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The Art of the Motorcycle

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The Art of the Motorcycle
A man standing between two vintage motorcycles on pedestals surrounded by curving, reflective walls.
Subject:motorcycles
Nation/culture:US and other industrialized countries.
Media:motorcycles, film, speeches, memorabilia
Period:20th century
Host:Solomon R. Guggenheim Museum, New York, NY
Major lenders:Barber Vintage Motorsports Museum,[1][2] Chandler Vintage Museum of Transportation and Wildlife[3]
Financial sponsors:BMW, Lufthansa
Opening Venue:Solomon R. Guggenheim Museum, New York, NY June 26, 1998 (1998-06-26) - September 20, 1998 (1998-September-20)[4]
Second Venue:Field Museum of Natural History, Chicago, IL November 7, 1998 (1998-11-07) - March 21, 1999 (1999-03-21)
Third Venue:Guggenheim Museum Bilbao, Spain November 24, 1999 (1999-November-24) - September 3, 2000 (2000-September-03)[4][5]
Final Venue*:Guggenheim Las Vegas, NV October 7, 2001 (2001-10-07) - January 6, 2003 (2003-01-06)[6]
Total attendance:2,000,000[7]
CuratorsThomas Krens, Charles Falco, Ultan Guilfoyle
* Later derivative exhibitions licensing the name were put on by Wonders: The Memphis International Cultural Series and the Orlando Museum of Art, and others, using some of the original catalog and a variety of interior designs, but not curated by the Guggenheim.

The Art of the Motorcycle was an exhibition that presented 114[8] motorcycles chosen for their historic importance or design excellence[9] in a display designed by Frank Gehry in the curved rotunda of the Frank Lloyd Wright-designed Solomon R. Guggenheim Museum in New York City, running for three months in late 1998.[10][11] The exhibition attracted the largest crowds ever at that museum,[12] and received mixed but positive reviews in the art world, with the exception of some art and social critics who rejected outright the existence of such a show at an institution like the Guggenheim, condemning it for excessive populism, and for being compromised by the financial influence of its sponsors.[10][13]

The unusual move to place motorcycles in the Guggenheim came from director Thomas Krens, himself a motorcycling enthusiast, supported by a novel corporate tie-in with BMW.[10] The motorcycles were chosen by experts including Krens, physicist and motorcycling historian Charles Falco, Guggenheim advisers Ultan Guilfoyle and Manon Slone, and others.[9] The exhibition was described by historian Jeremy Packer as representing the end of a cycle of demonization and social rejection of motorcyclists, followed by acceptance and reintegration that had begun with the mythologized Hollister riot of 1947 and ended with the high-end marketing of motorcycles and the newly fashionable biker image of the 1980s and 1990s.[13] Or at least the show served as "a long-overdue celebration of the sport, the machines and the pioneers they love."[11]

The exhibition was the beginning of a new trend in profitable, blockbuster museum exhibits,[14] foreshadowed by The Treasures of Tutankhamun tour of 1972-1979.[15] Questions over the museum's relationship with corporate financial sponsors, both in this show and the tribute to the work of fashion designer Giorgio Armani (on the heels of a $15 million pledge to the museum from Mr. Armani) that followed shortly after, contributed to soul searching and the drafting of new ethical guidelines by the Association of Art Museum Directors.[16][17][18]

Discover more about The Art of the Motorcycle related topics

Art exhibition

Art exhibition

An art exhibition is traditionally the space in which art objects meet an audience. The exhibit is universally understood to be for some temporary period unless, as is rarely true, it is stated to be a "permanent exhibition". In American English, they may be called "exhibit", "exposition" or "show". In UK English, they are always called "exhibitions" or "shows", and an individual item in the show is an "exhibit".

Frank Gehry

Frank Gehry

Frank Owen Gehry,, FAIA is a Canadian-born American architect and designer. A number of his buildings, including his private residence in Santa Monica, California, have become world-renowned attractions.

Frank Lloyd Wright

Frank Lloyd Wright

Frank Lloyd Wright was an American architect, designer, writer, and educator.

