew from a weekly top 10 list in 1956 to become a top 200 list in May 1967, and acquired its current name in March 1992. Its previous names include the Billboard Top LPs (1961–1972), Billboard Top LPs & Tape (1972–1984), Billboard Top 200 Albums (1984–1985) and Billboard Top Pop Albums (1985–1992).

Album-equivalent unit

Album-equivalent unit

The album-equivalent unit, or album equivalent, is a measurement unit in music industry to define the consumption of music that equals the purchase of one album copy. This consumption includes streaming and song downloads in addition to traditional album sales. The album-equivalent unit was introduced in the mid-2010s as an answer to the drop of album sales in the 21st century. Album sales more than halved from 1999 to 2009, declining from a $14.6 to $6.3 billion industry. For instance, the only albums that went platinum in the United States in 2014 were the Frozen soundtrack and Taylor Swift's 1989, whereas several artists' works had in 2013.

Background and release

In August 2018, following the release of Carti's debut studio album, Die Lit, a video surfaced of him discussing his next album and calling it Whole Lotta Red.[4] In November, he performed unreleased songs at a concert in Seattle.[5] In March 2019, during an interview with GQ, Carti said that Virgil Abloh would be the album's creative director.[6][7] In May 2019, he featured on "Earfquake", the lead single of Igor by Tyler, the Creator with fans noting his "baby voice".[8] Later that month, a song titled "Pissy Pamper" with Young Nudy leaked and went viral on social media platform TikTok. "Pissy Pamper" also reached number one on Spotify's US Viral 50 before being removed. Several other songs would go on to leak via YouTube and SoundCloud as well, reportedly causing Carti to remake the album.[9] In June 2019, he revealed in an interview with The Fader that he began recording Whole Lotta Red towards the end of 2018, recording at DJ Drama's Means Street Studios in Atlanta and at his own home.[6]

On April 14, 2020, Carti tweeted the cover to "@ Meh", which was released as a single two days later.[10] The song was noted for Carti's usage of the aforementioned "baby voice".[11] In May, Carti was featured on the track "Pain 1993", from Drake's mixtape, Dark Lane Demo Tapes, which continued his use of the "baby voice" and became his first top ten hit on the US Billboard Hot 100, peaking at number seven on the chart.[12]

On November 23, following a social media hiatus, Carti posted on his socials, blurry photos of himself, while revealing that the album was turned in to his label.[13] The same day, in a GQ profile, he called the album "alternative" and "psyched out".[14] In the following days, Carti announced collaborations with several other rappers including Kanye West, Kid Cudi, Travis Scott, and Future.[15][16] He also tweeted at Post Malone and Pharrell Williams.[17] DJ Akademiks posted on Twitter and mentioned on a livestream that the album was to be released Christmas Day and would be executive produced by Kanye West; he mentions in both the stream and Twitter that he "nearly sold his soul" to obtain said information.[18]

On December 21, Carti announced the cover art, release date, and pre-orders for merchandise on his social media accounts.[19] The album was executively produced by Kanye West.[20][21] It was the highly anticipated follow up to Die Lit.[22][23]

Discover more about Background and release related topics

Die Lit

Die Lit

Die Lit is the debut studio album by American rapper Playboi Carti. It was released on May 11, 2018, by AWGE Label and Interscope Records. The album features guest appearances from Skepta, Travis Scott, Lil Uzi Vert, Pi'erre Bourne, Nicki Minaj, Bryson Tiller, Chief Keef, Gunna, Red Coldhearted, Young Thug, and Young Nudy. The production on the album was mainly handled by Pi'erre Bourne, with assistance from Don Cannon and IndigoChildRick, among others.

GQ

GQ

GQ is an American international monthly men's magazine based in New York City and founded in 1931. The publication focuses on fashion, style, and culture for men, though articles on food, movies, fitness, sex, music, travel, celebrities' sports, technology, and books are also featured.

Earfquake

Earfquake

"Earfquake" is a song by American producer and rapper Tyler, the Creator. It is the second song from his fifth studio album, Igor (2019). It features an uncredited guest appearance from American rapper Playboi Carti and background vocals by Charlie Wilson and Jessy Wilson. It was released as the album's lead single to rhythmic contemporary radio on June 4, 2019. Its official remix by Channel Tres was released on October 4, 2019. "Earfquake" is Tyler, the Creator's highest charting song in the US, peaking at number 13 on the Billboard Hot 100. It was also ranked 14th on Billboard's 100 Best Songs of 2019 list.

