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WISC-TV

From Wikipedia, in a visual modern way
WISC-TV
WISC-TV
WISC-TVW Logo.png
Channels
BrandingWISC-TV 3; News 3 Now
TVW (DT2)
Programming
Affiliations
Ownership
Owner
La Crosse: WKBT-DT
History
First air date
June 24, 1956 (66 years ago) (1956-06-24)
Former channel number(s)
Analog:
3 (VHF, 1956–2009)
Digital:
50 (UHF, until 2019)
Call sign meaning
Wisconsin
Technical information
Licensing authority
FCC
Facility ID65143
ERP46.9 kW
HAAT469.2 m (1,539.4 ft)
Transmitter coordinates43°3′21″N 89°32′6″W / 43.05583°N 89.53500°W / 43.05583; -89.53500
Links
Public license information
Websitewww.channel3000.com

WISC-TV (channel 3) is a television station in Madison, Wisconsin, United States, affiliated with CBS and MyNetworkTV. It is the flagship television property of locally based Morgan Murphy Media, which has owned the station since its inception. WISC-TV's studios are located on Raymond Road in Madison, and its transmitter is located on South Pleasant View Road in Madison's Junction Ridge neighborhood.

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Television station

Television station

A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth's surface to any number of tuned receivers simultaneously.

Madison, Wisconsin

Madison, Wisconsin

Madison is the county seat of Dane County and the capital city of the U.S. state of Wisconsin. As of the 2020 census the population was 269,840, making it the second-largest city in Wisconsin by population, after Milwaukee, and the 80th-largest in the U.S. The city forms the core of the Madison Metropolitan Area which includes Dane County and neighboring Iowa, Green, and Columbia counties for a population of 680,796. Madison is also the principal city of the Madison-Janesville-Beloit Combined Statistical Area which as of 2020 had a population of 910,246. Madison is named for American Founding Father and President James Madison.

CBS

CBS

CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainment Group division of Paramount Global.

MyNetworkTV

MyNetworkTV

MyNetworkTV is an American commercial broadcast television syndication service and former television network owned by Fox Corporation, operated by its Fox Television Stations division, and distributed through the syndication structure of Fox First Run. MyNetworkTV began its operations on September 5, 2006, with an initial affiliate lineup covering about 96% of the country, most of which consisted of stations that were former affiliates of The WB and UPN that did not join the successor of those two networks, The CW. Under the ownership structure of Fox Corporation, the service is incorporated as a subsidiary company known as MyNetworkTV, Inc.

Flagship (broadcasting)

Flagship (broadcasting)

In broadcasting, a flagship is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyalty to a network or station. This includes both direct network feeds and broadcast syndication, but generally not backhauls. Not all networks or shows have a flagship station, as some originate from a dedicated radio or television studio.

Morgan Murphy Media

Morgan Murphy Media

The Evening Telegram Company, d/b/a Morgan Murphy Media, is an American television and radio company based out of Madison, Wisconsin. The company is named for publisher Morgan Murphy, who expanded the business after he took over from his grandfather, who founded the Superior Evening Telegram.

History

Banner logo for "News 3" used by WISC-TV from 2001 to 2019; the "3" insignia had been in use since 1990.
Banner logo for "News 3" used by WISC-TV from 2001 to 2019; the "3" insignia had been in use since 1990.

WISC-TV first took to the airwaves on June 24, 1956, taking over Madison's CBS affiliation from WKOW-TV (which retained ABC affiliation). It was originally a sister station to WISC radio (1480 AM, now WLMV at 1480 and WOZN at 1670 AM).

Despite being the state's second largest market, Madison was a "doughnut" market as it was sandwiched between other markets where primary VHF signals were already assigned–Milwaukee (channels 4, 6, 10, and 12) to the east, Wausau/Rhinelander (channels 7, 9, and 12) and Green Bay (channels 2, 5, and 11) to the north, Chicago (channels 2, 5, 7, 9, and 11) to the southeast, Rockford (channel 13) to the south, and La Crosse/Eau Claire (channels 8 and 13) to the west. Having the market's only VHF signal gave channel 3 a distinct advantage—and market leadership—over UHF competitors WKOW and WMTV, a position that the station has enjoyed for much of its history, even after the advent of cable television put the competitors on equal footing. (WISC's former slogan, "Wisconsin's Leadership Station," played upon that advantage.)

WISC-TV has been affiliated with CBS since its launch, though it was also briefly affiliated with the NTA Film Network during the late 1950s.[1] In January 1995, WISC-TV began maintaining a secondary affiliation with UPN, carrying tape-delayed overnight airings of the network's prime time programming following CBS's late-night lineup; this arrangement ended in July 1999, when Media Properties Inc. signed on Janesville-licensed WHPN-TV (channel 57, now Ion Television affiliate WIFS) as Madison's first full-time UPN outlet. (WISC would resume its relationship with UPN in 2002 through its cable/digital subchannel, TVW; see below.)

