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Universal Creative

From Wikipedia, in a visual modern way
Universal Creative
TypeDivision
IndustryEngineering, architecture, design
Founded1968; 55 years ago (1968)
HeadquartersOrlando, Florida, United States
Key people
Mike Hightower, President
ProductsTheme parks, resorts, attractions
ParentUniversal Destinations & Experiences

Universal Creative designs and creates themed attractions, rides, and resorts, for Universal Destinations & Experiences. Its divisions include master planning, creative development, design, engineering, project management, and research and development. The Universal Creative team is composed of artists, architects, engineers, designers, producers, builders, writers and more who design and create all of the themed entertainment experiences for Universal Destinations & Experiences.

It is best known for its design of immersive experiences based on NBC Universal and third-party intellectual property. Notable classic and modern licensed properties used by Universal Creative include the Harry Potter works and films, Dr. Seuss properties, The Simpsons, Jurassic Park, Spider-Man, Transformers, Despicable Me, and Nintendo franchises.[1][2]

The company, headquartered in Orlando, operates at Universal Parks & Resorts locations around the world in the United States, Singapore, Japan, and China.[3] Universal Creative often collaborates with a wide variety of external themed-entertainment design companies, including: Forrec, THG Creative, and P+A Projects.[4][5][6]

Discover more about Universal Creative related topics

Harry Potter

Harry Potter

Harry Potter is a series of seven fantasy novels written by British author J. K. Rowling. The novels chronicle the lives of a young wizard, Harry Potter, and his friends Hermione Granger and Ron Weasley, all of whom are students at Hogwarts School of Witchcraft and Wizardry. The main story arc concerns Harry's conflict with Lord Voldemort, a dark wizard who intends to become immortal, overthrow the wizard governing body known as the Ministry of Magic and subjugate all wizards and Muggles.

Dr. Seuss

Dr. Seuss

Theodor Seuss Geisel was an American children's author and cartoonist. He is known for his work writing and illustrating more than 60 books under the pen name Dr. Seuss. His work includes many of the most popular children's books of all time, selling over 600 million copies and being translated into more than 20 languages by the time of his death.

The Simpsons

The Simpsons

The Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer, Marge, Bart, Lisa, and Maggie. The show is set in the fictional town of Springfield and parodies American culture and society, television, and the human condition.

Jurassic Park

Jurassic Park

Jurassic Park, later also referred to as Jurassic World, is an American science fiction media franchise created by Michael Crichton and centered on a disastrous attempt to create a theme park of cloned dinosaurs. It began in 1990 when Universal Pictures and Amblin Entertainment bought the rights to Crichton's novel Jurassic Park before it was published. The book was successful, as was Steven Spielberg's 1993 film adaptation. The film received a theatrical 3D re-release in 2013, and was selected in 2018 for preservation in the United States National Film Registry by the Library of Congress as being "culturally, historically, or aesthetically significant". A 1995 sequel novel, The Lost World, was followed by a film adaptation in 1997. Subsequent films in the series, including Jurassic Park III (2001), are not based on the novels.

Spider-Man

Spider-Man

Spider-Man is a superhero appearing in American comic books published by Marvel Comics. Created by writer-editor Stan Lee and artist Steve Ditko, he first appeared in the anthology comic book Amazing Fantasy #15 in the Silver Age of Comic Books. He has been featured in comic books, television shows, films, video games, novels, and plays. Spider-Man's secret identity is Peter Parker, a teenage high school student and an orphan raised by his Aunt May and Uncle Ben in New York City after his parents Richard and Mary Parker died in a plane crash. Lee and Ditko had the character deal with the struggles of adolescence and financial issues and gave him many supporting characters, such as Flash Thompson, J. Jonah Jameson, and Harry Osborn; romantic interests Gwen Stacy, Mary Jane Watson, and the Black Cat; and his enemies such as the Green Goblin, Doctor Octopus, and Venom. In his origin story, Spider-Man gets his superhuman spider-powers and abilities after being bitten by a radioactive spider; these include superhuman strength, speed, agility, jump, reflexes, stamina, durability, coordination and balance, clinging to surfaces and ceilings like a spider, and detecting danger with his precognition ability called "spider-sense." He also builds wrist-mounted "web-shooter" devices that shoot artificial spider-webs of his own design that were used for fighting his enemies and web-swinging across the city. Peter Parker originally used his powers for his own personal gain, but after his Uncle Ben was killed by a thief that Peter didn't stop, Peter begins to use his spider-powers to fight crime by becoming the superhero known as Spider-Man.

Despicable Me

Despicable Me

Despicable Me is a computer-animated media franchise centering on Gru, a reformed super-villain, and his yellow-colored Minions. It is produced by Illumination and distributed by its parent company Universal Pictures.

Nintendo

Nintendo

Nintendo Co., Ltd. is a Japanese multinational video game company headquartered in Kyoto. It develops and releases both video games and video game consoles.

Orlando, Florida

Orlando, Florida

Orlando is a city in Orange County, Florida, United States. Part of Central Florida, it is the center of the Orlando metropolitan area, which had a population of 2,509,831, according to the U.S. Census Bureau in 2017. It is the sixth-largest metropolitan area in the Southern United States and the third-largest metropolitan area in Florida behind Miami and Tampa Bay. Orlando had a city population of 307,573 in the 2020 census, making it the fourth-largest city in Florida behind Jacksonville, Miami, and Tampa. It is the state's largest inland city.

Singapore

Singapore

Singapore, officially the Republic of Singapore, is an island country and city-state in maritime Southeast Asia. It lies about one degree of latitude north of the equator, off the southern tip of the Malay Peninsula, bordering the Strait of Malacca to the west, the Singapore Strait to the south, the South China Sea to the east, and the Straits of Johor to the north. The country's territory is composed of one main island, 63 satellite islands and islets, and one outlying islet; the combined area of these has increased by 25% since the country's independence as a result of extensive land reclamation projects. It has the third highest population density in the world. With a multicultural population and recognising the need to respect cultural identities of the major ethnic groups within the nation, Singapore has four official languages: English, Malay, Mandarin, and Tamil. English is the lingua franca and numerous public services are available only in English. Multi-racialism is enshrined in the constitution and continues to shape national policies in education, housing, and politics.