Igor (album)

Igor (album)

Igor is the fifth studio album by American rapper and producer Tyler, the Creator. It was released on May 17, 2019, through Columbia Records. Produced solely by Tyler, the album features guest appearances from Playboi Carti, Lil Uzi Vert, Solange, Kanye West, and Jerrod Carmichael. Following the release of Flower Boy (2017), the album was primarily recorded in California, with recording sessions also being held in Lake Como, Italy, and Atlanta between 2017 and 2019.

Pissy Pamper

Pissy Pamper

"Pissy Pamper", popularly referred to as "Kid Cudi", is an unreleased song by American rapper Young Nudy and American record producer Pi'erre Bourne, featuring American rapper Playboi Carti. The song initially leaked online on April 18, 2019. An unofficial upload of the song, featuring just Playboi Carti's verse, topped the Spotify US Viral 50 chart in late May 2019, after a performance at the Coachella Valley Music and Arts Festival.

Spotify

Spotify

Spotify is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 489 million monthly active users, including 205 million paying subscribers, as of December 2022. Spotify is listed on the New York Stock Exchange in the form of American depositary receipts.

SoundCloud

SoundCloud

SoundCloud is a German music streaming service that enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is one of the largest music streaming services in the world and is available in 190 countries and territories. The service has more than 76 million active monthly users and over 200 million audio tracks as of November 2021. SoundCloud offers both free and paid memberships on the platform, available for mobile, desktop and Xbox devices. SoundCloud has evolved from a traditional online streaming platform to an entertainment company.

DJ Drama

DJ Drama

Tyree Cinque Simmons, professionally known as DJ Drama, is an American DJ, record executive and music promoter. He is the co-founder of Generation Now, an Atlantic Records imprint with artists including Lil Uzi Vert, Jack Harlow, and Skeme on its roster. He gained recognition as the official DJ for Atlanta rapper T.I. and as a prominent mixtape DJ with his series, Gangsta Grillz. Numerous artists have utilized the DJ Drama's Gangsta Grillz branding in projects he's compiled, including Lil Wayne, Fabolous, Jeezy, Gucci Mane, Snoop Dogg, YoungBoy Never Broke Again, among others.

@ Meh

@ Meh

"@ MEH" is a song by American rapper Playboi Carti, released on April 16, 2020. It was released in promotion for Carti's second studio album Whole Lotta Red; however, it was excluded from the project's final tracklist. The song was produced by JetsonMade, Neeko Baby and Deskhop.

Pain 1993

Pain 1993

"Pain 1993" is a song by Canadian rapper Drake from his commercial mixtape Dark Lane Demo Tapes (2020). It features guest vocals by American rapper Playboi Carti.

Drake (musician)

Drake (musician)

Aubrey Drake Graham is a Canadian rapper and singer. An influential figure in contemporary popular music, Drake has been credited for popularizing singing and R&B sensibilities in hip hop. Gaining recognition by starring as Jimmy Brooks in the CTV teen drama series Degrassi: The Next Generation (2001–08), Drake pursued a career in music releasing his debut mixtape Room for Improvement in 2006. He followed this with the mixtapes Comeback Season (2007) and So Far Gone (2009) before signing with Young Money Entertainment.

Dark Lane Demo Tapes

Dark Lane Demo Tapes

Dark Lane Demo Tapes is the fourth mixtape by Canadian rapper and singer Drake. The mixtape is a compilation of songs that were released on SoundCloud or leaked on the internet, as well as new songs, and is considered a "warm-up" to Drake's sixth studio album Certified Lover Boy (2021). It was released on May 1, 2020, by OVO Sound and Republic Records. Production was handled by Drake's longtime collaborator 40, among others. Featured guest appearances include Future, Young Thug, Chris Brown, Playboi Carti, Giveon, Fivio Foreign, and Sosa Geek.

Composition

Whole Lotta Red sees Playboi Carti showcase "a unique depth that has developed since the release of Die Lit", with him minimizing the use of his "baby voice". Instead, as noted by Hypebeast's Nicolaus Li, the album contains a "frenetic vocal styling that ... defines Whole Lotta Red".[1] Latesha Harris of NPR also noted how Carti trades in his baby cadences for a more aggressive sound, as he "continues with his signature unearthly sound. He opts out of being a traditional lyricist and instead acts a conductor of fun. His bars bounce among synthy, fractured beats from various producers [...], the end result showcasing how comfortable he is toeing the line between riveting and repetitive".[24] The album features production by Pi'erre Bourne, Art Dealer, Outtatown, Star Boy, F1lthy, Juberlee, Richie Souf, Maaly Raw, and Wheezy, among others, all of whom help deliver a contemporary trap sound.[1]

Discover more about Composition related topics

NPR

NPR

National Public Radio is an American nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It serves as a national syndicator to a network of over 1,000 public radio stations in the United States. It differs from other non-profit membership media organizations such as the Associated Press, in that it was established by an act of Congress.

