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Unbundling

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Unbundling is a neologism to describe how the ubiquity of mobile devices, Internet connectivity, consumer web technologies, social media and information access[1] in the 21st century is affecting older institutions (education, broadcasting, newspapers, games, shopping, etc.) by "break[ing] up the packages they once offered (possibly even for free),[2] providing particular parts of them at a scale and cost unmatchable by the old order."[3] Unbundling has been called "the great disruptor".[4]

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Neologism

Neologism

A neologism is a relatively recent or isolated term, word, or phrase that may be in the process of entering common use, but that has not been fully accepted into mainstream language. Neologisms are often driven by changes in culture and technology. In the process of language formation, neologisms are more mature than protologisms. A word whose development stage is between that of the protologism and neologism is a prelogism.

Mobile device

Mobile device

A mobile device is a computer small enough to hold and operate in the hand. Mobile devices typically have a flat LCD or OLED screen, a touchscreen interface, and digital or physical buttons. They may also have a physical keyboard. Many such devices can connect to the Internet and connect with other devices such as car entertainment systems or headsets via Wi-Fi, Bluetooth, cellular networks or near field communication. Integrated cameras, the ability to place and receive voice and video telephone calls, video games, and Global Positioning System (GPS) capabilities are common. Power is typically provided by a lithium-ion battery. Mobile devices may run mobile operating systems that allow third-party applications to be installed and run.

Internet

Internet

The Internet is a global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a network of networks that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the interlinked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and file sharing.

Online shopping

Online shopping

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.

Social media

Social media

Social media are interactive technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of social media arise due to the variety of stand-alone and built-in social media services currently available, there are some common features:Social media are interactive Web 2.0 Internet-based applications. User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups.

Education

Education

Education is a purposeful activity directed at achieving certain aims, such as transmitting knowledge or fostering skills and character traits. These aims may include the development of understanding, rationality, kindness, and honesty. Various researchers emphasize the role of critical thinking in order to distinguish education from indoctrination. Some theorists require that education results in an improvement of the student while others prefer a value-neutral definition of the term. In a slightly different sense, education may also refer, not to the process, but to the product of this process: the mental states and dispositions possessed by educated people. Education originated as the transmission of cultural heritage from one generation to the next. Today, educational goals increasingly encompass new ideas such as the liberation of learners, skills needed for modern society, empathy, and complex vocational skills.

Broadcasting

Broadcasting

Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum, in a one-to-many model. Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and receivers. Before this, most implementations of electronic communication were one-to-one, with the message intended for a single recipient. The term broadcasting evolved from its use as the agricultural method of sowing seeds in a field by casting them broadly about. It was later adopted for describing the widespread distribution of information by printed materials or by telegraph. Examples applying it to "one-to-many" radio transmissions of an individual station to multiple listeners appeared as early as 1898.

Newspaper

Newspaper

A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background.

Shopping

Shopping

Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers with the potential intent to purchase a suitable selection of them. A typology of shopper types has been developed by scholars which identifies one group of shoppers as recreational shoppers, that is, those who enjoy shopping and view it as a leisure activity.

Economies of scale

Economies of scale

In microeconomics, economies of scale are the cost advantages that enterprises obtain due to their scale of operation, and are typically measured by the amount of output produced per unit of time. A decrease in cost per unit of output enables an increase in scale. At the basis of economies of scale, there may be technical, statistical, organizational or related factors to the degree of market control. This is just a partial description of the concept.

Cost

Cost

In production, research, retail, and accounting, a cost is the value of money that has been used up to produce something or deliver a service, and hence is not available for use anymore. In business, the cost may be one of acquisition, in which case the amount of money expended to acquire it is counted as cost. In this case, money is the input that is gone in order to acquire the thing. This acquisition cost may be the sum of the cost of production as incurred by the original producer, and further costs of transaction as incurred by the acquirer over and above the price paid to the producer. Usually, the price also includes a mark-up for profit over the cost of production.

Disruptive innovation

Disruptive innovation

In business theory, disruptive innovation is innovation that creates a new market and value network or enters at the bottom of an existing market and eventually displaces established market-leading firms, products, and alliances. The concept was developed by the American academic Clayton Christensen and his collaborators beginning in 1995, and has been called the most influential business idea of the early 21st century. Lingfei Wu, Dashun Wang, and James A. Evans generalized this term to identify disruptive science and technological advances from more than 65 million papers, patents and software products that span the period 1954–2014. Their work was featured as the cover of the February 2019 issue of Nature and was included among the Altmetric 100 most-discussed work in 2019.

