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Weekend Marketplace

From Wikipedia, in a visual modern way
Weekend Marketplace
GenrePaid programming
Country of originUnited States
Original languageEnglish
Production
Running time120 minutes (four 30-minute infomercials)
Production companiesVarious; inventory sold by WorldLink[1]
Release
Original networkFox
Original releaseJanuary 3, 2009 (2009-01-03) –
present

Weekend Marketplace is a two-hour block of paid programming airing on Fox that debuted on January 3, 2009, replacing the 4Kids TV cartoon block due to the termination of the network's time lease agreement with 4Kids Entertainment. The block, which airs on Saturday mornings, is programmed solely with infomercials, which usually air on networks and broadcast television stations during late night and early morning timeslots; such programming, however, has not previously been scheduled on a regular basis by a major broadcast television network.[2]

Beginning on September 13, 2014 in some markets, Weekend Marketplace can be substituted with the internally syndicated Xploration Station block produced by Steve Rotfeld Productions, which provides two hours of educational and informational programming for stations to count toward federally mandated programming requirements; Fox's owned-and-operated stations and Nexstar Media Group, along with several other affiliate groups and individual stations are currently carrying this block instead. Fox continues to offer Weekend Marketplace to stations which chose to purchase E/I programming off the open syndication market. Notably the Fox stations (and one CW station) of Sinclair Broadcast Group were under the latter arrangement until fall 2016, when Sinclair also began to carry Xploration Station,[3] and one station within the Gray Television's portfolio (Fox affiliate WFLX). At least one Sinclair station (WUTV in Buffalo, New York) carries both, carrying Weekend Marketplace on Saturday mornings while splitting the Xploration Station block up and airing it as a weekday strip instead of as a block.

Discover more about Weekend Marketplace related topics

Infomercial

Infomercial

An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often program-length commercials, and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming. This phenomenon started in the United States, where infomercials were typically shown overnight, outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By 2009, most infomercial spending in the U.S. occurred outside of the traditional overnight hours. Stations in most countries around the world have instituted similar media structures. The infomercial industry is worth over $200 billion.

Fox Broadcasting Company

Fox Broadcasting Company

The Fox Broadcasting Company, commonly known simply as Fox and stylized in all caps as FOX, is an American commercial broadcast television network owned by Fox Corporation and headquartered in New York City, with master control operations and additional offices at the Fox Network Center in Los Angeles and the Fox Media Center in Tempe. Launched as a competitor to the Big Three television networks on October 9, 1986, Fox went on to become the most successful attempt at a fourth television network. It was the highest-rated free-to-air network in the 18–49 demographic from 2004 to 2012 and again in 2020, and was the most-watched American television network in total viewership during the 2007–08 season.

4Kids TV

4Kids TV

4Kids TV was an American television programming block and Internet-based video on demand children's network operated by 4Kids Entertainment. It originated as a weekly block on Saturday mornings on the Fox network, which was created out of a four-year agreement reached on January 22, 2002, between 4Kids Entertainment and Fox to lease the five-hour Saturday morning time slot occupied by the network's existing children's program block, Fox Kids. It was targeted at children aged 7–11. The 4Kids TV block was part of the Fox network schedule, although it was syndicated to other broadcast television stations in certain markets where a Fox affiliate declined to air it.

4Kids Entertainment

4Kids Entertainment

4Kids Entertainment, Inc. was an American licensing company. The company was previously also a film and television production company that produced English-dubbed Japanese anime through its subsidiary 4Kids Productions between 1992 and 2012; it specialized in the acquisition, production and licensing of children's entertainment around the United States. The first anime that 4Kids Productions dubbed was the first eight seasons of Pokémon that originally began airing on first run syndication and then it later moved to exclusively air on Kids' WB! in the United States. The company is most well known for its range of television licenses, which has included the multibillion-dollar Pokémon and Yu-Gi-Oh! Japanese anime franchises. They also ran two program blocks: Toonzai on The CW, and 4Kids TV on Fox, both aimed at children. The 4KidsTV block ended on December 27, 2008; Toonzai block ended on August 18, 2012, which was replaced by Saban's Vortexx, which in itself was succeeded by Litton's One Magnificent Morning in 2014.