Pi'erre Bourne

Pi'erre Bourne

Jordan Timothy Jenks, known professionally as Pi'erre Bourne, is an American record producer, audio engineer, beatmaker, and rapper. He is best known for producing the singles "Magnolia" by Playboi Carti and "Gummo" by 6ix9ine, entering the Top 30 of the US Billboard Hot 100. After the release of Playboi Carti's breakout track "Magnolia" from his self-titled debut commercial mixtape Playboi Carti (2017), Bourne's producer tag, "Yo Pierre, you wanna come out here?", became an internet meme leading the tag to become widely known and Bourne to break out as a producer. Since 2017, he has worked extensively with artists such as Lil Uzi Vert, Lil Yachty, Young Thug, Juice Wrld, Young Nudy, Trippie Redd, and Kanye West.

Maaly Raw

Maaly Raw

Jamaal Talib Henry, known professionally as Maaly Raw, is an American record producer and songwriter. He gained prominence in 2016 as the architect behind some of fellow Philadelphia native Lil Uzi Vert's most popular songs. In 2017, the duo teamed up on four tracks from Uzi's album, Luv Is Rage 2.

Artwork and aesthetic

On December 22, 2020, Carti announced the cover art for Whole Lotta Red via social media. It was designed by Jung "Art Dealer" Chung.[25] The cover is a black and white image of Carti with a white outline and the word Red in large red letters on the top of the cover. The cover is based on and pays homage to a cover of late 70s punk-rock magazine Slash; featuring David Vanian of the Damned.[26][14] On the left side of the cover, next to the parental advisory label, it reads "Volume One Number One" Of Red", the fictional magazine from Carti's Opium imprint.[14][22] The album's imagery and merchandise designs have been noticed by journalists to be drawn from heavy metal imagery.[27][28] Carti portrays himself as a vampire rock star in the album and uses his signature "baby voice" throughout the album.[29]

Discover more about Artwork and aesthetic related topics

Slash (fanzine)

Slash (fanzine)

Slash was a punk rock-related fanzine published by Steve Samiof and Melanie Nissen in the United States from 1977 to 1980. The magazine was a large-format tabloid focused on the Los Angeles punk scene. The fanzine also gave birth to Slash Records, an important punk record label.

David Vanian

David Vanian

David Vanian is an English rock musician, and lead singer of the punk rock band the Damned. Formed in 1976 in London, the Damned were the first British punk band to release a single, release an album, have a record hit the UK charts, and tour the United States. With a fluid line-up since their founding, Vanian has been the only ever-present member. Vanian's baritone singing voice, dark lyrics and vampire-themed costumes, were a major influence on the goth subculture.

The Damned (band)

The Damned (band)

The Damned are an English punk rock band formed in London in 1976 by lead vocalist Dave Vanian, guitarist Brian James, bassist Captain Sensible, and drummer Rat Scabies. They were the first punk band from the United Kingdom to release a single, "New Rose" (1976), release a studio album, Damned Damned Damned (1977), and tour the United States. They have nine singles that charted on the UK Singles Chart Top 40.

Vampire

Vampire

A vampire is a mythical creature that subsists by feeding on the vital essence of the living. In European folklore, vampires are undead creatures that often visited loved ones and caused mischief or deaths in the neighbourhoods which they inhabited while they were alive. They wore shrouds and were often described as bloated and of ruddy or dark countenance, markedly different from today's gaunt, pale vampire which dates from the early 19th century. Vampiric entities have been recorded in cultures around the world; the term vampire was popularized in Western Europe after reports of an 18th-century mass hysteria of a pre-existing folk belief in Southeastern and Eastern Europe that in some cases resulted in corpses being staked and people being accused of vampirism. Local variants in Southeastern Europe were also known by different names, such as shtriga in Albania, vrykolakas in Greece and strigoi in Romania.