In 1998, WISC-TV partnered with Internet Broadcasting Systems to become the first TV station in the region, and one of the first in the country, to have a dedicated news website, Channel 3000.[2]

WISC-TV commemorated its 50th anniversary in June 2006, which merited a congratulatory mention by David Letterman on his Late Show broadcast of June 22, 2006 (its first program, he quipped, was Good Morning, Cheddar).

After CBS' airing of Super Bowl LIII, WISC-TV debuted a new newscast set, dropped the "3" logo in use since 1990, and changed their News 3 branding to News 3 Now.

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American Broadcasting Company

American Broadcasting Company

The American Broadcasting Company (ABC) is an American commercial broadcast television network. It is the flagship property of the Disney Entertainment division of The Walt Disney Company. The network is headquartered in Burbank, California, on Riverside Drive, directly across the street from Walt Disney Studios and adjacent to the Roy E. Disney Animation Building. The network's secondary offices, and headquarters of its news division, are in New York City, at its broadcast center at 77 West 66th Street on the Upper West Side of Manhattan.

Milwaukee

Milwaukee

Milwaukee, is the most populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County. With a population of 577,222 at the 2020 census, Milwaukee is the 31st largest city in the United States, the fifth-largest city in the Midwestern United States, and the second largest city on Lake Michigan's shore behind Chicago.

WITI (TV)

WITI (TV)

WITI is a television station in Milwaukee, Wisconsin, United States, serving as the market's Fox network outlet. Owned and operated by the network's Fox Television Stations division, WITI maintains studios on North Green Bay Road in Brown Deer, and its transmitter is located on East Capitol Drive in Shorewood.

WISN-TV

WISN-TV

WISN-TV is a television station in Milwaukee, Wisconsin, United States, affiliated with ABC. Owned by Hearst Television, it is the second-oldest television station to remain with the company in all of its various iterations behind flagship WBAL-TV in Baltimore. WISN-TV's studios are located on North 19th Street on the west end of the Marquette University campus, and its transmitter is located at Lincoln Park in the northeastern part of Milwaukee.

Rhinelander, Wisconsin

Rhinelander, Wisconsin

Rhinelander is a city in and the county seat of Oneida County, Wisconsin, United States. The population was 8,285 at the 2020 census.

WAOW

WAOW

WAOW is a television station in Wausau, Wisconsin, United States, affiliated with ABC and owned by Allen Media Broadcasting. The station's studios are located on Grand Avenue/US 51 in Wausau, and its transmitter is located on Rib Mountain.

WJFW-TV

WJFW-TV

WJFW-TV is an television station licensed to Rhinelander, Wisconsin, United States, serving the Wausau area as an affiliate of NBC. Owned by Rockfleet Broadcasting, the station maintains studios on County Road G in Rhinelander, and its transmitter is located in Starks, Wisconsin.

Green Bay, Wisconsin

Green Bay, Wisconsin

Green Bay is a city in the U.S. state of Wisconsin. The county seat of Brown County, it is at the head of Green Bay, a sub-basin of Lake Michigan, at the mouth of the Fox River. It is 581 feet (177 m) above sea level and 112 miles (180 km) north of Milwaukee. As of the 2020 Census, Green Bay had a population of 107,395, making it the third-largest in the state of Wisconsin, after Milwaukee and Madison, and the third-largest city on Lake Michigan, after Chicago and Milwaukee.

WBAY-TV

WBAY-TV

WBAY-TV is a television station in Green Bay, Wisconsin, United States, affiliated with ABC and owned by Gray Television. The station's studios are located on South Jefferson Street in downtown Green Bay, with a Fox Cities news bureau on College Avenue on the west side of Appleton, just south of Fox River Mall; its transmitter is located in Ledgeview, Wisconsin.

WFRV-TV

WFRV-TV

WFRV-TV is a television station in Green Bay, Wisconsin, United States, affiliated with CBS. Owned by Nexstar Media Group, the station maintains studios on East Mason Street in Green Bay, and its transmitter is located north of Morrison, Wisconsin.

Chicago

Chicago

Chicago is the most populous city in the U.S. state of Illinois and the third most populous in the United States after New York City and Los Angeles. With a population of 2,746,388 in the 2020 census, it is also the most populous city in the Midwest. As the seat of Cook County, the city is the center of the Chicago metropolitan area, one of the largest in the world.

WBBM-TV

WBBM-TV

WBBM-TV is a television station in Chicago, Illinois, United States, serving as the market's CBS network outlet. Owned and operated by the network's CBS News and Stations division, the station maintains studios on West Washington Street in the Loop district, and its transmitter is located atop the Willis Tower.