Japan

Japan

Japan is an island country in East Asia. It is situated in the northwest Pacific Ocean and is bordered on the west by the Sea of Japan, extending from the Sea of Okhotsk in the north toward the East China Sea, Philippine Sea, and Taiwan in the south. Japan is a part of the Ring of Fire, and spans an archipelago of 14,125 islands covering 377,975 square kilometers (145,937 sq mi); the five main islands are Hokkaido, Honshu, Shikoku, Kyushu, and Okinawa. Tokyo is the nation's capital and largest city, followed by Yokohama, Osaka, Nagoya, Sapporo, Fukuoka, Kobe, and Kyoto.

China

China

China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and borders fourteen countries by land, the most of any country in the world, tied with Russia. With an area of approximately 9.6 million square kilometres (3,700,000 sq mi), it is the world's third largest country by total land area. The country consists of 22 provinces, five autonomous regions, four municipalities, and two special administrative regions. The national capital is Beijing, and the most populous city and largest financial center is Shanghai.

Forrec

Forrec

FORREC Ltd. designs and plans theme parks, water parks, resorts, retail and mixed use developments and visitor attractions around the world. FORREC's clients include Universal Studios, LEGOLAND, Nickelodeon, BBC Worldwide and Six Flags as well as international companies like China's Wanda Group and Chimelong Group, Dubai Holdings, Dubai Parks & Resorts, Meraas Leisure and Entertainment LLC, Singapore Tourism Board and Khazanah Nasional Berhad. FORREC began as a landscape architecture firm in Canada in 1984 and has since added architecture, interior design and graphics disciplines.

History

In December 1958, MCA, Inc. purchased the Universal City Studio Lot in California. After MCA and Universal merged in 1962, MCA-Universal expanded into recreation.[7] In 1964, MCA-Universal officially opened Universal Studios Hollywood.[8] As the park grew, Universal Creative was founded in 1968 under the name MCA Planning and Development as part of MCA-Universal's recreation division.[9]

Universal Creative continued to operate through 1996 as MCA Planning and Development, opening Universal Studios Florida in 1990 and creating attractions such as Jaws and E.T. Adventure.[8] In 1996, MCA was sold to Seagram, which changed the company name to Universal Studios, Inc. In 1997, MCA Planning and Development was renamed Universal Creative. Two years later, Universal Creative opened Islands of Adventure at Universal Orlando Resort.

The company moved to Universal Orlando Resort in 2001, the same year it opened Universal Studios Japan.[9] In 2011, Comcast purchased NBCUniversal, incorporating Universal Parks & Resorts and Universal Creative into its portfolio.[10] Universal Studios Singapore, a joint venture with Resort World Sentosa on Sentosa Island, was opened by Universal Creative in the same year. The company opened the world's first "Water Theme Park" in 2017 with the opening of Universal's Volcano Bay. In 2021, Universal opened Universal Beijing Resort which was the first ever theme park to achieve a LEED Certification. The company's latest project is Universal's Epic Universe, which will become the fourth park at the Universal Orlando Resort. Universal Creative currently has offices in Hollywood, Orlando, Osaka, and Beijing.[3]

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MCA Inc.

MCA Inc.

MCA Inc. (originally an initialism for Music Corporation of America) was an American media conglomerate founded in 1924. Originally a talent agency with artists in the music business as clients, the company became a major force in the film industry, and later expanded into television production. MCA published music, booked acts, ran a record company, represented film, television, and radio stars, and eventually produced and sold television programs to the three major television networks, especially NBC.

California

California

California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2 million residents across a total area of approximately 163,696 square miles (423,970 km2), it is the most populous U.S. state and the third-largest by area. It is also the most populated subnational entity in North America and the 34th most populous in the world. The Greater Los Angeles and San Francisco Bay areas are the nation's second and fifth most populous urban regions respectively, with the former having more than 18.7 million residents and the latter having over 9.6 million. Sacramento is the state's capital, while Los Angeles is the most populous city in the state and the second most populous city in the country. San Francisco is the second most densely populated major city in the country. Los Angeles County is the country's most populous, while San Bernardino County is the largest county by area in the country. California borders Oregon to the north, Nevada and Arizona to the east, the Mexican state of Baja California to the south; and it has a coastline along the Pacific Ocean to the west.

Jaws (ride)

Jaws (ride)

Jaws is an amusement ride attraction based on the Jaws film series and is located at Universal Studios Japan. It originally opened at Universal Studios Florida in Orlando in 1990, and another installation later opened at Universal Studios Japan in 2001. The ride uses tour boats to take guests through a harbor of the fictional Amity Island, which begins as a leisurely tour that is abruptly interrupted by an attack of the famous great white shark. The concept is an expanded version of the Jaws miniature attraction featured in the Studio Tour at Universal Studios Hollywood in California. In 2012, the attraction was removed from the Florida theme park to make room for the second phase of expansion for The Wizarding World of Harry Potter.

E.T. Adventure

E.T. Adventure

E.T. Adventure is a dark ride located at Universal Studios Florida in Orlando, Florida, United States. Primarily designed in-house by Universal Creative in collaboration with Steven Spielberg, the ride first opened to the public at Universal Studios Florida in 1990. Similar installations of the ride opened at Universal Studios Hollywood in 1991 and Universal Studios Japan in 2001, both of which have since been removed.

Seagram

Seagram

The Seagram Company Ltd. was a Canadian multinational conglomerate formerly headquartered in Montreal, Quebec. Originally a distiller of Canadian whisky based in Waterloo, Ontario, it was once the largest owner of alcoholic beverage lines in the world.