Promotion

On April 16, 2020, the album's expected lead single, "@ Meh", was released.[30] The song peaked at number 35 on the US Billboard Hot 100, where it became his second top 40 entry on the chart as a lead artist.[31] Its music video debuted on the same day as the song's release, and was directed by Carti himself and Nick Walker.[32]

On December 25, 2020, on the album's release date, a music video for the track "M3tamorphosis" featuring Kid Cudi was released.[14] It was directed by Nico Ballesteros.[33]

Critical reception

Professional ratings
Aggregate scores
SourceRating
AnyDecentMusic?6.6/10[34]
Metacritic75/100[35]
Review scores
SourceRating
AllMusic[36]
And It Don't Stop(1-star Honorable Mention)[37]
Beats Per Minute27%[38]
HipHopDX4.4/5[39]
NME[40]
Pitchfork8.3/10[3]
PopMatters7/10[41]
Rolling Stone[29]
Spectrum Culture80%[42]

Whole Lotta Red was met with generally positive reviews. At Metacritic, which assigns a normalized rating out of 100 to reviews from professional publications, the album received an average score of 75, based on seven reviews, indicating "generally favorable reviews".[35] Aggregator AnyDecentMusic? gave it 6.6 out of 10, based on their assessment of the critical consensus.[34]

Fred Thomas reviewed the album for AllMusic, lauding the "blown-out instrumentals" and "demonic vocal performances".[36] Paul A. Thompson of Pitchfork described Whole Lotta Red as "both wildly innovative and strikingly consistent", praising the "bright and serrated beats" and Carti's "soutré, expressive" vocals.[3] Danny Schwartz from Rolling Stone enjoyed the album, saying, "Playboi Carti—Gen Z's answer to Nosferatu—performs emotions, toggles between them, and disguises them with a disquieting ease. He has never been more enigmatic".[29] Reviewing the album for PopMatters, Semassa Boko stated, "Whole Lotta Red demonstrates Playboi Carti's commitment to dynamic growth and experimentation. However, it's painfully apparent that Carti needs more features".[41] Colin Dempsey of Spectrum Culture praised the album, stating, "Carti comes into his own by stepping into the coffin of a vampire, scoffing at every critique tossed towards his vaudeville fangs".[42] Vivian Medithi of HipHopDX said, "Semi-automatic dracos are made in Romania and Dracula was too. Whole Lotta Red is the sound of a new legend dying to be born. It'll be album of the year in 2022".[39]

In a mixed review, NME's Kyann-Sian Williams said, "Initially, you might be disappointed to have waited two years for what at first sounds like an underworked collection of throwaways. In places, though, the record rewards repeat listens. [...] But there's no getting away from the fact that at 24 tracks long, there's not a lot of variety on 'Whole Lotta Red', and the biggest take away here is perhaps that perennial rap fan favourite: less is most definitely more".[40] In a negative review, Beats Per Minute's Mimi Kenny stated: "Whole Lotta Red has a vibe the same way a TGI Fridays has an atmosphere; it just rides a wave of different shades of lifeless trap, an endless TikTok dance in purgatory. [...] The problem is Whole Lotta Red hardly ever gives Carti a chance to be real. He puts on vapid personas like 'rock star' and 'vampire' like he's at Halloween Express. Tracks are Seinfeldian in their nothingness."[38] Veteran critic Robert Christgau highlighted "Rockstar Mode" and "Punk Mode" while conceding that Playboi Carti "sounds like nobody else", but concluded that he "means as little as any rapper of consequence ever".[37]

Rankings

Select rankings of Whole Lotta Red
Publication List Rank Ref.
The Fader The 50 Best Albums of 2021
45
[43]
The New York Times Jon Caramanica's Best Albums of 2020
9
[44]
Pitchfork The 50 Best Albums of 2021
9
[45]
Rolling Stone The 50 Best Albums of 2021
11
[46]
The 20 Best Hip-Hop Albums of 2021
1
[47]
The 200 Greatest Hip-Hop Albums of All Time
129
[48]
Stereogum The 10 Best Rap Albums of 2021
5
[49]
The Washington Post Best Music of 2021
1
[50]

Discover more about Critical reception related topics

AnyDecentMusic?

AnyDecentMusic?

AnyDecentMusic? is a website that collates album reviews from magazines, websites, and newspapers. Primarily focused on popular music – covering rock, pop, electronic, dance, folk, country, roots, hip-hop, R&B, and rap – albums are adjudged by aggregating a consensus from several sources; reviews are sourced from more than 50 websites, magazines and newspapers. These publications are largely based in the US and UK, but some are also from Canada, Ireland and Australia.

Metacritic

Metacritic

Metacritic is a website that aggregates reviews of films, television shows, music albums, video games, and formerly books. For each product, the scores from each review are averaged. Metacritic was created by Jason Dietz, Marc Doyle, and Julie Doyle Roberts in 1999, and is owned by Fandom, Inc. as of 2023.

AllMusic

AllMusic

AllMusic is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the database was first made available on the Internet in 1994. AllMusic is owned by RhythmOne.

Beats Per Minute (website)

Beats Per Minute (website)

Beats Per Minute is a New York City– and Los Angeles–based online publication providing reviews, news, media, interviews and feature articles about the music world. Beats Per Minute covers a variety of genres and specializes in rock, hip hop, and electronic music.