Solomon R. Guggenheim Museum

Solomon R. Guggenheim Museum

The Solomon R. Guggenheim Museum, often referred to as The Guggenheim, is an art museum at 1071 Fifth Avenue between 88th and 89th Streets on the Upper East Side of Manhattan in New York City. It is the permanent home of a continuously expanding collection of Impressionist, Post-Impressionist, early Modern, and contemporary art and also features special exhibitions throughout the year. The museum was established by the Solomon R. Guggenheim Foundation in 1939 as the Museum of Non-Objective Painting, under the guidance of its first director, Hilla von Rebay. The museum adopted its current name in 1952, three years after the death of its founder Solomon R. Guggenheim.

Thomas Krens

Thomas Krens

Thomas Krens is the former director and Senior Advisor for International Affairs of the Solomon R. Guggenheim Foundation in New York City. From the beginning of his work at the Guggenheim, Krens promised, and delivered, great change, and was frequently in the spotlight, often as a figure of controversy.

BMW

BMW

Bayerische Motoren Werke AG, abbreviated as BMW, is a German multinational manufacturer of luxury vehicles and motorcycles headquartered in Munich, Bavaria. The corporation was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 until 1918 and again from 1933 to 1945.

Hollister riot

Hollister riot

The Hollister riot, also known as the Hollister Invasion, was an event that occurred at the American Motorcyclist Association (AMA)-sanctioned Gypsy Tour motorcycle rally in Hollister, California, from July 3 to 6, 1947.

Giorgio Armani

Giorgio Armani

Giorgio Armani is an Italian fashion designer. He first gained notoriety working for Cerruti and then for many others, including Allegri, Bagutta and Hilton. He formed his company, Armani, in 1975, which eventually expanded into music, sport and luxury hotels. By 2001 Armani was acclaimed as the most successful designer of Italian origin, and is credited with pioneering red-carpet fashion. In 2010, he opened the Armani Hotel in Burj Khalifa, the world's tallest building. He is also the richest openly LGBT (bisexual) person in the world. According to Bloomberg Billionaires Index, Armani has an estimated net worth of US$9.53 billion, as of 2021.

Association of Art Museum Directors

Association of Art Museum Directors

The Association of Art Museum Directors (AAMD) is an organization of art museum directors from the United States, Canada, and Mexico.

Exhibition

Postcard promoting the exhibition depicting a 1965 Kreidler Florett motorcycle.
Postcard promoting the exhibition depicting a 1965 Kreidler Florett motorcycle.

The catalog of the exhibition covered a broad range of historic motorcycles starting from pre-20th century steam-powered velocipedes and tricycles, covering the earliest production motorcycles, Art Deco machines of the 20s and 30s, iconic Harley-Davidsons and Indians, British roadsters, and on up to the striking race replica street bikes of the 80s and 90s, ending with the MV Agusta F4.[12] The idea of the show was to use motorcycles as a way of surveying the 20th century, exploring such themes as mobility and freedom in a way that cars can no longer do because they are too commonplace and utilitarian, while motorcycles retain a unique romance.[2]

The interior of the Guggenheim's spiral ramp was covered in reflective stainless steel, a design by Frank Gehry, with a stylized pavement under the tires of the exhibits, and the bikes not leaned over on their kickstands, but rather standing up, as if in motion, held by thin wires and small clear plastic chocks under the wheels.[11] Early examples from the 19th century, steam cycles and three wheelers mostly, were in a single room near the entrance. The first series produced motorcycle, and the first motorcycle included in the exhibition catalog proper, the 1894 Hildebrand & Wolfmüller stood outside the gallery.[11] The exhibition also featured a film exhibit, "The Motorcycle on Screen," with Easy Rider director Dennis Hopper speaking, and clips from that film as well as the Buster Keaton silent film Sherlock Jr., Andy Warhol's Bike Boy, and the TV show CHiPs.[10]

The year 1998 coincided with the 50th anniversary of Honda motorcycles, the 75th of BMW motorcycles and the 95th of Harley-Davidson.[11] Fifty-four collections loaned motorcycles,[11] with the greatest number lent by the Barber Vintage Motorsports Museum,[1][2] and the Chandler Vintage Museum of Transportation and Wildlife.[3]