Etymology

"Unbundling" most basically means simply the "process of breaking apart something into smaller parts."[5] In the context of mergers and acquisitions, unbundling refers to the "process by which a large company with several different lines of business retains one or more core businesses and sells off the remaining assets, product/service lines, divisions or subsidiaries."[6]

Examples

  • Massive open online courses are "part of a trend towards the unbundling of higher education"[7] by providing access to recorded lectures, online tests, and digital documents as a complement to traditional classroom instruction.[3] Online program management providers are also increasingly unbundling services in higher education, which some argue "reflects increasing sophistication—and capacity—of colleges and universities as they launch new online programs."[8]
  • Software unbundling[2] Some IBM Computer software "products" were distributed "free" (no charge for the software itself, a common practice early in the industry). The term "Program Product" was used by IBM to denote that it's not for free.[2]
One of IBM's COBOL Compilers was "PP 5688-197 IBM COBOL for MVS and VM 1.2.0" which one IBMer described as Quote PP := "Program Product" aka "you pay for it" EndQuote. By contrast, the same source had: Neither the F or D versions of the COBOL compiler were ever "rented" ... (or) even copyrighted...
The majority of software packages written by IBM were available at no charge to IBM customers. (Even non-IBM customers could pay (only) for the reproduction costs and get them from IBM. All this changed, of course, with New World (June 1969),[9] but that didn't alter the status of products released prior to that date."[2]: this and other tidbits is from a Looking-Back blog article 
  • Pandora Radio
  • The addition of Maryland and Rutgers to the Big Ten Conference was described as part of a larger trend towards the unbundling of each university's broadcast rights to maintain profitability.[10]
  • The CEO of Mashable predicted that unbundled news contents' "microcontent sharing" via software like Flipboard[11] (Android and iOS), Zite and Spun (iPhone) would be a major trend in 2013.[12]
  • LinkedIn has embraced a multi-app strategy and now has a family of six separate apps—The LinkedIn 'Mothership' app and 'satellite' apps ranging from job search to tailored news [13]
  • The customers that live in large apartment complexes and multiple dwelling units can be unbundled in a way that allows multiple providers to reach each of the different units.[14]

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Massive open online course

Massive open online course

A massive open online course or an open online course is an online course aimed at unlimited participation and open access via the Web. In addition to traditional course materials, such as filmed lectures, readings, and problem sets, many MOOCs provide interactive courses with user forums or social media discussions to support community interactions among students, professors, and teaching assistants (TAs), as well as immediate feedback to quick quizzes and assignments. MOOCs are a widely researched development in distance education, first introduced in 2008, that emerged as a popular mode of learning in 2012, a year called the "Year of the MOOC".

COBOL

COBOL

COBOL is a compiled English-like computer programming language designed for business use. It is an imperative, procedural and, since 2002, object-oriented language. COBOL is primarily used in business, finance, and administrative systems for companies and governments. COBOL is still widely used in applications deployed on mainframe computers, such as large-scale batch and transaction processing jobs. However, due to its declining popularity and the retirement of experienced COBOL programmers, programs are being migrated to new platforms, rewritten in modern languages or replaced with software packages. Most programming in COBOL is now purely to maintain existing applications; however, many large financial institutions were still developing new systems in COBOL as late as 2006.

Maryland Terrapins football

Maryland Terrapins football

The Maryland Terrapins football team represents the University of Maryland, College Park in the sport of American football. The Terrapins compete in the NCAA Division I Football Bowl Subdivision (FBS) and the Big Ten Conference. The Terrapins joined the Big Ten Conference on July 1, 2014, following 62 years in the Atlantic Coast Conference as a founding member. Mike Locksley is the head coach of the Terrapins.

Rutgers Scarlet Knights football

Rutgers Scarlet Knights football

The Rutgers Scarlet Knights football team represents Rutgers University in the Football Bowl Subdivision (FBS) of the National Collegiate Athletics Association (NCAA). Rutgers competes as a member of the East Division of the Big Ten Conference. Prior to joining the Big Ten, the Scarlet Knights were a member of the American Athletic Conference from 1991 to 2013. Rutgers plays its home games at SHI Stadium, in Piscataway, New Jersey. The team is currently led by head coach Greg Schiano. The Rutgers Scarlet Knights football team is notable for playing in the first ever intercollegiate football game in 1869, in which the Rutgers Scarlet Knights defeated the Princeton Tigers by a score of 6–4.

Big Ten Conference

Big Ten Conference

The Big Ten Conference is the oldest Division I collegiate athletic conference in the United States. Founded as the Intercollegiate Conference of Faculty Representatives in 1896, it predates the founding of its regulating organization, the NCAA. It is based in the Chicago area in Rosemont, Illinois. For many decades the conference consisted of 10 universities. As of 2014, it consists of 14 member institutions and 2 affiliate institutions, with 2 new member institutions scheduled to join in 2024. The conference competes in the NCAA Division I and its football teams compete in the Football Bowl Subdivision (FBS), formerly known as Division I-A, the highest level of NCAA competition in that sport.