Resorts World Sentosa

Resorts World Sentosa

Resorts World Sentosa is an integrated resort on the island of Sentosa, which is located off the southern coast of Singapore. The key attractions within RWS include one of Singapore's two casinos, a Universal Studios Singapore theme park, which is the second Universal Studios theme park in Asia after Universal Studios Japan and the first in Southeast Asia, the Adventure Cove Waterpark, as well as the S.E.A. Aquarium, which is the world's second largest oceanarium.

Universal Beijing Resort

Universal Beijing Resort

The Universal Beijing Resort, commonly known as Universal Beijing, is a theme park and entertainment resort complex based in Beijing, China. Invite-only test operation started on September 1, 2021, and the full operation started from September 20, 2021.

LEED

LEED

Leadership in Energy and Environmental Design (LEED) is a green building certification program used worldwide. Developed by the non-profit U.S. Green Building Council (USGBC), it includes a set of rating systems for the design, construction, operation, and maintenance of green buildings, homes, and neighborhoods, which aims to help building owners and operators be environmentally responsible and use resources efficiently.

Universal's Epic Universe

Universal's Epic Universe

Universal's Epic Universe is an upcoming theme park being constructed as part of the Universal Orlando Resort in Orlando, Florida. Its construction was announced in August 2019 but was delayed in April 2020 due to the COVID-19 pandemic. Most of the construction paused in July 2020 for nearly a year before being restarted in March 2021.

Hollywood, Los Angeles

Hollywood, Los Angeles

Hollywood is a neighborhood in the central region of Los Angeles, California. Its name has come to be a shorthand reference for the U.S. film industry and the people associated with it. Many notable film studios, such as Columbia Pictures, Walt Disney Studios, Paramount Pictures, Warner Bros., and Universal Pictures, are located near or in Hollywood.

Osaka

Osaka

Osaka is a designated city in the Kansai region of Honshu in Japan. It is the capital of and most populous city in Osaka Prefecture, and the third most populous city in Japan, following Special wards of Tokyo and Yokohama. With a population of 2.7 million in the 2020 census, it is also the largest component of the Keihanshin Metropolitan Area, which is the second-largest metropolitan area in Japan and the 10th largest urban area in the world with more than 19 million inhabitants.

Beijing

Beijing

Beijing, alternatively romanized as Peking, is the capital of the People's Republic of China. With over 21 million residents, Beijing is the world's most populous national capital city and is China's second largest city after Shanghai. It is located in Northern China, and is governed as a municipality under the direct administration of the State Council with 16 urban, suburban, and rural districts. Beijing is mostly surrounded by Hebei Province with the exception of neighboring Tianjin to the southeast; together, the three divisions form the Jingjinji megalopolis and the national capital region of China.

Executive Leadership

As of December 13th, 2022, the following information is outdated, as several individuals on this list have retired from Universal Creative as part of an NBC-wide retirement initiative. This list will be updated when their replacements are announced:[11]

  • Mike Hightower: President, Universal Creative Universal Destinations & Experiences[12]
  • Modesto Alcala: Senior Vice President, Global Restaurant Development[13]
  • Steve Blum: Senior Vice President, Ride Safety & Engineering[14]
  • Thierry Coup: Senior Vice President, Chief Creative Officer[15]
  • Russ Dagon: Senior Vice President, Resort Development[16]
  • Gene Dobrzyn: Senior Vice President, Project Management Office[17]
  • Brawner Greer: Senior Vice President, Legal Affairs[18]
  • Charlie Gundacker: Senior Vice President, Executive Project Director[19]
  • Caryl Lucarelli: Senior Vice President, Human Resources, Universal Creative, and International[20]
  • Daniel Memis: Senior Vice President, Chief Financial Officer[21]

Notable projects

Attractions

Volcano Bay's 200 ft. tall "Krakatau" volcano.
Volcano Bay's 200 ft. tall "Krakatau" volcano.

Universal's Volcano Bay

Volcano Bay is Universal's first attempt at developing a water park. This project became the third park at Universal Orlando Resort after replacing Wet 'n Wild Orlando in 2017. The park icon is "Krakatau," a 200-foot-tall volcano at the center of the park. Volcano Bay brought a variety of new types of slides to the Orlando area. Including water coasters, capsule plunge slides, and slides that drop riders four feet above the pool below. Similarly to Disney's MagicBands, one of the biggest features of Volcano Bay is its TapuTapu wristband technology. Universal Creative further utilized this technology with the development of their Super Nintendo World areas.[22]

Jurassic World VelociCoaster

VelociCoaster is Florida's fastest, tallest, and most intense launch coaster ever created, catapulting riders 155 feet into the air at speeds up to 70 mph. VelociCoaster features two high-speed launches powered by linear synchronous motors, a signature 155-foot-tall top hat, four inversions, and a first-of-its-kind barrel roll over water named the mosasaurs roll.

Super Nintendo World

Universal Studios Japan contains the world's first Super Nintendo World area. This area contains dozens of interactive elements, as well as two rides that let guests experience the world of the Super Mario franchise. Universal Creative worked closely with Nintendo, including Shigeru Miyamoto, to create an artistically accurate and innovative area. The rides in this land include Mario Kart: Koopa's Challenge, a technologically groundbreaking interactive dark ride that features augmented reality based on the Mario Kart spin-off franchise. Super Nintendo World makes use of "Power-Up Bands" to interact with certain elements in the land, such as the "Power-Up Band Key Challenges," and track high-scores through the official Universal Studios Japan smartphone application.