Steve Rotfeld Productions

Steve Rotfeld Productions

Steve Rotfeld Productions (SRP) is a television production, stock footage, and broadcast syndication company based in Bryn Mawr, Pennsylvania, a suburb of Philadelphia. The company was founded in 1986 by president Steve Rotfeld. SRP currently produces six educational/informational (E/I)-compliant series through its syndication division: Wild About Animals, Awesome Adventures, Whaddyado, Chat Room, and Animal Science. Additionally, SRP is currently producing one-hour quarterly specials of its popular sports programs, Greatest Sports Legends and Sports Gone Wild. Since 1985, SRP's programs have appeared in national broadcast syndication and on major cable channels such as TLC, ESPN, Animal Planet, truTV, and the Travel Channel.

Fox Television Stations

Fox Television Stations

Fox Television Stations, LLC, also known as FTS and Fox Television Stations Group, LLC, is a group of television stations in the United States owned-and-operated by the Fox Broadcasting Company, a subsidiary of the Fox Corporation.

Owned-and-operated station

Owned-and-operated station

In the broadcasting industry, an owned-and-operated station usually refers to a television or radio station owned by the network with which it is associated. This distinguishes such a station from an affiliate, which is independently owned and carries network programming by contract.

Nexstar Media Group

Nexstar Media Group

Nexstar Media Group, Inc. is an American publicly traded media company with headquarters in Irving, Texas, Midtown Manhattan, and Chicago. The company is the largest television station owner in the United States, owning 197 television stations across the U.S., most of which are affiliates with the four "major" U.S. television networks, and MyNetworkTV. It also operates all of the stations owned by affiliated companies, such as Mission Broadcasting and Vaughan Media, under local marketing agreements, and operates major TV network The CW through a 75% majority stake, two terrestrial television networks airing classic shows, Antenna TV and Rewind TV, and has full or partial ownership stakes in three pay television networks.

Broadcast syndication

Broadcast syndication

Broadcast syndication is the practice of leasing the right to broadcasting television shows and radio programs to multiple television stations and radio stations, without going through a broadcast network. It is common in the United States where broadcast programming is scheduled by television networks with local independent affiliates. Syndication is less widespread in the rest of the world, as most countries have centralized networks or television stations without local affiliates. Shows can be syndicated internationally, although this is less common.

Sinclair Broadcast Group

Sinclair Broadcast Group

Sinclair Broadcast Group, Inc. (SBG) is a publicly traded American telecommunications conglomerate that is controlled by the descendants of company founder Julian Sinclair Smith. Headquartered in the Baltimore suburb of Cockeysville, Maryland, the company is the second-largest television station operator in the United States by number of stations, owning or operating a total of 193 stations across the country in over 100 markets and is the largest owner of stations affiliated with Fox, NBC, CBS, ABC, MyNetworkTV, and The CW. Sinclair also owns four digital multicast networks, sports-oriented cable networks, and a streaming service (Stirr). On June 2, 2021, it was announced that Sinclair is a Fortune 500 company, having annual revenues of $5.9 billion in 2020.

Gray Television

Gray Television

Gray Television, Inc. is an American publicly traded television broadcasting company based in Atlanta, Georgia. Founded in 1946 by James Harrison Gray as Gray Communications Systems, the company owns or operates 180 stations across the United States in 113 markets. Its station base consists of all ranges of media markets, from as large as Atlanta, to one of the smallest markets, North Platte, Nebraska.

Buffalo, New York

Buffalo, New York

Buffalo is the second-largest city in the U.S. state of New York and the seat of Erie County. It lies in Western New York, at the eastern end of Lake Erie, at the head of the Niagara River, on the United States border with Canada. With a population of 278,349 according to the 2020 census, Buffalo is the 78th-largest city in the United States. Buffalo and the city of Niagara Falls together make up the two-county Buffalo–Niagara Falls Metropolitan Statistical Area (MSA), which had an estimated population of 1.1 million in 2020, making it the 49th largest MSA in the United States.

Overview

Branding and title issues

Despite being carried by Fox, the block features no network branding or in-house promotional advertising (or even references to the "Weekend Marketplace" title) for the duration of the block – due to the fact that as it carries infomercials, commercial breaks do not appear during those featured within the block – and is only used mainly as a placeholder title within television listings and industry media; most stations that carry the block disregard this title when they distribute their listings to guide providers, and it usually is listed as four separate segments of "paid programming" instead so that viewers are not misled about the block's content. In addition, Fox stated that it ultimately intended to have the block contain programs that resemble normal programming (albeit still prominently advertising a product), though this never occurred.[2] Presently the block consists of four traditional 28½-minute infomercials, with short-form direct response commercials airing at the end of each half-hour; no local station breaks are shown beyond a five-second station identification slot (to fulfill Federal Communications Commission rules) at the top of the first hour.