HipHopDX

HipHopDX

HipHopDX is an online magazine of hip hop music criticism and news. The website's current president and publisher is Sharath Cherian and the Head Of Content is Jerry L. Barrow. HipHopDX is the flagship publication of Cheri Media Group.

NME

NME

New Musical Express (NME) is a British music, film, gaming, and culture website and brand. Founded as a newspaper in 1952, with the publication being referred to as a 'rock inkie', the NME would become a magazine that ended up as a free publication, before becoming an online brand which includes its website and radio stations.

Pitchfork (website)

Pitchfork (website)

Pitchfork is an American online music publication that was launched in 1995 by writer Ryan Schreiber as an independent music blog.

PopMatters

PopMatters

PopMatters is an international online magazine of cultural criticism that covers aspects of popular culture. PopMatters publishes reviews, interviews, and essays on cultural products and expressions in areas such as music, television, films, books, video games, comics, sports, theater, visual arts, travel, and the Internet.

Rolling Stone

Rolling Stone

Rolling Stone is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its coverage of rock music and political reporting by Hunter S. Thompson. In the 1990s, the magazine broadened and shifted its focus to a younger readership interested in youth-oriented television shows, film actors, and popular music. It has since returned to its traditional mix of content, including music, entertainment, and politics.

Standard score

Standard score

In statistics, the standard score is the number of standard deviations by which the value of a raw score is above or below the mean value of what is being observed or measured. Raw scores above the mean have positive standard scores, while those below the mean have negative standard scores.

Generation Z

Generation Z

Generation Z, colloquially known as zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years. Most members of Generation Z are children of Generation X.

Nosferatu

Nosferatu

Nosferatu: A Symphony of Horror is a 1922 silent German Expressionist horror film directed by F. W. Murnau and starring Max Schreck as Count Orlok, a vampire who preys on the wife of his estate agent and brings the plague to their town.

Commercial performance

Whole Lotta Red debuted at number one on the US Billboard 200 with 100,000 album-equivalent units (including 10,000 pure album sales) in its first week.[51] This became Carti's first US number-one debut and his second top 10 album.[51] The album also accumulated a total of 126.43 million on-demand streams for its tracks, in the week ending December 31, 2020.[51]

Track listing

Whole Lotta Red track listing
No.TitleWriter(s)Producer(s)Length
1."Rockstar Made"
3:13
2."Go2DaMoon" (featuring Kanye West)
Wheezy1:59
3."Stop Breathing"
  • Carter
  • Ortiz
  • Pierre Thevenot
  • Thomas Ross
  • F1lthy
  • Lukrative
  • Ssort
3:38
4."Beno!"
2:23
5."JumpOutTheHouse"
  • Carter
  • Tony Sun
Richie Souf1:33
6."M3tamorphosis" (featuring Kid Cudi)
  • F1lthy
  • Gab3
5:12
7."Slay3r"
  • Carter
  • Roark Bailey
  • Jeffrey Shannon
  • Bailey
  • Juberlee
2:44
8."No Sl33p"
  • Carter
  • Kenneth Pannu
  • KP
  • Abraham
1:28
9."New Tank"
  • Carter
  • Ortiz
  • Abraham
  • F1lthy
  • Abraham
1:29
10."Teen X" (featuring Future)
Maaly Raw3:25
11."Meh"
  • Carter
  • Ortiz
  • Dekker
  • Outtatown
  • Art Dealer
  • Star Boy
1:58
12."Vamp Anthem"
  • Carter
  • Pannu
  • Jasper Harris
  • KP
  • Harris
2:04
13."New N3on"
  • Carter
  • Henry
Maaly Raw1:56
14."Control"
  • Carter
  • Dekker
  • Jung Cho
  • Anton Mendo
  • Outtatown
  • Art Dealer
  • Star Boy
3:17
15."Punk Monk"
  • Carter
  • Ortiz
  • Thevenot
  • Stefan Cismigiu
  • F1lthy
  • Lukrative
  • Lucian
3:49
16."On That Time"
1:42
17."King Vamp"
  • Carter
  • Cho
  • Art Dealer
  • Outtatown
  • Star Boy
3:06
18."Place"
Pi'erre Bourne1:57
19."Sky"
  • Carter
  • Cho
Art Dealer3:13
20."Over"
  • Carter
  • Cho
Art Dealer2:46
21."ILoveUIHateU"
  • Carter
  • Jenks
Pi'erre Bourne2:15
22."Die4Guy"
  • Carter
  • Cho
  • Art Dealer
  • Outtatown
  • Star Boy
2:11
23."Not PLaying"
  • Carter
  • Cho
Art Dealer2:10
24."F33l Lik3 Dyin"
  • Bailey
  • Richie Souf
3:24
Total length:62:12

Sample credits

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Playboi Carti

Playboi Carti

Jordan Terrell Carter, known professionally as Playboi Carti, is an American rapper. Carter was initially signed to local underground label Awful Records prior to signing with ASAP Mob's AWGE Label under Interscope Records. After gaining a cult following early in his career, Carter garnered mainstream attention in 2017.