Hagrid's Magical Creatures Motorbike Adventure

Universal Creative's Hagrid's Magical Creatures Motorbike Adventure is considered to be the world's first "story coaster". The Creative team's coaster broke multiple records by being the first coaster in the U.S. to have a free-fall vertical drop (17 feet), catapulting guests 65 feet in the air at more than a 70-degree angle and then immediately dropping them back down in one movement, having the most launches of any coaster in the world (7 total), and containing the longest coaster track in Florida, measuring approximately a mile in length. The construction of this attraction also included planting a forest of 1,200 trees.[23]

Hagrid's Magical Creatures Motorbike Adventure won the Thea Award from the Themed Entertainment Association for outstanding achievement, the Best New Roller Coaster Award from Theme Park Insider, and was named "best new attraction installation of 2019" from the 2019 Golden Ticket Awards.[24][25][26]

Transformers: The Ride - 3D

Universal Creative, in partnership with Oceaneering International and Industrial Light & Magic, created Transformers: The Ride - 3D to be featured at Universal Studios Singapore, Universal Studios Hollywood, and Universal Orlando Resort. The attraction blends computer-generated imagery with reality through the use of 14 screens and a variety of physical props.[27] Universal Creative first opened this attraction in Singapore in 2011 and Hollywood in 2012, followed by Orlando in 2013. Universal Creative's largest challenge for creating the Orlando iteration of the ride was real-estate space, which prompted it to be designed as a vertical, two-story experience.[28] Transformers: The Ride - 3D has won numerous awards, including the Thea Award for outstanding achievement, the International 3D Society Lumiere Award, and was named "best new attraction" from Theme Park Insider.[29]

The Amazing Adventures of Spider-Man

Universal Creative's The Amazing Adventures of Spider-Man is a dark ride using advanced audio, with the sound accurate to 1⁄5 of a video frame.[30] "All of your visceral, aural and visual input has to be in perfect sync," says Steve Blum, Senior Vice President of Ride Safety and Engineering. "Humans are very sensitive to anomalies in their environment: If you don't give them the right input, they detect right away that it's not real."[31] Universal Creative partnered with Oceaneering International to create a 12-passenger motion-base simulator pod capable of six degrees of freedom (heave, sway, surge, yaw, pitch, and roll) and 360-degree rotation (achieved with a ring and pinion gear system), all contained in an angled shell to direct riders' view. Universal Creative's Phil Hettema and William Mason received inventor credits on the ride system patent, known as the SCOOP.[30]

Universal Creative employees Scott Trowbridge and Thierry Coup storyboarded a scene-by-scene breakdown of the ride that would be projected onto thirteen 30-foot-tall projection screens integrated with physical sets. Since guests would be moving toward, away from, or past these 3D screens, animators had to consider the perspective shift that viewers would actually encounter if these really. They developed a new process they called "squinching", used to account for a viewer's moving sightline and distorting the animation to match.[30]

Created for the Islands of Adventure theme park that opened on May 28, 1999, The Amazing Adventures of Spider-Man won Amusement Today's Golden Ticket Award for Best Dark Ride for twelve consecutive years from 1999 through to 2010. It has since placed second in that category, after fellow Islands of Adventure attraction, Harry Potter and the Forbidden Journey, took the top spot in 2011. In 2000, the ride won a Thea Award from the Themed Entertainment Association for outstanding themed entertainment and experience design. It has also won numerous public-voted Theme Park Insider Awards and Screamscape Ultimate Awards. The ride has been duplicated at Universal Studios Japan, which opened in January 2004.

Harry Potter and the Forbidden Journey

The Wizarding World of Harry Potter - Hogsmeade (Islands of Adventure)'s 200 ft. tall "Hogwarts Castle" facade.
The Wizarding World of Harry Potter - Hogsmeade (Islands of Adventure)'s 200 ft. tall "Hogwarts Castle" facade.

Harry Potter and the Forbidden Journey opened in June 2010 as part of The Wizarding World of Harry Potter - Hogsmeade at Islands of Adventure. It features robotic arms as a ride vehicle which are mounted on a track, to travel through the attraction while performing their movements in synchronization with the ride's show elements (animated props, projection surfaces, and so on).[32] In Amusement Today's annual Golden Ticket Awards, Harry Potter and the Forbidden Journey debuted as the best new ride of 2010. It won the Best Dark Ride category for five consecutive years from 2011 to 2015.[32] Due to the massive popularity of the ride, it was duplicated at Universal Studios Japan (which opened on July 18, 2014) and Universal Studios Hollywood (which opened on April 7, 2016).

Resorts

The Universal Creative Resort Development team designs and develops resort, hotel, restaurant, and retail experiences for Universal Parks & Resorts. Universal Orlando Resort's long-standing partnership with Loews Hotels led to the development of Loews Portofino Bay Hotel, Hard Rock Hotel, Loews Royal Pacific Resort, Cabana Bay Beach Resort, Loews Sapphire Falls Resort, Universal's Aventura Hotel, Universal's Endless Summer Resort – Surfside, and Universal's Endless Summer Resort – Dockside.[33] Universal Creative has recently opened resorts include The Universal Studios Grand Hotel and the NUO Resort Hotel – Universal Beijing Resort at Universal Beijing Resort.[34]

Restaurants

The Toothsome Chocolate Emporium and Savory Feast Kitchen at Universal CityWalk Beijing
The Toothsome Chocolate Emporium and Savory Feast Kitchen at Universal CityWalk Beijing

Universal Creative designs and develops the restaurants inside Universal's theme parks, as well as their Universal City Walk shopping and restaurant areas. Award-winning restaurants within the parks include Mythos Restaurant, The Leaky Cauldron, and The Three Broomsticks at Universal Orlando Resort.[35][36] Award-winning restaurants in Universal CityWalk Orlando include The Cowfish, Vivo Italian Kitchen, Toothsome Chocolate Emporium, and Savory Feast Kitchen. Other restaurants shared between several Universal City Walk areas include Jimmy Buffett's Margaritaville, Bubba Gump, and Voodoo Doughnut.[37]

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MagicBands

MagicBands

MagicBands and MagicBands 2 are plastic bracelets that contain RFID radios, used at Walt Disney World Resort. The MagicBands form the central part of the MyMagic+ experience, providing a way for the system to connect data to guests. This includes connecting park tickets, hotel room keys, payments, and PhotoPass information to the MagicBands. The bands were announced on January 7, 2013, by Tom Staggs as a part of MyMagic+.

