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Waterfront Communications

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Waterfront Communications
IndustryCommunication, Lobbyism
Founded1993
Defunct15 December 2020 Edit this on Wikidata
HeadquartersHellerup, ,
Key people
Lars Poulsen
Number of employees
5–9 (1 January 2013)[1]
Websitewww.waterfront.dk

Waterfront Communications A/S (or just Waterfront) is a Danish PR- and Lobbying Bureau, and was created in 1993 by the former member of the European Parliament Lars Poulsen. The bureau is a part of the worldwide media network Media Consulta.[2] The company is located in Hellerup, north of Copenhagen.

Discover more about Waterfront Communications related topics

Denmark

Denmark

Denmark is a Nordic country in Northern Europe. It is the most populous and politically central constituent of the Kingdom of Denmark, a constitutionally unitary state that includes the autonomous territories of the Faroe Islands and Greenland in the North Atlantic Ocean. European Denmark is the southernmost of the Scandinavian countries, lying southwest of Sweden, south of Norway, and north of Germany.

Public relations

Public relations

Public relations (PR) is the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities.

Member of the European Parliament

Member of the European Parliament

A Member of the European Parliament (MEP) is a person who has been elected to serve as a popular representative in the European Parliament.

Hellerup

Hellerup

Hellerup is a very affluent district of Gentofte Municipality in the suburbs of Copenhagen, Denmark. The most urban part of the district is centred on Strandvejen and is bordered by Østerbro to the south and the Øresund to the east. It comprises Tuborg Havn, the redeveloped brewery site of Tuborg Breweries, with the Waterfront Shopping Center, a marina and the headquarters of several large companies. Other parts of the district consist of single family detached homes. Local landmarks include the science centre Experimentarium and the art Øregaard Museum.

Copenhagen

Copenhagen

Copenhagen is the capital and most populous city of Denmark, with a population of 1.3m. and the Copenhagen metropolitan area 2,057,142. Copenhagen is on the islands of Zealand and Amager, separated from Malmö, Sweden, by the Øresund strait. The Øresund Bridge connects the two cities by rail and road.

Controversy

At the 13 January 2013 an internal mail correspondence, was revealed by the Danish news magazine "21 Sunday" (Danish: "21 Søndag"), that the Danish Railway Operator (DSB) had hired Waterfront to keep the freelance journalist Lars Abild engaged in something else than writing about DSB.[3]

Source: "Waterfront Communications", Wikipedia, Wikimedia Foundation, (2022, November 25th), https://en.wikipedia.org/wiki/Waterfront_Communications.

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References
  1. ^ "Ansatte i Waterfront" (in Danish). CVR.dk. Retrieved 2013-02-24.
  2. ^ About us - Waterfront
  3. ^ Lars Abild: ”Det er nederdrægtigt” Journalisten.dk (Danish)


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