Working on Dying

Working on Dying

Working on Dying is an American producer collective based in Philadelphia, Pennsylvania that was created in 2012. The current members include F1lthy, Oogie Mane, Brandon Finessin, BNYX, Kimchi, FaxOnly, 100yrd, Swaggyono, The Loosie Man & Jarek.

Go2DaMoon

Go2DaMoon

"Go2DaMoon" is a song by American rapper Playboi Carti, featuring fellow American rapper Kanye West. It was released as the second track from Carti's second studio album, Whole Lotta Red, on December 25, 2020.

Kanye West

Kanye West

Ye is an American rapper, singer, songwriter, record producer, and fashion designer.

808 Mafia

808 Mafia

808 Mafia is an American record production and songwriting team, founded by record producers Southside, TM88, and Lex Luger. Southside is currently at the helm of the group. The group also includes producers Young Miami, Fuse 100, Tarentino, Purps, Swede, Nonstop Da Hitman, MP808, among others. Its name comes from the drum machine commonly used in hip-hop music, the Roland TR-808.

Ken Carson (rapper)

Ken Carson (rapper)

Kenyatta Lee Frazier Jr., known professionally as Ken Carson is an American rapper, singer, songwriter, and record producer. He is known for his studio album X which peaked at number 115 on the Billboard 200 and for being signed to Opium, the record label belonging to Playboi Carti.

Kid Cudi

Kid Cudi

Scott Ramon Seguro Mescudi, also known by his stage name Kid Cudi, is an American rapper, singer, songwriter, record producer, actor and fashion designer. Born and raised in Cleveland, Ohio, Cudi would move to New York City in pursuit of a musical career, where he first gained major recognition following the release of his debut single "Day 'n' Nite", which he initially self-published on his MySpace page. The song went on to become a worldwide hit and served as the catalyst for Cudi to team with American record producers Plain Pat and Emile Haynie, to record his first official full-length project, a mixtape titled A Kid Named Cudi (2008). The mixtape helped Cudi rise to prominence and establish a fan base, and it caught the attention of high-profile musician Kanye West, who subsequently signed Cudi to his GOOD Music label imprint by late 2008.

Future (rapper)

Future (rapper)

Nayvadius DeMun Cash, better known by the stage name Future, is an American rapper. Known for his mumble-styled vocals and prolific output, Future is considered a pioneer of the use of melody and auto-tune in modern trap music. Due to the sustained contemporary popularity of his musical style, he is commonly regarded as one of the most influential rappers of his generation.

Maaly Raw

Maaly Raw

Jamaal Talib Henry, known professionally as Maaly Raw, is an American record producer and songwriter. He gained prominence in 2016 as the architect behind some of fellow Philadelphia native Lil Uzi Vert's most popular songs. In 2017, the duo teamed up on four tracks from Uzi's album, Luv Is Rage 2.

Ojivolta

Ojivolta

Ojivolta are an American record production and songwriting duo, composed of Mark Williams and Raul Cubina. Their credits include production and co-writing for Kanye West, Playboi Carti, XXXTentacion, Lil Nas X, Justin Bieber, Jon Bellion, and Halsey, among others.

Personnel

Credits adapted from the album's liner notes and Tidal.[53][54]

  • Kanye West – executive producer
  • Matthew Williams – executive producer
  • Marcus Fritz – mixer (all tracks), recording engineer (1–4, 6–9, 11, 12, 14–17, 19, 20, 22–24)
  • Roark Bailey – mixer (all tracks), recording engineer (5, 7, 10, 13, 21)
  • William J. Sullivan – mixer (6)
  • Collin Leonard – mastering engineer
  • Josh Berg – recording engineer (2)
  • Liz Robson – recording engineer (18)
  • Pi'erre Bourne – recording engineer (18)

Discover more about Personnel related topics

Tidal (service)

Tidal (service)

Tidal is a Norwegian-American subscription-based audio streaming service that also streams music videos. Tidal was launched in 2014 by Swedish public company Aspiro which is now majority-owned by Block, Inc., an American payment processing company.