Super Nintendo World

Super Nintendo World

Super Nintendo World is a themed area at Universal Studios Japan and Universal Studios Hollywood and under construction at Universal Studios Singapore and the upcoming Universal's Epic Universe at Universal Orlando Resort. A result of a partnership between Nintendo and Universal Destinations & Experiences, the area is based on Nintendo video game franchises, primarily the Mario franchise and its various sub-series.

Super Mario

Super Mario

Super Mario is a platform game series created by Nintendo starring their mascot, Mario. It is the central series of the greater Mario franchise. At least one Super Mario game has been released for every major Nintendo video game console. There are more than 20 games in the series.

Nintendo

Nintendo

Nintendo Co., Ltd. is a Japanese multinational video game company headquartered in Kyoto. It develops and releases both video games and video game consoles.

Shigeru Miyamoto

Shigeru Miyamoto

Shigeru Miyamoto is a Japanese video game designer, producer and game director at Nintendo, where he serves as one of its representative directors. Widely regarded as one of the most accomplished and influential designers in the history of video games, he is the creator of some of the most acclaimed and best-selling game franchises of all time, including Mario, The Legend of Zelda, Donkey Kong, Star Fox and Pikmin.

Dark ride

Dark ride

A dark ride or ghost train is an indoor amusement ride on which passengers aboard guided vehicles travel through specially lit scenes that typically contain animation, sound, music and special effects. Appearing as early as the 19th century, such exhibits include tunnels of love, scary themes and interactive stories.

Augmented reality

Augmented reality

Augmented reality (AR) is an interactive experience that combines the real world and computer-generated content. The content can span multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. AR can be defined as a system that incorporates three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects. The overlaid sensory information can be constructive, or destructive. This experience is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment. In this way, augmented reality alters one's ongoing perception of a real-world environment, whereas virtual reality completely replaces the user's real-world environment with a simulated one.

Mario Kart

Mario Kart

Mario Kart is a series of kart racing games developed and published by Nintendo. Players compete in go-kart races while using various power-up items. It features characters and courses from the Mario series as well as other gaming franchises such as The Legend of Zelda, Animal Crossing, F-Zero, and Splatoon.

Hagrid's Magical Creatures Motorbike Adventure

Hagrid's Magical Creatures Motorbike Adventure

Hagrid's Magical Creatures Motorbike Adventure is a multiple-launch steel motorbike roller coaster located at The Wizarding World of Harry Potter – Hogsmeade section of Universal Orlando’s Islands of Adventure theme park. The attraction opened on June 13, 2019 and was manufactured by Intamin, and features both indoor and outdoor characteristics. It is the sixth Harry Potter-themed attraction created for the resort, with Universal describing it as "a highly-themed roller coaster that will take us into a different corner of the wizarding world, where guests will encounter some of their favorite characters and creatures". The attraction replaced the Dragon Challenge roller coasters, which closed on September 4, 2017. At $300 million, it held the record for the most expensive roller coaster ever built from 2019 to 2022, surpassing the previous record of $100 million by Expedition Everest at Disney's Animal Kingdom. Hagrid’s Magical Creatures Motorbike Adventure is the longest roller coaster in Florida at 5,053 feet (1,540 m) and features a record-breaking seven launches.

Oceaneering International

Oceaneering International

Oceaneering International, Inc. is a subsea engineering and applied technology company based in Houston, Texas, U.S. that provides engineered services and hardware to customers who operate in marine, space, and other environments.

Industrial Light & Magic

Industrial Light & Magic

Industrial Light & Magic (ILM) is an American motion picture visual effects company that was founded on May 26, 1975 by George Lucas. It is a division of the film production company Lucasfilm, which Lucas founded, and was created when he began production on the original Star Wars, now the fourth episode of the Skywalker Saga.

Transformers: The Ride 3D

Transformers: The Ride 3D

Transformers: The Ride 3D is a 3D dark ride located at Universal Studios Singapore, Universal Studios Hollywood, Universal Studios Florida and Universal Studios Beijing. The ride, based on the Transformers film franchise, was designed by Universal Creative, Oceaneering International, and Industrial Light & Magic. Each installation is reported to have cost US$100 million. Universal Studios Singapore was the first to open the ride.

All projects

Current projects

Universal Creative is in the process of developing Epic Universe.

Epic Universe, the fourth park to be added to the Universal Orlando Resort portfolio, was announced in August 2019. It will feature an entertainment center, hotels, shops, restaurants and more. It is expected to be located within a larger 750-acre site that will nearly double Universal's total available acreage in Central Florida. No opening date has been announced.

On January 11, 2023, Universal announced two projects: a "new concept"-styled theme park geared towards families with children in Frisco, Texas, and a "horror-experience" in Las Vegas, Nevada.[38][39]

Project Park/Resort Opening Date
Super Nintendo World[40] Universal's Epic Universe 2025
Universal Studios Singapore
Illumination’s Villain-Con Minion Blast Universal Studios Florida Summer 2023
Universal's Epic Universe Universal Orlando Summer 2025
Unnamed family-centric theme park in Frisco, Texas Unknown TBA
Unnamed horror-centric experience in Las Vegas, Nevada Unknown TBA

Past projects

See also: List of Universal theme park attractions and List of lands at Universal theme parks

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Universal's Epic Universe

Universal's Epic Universe

Universal's Epic Universe is an upcoming theme park being constructed as part of the Universal Orlando Resort in Orlando, Florida. Its construction was announced in August 2019 but was delayed in April 2020 due to the COVID-19 pandemic. Most of the construction paused in July 2020 for nearly a year before being restarted in March 2021.

Central Florida

Central Florida

Central Florida is a region of the U.S. state of Florida. Different sources give different definitions for the region, but as its name implies it is usually said to comprise the central part of the state, including the Tampa Bay area and the Greater Orlando area, though in recent times the Tampa Bay area has often been described as its own region, with "Central Florida" becoming more synonymous with the Orlando area.

Frisco, Texas

Frisco, Texas

Frisco is a city in Collin and Denton counties in the U.S. state of Texas. It is part of the Dallas–Fort Worth metroplex and about 25 miles (40 km) from both Dallas Love Field and Dallas/Fort Worth International Airport. Its population was 200,509 at the 2020 U.S. census.