BMW's interest in the world of fine art was not unprecedented, as that company had experimented with commissioning prominent artists to paint some of their race cars in the 1970s, leading to the collection, the BMW Art Cars,[19] becoming an ongoing project exhibited in the Louvre, Guggenheim Museum Bilbao, and in 2009, at the Los Angeles County Museum of Art and New York's Grand Central Terminal.[20][21]

The Chicago Field Museum exhibition presented 72 of the original collection's motorcycles, and added details such as coverage of the Motor Maids women's motorcycling club founded after WWII. That show also added a participatory group motorcycle ride open to 2,000 bikers at a cost of US$50.[22]

Discover more about Exhibition related topics

Art Deco

Art Deco

Art Deco, short for the French Arts Décoratifs, and sometimes just called Deco, is a style of visual arts, architecture, and product design, that first appeared in France in the 1910s, and flourished in the United States and Europe during the 1920s and 1930s. Through styling and design of the exterior and interior of anything from large structures to small objects, including how people look, Art Deco has influenced bridges, buildings, ships, ocean liners, trains, cars, trucks, buses, furniture, and everyday objects like radios and vacuum cleaners.

Harley-Davidson

Harley-Davidson

Harley-Davidson, Inc. is an American motorcycle manufacturer headquartered in Milwaukee, Wisconsin, United States. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycles. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become one of the world's largest motorcycle manufacturers and an iconic brand widely known for its loyal following. There are owner clubs and events worldwide, as well as a company-sponsored, brand-focused museum.

Frank Gehry

Frank Gehry

Frank Owen Gehry,, FAIA is a Canadian-born American architect and designer. A number of his buildings, including his private residence in Santa Monica, California, have become world-renowned attractions.

Hildebrand & Wolfmüller

Hildebrand & Wolfmüller

The Hildebrand & Wolfmüller was the world's first production motorcycle. Heinrich and Wilhelm Hildebrand were steam-engine engineers before they teamed up with Alois Wolfmüller to produce their internal combustion Motorrad in Munich in 1894.

Easy Rider

Easy Rider

Easy Rider is a 1969 American independent road drama film written by Peter Fonda, Dennis Hopper, and Terry Southern, produced by Fonda, and directed by Hopper. Fonda and Hopper play two bikers who travel through the American Southwest and South, carrying the proceeds from a cocaine deal. The success of Easy Rider helped spark the New Hollywood era of filmmaking during the early 1970s.

Dennis Hopper

Dennis Hopper

Dennis Lee Hopper was an American actor, filmmaker and photographer. He attended the Actors Studio, made his first television appearance in 1954, and soon after appeared in Giant (1956). In the next ten years he made a name for himself in television, and by the end of the 1960s had appeared in several films, notably Cool Hand Luke (1967) and Hang 'Em High (1968). Hopper also began a prolific and acclaimed photography career in the 1960s.

Buster Keaton

Buster Keaton

Joseph Frank "Buster" Keaton was an American actor, comedian, and filmmaker. He is best known for his silent film work, in which his trademark was physical comedy accompanied by a stoic, deadpan expression that earned him the nickname "The Great Stone Face". Critic Roger Ebert wrote of Keaton's "extraordinary period from 1920 to 1929" when he "worked without interruption" as having made him "the greatest actor-director in the history of the movies". In 1996, Entertainment Weekly recognized Keaton as the seventh-greatest film director, writing that "More than Chaplin, Keaton understood movies: He knew they consisted of a four-sided frame in which resided a malleable reality off which his persona could bounce. A vaudeville child star, Keaton grew up to be a tinkerer, an athlete, a visual mathematician; his films offer belly laughs of mind-boggling physical invention and a spacey determination that nears philosophical grandeur." In 1999, the American Film Institute ranked him as the 21st-greatest male star of classic Hollywood cinema.

Andy Warhol

Andy Warhol

Andy Warhol was an American visual artist, film director, and producer who was a leading figure in the visual art movement known as pop art. His works explore the relationship between artistic expression, advertising, and celebrity culture that flourished by the 1960s, and span a variety of media, including painting, silkscreening, photography, film, and sculpture. Some of his best-known works include the silkscreen paintings Campbell's Soup Cans (1962) and Marilyn Diptych (1962), the experimental films Empire (1964) and Chelsea Girls (1966), and the multimedia events known as the Exploding Plastic Inevitable (1966–67).