Kanye West

Kanye West

Ye is an American rapper, singer, songwriter, record producer, and fashion designer.

Executive producer

Executive producer

Executive producer (EP) is one of the top positions in the making of a commercial entertainment product. Depending on the medium, the executive producer may be concerned with management accounting or associated with legal issues. In films, the executive producer generally contributes to the film's budget and their involvement depends on the project, with some simply securing funds and others being involved in the filmmaking process.

Audio mixing (recorded music)

Audio mixing (recorded music)

In sound recording and reproduction, audio mixing is the process of optimizing and combining multitrack recordings into a final mono, stereo or surround sound product. In the process of combining the separate tracks, their relative levels are adjusted and balanced and various processes such as equalization and compression are commonly applied to individual tracks, groups of tracks, and the overall mix. In stereo and surround sound mixing, the placement of the tracks within the stereo field are adjusted and balanced. Audio mixing techniques and approaches vary widely and have a significant influence on the final product.

Sound recording and reproduction

Sound recording and reproduction

Sound recording and reproduction is the electrical, mechanical, electronic, or digital inscription and re-creation of sound waves, such as spoken voice, singing, instrumental music, or sound effects. The two main classes of sound recording technology are analog recording and digital recording.

Mastering (audio)

Mastering (audio)

Mastering, a form of audio post production, is the process of preparing and transferring recorded audio from a source containing the final mix to a data storage device, the source from which all copies will be produced. In recent years digital masters have become usual, although analog masters—such as audio tapes—are still being used by the manufacturing industry, particularly by a few engineers who specialize in analog mastering.

Pi'erre Bourne

Pi'erre Bourne

Jordan Timothy Jenks, known professionally as Pi'erre Bourne, is an American record producer, audio engineer, beatmaker, and rapper. He is best known for producing the singles "Magnolia" by Playboi Carti and "Gummo" by 6ix9ine, entering the Top 30 of the US Billboard Hot 100. After the release of Playboi Carti's breakout track "Magnolia" from his self-titled debut commercial mixtape Playboi Carti (2017), Bourne's producer tag, "Yo Pierre, you wanna come out here?", became an internet meme leading the tag to become widely known and Bourne to break out as a producer. Since 2017, he has worked extensively with artists such as Lil Uzi Vert, Lil Yachty, Young Thug, Juice Wrld, Young Nudy, Trippie Redd, and Kanye West.

Charts

Discover more about Charts related topics

ARIA Charts

ARIA Charts

The ARIA Charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling songs and albums in various genres in Australia. ARIA became the official Australian music chart in June 1988, succeeding the Kent Music Report, which had been Australia's national music sales charts since 1974.

Canadian Albums Chart

Canadian Albums Chart

The Canadian Albums Chart is the official album sales chart in Canada. It is compiled every Monday by U.S.-based music sales tracking company Nielsen SoundScan, and published every Tuesday by Billboard.

Billboard (magazine)

Billboard (magazine)

Billboard is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine provides music charts, news, video, opinion, reviews, events, and style related to the music industry. Its music charts include the Hot 100, the 200, and the Global 200, tracking the most popular albums and songs in different genres of music. It also hosts events, owns a publishing firm, and operates several TV shows.

Dutch Album Top 100

Dutch Album Top 100

The Dutch Album Top 100 or Album Top 100 is a weekly hit list of music albums, compiled by Dutch Charts. List shows the 100 best-selling music albums of the moment in the Netherlands. The list has passed through various name changes and has expanded from a Top 10 to a Top 100.

The Official Finnish Charts

The Official Finnish Charts

The Official Finnish Charts are national record charts in Finland compiled and published by Musiikkituottajat – IFPI Finland. The name Suomen virallinen lista/Finlands officiella lista, which is singular in both Finnish and Swedish, is used generically to refer to both the albums and the singles chart, and the context reveals which chart is meant.

GfK Entertainment charts

GfK Entertainment charts

The GfK Entertainment charts are the official music charts in Germany and are gathered and published by GfK Entertainment, a subsidiary of GfK, on behalf of Bundesverband Musikindustrie. GfK Entertainment is the provider of weekly Top 100 single and album charts, as well as various other chart formats for genres like compilations, jazz, classical music, schlager, hip hop, dance, comedy, and music videos. Following a lawsuit in March 2014 by Media Control AG, Media Control® GfK International had to change its name.

Official Charts Company

Official Charts Company

The Official Charts Company is a British inter-professional organisation that compiles various "official" record charts in the United Kingdom, Ireland and France.