TVW (WISC-DT2)

WISC-DT2, branded as "TVW", is the MyNetworkTV-affiliated second digital subchannel of WISC-TV. Over the air, it broadcasts in widescreen standard definition on channel 3.2.

History

The channel launched on January 1, 1996, as WiSC2, a primarily cable-only general entertainment sister channel of WISC-TV. It was not initially available on Marcus Cable (acquired by Charter Communications in January 1999) in the immediate Madison area, instead being carried on cable systems serving some of the city's outlying suburbs and via a low-power broadcast transmitter, a situation that severely limited its potential audience early on. The channel maintained a format modeled after general entertainment independent stations, running a mix of syndicated sitcoms, drama series, talk shows and game shows; children's programming (including some off-network cartoons); a limited schedule of local news and community affairs programs; regional sporting events (including Milwaukee Bucks basketball games carried by the team's then-originating broadcast affiliate, WVTV); and an early-morning simulcast of Bloomberg Information Television (renamed Bloomberg Television in 1997).

In 1998, the channel—which was concurrently renamed the Television Wisconsin Network (TVW), named after the Murphy-owned licensee of WISC-TV, Television Wisconsin, Inc.—became the Madison-area affiliate of The WB; this made it one of only two local cable-only WB affiliates, alongside WT05 in Toledo, Ohio (now operating as a CW affiliate on a subchannel of local ABC affiliate WTVG), that operated independently from the small-market WB 100+ Station Group launched by the network that September. Dating to the network's January 1995 launch, The WB had only been available locally on Marcus Cable and other local cable systems through the superstation feed of Chicago affiliate WGN-TV (relaunched as NewsNation in February 2021, and which dropped WB programming nationally in October 1999) and via Milwaukee affiliate WVTV (then available throughout Wisconsin as a regional superstation), which began to gradually let existing carriage agreements with cable providers outside of the Milwaukee DMA lapse after it affiliated with the network in May 1997. The affiliation was critical in getting Marcus/Charter to finally add TVW to its Madison-area lineup. TVW carried the full WB schedule (although it aired the network's Sunday night lineup on a one-hour delay), along with a mix of syndicated programs, Wisconsin Badgers sports, and locally produced programs produced by Channel 3 and Charter.

In September 2000, WISC—upon launching its digital signal on UHF channel 50—began providing a simulcast of TVW on digital subchannel 3.2, making it among the first permanent digital subchannels in modern American digital broadcast television and allowing over-the-air reception of the channel to the then-few area residents that had a digital-capable HDTV set. To reflect its channel position on Charter's Madison-area systems, TVW—which was retained as its official identification—began branding as "WB14" in September 2001. On August 26, 2002, WISC-DT2—which, accordingly, adopted "UPN14" as its branding—became the market's UPN affiliate as part of an affiliation swap with WHPN—which concurrently changed its calls to WBUW—that was tied to the April 2 sale of the latter to ACME Communications (a station group founded by WB co-founder and former network president Jamie Kellner),[3] thus allowing area viewers who neither had a cable or satellite subscription nor an HDTV set (and therefore, lacked access to TVW's broadcast and cable feeds) to watch WB network programs for the first time.

On March 8, 2006, Morgan Murphy Media confirmed that WISC-DT2 would become the Madison-area charter affiliate of MyNetworkTV, developed as a joint venture between then-News Corporation subsidiaries Fox Television Stations and 20th Television (the former is now owned by Fox Corporation; the latter has since been integrated into Disney Media Distribution as a result of Disney's 2019 acquisition of most of 21st Century Fox's assets) and announced on February 22 to primarily serve as a network option for UPN and WB stations that were not chosen to affiliate with The CW (co-founded by their then-respective parents, CBS Corporation and Time Warner, to replace both networks).[4][5][6] WISC-DT2—which changed its on-air branding to "My Madison TV" on August 7—officially joined MyNetworkTV upon its launch on September 5; however, it continued to air UPN prime time programming on a tape-delayed basis (from midnight to 2:00 a.m.) until that network ceased broadcasting on September 15. (WBUW switched to The CW when that network debuted on September 18, the day after The WB ceased operations.)