Bike Boy

Bike Boy

Bike Boy is a 1967 American avant garde film directed by Andy Warhol, and was shown, for initial viewings, at the New Andy Warhol Garrick Theatre, at 152 Bleecker Street, Manhattan, New York City. The film has a bit part by Valerie Solanas.

CHiPs

CHiPs

CHiPs is an American crime drama television series created by Rick Rosner and originally aired on NBC from September 15, 1977, to May 1, 1983. It follows the lives of two motorcycle officers of the California Highway Patrol (CHP). The series ran for 139 episodes over six seasons, plus one reunion television film in October 1998.

BMW Motorrad

BMW Motorrad

BMW Motorrad is the motorcycle brand of BMW, part of its Corporate and Brand Development division. It has produced motorcycles since 1923, and achieved record sales for the fifth year in succession in 2015. With a total of 136,963 vehicles sold in 2015, BMW registered a growth of 10.9% in sales in comparison with 2014. In May 2011, the 2,000,000th motorcycle produced by BMW Motorrad was an R1200GS.

Chandler Vintage Museum of Transportation and Wildlife

Chandler Vintage Museum of Transportation and Wildlife

The Chandler Vintage Museum of Transportation and Wildlife, more commonly referred to as the Vintage Museum, was the primary showcase for the collections of Otis Chandler since its foundation in 1987. The museum was located in Oxnard, California, designed by architect Vincent Dyer and home to Otis Chandler's extensive collection of vintage and rare automobiles, motorcycles, and trains as well as fine art and wildlife game. After its founder died, the collection was auctioned off in late 2006. The museum reopened in 2010 as the Mullin Automotive Museum, displaying the Peter W. Mullin collection, including 12 Bugattis from the former Schlumpf Collection.

Popularity

Average attendance was at 45 percent higher than normal, with over 4,000 visitors daily,[15] and more than 5,000 people a day visiting on the weekends.[23] Total attendance at the New York museum was 301,037, the largest in the history of the Guggenheim,[7] prompting the ad hoc show at the Chicago Field Museum,[13] where advance tickets were sold for the first time.[22] That show was followed by runs at Guggenheim Bilbao and Guggenheim Las Vegas. The name The Art of the Motorcycle and some associated media content was subsequently licensed for shows at Wonders: The Memphis International Cultural Series and the Orlando Museum of Art.[7] Many of the same bikes appeared at these venues. Attendance at the Chicago exhibition was 320,000, the highest since The Treasures of Tutankhamun two decades before.[7] Attendance at the next venue, Bilbao, was over 3/4 million, and at Las Vegas, over 250,000, making the tour's total attendance among the top 5 exhibitions ever in a museum.[7] Many attendees attracted to these shows had never been to any museum before.[13] Copies of the exhibition's lavish, large-format 427-page color catalog outsold any museum catalog yet,[24] with over 250,000 copies in print as of 2005.[7]