Scheduling

The block normally airs from 10:00 a.m. to Noon Eastern and Pacific Time, the second half of the timeslot previously used for 4Kids TV, the remaining two-hour time period occupied by the first half of the predecessor block was returned to the network's affiliates, for use to air syndicated, locally produced lifestyle brokered programming, or local weekend morning newscasts.[2]

Since 2013, when Fox began to carry Fox College Football on Saturday mornings (and its coverage has expanded from that point until late night), the block's scheduling has become more erratic as local stations have begun to carry their own pre-game show programming before the games (and game coverage west of the Central Time Zone), along with occasional late morning-early afternoon coverage of Fox College Hoops. In 2019, an 11 a.m. ET/8 a.m. PT pre-game show, Big Noon Kickoff, began to air on Fox, effectively pre-empting Weekend Marketplace from August until the end of November, as the infomercials are not required to be made up elsewhere on the schedule by those affiliates carrying it due to the priority of scheduling E/I programming elsewhere on the weekends. BNK was expanded to two hours in 2020, now airing from 10 a.m. ET/7 a.m. PT.

Affiliate reach

Currently due to the Xploration Station transition and Fox's O&Os and affiliates owned and/or operated by groups such as Tribune ceasing to carry Weekend Marketplace, the block's reach is unknown; however it previously aired until the 2014-15 season on 95% of Fox's stations, both owned-and-operated stations and affiliates.[1] Most, if not all, of the stations that declined to carry 4Kids TV – such as Miami affiliate WSVN and Detroit owned-and-operated station WJBK – have similarly declined Weekend Marketplace (two of the exceptions are Cleveland affiliate WJW and O&O KTBC in Austin, which aired the infomercial block after having declined the network's children's block under its Fox Kids, Fox Box and 4Kids TV iterations for many years).

However, it does not appear that all of the non-Fox stations that picked up 4Kids TV in such markets have continued with the infomercial block (Detroit independent station WMYD airs the block, however CW affiliate KASW in Phoenix, MyNetworkTV affiliate WBFS-TV in Miami, and independent stations WMLW-TV in Milwaukee and WBNX-TV in Cleveland – in that case, tracing back to its pre-2013 existence as a low-power station – declined to carry it). It is unclear whether or not, since the infomercial buyers pay the network for national network reach on Weekend Marketplace, the Fox affiliates that refuse to carry the block have to compensate Fox and/or the infomercial buyers for the lack of broadcast coverage in that market.

Sinclair-operated/Deerfield Media-owned KMYS in San Antonio, which switched from MyNetworkTV to The CW in September 2010, continues to carry the block in lieu of Fox-affiliated sister station KABB and instead airs The CW's brokered E/I block, One Magnificent Morning (programmed by Litton Entertainment), during overnight periods inaccessible to most children. Likewise, One Magnificent Morning's predecessor, Vortexx (programmed by Saban Brands, which acquired most of 4Kids's program library in 2012), was programmed in the same fashion prior to its discontinuance by The CW in September 2014 (KMYS already carries three hours of E/I programming purchased from syndication, allowing it to meet the regulations). In both instances, this is likely because the station was unable to revoke the deal to carry Weekend Marketplace. In October 2021, KMYS's main-channel schedule moved to sister station WOAI-TV as a subchannel as part of Sinclair consolidating affiliations on directly-owned stations, with KMYS-DT1 becoming an automated affiliate of Dabl. It continues to air in the same scheduling on WOAI-DT2.

Discover more about Overview related topics

Placeholder name

Placeholder name

Placeholder names are words that can refer to things or people whose names do not exist, are temporarily forgotten, are not relevant to the salient point at hand, are to avoid stigmatization, are unknowable/unpredictable in the context in which they are being discussed, or are otherwise de-emphasized whenever the speaker or writer is unable to, or chooses not to, specify precisely.

Branded content

Branded content

In marketing, branded content is content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing and product placement, branded content is designed to build awareness for a brand by associating it with content that shares its values. The content does not necessarily need to be a promotion for the brand, although it may still include product placement.

Federal Communications Commission

Federal Communications Commission

The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction over the areas of broadband access, fair competition, radio frequency use, media responsibility, public safety, and homeland security.