Super Nintendo World

Super Nintendo World

Super Nintendo World is a themed area at Universal Studios Japan and Universal Studios Hollywood and under construction at Universal Studios Singapore and the upcoming Universal's Epic Universe at Universal Orlando Resort. A result of a partnership between Nintendo and Universal Destinations & Experiences, the area is based on Nintendo video game franchises, primarily the Mario franchise and its various sub-series.

Universal Studios Singapore

Universal Studios Singapore

Universal Studios Singapore is a theme park located within the Resorts World Sentosa integrated resort at Sentosa, Singapore. It features 28 rides, shows, and attractions in seven themed zones. It is one of the six Universal Studios theme parks around the world.

Universal Studios Florida

Universal Studios Florida

Universal Studios Florida is a theme park located in Orlando, Florida. Primarily themed to movies, television and other aspects of the entertainment industry, the park opened to the public on June 7, 1990. It is owned and operated by NBCUniversal and features numerous rides, attractions and live shows. Universal Studios Florida was the first component of the larger Universal Orlando Resort to open, ranking eleventh in the world and sixth in North America for attendance among amusement parks in 2019 while hosting approximately 10.9 million visitors.

Universal Orlando

Universal Orlando

Universal Orlando Resort, commonly known as Universal Orlando or simply Universal, formerly Universal Studios Escape, is an American theme park and entertainment resort complex based in Orlando, Florida. The resort is operated by Universal Destinations & Experiences, a division of Comcast's NBCUniversal. Universal Orlando is the second-largest resort in Greater Orlando, after nearby Walt Disney World Resort. Universal Orlando covers 541 acres of land.

Las Vegas

Las Vegas

Las Vegas, often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and 2nd-largest in the Southwestern United States. Las Vegas is an internationally renowned major resort city, known primarily for its gambling, shopping, fine dining, entertainment, and nightlife. The Las Vegas Valley as a whole serves as the leading financial, commercial, and cultural center for Nevada.

List of Universal theme park attractions

List of Universal theme park attractions

The following table lists almost every attraction, defunct and present, within NBCUniversal's Universal Destinations & Experiences around the world. Some of the ticks feature links to appropriate Wikipedia pages.

List of lands at Universal theme parks

List of lands at Universal theme parks

The following table shows all of the themed areas found in each of the Universal Destinations & Experiences around the world:

Patents

Universal Creative files numerous patents for new technologies with the United States Patent and Trademark Office. In 2019, Universal Creative filed 43 patents.[41] Some notable patents include the SCOOP ride vehicle designed for The Amazing Adventures of Spider-Man in Universal Orlando Resort, interactive wand technology for the Wizarding World of Harry Potter, and moving portraits for the queue of Harry Potter and the Forbidden Journey.[42][43] "We actually had to create the technology which was used to make those portraits look like moving paintings," said Thierry Coup, Senior Vice President of Universal Creative's Creative Studio. "There's a whole portfolio of patents that Universal filed just with the creation of this attraction."[44]

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United States Patent and Trademark Office

United States Patent and Trademark Office

The United States Patent and Trademark Office (USPTO) is an agency in the U.S. Department of Commerce that serves as the national patent office and trademark registration authority for the United States. The USPTO's headquarters are in Alexandria, Virginia, after a 2005 move from the Crystal City area of neighboring Arlington, Virginia.

The Amazing Adventures of Spider-Man

The Amazing Adventures of Spider-Man

The Amazing Adventures of Spider-Man is a 3D based Motion simulator, dark ride at the Islands of Adventure, Orlando and Universal Studios Japan, Osaka theme parks, based on the Marvel Comics superhero Spider-Man. Built for Islands of Adventure's opening in 1999, it is a hybrid ride combining special roving motion vehicles with 3D projection, elaborate physical sets, and practical and tactile effects.

The Wizarding World of Harry Potter

The Wizarding World of Harry Potter

The Wizarding World of Harry Potter is a chain of themed areas at Universal Destinations & Experiences based on the Harry Potter media franchise, adapting elements from the Warner Bros.' film series and original novels by J. K. Rowling. The areas were designed by Universal Creative from an exclusive license with Warner Bros. Entertainment.

Harry Potter and the Forbidden Journey

Harry Potter and the Forbidden Journey

Harry Potter and the Forbidden Journey is a motion-based dark ride located in The Wizarding World of Harry Potter-themed areas of Islands of Adventure in Orlando, Florida; Universal Studios Hollywood in Universal City, California; Universal Studios Japan in Osaka, Japan; and Universal Studios Beijing in Beijing, China. The ride takes guests through scenes and environments in and around Hogwarts Castle from the Harry Potter series of books and films. Mark Woodbury, president of Universal Creative, described the ride as an in-depth look at the world of Harry Potter, which utilizes never-before-seen technology which transforms "the theme park experience as you know it". The ride first opened at Islands of Adventure with The Wizarding World of Harry Potter on June 18, 2010; subsequent versions opened at Universal Studios Japan on July 15, 2014, at Universal Studios Hollywood on April 7, 2016, and at Universal Studios Beijing on September 20, 2021.

Thierry Coup

Thierry Coup

Thierry Jean-Andre Coup is the current senior vice president, chief creative officer of Universal Creative, Universal Destinations & Experiences' research and development division. Coup began his career working in the film industry, performing set design and visual effects. He moved into theme park design in the early 1990s when Walt Disney Parks and Resorts offered him a position with Walt Disney Imagineering. In the late 1990s, he transferred over to Universal Creative and worked on projects such as The Amazing Adventures of Spider-Man, Harry Potter and the Forbidden Journey, Transformers: The Ride and The Wizarding World of Harry Potter - Diagon Alley.