1900 Thomas. 1.8 bhp (1.3 kW), top speed 25 mph (40 km/h). Memphis, July 2005.1960 Honda CB92 Benly Super Sport 125 cc (7.6 cu in).  Las Vegas exhibition January 2005Undulating ramps built in Las Vegas created a lively effect, while in New York the motorcycles followed a sloping, spiral ramp.1962 Ducati Elite.  204 cc (12.4 cu in). Power: 17 bhp (13 kW) @ 7,500 rpm. Top speed: 85 mph (137 km/h). Memphis, July 2005.
1900 Thomas. 1.8 bhp (1.3 kW), top speed 25 mph (40 km/h). Memphis, July 2005.
1900 Thomas. 1.8 bhp (1.3 kW), top speed 25 mph (40 km/h). Memphis, July 2005.1960 Honda CB92 Benly Super Sport 125 cc (7.6 cu in).  Las Vegas exhibition January 2005Undulating ramps built in Las Vegas created a lively effect, while in New York the motorcycles followed a sloping, spiral ramp.1962 Ducati Elite.  204 cc (12.4 cu in). Power: 17 bhp (13 kW) @ 7,500 rpm. Top speed: 85 mph (137 km/h). Memphis, July 2005.
1960 Honda CB92 Benly Super Sport 125 cc (7.6 cu in). Las Vegas exhibition January 2005
1900 Thomas. 1.8 bhp (1.3 kW), top speed 25 mph (40 km/h). Memphis, July 2005.1960 Honda CB92 Benly Super Sport 125 cc (7.6 cu in).  Las Vegas exhibition January 2005Undulating ramps built in Las Vegas created a lively effect, while in New York the motorcycles followed a sloping, spiral ramp.1962 Ducati Elite.  204 cc (12.4 cu in). Power: 17 bhp (13 kW) @ 7,500 rpm. Top speed: 85 mph (137 km/h). Memphis, July 2005.
Undulating ramps built in Las Vegas created a lively effect, while in New York the motorcycles followed a sloping, spiral ramp.
1900 Thomas. 1.8 bhp (1.3 kW), top speed 25 mph (40 km/h). Memphis, July 2005.1960 Honda CB92 Benly Super Sport 125 cc (7.6 cu in).  Las Vegas exhibition January 2005Undulating ramps built in Las Vegas created a lively effect, while in New York the motorcycles followed a sloping, spiral ramp.1962 Ducati Elite.  204 cc (12.4 cu in). Power: 17 bhp (13 kW) @ 7,500 rpm. Top speed: 85 mph (137 km/h). Memphis, July 2005.
1962 Ducati Elite. 204 cc (12.4 cu in). Power: 17 bhp (13 kW) @ 7,500 rpm. Top speed: 85 mph (137 km/h). Memphis, July 2005.

Historical context

In 1969 Thomas Hoving made a splash at the beginning of his career as director of the Metropolitan Museum of Art[25] with a blockbuster exhibition "Harlem on My Mind," featuring the previously overlooked art of African Americans in Harlem, New York City and was buffeted by criticism from many quarters. Regardless of what final judgments were made on that show, the impact of the large-scale, media extravaganza art museum exhibition had been felt widely in the museum world. Hoving would go on to a successful career as director of the Met that would reach a high point with the even larger The Treasures of Tutankhamun show, setting attendance records that are still unbroken.[26] Hoving is credited with inventing modern museum populism in his King Tut show.[15]

Rotunda of the Solomon R. Guggenheim museum in New York, NY (top).  Frank Gehry covered these surfaces with polished stainless steel (bottom), creating the feeling of being inside a giant machine, or an engine cylinder.[23][27][28]
Rotunda of the Solomon R. Guggenheim museum in New York, NY (top).  Frank Gehry covered these surfaces with polished stainless steel (bottom), creating the feeling of being inside a giant machine, or an engine cylinder.[23][27][28]
Rotunda of the Solomon R. Guggenheim museum in New York, NY (top). Frank Gehry covered these surfaces with polished stainless steel (bottom), creating the feeling of being inside a giant machine, or an engine cylinder.[23][27][28]

Other trends were at work as well, with a succession of public museum controversies over shocking art reaching back to the sixties, but coming to a head in the 1980s and 1990s with battles over art financed by the US National Endowment for the Arts (NEA). The fights over financing of shows by Robert Mapplethorpe and others drew bitter battle lines, with most artists, museum directors, gallery owners, and critics lining up to defend free expression and public financing of art with no restrictions on content. Opponents of this art were generally focused on cutting off funding for and evicting offensive art from public spaces, but there was also a positive side to their arguments, that the proper financing of art was in private sector and art which could successfully attract private financing was by definition deserving of being shown.[26] Jacob Weisberg of Slate saw the efforts of directors like Krens to drive overflowing museum attendance, at the cost of showing something other than, in Weistberg's view, real art, as a demonstration that they are not an elitist institution, a direct answer, and capitulation, to conservative attacks on museums and the NEA for shows like Mapplethorpe's.[15]

It was in 1989 and 1990, one decade before The Art of the Motorcycle, that Mapplethorpe's The Perfect Moment exhibition was hounded from one venue to another by outraged conservatives. It was at this point also when performance artist Karen Finley was denied NEA funding, and Andres Serrano's Piss Christ became another center of controversy.[26] The 1990s saw one victory after another for the conservative movement in public art and museums.[29] The economy was booming, and a kind of optimism was felt and expressed by such colorful figures as Malcolm Forbes, whose "Capitalist Tools Motorcycle Club" toured exotic venues celebrating both wealth and a love of fine motorcycles.