AGATA (organization)

AGATA (organization)

Lithuanian Neighbouring Rights Association, known as AGATA, is a non-profit performance rights organization established in 1999 that deals with the licensing and rights of music publishers and performers in Lithuania. In 2011, it became the country's designated body for the collection of compensation for writers, performers, actors and producers. AGATA is an associated member of the International Federation of the Phonographic Industry (IFPI). Since September 2018, AGATA publishes weekly top 100 charts of the most popular albums and singles in Lithuania. The charts are based on sales and streams from Spotify, Deezer, Apple Music, iTunes, Google Play and Shazam.

Official New Zealand Music Chart

Official New Zealand Music Chart

The Official New Zealand Music Chart is the weekly New Zealand top 40 singles and albums charts, issued weekly by Recorded Music NZ. The Music Chart also includes the top-20 New Zealand artist singles and albums and top 10 compilation albums. All charts are compiled from data of both physical and digital sales from music retailers in New Zealand.

Sverigetopplistan

Sverigetopplistan

Sverigetopplistan is the Swedish national record chart, formerly known as Topplistan (1975–1997) and Hitlistan (1998–2007) and known by its current name since October 2007, based on sales data from the Swedish Recording Industry Association. Before Topplistan, music sales in Sweden were recorded by Kvällstoppen, whose weekly chart was a combined albums and singles list.

Swiss Hitparade

Swiss Hitparade

The Swiss Hitparade is Switzerland's main music sales charts. The charts are a record of the highest-selling singles and albums in various genres in Switzerland.

Billboard 200

Billboard 200

The Billboard 200 is a record chart ranking the 200 most popular music albums and EPs in the United States. It is published weekly by Billboard magazine and is frequently used to convey the popularity of an artist or groups of artists. Often, a recording act will be remembered by its "number ones", those of their albums that outperformed all others during at least one week. The chart grew from a weekly top 10 list in 1956 to become a top 200 list in May 1967, and acquired its current name in March 1992. Its previous names include the Billboard Top LPs (1961–1972), Billboard Top LPs & Tape (1972–1984), Billboard Top 200 Albums (1984–1985) and Billboard Top Pop Albums (1985–1992).

Certifications

Certifications for Whole Lotta Red
Region Certification Certified units/sales
United States (RIAA)[77] Gold 500,000double-dagger

double-dagger Sales+streaming figures based on certification alone.

Release history

Release dates and formats for Whole Lotta Red
Region Date Label(s) Format(s) Ref.
Various December 25, 2020
[24]
May 28, 2021 Vinyl [78]

Discover more about Release history related topics

Interscope Records

Interscope Records

Interscope Records is an American record label based in Santa Monica, California, owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture with Atlantic Records of Warner Music Group and Interscope Communications, it differed from most record labels by letting A&R staff control decisions and allowing artists and producers full creative control. Interscope's first hit records arrived in under a year, and it achieved profitability in 1993. Chair and CEO until May 2014, Iovine was succeeded by John Janick.

Music download

Music download

A music download is the digital transfer of music via the Internet into a device capable of decoding and playing it, such as a personal computer, portable media player, MP3 player or smartphone. This term encompasses both legal downloads and downloads of copyrighted material without permission or legal payment. According to a Nielsen report, downloadable music accounted for 55.9 percent of all music sales in the US in 2012. By the beginning of 2011, Apple's iTunes Store alone made US$1.1 billion of revenue in the first quarter of its fiscal year. Music downloads are typically encoded with modified discrete cosine transform (MDCT) audio data compression, particularly the Advanced Audio Coding (AAC) format used by iTunes as well as the MP3 audio coding format.

Streaming media

Streaming media

Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. Streaming refers to the delivery method of content, rather than the content itself.

Phonograph record

Phonograph record

A phonograph record, a vinyl record, or simply a record is an analog sound storage medium in the form of a flat disc with an inscribed, modulated spiral groove. The groove usually starts near the periphery and ends near the center of the disc. For about half a century, the discs were commonly made from shellac, with earlier records having a fine abrasive filler mixed in. Starting in the 1940s polyvinyl chloride became common, the "vinyl records" of the late 20th century.

Source: "Whole Lotta Red", Wikipedia, Wikimedia Foundation, (2023, March 25th), https://en.wikipedia.org/wiki/Whole_Lotta_Red.

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Further Reading

Kanye West albums discography

1st of tha Month

Kid Cudi discography

Digital Nas

Playboi Carti

Playboi Carti (mixtape)

Playboi Carti discography

Pi'erre Bourne

Kids See Ghosts (album)

Drip or Drown 2

Die Lit

! (Trippie Redd album)

Donda

@ Meh

Dark Lane Demo Tapes
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