Awards

Thea Awards[45]

Award Year(s) Received Project Park/Resort
Paragon Award 2015 The Wizarding World of Harry Potter Universal Studios Florida
Diagon Alley
Hogwarts Express
Diagon Alley Retail/Dining
Award for Outstanding Achievement 1996 Waterworld: A Live Sea War Spectacular Universal Studios Hollywood
1997 Terminator 2:3D: The Battle Across Time Universal Studios Florida
2000 FiestAventura Universal Studios Port Aventura
The Amazing Adventures of Spider-Man Islands of Adventure
2001 Men in Black: Alien Attack Universal Studios Florida
2002 Animal Celebration Universal Studios Japan
2002 Templo del Fuego Universal Studios Port Aventura
2005 Revenge of the Mummy Universal Studios Florida
2006 Fear Factor Live Universal Studios Florida
2008 Peter Pan's Neverland Universal Studios Japan
2009 The Simpsons Ride Universal Studios Florida
2009 Universal Studios Hollywood
2010 Disaster! Universal Studios Florida
2011 The Wizarding World of Harry Potter Islands of Adventure
Harry Potter and the Forbidden Journey Islands of Adventure
2012 Space Fantasy The Ride Universal Studios Japan
2013 Transformers: The Ride 3D Universal Studios Hollywood
Universal Studios Singapore
2014 The Song of An Angel Universal Studios Japan
2015 Harry Potter & The Escape from Gringotts Universal Studios Florida
2017 Springfield (Themed Food & Beverage Experience) Universal Studios Hollywood
2018 Universal's Volcano Bay Universal Orlando Resort
2019 Universal Spectacle Night Parade – The Best of Hollywood[46] Universal Studios Japan
2020 Hagrid's Magical Creatures Motorbike Adventure Universal Studios Florida
2021 Super Nintendo World Universal Studios Japan
The Bourne Stuntacular Universal Studios Florida
2022 Universal Beijing Resort Universal Beijing Resort
Untrainable Universal Beijing Resort
Jurassic World Adventure Universal Beijing Resort
Award for Technical Excellence 2015 Interactive Wands Universal Studios Florida
Classic Award 2002 Universal Studio's Tram Tour Universal Studios Hollywood
2017 WaterWorld: A Live Sea War Spectacular Universal Studios Hollywood

The Golden Ticket Awards presented by Amusement Today[47]

Award Year(s) Received Project Park/Resort Notes
Best Indoor Attraction 1998 Back to the Future: The Ride Universal Studios Florida
Best Simulated Interactive Ride
Best Dark Ride 1999 - 2010 The Amazing Adventures of Spider-Man Islands of Adventure
2011 - 2015 Harry Potter and the Forbidden Journey Islands of Adventure
Best Water Ride 2001 - 2002, 2004, 2006 - 2014 Dudley Do-Right's Ripsaw Falls Islands of Adventure
Best Indoor Coaster 2008 - 2019 Revenge of the Mummy Universal Studios Florida In 2019, Amusement Today retired the category of Best Indoor Coaster as Revenge of the Mummy had won it every year since 2008. As well as retiring the category, Amusement Today presented Revenge of the Mummy with the Legend's Award. [48]
Best New Attraction 2010 Harry Potter and the Forbidden Journey Islands of Adventure
2019 Hagrid's Magical Creatures Motorbike Adventure Islands of Adventure
2020/2021 Jurassic World VelociCoaster Islands of Adventure
Golden Ticket Awards Legend 2019 Revenge of the Mummy Universal Studios Florida

Theme Park Insider Awards[49]

Award Year(s) Received Project Park/Resort
Best Theme Park 2002 - 2004, 2010 - 2011. 2020 - 2022 Islands of Adventure Islands of Adventure
Best Attraction 2002 - 2005 The Amazing Adventures of Spider-Man Islands of Adventure
Best Roller Coaster 2003 - 2004 The Incredible Hulk Islands of Adventure
2021 Hagrid's Magical Creatures Motorbike Adventure Islands of Adventure
2022 Jurassic World VelociCoaster Islands of Adventure
Best Table Service Restaurant 2003 - 2008, 2019 - 2022 Mythos Restaurant Islands of Adventure
Best New Attraction 2004 Revenge of the Mummy Universal Studios Florida
2008 The Simpsons Ride Universal Studios Florida
2010 Harry Potter and the Forbidden Journey Islands of Adventure
2012 Transformers: The Ride Universal Studios Hollywood
Best New Family Attraction 2015 Hogwarts Express Universal Orlando Resort
Best Quick-Service Restaurant 2015, 2020 The Leaky Cauldron Universal Studios Florida
2016 - 2018 The Three Broomsticks Universal Studios Hollywood
Best New Theme Park 2017 Volcano Bay Volcano Bay
Best New Roller Coaster 2017 Krakatau Volcano Bay
2020 Hagrid's Magical Creatures Motorbike Adventure Islands of Adventure
2022 Jurassic World VelociCoaster Islands of Adventure
Best Show 2022 Untrainable Universal Studios Beijing

Brass Ring Awards[50]

Award Year(s) Received Project Park/Resort
Most Creative Holiday Show 2021 Crystal Promise Universal Studios Japan

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Themed Entertainment Association

Themed Entertainment Association

The Themed Entertainment Association (TEA) is an international non-profit association that represents creators, developers, designers and producers of themed entertainment. It is also noted for its THEA Awards, which were founded in 1995 and are distributed annually in a range of themed entertainment categories.

The Wizarding World of Harry Potter

The Wizarding World of Harry Potter

The Wizarding World of Harry Potter is a chain of themed areas at Universal Destinations & Experiences based on the Harry Potter media franchise, adapting elements from the Warner Bros.' film series and original novels by J. K. Rowling. The areas were designed by Universal Creative from an exclusive license with Warner Bros. Entertainment.

Universal Studios Florida

Universal Studios Florida

Universal Studios Florida is a theme park located in Orlando, Florida. Primarily themed to movies, television and other aspects of the entertainment industry, the park opened to the public on June 7, 1990. It is owned and operated by NBCUniversal and features numerous rides, attractions and live shows. Universal Studios Florida was the first component of the larger Universal Orlando Resort to open, ranking eleventh in the world and sixth in North America for attendance among amusement parks in 2019 while hosting approximately 10.9 million visitors.