As a MyNetworkTV affiliate, along with syndicated programs, WISC-DT2 aired college sports from the Mid-American and Southeastern conferences (via ESPN Plus), occasional Badgers hockey broadcasts (via Wisconsin Public Television, which also aired statewide over Charter's "Xtra" service on channel 87 outside of the Madison market) and high school sports (under the "PrepMania" banner) as well as local programs including the music series Urban Theater and the sports panel discussion program Sidelines (which also aired in the Milwaukee and Green Bay markets on Time Warner Cable Sports 32/Spectrum Sports). On July 1, 2009, WISC-DT2 reverted to the former "TVW" brand, accompanied by new blue/white/black circular logo; the rebranding was meant to emphasize a connection to Madison and Wisconsin in the channel's programming.[7] In February 2019, TVW acquired the rights to selected syndicated programs and most of the locally produced programming—including the Saturday night horror movie showcase Bordello of Horror and Talk Wisconsin (previously titled Talk of the Town before the show relocated)—that had been displaced from WIFS after it converted into an Ion Plus affiliate with little advanced notice to its viewers on February 1.[8][9][10][11]

Discover more about TVW (WISC-DT2) related topics

MyNetworkTV

MyNetworkTV

MyNetworkTV is an American commercial broadcast television syndication service and former television network owned by Fox Corporation, operated by its Fox Television Stations division, and distributed through the syndication structure of Fox First Run. MyNetworkTV began its operations on September 5, 2006, with an initial affiliate lineup covering about 96% of the country, most of which consisted of stations that were former affiliates of The WB and UPN that did not join the successor of those two networks, The CW. Under the ownership structure of Fox Corporation, the service is incorporated as a subsidiary company known as MyNetworkTV, Inc.

Digital subchannel

Digital subchannel

In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compression techniques to reduce the size of each individual program stream, and multiplexing to combine them into a single signal. The practice is sometimes called "multicasting".

Terrestrial television

Terrestrial television

Terrestrial television or over-the-air television (OTA) is a type of television broadcasting in which the signal transmission occurs via radio waves from the terrestrial (Earth-based) transmitter of a TV station to a TV receiver having an antenna. The term terrestrial is more common in Europe and Latin America, while in Canada and the United States it is called over-the-air or simply broadcast. This type of TV broadcast is distinguished from newer technologies, such as satellite television, in which the signal is transmitted to the receiver from an overhead satellite; cable television, in which the signal is carried to the receiver through a cable; and Internet Protocol television, in which the signal is received over an Internet stream or on a network utilizing the Internet Protocol. Terrestrial television stations broadcast on television channels with frequencies between about 52 and 600 MHz in the VHF and UHF bands. Since radio waves in these bands travel by line of sight, reception is generally limited by the visual horizon to distances of 64–97 kilometres (40–60 mi), although under better conditions and with tropospheric ducting, signals can sometimes be received hundreds of kilometers distant.

Standard-definition television

Standard-definition television

Standard-definition television is a television system which uses a resolution that is not considered to be either high or enhanced definition. "Standard" refers to it being the prevailing specification for broadcast television in the mid- to late-20th century, and compatible with legacy analog broadcast systems.

Marcus Cable

Marcus Cable

Marcus Cable Company was an American cable television provider headquartered in Dallas, Texas, and founded by Jeffrey A. Marcus and the Milwaukee-based Marcus Corporation. It was the nation's largest closely held cable-television company and the ninth largest over all, with 1.1 million customers in 18 states, with its principal markets in Wisconsin, southern California, Alabama, Indiana, Tennessee, and Fort Worth, Texas. In 1995, Marcus acquired the cable assets of Sammons Communications, which was also based in Dallas, for $1 billion. In April 1998, entrepreneur Paul Allen purchased Marcus Cable for $2.775 billion through his investment arm Vulcan Ventures. In February 1999, Marcus Cable was merged with Vulcan's Charter Communications.

Charter Communications

Charter Communications

Charter Communications, Inc., is an American telecommunications and mass media company with services branded as Spectrum. With over 32 million customers in 41 states, it is the second-largest cable operator in the United States by subscribers, just behind Comcast, and the third-largest pay TV operator behind Comcast and AT&T. Charter is the fifth-largest telephone provider based on number of residential lines.

Independent station (North America)

Independent station (North America)

An independent station is a type of television station broadcasting in the United States or Canada that is not affiliated with any broadcast television network; most commonly, these stations carry a mix of syndicated, brokered and in some cases, local programming to fill time periods when network programs typically would air. Stations that are affiliated with networks such as Ion Television or to a lesser degree, even MyNetworkTV and The CW, may be considered to be quasi-independent stations as these networks mainly provide programming during primetime, with limited to no network-supplied content in other time periods.

Broadcast syndication

Broadcast syndication

Broadcast syndication is the practice of leasing the right to broadcasting television shows and radio programs to multiple television stations and radio stations, without going through a broadcast network. It is common in the United States where broadcast programming is scheduled by television networks with local independent affiliates. Syndication is less widespread in the rest of the world, as most countries have centralized networks or television stations without local affiliates. Shows can be syndicated internationally, although this is less common.