Eastern Time Zone

Eastern Time Zone

The Eastern Time Zone (ET) is a time zone encompassing part or all of 23 states in the eastern part of the United States, parts of eastern Canada, the state of Quintana Roo in Mexico, Panama, Colombia, mainland Ecuador, Peru, and a small portion of westernmost Brazil in South America, along with certain Caribbean and Atlantic islands.

Pacific Time Zone

Pacific Time Zone

The Pacific Time Zone (PT) is a time zone encompassing parts of western Canada, the western United States, and western Mexico. Places in this zone observe standard time by subtracting eight hours from Coordinated Universal Time (UTC−08:00). During daylight saving time, a time offset of UTC−07:00 is used.

Brokered programming

Brokered programming

Brokered programming is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot commercials. A brokered program is typically not capable of garnering enough support from advertisements to pay for itself, and may be controversial, esoteric or an advertisement in itself.

Local news

Local news

In journalism, local news refers to coverage of events, by the news, in a local context that would not be an interest of another locality, or otherwise be of national or international scope. Local news, in contrast to national or international news, caters to the news of their regional and local communities; they focus on more localized issues and events. Some key features of local newsrooms includes regional politics, weather, business, and human interest stories. Local news readership has been declining in recent years, according to a recent study. And as more and more television consumers tap into streamed programming, local news viewership is beginning to decline. Nikki Usher, an associate professor at the College of Media at the University of Illinois, argued in The Complicated Future of Local News that "critical and comprehensive local news is a recent invention, not a core element of the history of American democracy.”

Fox College Football

Fox College Football

Fox College Football is the branding used for broadcasts of NCAA Division I FBS college football games produced by Fox Sports, and broadcast primarily by Fox, FS1, and FS2.

Fox College Hoops

Fox College Hoops

Fox College Hoops is the branding used for Fox Sports broadcasts of college basketball for Fox, FS1 and FS2. Formally college basketball telecasts have also been carried by the Fox Sports Networks (FSN) and FX in the past, the Fox College Hoops branding was introduced in 1994.

Big Noon Kickoff

Big Noon Kickoff

Big Noon Kickoff is an American college football studio show broadcast by Fox, and simulcast on sister network Fox Sports 1 (FS1). Premiering on August 31, 2019, it serves as the pre-game show for Fox College Football, and in particular, Big Noon Saturday—the network's weekly 12:00 p.m ET/9:00 a.m PT kickoff window.

Miami

Miami

Miami, officially the City of Miami, is a coastal metropolis and the seat of Miami-Dade County in South Florida. With a population of 442,241 as of the 2020 census, it is the second-most populous city in the state of Florida after Jacksonville. It is the core of the much larger Miami metropolitan area, which, with a population of 6.138 million, is the third-largest metro in the Southeast and ninth-largest in the United States. The city has the third largest skyline in the U.S. with over 300 high-rises, 58 of which exceed 491 ft (150 m).

Detroit

Detroit

Detroit is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at the 2020 census, making it the 27th-most populous city in the United States. The metropolitan area, known as Metro Detroit, is home to 4.3 million people, making it the second-largest in the Midwest after the Chicago metropolitan area, and the 14th-largest in the United States. Regarded as a major cultural center, Detroit is known for its contributions to music, art, architecture and design, in addition to its historical automotive background. Time named Detroit as one of the fifty World's Greatest Places of 2022 to explore.

Source: "Weekend Marketplace", Wikipedia, Wikimedia Foundation, (2023, March 26th), https://en.wikipedia.org/wiki/Weekend_Marketplace.

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Further Reading

4Kids TV

KHON-TV

Fox Kids

WABM

WCGV-TV

KABB

KDFI

MyNetworkTV

KWKT-TV

KFJX

KidsClick
References
  1. ^ a b Crupi, Anthony (December 18, 2008). "Fox Taps WorldLink for Saturday Morning Account". Mediaweek. Retrieved June 9, 2014.
  2. ^ a b c Schneider, Michael (November 23, 2008). "Longform ads replace kid fare on Fox". Variety. Retrieved December 29, 2008.
  3. ^ Albiniak, Paige (March 17, 2015). "Sinclair to Partner With SRP for 'Xploration Station' Starting Fall 2016 Kids; STEM block to air on 38 Sinclair station". Broadcasting & Cable. Retrieved March 18, 2015.
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