Hogwarts Express (Universal Orlando Resort)

Hogwarts Express (Universal Orlando Resort)

The Hogwarts Express is an 1,800 mm broad gauge cable railway, people mover, and attraction within the Universal Orlando Resort in Orlando, Florida, United States. The route runs 676 meters (2,218 ft) between Hogsmeade station in the Islands of Adventure theme park and King's Cross station in the London area of the Universal Studios Florida theme park. It provides a connection between the Diagon Alley and Hogsmeade areas which, together, form The Wizarding World of Harry Potter, based on the Harry Potter film series.

Waterworld: A Live Sea War Spectacular

Waterworld: A Live Sea War Spectacular

Waterworld: A Live Sea War Spectacular, also known as Waterworld or Waterworld Stunt Show, is an attraction based on the 1995 film Waterworld found at Universal Studios Hollywood (1995), Universal Studios Japan (2001), Universal Studios Singapore (2010) and Universal Studios Beijing (2021). The original attraction opened at the same time as the film. Although the film was considered a critical and financial disappointment, the show was highly praised, winning a 1996 Thea Award from the Themed Entertainment Association. The attraction remains highly rated by park guests.

Universal Studios Hollywood

Universal Studios Hollywood

Universal Studios Hollywood is a film studio and theme park in the San Fernando Valley area of Los Angeles County, California. About 70% of the studio lies within the unincorporated county island known as Universal City while the rest lies within the city limits of Los Angeles, California. It is one of the oldest and most famous Hollywood film studios still in use. Its official marketing headline is "The Entertainment Capital of LA". It was initially created to offer tours of the real Universal Studios sets and is the first of many full-fledged Universal Studios Theme Parks located across the world.

PortAventura Park

PortAventura Park

PortAventura Park is a theme park located in the PortAventura World Resort, 85 km southwest of Barcelona, Catalonia, Spain, in the municipalities of Salou and Vila-seca, on the Costa Daurada. The park opened on 1 May 1995 under the management of the Tussauds Group which had a 40.01% share in the park, La Caixa (33.19%), Anheuser-Busch (19.9%) and FECSA (6.7%). It opened to the general public on 2 May 1995.

The Amazing Adventures of Spider-Man

The Amazing Adventures of Spider-Man

The Amazing Adventures of Spider-Man is a 3D based Motion simulator, dark ride at the Islands of Adventure, Orlando and Universal Studios Japan, Osaka theme parks, based on the Marvel Comics superhero Spider-Man. Built for Islands of Adventure's opening in 1999, it is a hybrid ride combining special roving motion vehicles with 3D projection, elaborate physical sets, and practical and tactile effects.

Men in Black: Alien Attack

Men in Black: Alien Attack

Men in Black: Alien Attack is a shooting interactive dark ride located at Universal Studios Florida in Orlando, Florida, based on the film, Men in Black, itself based on the original comic book of the same name created by Lowell Cunningham. The ride opened in 2000 after a five-year development process. The ride has generally been well received, winning an Outstanding Achievement award from the Themed Entertainment Association.

Universal Studios Japan

Universal Studios Japan

Universal Studios Japan is a theme park located in Osaka, Japan. Opened on March 31, 2001, it is one of six Universal Studios theme parks worldwide and was the first to open outside the United States. The park is owned and operated by USJ LLC, a wholly owned subsidiary of NBCUniversal. The park is similar in layout to Universal Studios Florida and contains selected attractions from both Universal Orlando Resort and Universal Studios Hollywood, in addition to a small number of unique attractions.

Revenge of the Mummy

Revenge of the Mummy

Revenge of the Mummy, officially named Revenge of the Mummy: The Ride, is an indoor roller coaster/dark ride/haunted attraction located at Universal Studios Florida, Universal Studios Hollywood, and Universal Studios Singapore. Its theme is based on The Mummy film franchise, and the ride features linear induction motors (LIMs) that launch riders from standstill to a maximum speed of 40 mph (64 km/h) in a matter of seconds. The Florida and Singapore locations have the same track layout, and each location offers a slightly different virtual experience. The three attractions were manufactured by Premier Rides and feature track switches installed by Dynamic Structures. Universal Creative and ITEC Entertainment Corporation created the theme at each location, with Adirondack Studios responsible for several of unique elements implemented at the Singapore location.

Fear Factor Live

Fear Factor Live

Fear Factor Live was a stunt stage show attraction located in the World Expo section at Universal Studios Florida and in the Upper Lot section at Universal Studios Hollywood. Both attractions opened in spring 2005. The Hollywood attraction was closed on August 14, 2008, to make way for Creature from the Black Lagoon: The Musical, which opened in spring 2009. The Florida attraction began operating on a seasonal schedule on June 3, 2005. The attraction began running again on a full-time basis in summer 2010. The attraction was based on the NBC television series Fear Factor and featured theme park guests becoming contestants in various stunts inspired by the show. After temporarily closing in March 2020 due to the COVID-19 pandemic, Universal confirmed in October 2021 that the attraction would not reopen.

Source: "Universal Creative", Wikipedia, Wikimedia Foundation, (2023, March 26th), https://en.wikipedia.org/wiki/Universal_Creative.

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Further Reading

Universal Destinations & Experiences

Universal's Islands of Adventure

Universal Studios Florida

Universal Studios Japan

Themed Entertainment Association

The Amazing Adventures of Spider-Man

Flight of the Hippogriff

Harry Potter and the Forbidden Journey

The Wizarding World of Harry Potter (Universal Orlando Resort)

The Wizarding World of Harry Potter

Harry Potter and the Escape from Gringotts

Thierry Coup

Hogwarts Express (Universal Orlando Resort)

Super Nintendo World

Hagrid's Magical Creatures Motorbike Adventure

Scott Trowbridge

Dragon Challenge

VelociCoaster
See also
References
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