Sitcom

Sitcom

A sitcom, a portmanteau of situation comedy, or situational comedy, is a genre of comedy centered on a fixed set of characters who mostly carry over from episode to episode. Sitcoms can be contrasted with sketch comedy, where a troupe may use new characters in each sketch, and stand-up comedy, where a comedian tells jokes and stories to an audience. Sitcoms originated in radio, but today are found mostly on television as one of its dominant narrative forms.

Game show

Game show

A game show is a genre of broadcast viewing entertainment where contestants compete for a reward. These programs can either be participatory or demonstrative and are typically directed by a host, sharing the rules of the program as well as commentating and narrating where necessary. The history of game shows dates back to the invention of television as a medium. On most game shows, contestants either have to answer questions or solve puzzles, typically to win either money or prizes. Game shows often reward players with prizes such as cash, trips and goods and services provided by the show's sponsor.

Milwaukee Bucks

Milwaukee Bucks

The Milwaukee Bucks are an American professional basketball team in Milwaukee. The Bucks compete in the National Basketball Association (NBA) as a member of the league's Eastern Conference Central Division. The team was founded in 1968 as an expansion team, and play at Fiserv Forum. Former U.S. Senator Herb Kohl was the long-time owner of the team, but on April 16, 2014, a group led by billionaire hedge fund managers Wes Edens and Marc Lasry agreed to purchase a majority interest in the team from Kohl, a sale which was approved by the owners of the NBA and its Board of Governors one month later on May 16. The team is managed by Jon Horst the team's former director of basketball operations, who took over from John Hammond.

Bloomberg Television

Bloomberg Television

Bloomberg Television is an American-based pay television network focusing on business and capital market programming, owned by Bloomberg L.P. It is distributed globally, reaching over 310 million homes worldwide. It is headquartered in New York City, with European headquarters in London and Asian headquarters in Hong Kong.

Programming

In addition to the CBS network schedule, syndicated programming on WISC-TV as of September 2021 include Entertainment Tonight and off-network reruns of Impractical Jokers, Weather Gone Viral and Major Crimes. Unlike most CBS affiliates, WISC is one of a handful of CBS affiliates to air paid programming on weekdays, providing an hour-long block of infomercials at 9:00 a.m. to compensate for the lack of available syndicated programming or a local newscast to fill that hour. WISC was home to ESPN Plus broadcasts of Wisconsin Badger sports before the syndicator's relationship with the Big Ten Conference ended in 2007. WISC also serves as an affiliate of the Chicago Bears pre-season television network.

In addition to carrying MyNetworkTV programming, syndicated programs broadcast on TVW as of September 2021 include Divorce Court, The Doctors, The Good Dish, and off-network reruns of Seinfeld, The Goldbergs, SEAL Team and Young Sheldon. WISC-DT2 is also designated by WISC to carry CBS network programs that the station must preempt to accommodate extended breaking news or severe weather coverage or special event programming on its main channel, and airs tape-delayed rebroadcasts of WISC's regularly scheduled weekday newscasts (usually) immediately after their initial telecast on channel 3.1 as well as hourly weather updates presented by the station's "First Warn Weather" team.

News operation

WISC presently broadcasts 351⁄2 hours of local newscasts each week (with three hours each weekday and 21⁄2 hours each on Saturdays and Sundays). In addition to its normal morning, noon, 5:00, 6:00 and 10:00 p.m. newscasts, WISC airs News 3 Now Live at Four, a one-hour newscast which is largely devoted to non-headline news and features that focus on the community and the people of Madison, Dane County, and south-central Wisconsin. Live at Four originally aired at 5:00 p.m., but moved to 4:00 p.m. in October 2015 to expand to one hour.

In January 2004, WISC-TV began producing UPN14 News at Nine for TVW, a five-minute news update featuring local and national headlines as well as a brief weather segment. In September 2005, the program expanded into a half-hour broadcast (as News 3 at 9 on UPN14, subsequently revised to account for TVW/WISC-DT2's later branding changes); News 3 at 9 ended its seven-year run on December 31, 2011, after WISC entered into a news share arrangement with Fox affiliate WMSN-TV (channel 47) to assume production responsibilities for that station's 9:00 p.m. newscast (which had been produced by WKOW since its premiere in 1999) effective January 1, 2012.[12]

On October 26, 2008, WISC-TV began producing all its newscasts in total high-definition video, becoming the first commercial TV station in Wisconsin to do so.[13] The station had produced occasional news features in HD since the beginning of 2008. In April 2011, WISC began offering free on demand segments of their newscasts on the Roku digital video player.[14]

Notable former on-air staff

Discover more about Programming related topics

Entertainment Tonight

Entertainment Tonight

Entertainment Tonight is an American first-run syndicated news broadcasting newsmagazine program that is distributed by CBS Media Ventures throughout the United States and owned by Paramount Streaming. ET also airs in Australia on Network 10.