Mashable

Mashable

Mashable is a news website, digital media platform and entertainment company founded by Pete Cashmore in 2005.

Flipboard

Flipboard

Flipboard is a news aggregator and social network aggregation company based in Palo Alto, California, with offices in New York, Vancouver, and Bejiing. Its software, also known as Flipboard, was first released in July 2010. It aggregates content from social media, news feeds, photo sharing sites, and other websites, presents it in magazine format, and allows users to "flip" through the articles, images, and videos being shared. Readers can also save stories into Flipboard magazines. As of March 2016 the company claims there have been 28 million magazines created by users on Flipboard. The service can be accessed via web browser, or by a Flipboard application for Microsoft Windows and macOS, and via mobile apps for iOS and Android. The client software is available at no charge and is localized in 21 languages.

Android (operating system)

Android (operating system)

Android is a mobile operating system based on a modified version of the Linux kernel and other open-source software, designed primarily for touchscreen mobile devices such as smartphones and tablets. Android is developed by a consortium of developers known as the Open Handset Alliance, though its most widely used version is primarily developed by Google. It was unveiled in November 2007, with the first commercial Android device, the HTC Dream, being launched in September 2008.

IOS

IOS

iOS is a mobile operating system developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also includes the system software for iPads predating iPadOS—which was introduced in 2019—as well as on the iPod Touch devices—which were discontinued in mid-2022. It is the world's second-most widely installed mobile operating system, after Android. It is the basis for three other operating systems made by Apple: iPadOS, tvOS, and watchOS. It is proprietary software, although some parts of it are open source under the Apple Public Source License and other licenses.

IPhone

IPhone

The iPhone is a line of smartphones produced by Apple Inc. which uses Apple's own iOS mobile operating system. The first-generation iPhone was announced by then-Apple CEO Steve Jobs on January 9, 2007. Since then, Apple has annually released new iPhone models and iOS updates. As of November 1, 2018, more than 2.2 billion iPhones had been sold. As of 2022, the iPhone accounts for 15.6% of global smartphone market share.

Source: "Unbundling", Wikipedia, Wikimedia Foundation, (2022, August 5th), https://en.wikipedia.org/wiki/Unbundling.

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References
  1. ^ Watters, Audrey (September 5, 2012). "Unbundling and Unmooring: Technology and the Higher Ed Tsunami". educause.edu. Retrieved November 25, 2012.
  2. ^ a b c d https://groups.google.com/d/topic/alt.folklore.computers/RZA6FD27Tc0 a discussion group: OS/360: Forty years
  3. ^ a b Chatfield, Tom (23 November 2012). "Can schools survive in the age of the web?". bbc.com.
  4. ^ Pakman, David (April 15, 2011). "The Unbundling of Media". Retrieved 19 Dec 2012.
  5. ^ "Unbundling". businessdictionary.com. Retrieved 19 Dec 2012.
  6. ^ "Unbundling". investopedia. Retrieved 13 May 2017.
  7. ^ "Not what it used to be: American universities represent declining value for money to their students". economist.com. Dec 1, 2012.
  8. ^ "Backward Innovation: The Great Unbundling of Higher Ed's Online Service Providers". edsurge.com. May 4, 2016. Retrieved 2018-01-01.
  9. ^ otherwise known as Unbundling
  10. ^ "The great unbundling". informationarbitrage.com. November 24, 2012. Retrieved 19 Dec 2012.
  11. ^ Richmond, Shane (August 4, 2010). "Flipboard: The Closest Thing I've Seen to the Future of Magazines". The Daily Telegraph (London). Retrieved March 4, 2012.
  12. ^ Cashmore, Pete (December 11, 2012). "Big Idea 2013: Unbundling Media". linkedin.com.
  13. ^ Kapko, Matt (August 26, 2014). "An Inside Look at LinkedIn's 'Unbundling' Mobile Strategy". CIO Magazine.
  14. ^ Ryan, Patrick S; Zwart, Breanna; Whitt, Richard S; Goldburg, Marc; Cerf, Vinton G (2015-08-04). "The Problem of Exclusive Arrangements in Multiple Dwelling Units: Unlocking Broadband Growth in Indonesia and the Global South". The 7th Indonesia International Conference on Innovation, Entrepreneurship, and Small Business (IICIES 2015): 1–16. SSRN 2637654. {{cite journal}}: Cite journal requires |journal= (help)

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