Impractical Jokers

Impractical Jokers

Impractical Jokers is an American hidden camera reality show with improvisational elements. Produced by NorthSouth Productions, Impractical Jokers premiered on truTV on December 15, 2011, starring the members of The Tenderloins: James "Murr" Murray, Brian "Q" Quinn, Sal Vulcano, and Joe Gatto. Starting with the tenth season, the series will be concurrently airing on TBS.

Major Crimes (TV series)

Major Crimes (TV series)

Major Crimes is an American police procedural television series starring Mary McDonnell. It was a continuation spin-off of The Closer, set in the same police division, now headed by McDonnell's character, Sharon Raydor. It premiered on TNT on August 13, 2012, following the finale of The Closer.

Infomercial

Infomercial

An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often program-length commercials, and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming. This phenomenon started in the United States, where infomercials were typically shown overnight, outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By 2009, most infomercial spending in the U.S. occurred outside of the traditional overnight hours. Stations in most countries around the world have instituted similar media structures. The infomercial industry is worth over $200 billion.

ESPN Events

ESPN Events

ESPN Events is an American multinational sporting event promoter owned by ESPN Inc. It is headquartered in Charlotte, North Carolina, and shares its operations with SEC Network and formerly with ESPNU. The corporation organizes sporting events for broadcast across the ESPN family of networks, including, most prominently, a group of college football bowl games and in-season college basketball tournaments.

Big Ten Conference

Big Ten Conference

The Big Ten Conference is the oldest Division I collegiate athletic conference in the United States. Founded as the Intercollegiate Conference of Faculty Representatives in 1896, it predates the founding of its regulating organization, the NCAA. It is based in the Chicago area in Rosemont, Illinois. For many decades the conference consisted of 10 universities. As of 2014, it consists of 14 member institutions and 2 affiliate institutions, with 2 new member institutions scheduled to join in 2024. The conference competes in the NCAA Division I and its football teams compete in the Football Bowl Subdivision (FBS), formerly known as Division I-A, the highest level of NCAA competition in that sport.

Chicago Bears

Chicago Bears

The Chicago Bears are a professional American football team based in Chicago. The Bears compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) North Division. The Bears have won nine NFL Championships, including one Super Bowl, and hold the NFL record for the most enshrinees in the Pro Football Hall of Fame and the most retired jersey numbers. The Bears have also recorded the second-most victories of any NFL franchise, only behind the Green Bay Packers.

Divorce Court

Divorce Court

Divorce Court is an American court show that revolves around settling the disputes of couples going through divorces. The show has had four separate runs, all in first-run syndication. Since the debut of the original series in 1957, it is one of the longest-running syndicated television programs of all time. Divorce Court also holds the record for the longest-running court show of all time, leading the second-place show The People's Court by two years.

Breaking news

Breaking news

Breaking news, interchangeably termed late-breaking news and also known as a special report or special coverage or news flash, is a current issue that broadcasters feel warrants the interruption of scheduled programming or current news in order to report its details. Its use is also assigned to the most significant story of the moment or a story that is being covered live. It could be a story that is simply of wide interest to viewers and has little impact otherwise. Many times, breaking news is used after the news organization has already reported on the story. When a story has not been reported on previously, the graphic and phrase "Just In" is sometimes used instead.

Broadcast delay

Broadcast delay

In radio and television, broadcast delay is an intentional delay when broadcasting live material, technically referred to as a deferred live. Such a delay may be to prevent mistakes or unacceptable content from being broadcast. Longer delays lasting several hours can also be introduced so that the material is aired at a later scheduled time to maximize viewership. Tape delays lasting several hours can also be edited down to remove filler material or to trim a broadcast to the network's desired run time for a broadcast slot, but this is not always the case.

Fox Broadcasting Company

Fox Broadcasting Company

The Fox Broadcasting Company, commonly known simply as Fox and stylized in all caps as FOX, is an American commercial broadcast television network owned by Fox Corporation and headquartered in New York City, with master control operations and additional offices at the Fox Network Center in Los Angeles and the Fox Media Center in Tempe. Launched as a competitor to the Big Three television networks on October 9, 1986, Fox went on to become the most successful attempt at a fourth television network. It was the highest-rated free-to-air network in the 18–49 demographic from 2004 to 2012 and again in 2020, and was the most-watched American television network in total viewership during the 2007–08 season.

High-definition video

High-definition video

High-definition video is video of higher resolution and quality than standard-definition. While there is no standardized meaning for high-definition, generally any video image with considerably more than 480 vertical scan lines or 576 vertical lines (Europe) is considered high-definition. 480 scan lines is generally the minimum even though the majority of systems greatly exceed that. Images of standard resolution captured at rates faster than normal, by a high-speed camera may be considered high-definition in some contexts. Some television series shot on high-definition video are made to look as if they have been shot on film, a technique which is often known as filmizing.

Technical information

Subchannels

The station's digital signal is multiplexed:

Channel Video Aspect Short name Programming[16]
3.1 1080i 16:9 WISC Main WISC-TV programming / CBS
3.2 720p TVW WISC-DT2 / MyNetworkTV
3.3 480i DABL Dabl
3.4 QVC QVC
3.5 HSN HSN
3.6 SCRIPPS Scripps News

Digital television transition; spectrum reallocation

WISC-TV shut down its analog signal, over VHF channel 3, at 12:30 p.m. on February 17, 2009, the original target date in which full-power television stations in the United States were to transition from analog to digital broadcasts under federal mandate (which was later pushed back to June 12, 2009). The station's digital signal remained on its pre-transition UHF channel 50.[17] Through the use of PSIP, digital television receivers display the station's virtual channel as its former VHF analog channel 3.

The analog channel 3 continued to serve as a "nightlight", broadcasting a loop of digital transition information and instructions in addition to any local news programming and emergency information, until signing off for good the final week of March 2009.

On April 13, 2017, the results of the Federal Communications Commission (FCC)'s 2016 spectrum auction were announced, with Morgan Murphy successfully selling the UHF spectrum for WISC for just under $50 million. WISC would move their spectrum from UHF channel 50 to VHF, taking the former digital channel 11 position held by WMSN-TV before a return to UHF in November 2010.[18][19]

Discover more about Technical information related topics

Display resolution

Display resolution

The display resolution or display modes of a digital television, computer monitor or display device is the number of distinct pixels in each dimension that can be displayed. It can be an ambiguous term especially as the displayed resolution is controlled by different factors in cathode ray tube (CRT) displays, flat-panel displays and projection displays using fixed picture-element (pixel) arrays.

Aspect ratio (image)

Aspect ratio (image)

The aspect ratio of an image is the ratio of its width to its height, and is expressed with two numbers separated by a colon, such as 16:9, sixteen-to-nine. For the x:y aspect ratio, the image is x units wide and y units high. Common aspect ratios are 1.85:1 and 2.39:1 in cinematography, 4:3 and 16:9 in television photography, and 3:2 in still photography.

1080i

1080i

1080i is a combination of frame resolution and scan type. 1080i is used in high-definition television (HDTV) and high-definition video. The number "1080" refers to the number of horizontal lines on the screen. The "i" is an abbreviation for "interlaced"; this indicates that only the even lines, then the odd lines of each frame are drawn alternately, so that only half the number of actual image frames are used to produce video. A related display resolution is 1080p, which also has 1080 lines of resolution; the "p" refers to progressive scan, which indicates that the lines of resolution for each frame are "drawn" on the screen in sequence.

CBS

CBS

CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainment Group division of Paramount Global.

720p

720p

720p is a progressive HD signal format with 720 horizontal lines/1280 columns and an aspect ratio (AR) of 16:9, normally known as widescreen HD (1.78:1). All major HD broadcasting standards include a 720p format, which has a resolution of 1280×720p.

MyNetworkTV

MyNetworkTV

MyNetworkTV is an American commercial broadcast television syndication service and former television network owned by Fox Corporation, operated by its Fox Television Stations division, and distributed through the syndication structure of Fox First Run. MyNetworkTV began its operations on September 5, 2006, with an initial affiliate lineup covering about 96% of the country, most of which consisted of stations that were former affiliates of The WB and UPN that did not join the successor of those two networks, The CW. Under the ownership structure of Fox Corporation, the service is incorporated as a subsidiary company known as MyNetworkTV, Inc.

480i

480i

480i is the video mode used for standard-definition digital television in the Caribbean, Japan, South Korea, Taiwan, Philippines, Laos, Western Sahara, and most of the Americas. The 480 identifies a vertical resolution of 480 lines, and the i identifies it as an interlaced resolution. The field rate, which is 60 Hz, is sometimes included when identifying the video mode, i.e. 480i60; another notation, endorsed by both the International Telecommunication Union in BT.601 and SMPTE in SMPTE 259M, includes the frame rate, as in 480i/30. The other common standard definition digital standard, used in the rest of the world, is 576i. It originated from the need for a standard to digitize analog TV and is now used for digital TV broadcasts and home appliances such as game consoles and DVD disc players.

Dabl

Dabl

Dabl is an American lifestyle-oriented digital multicast television network owned by the CBS Media Ventures subsidiary of Paramount Global.

QVC

QVC

QVC is an American free-to-air television network, and flagship shopping channel specializing in televised home shopping, owned by Qurate Retail Group. Founded in 1986 by Joseph Segel in West Chester, Pennsylvania, United States, QVC broadcasts to more than 350 million households in seven countries, including channels in the UK, Germany, Japan, and Italy, along with a joint venture in China with China National Radio called CNR Mall.

HSN

HSN

HSN, an initialism of its former name Home Shopping Network, is an American free-to-air television network owned by the Qurate Retail Group, which also owns catalog company Cornerstone Brands. Based in the Gateway area of St. Petersburg, Florida, United States, the home shopping channel has former and current sister channels in several other countries.

Digital television transition in the United States

Digital television transition in the United States

The digital transition in the United States was the switchover from analog to exclusively digital broadcasting of terrestrial television programming. According to David Rehr, then president and CEO of the National Association of Broadcasters, this transition represented "the most significant advancement of television technology since color TV was introduced." For full-power TV stations, the transition went into effect on June 12, 2009, with stations ending regular programming on their analog signals no later than 11:59 p.m. local time that day.

Program and System Information Protocol

Program and System Information Protocol

The Program and System Information Protocol (PSIP) is the MPEG and privately defined program-specific information originally defined by General Instrument for the DigiCipher 2 system and later extended for the ATSC digital television system for carrying metadata about each channel in the broadcast MPEG transport stream of a television station and for publishing information about television programs so that viewers can select what to watch by title and description. Its FM radio equivalent is Radio Data System (RDS).

Source: "WISC-TV", Wikipedia, Wikimedia Foundation, (2023, March 27th), https://en.wikipedia.org/wiki/WISC-TV.

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Further Reading

WWHO

KVCW

KHII-TV

KTVD

WVTV

WTVO

WXSP-CD

WFQX-TV

WNLO (TV)

WVIR-TV

WSTQ-LP

WMDT

KHBS

KPXJ

WGFL

WMYG-LP
References
  1. ^ "Require Prime Evening Time for NTA Films". Boxoffice: 13. November 10, 1956. Archived from the original on June 14, 2009.
  2. ^ Katherine Williams (July 17, 1998). "WISC Goes for Lead in Web Site Race, TV Station Unveils 'Channel 3000'". The Capital Times. p. 1C. ProQuest 395130570 – via ProQuest.
  3. ^ "Janesville TV station to be sold". Milwaukee Business Journal. American City Business Journals. April 2, 2002.
  4. ^ "UPN 14 To Become My Network TV This Fall". WISC-TV. Morgan Murphy Stations. March 8, 2006. Archived from the original on March 22, 2006.
  5. ^ "News Corp. to launch new mini-network for UPN stations". USA Today. Gannett Company. February 22, 2006. Retrieved January 21, 2013.
  6. ^ John Eggerton (February 22, 2006). "News Corp. Unveils MyNetworkTV". Broadcasting & Cable. Reed Business Information.
  7. ^ "My Madison TV Is Now TVW". WISC-TV. Morgan Murphy Stations. Archived from the original on December 10, 2014. Retrieved July 10, 2009.
  8. ^ "ION Affiliation Moves in Madison". Northpine.com. February 4, 2019.
  9. ^ "TVW". WISC-TV. Morgan Murphy Media. Retrieved May 21, 2019.
  10. ^ Source: Krista Hatcher Uelmen on Facebook Archived October 28, 2021, at the Wayback Machine (posted February 1, 2019 and accessed February 4, 2019)
  11. ^ "Bordello of Horror is on the move and landing on Madison's TVW at midnight starting on Saturday February 9th! Hope to see you all there!". Bordello of Horror. February 1, 2019. Retrieved February 4, 2019 – via Facebook.
  12. ^ Newman, Judy (January 5, 2012). "WISC-TV now providing news services for Fox 47". Wisconsin State Journal. Retrieved January 6, 2012.
  13. ^ "WISC-TV To Air Newscasts In HD". WISC-TV. October 20, 2008.
  14. ^ "WISC Debuts Local News Channel on Roku Digital Video Player". mediabistro.com. Retrieved April 15, 2011.
  15. ^ "Dodgers reportedly add Hershiser, Rizzo to TV team". truebluela.com. December 8, 2013.
  16. ^ "RabbitEars TV Query for WISC".
  17. ^ "DTV Tentative Channel Designations for the First and the Second Rounds" (PDF). Archived from the original (PDF) on August 29, 2013. Retrieved March 24, 2012.
  18. ^ "FCC Broadcast Television Spectrum Incentive Auction Auction 1001 Winning Bids" (PDF). April 13, 2017. Retrieved April 14, 2017.
  19. ^ "Spectrum Auction Channel Changes in the Upper Midwest". Upper Midwest Broadcasting, Northpine.com. April 13, 2017. Retrieved April 14, 2017.
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