In the summer of 1999, the Brooklyn Museum did battle with then-New York Mayor Rudolph Giuliani over the exhibition "Sensation," with charges of presenting sexually and religiously offensive art. In the face of all this, and the series of battles in the American culture war, The Art of the Motorcycle stood as a counterpoint, and possibly the high-water mark for the other kind of museum show: not offensive, not exclusive, but welcoming to the sensibilities of the general public. People who were baffled and irritated by modern and postmodern art could feel good about this show. The financing, while critics cried foul, was private. The show was by nature consented to directly by those who paid the bills, rather than passive taxpayers, and it was aimed at keeping the audience happy, rather than inciting rage with, say, US flags stuffed into toilets, as had been done in one famous museum exhibit decades earlier.[26]

One decade after The Art of the Motorcycle opened, Thomas Krens has stepped aside from the top position at the Guggenheim.[30] The New York Times' Holland Cotter has declared the blockbuster exhibition dead, victim of a weak economy that cannot afford such expensive excess, though this was on a positive note, suggesting a new and exuberant role for independent artists and smaller venues.[31]

Discover more about Historical context related topics

Metropolitan Museum of Art

Metropolitan Museum of Art

The Metropolitan Museum of Art in New York City, colloquially "the Met", is the largest art museum in the Americas and the most-visited museum in the Western Hemisphere. Its permanent collection contains over two million works, divided among 17 curatorial departments. The main building at 1000 Fifth Avenue, along the Museum Mile on the eastern edge of Central Park on Manhattan's Upper East Side, is by area one of the world's largest art museums. The first portion of the approximately 2-million-square-foot (190,000 m2) building was built in 1880. A much smaller second location, The Cloisters at Fort Tryon Park in Upper Manhattan, contains an extensive collection of art, architecture, and artifacts from medieval Europe.

Frank Gehry

Frank Gehry

Frank Owen Gehry,, FAIA is a Canadian-born American architect and designer. A number of his buildings, including his private residence in Santa Monica, California, have become world-renowned attractions.

Cylinder (engine)

Cylinder (engine)

In a reciprocating engine, the cylinder is the space in which a piston travels.

National Endowment for the Arts

National Endowment for the Arts

The National Endowment for the Arts (NEA) is an independent agency of the United States federal government that offers support and funding for projects exhibiting artistic excellence. It was created in 1965 as an independent agency of the federal government by an act of the U.S. Congress, signed by President Lyndon B. Johnson on September 29, 1965. It is a sub-agency of the National Foundation on the Arts and the Humanities, along with the National Endowment for the Humanities, the Federal Council on the Arts and the Humanities, and the Institute of Museum and Library Services.

Robert Mapplethorpe

Robert Mapplethorpe

Robert Michael Mapplethorpe was an American photographer, best known for his black-and-white photographs. His work featured an array of subjects, including celebrity portraits, male and female nudes, self-portraits, and still-life images. His most controversial works documented and examined the gay male BDSM subculture of New York City in the late 1960s and early 1970s. A 1989 exhibition of Mapplethorpe's work, titled Robert Mapplethorpe: The Perfect Moment, sparked a debate in the United States concerning both use of public funds for "obscene" artwork and the Constitutional limits of free speech in the United States.

Karen Finley

Karen Finley

Karen Finley is an American performance artist, musician and poet. Her performance art, recordings, and books are used as forms of activism. Her work frequently uses nudity and profanity. Finley incorporates depictions of sexuality, abuse, and disenfranchisement in her work She is currently a professor at the Tisch School of the Arts at New York University.

Andres Serrano

Andres Serrano

Andres Serrano is an American photographer and artist. His work, often considered transgressive art, includes photos of corpses and uses feces and bodily fluids. His Piss Christ (1987) is a red-tinged photograph of a crucifix submerged in a glass container of what was purported to be the artist's own urine. He also created the artwork for the heavy metal band Metallica's Load and Reload albums.

Piss Christ

Piss Christ

Immersion (Piss Christ) is a 1987 photograph by the American artist and photographer Andres Serrano. It depicts a small plastic crucifix submerged in a small glass tank of the artist's urine. The piece was a winner of the Southeastern Center for Contemporary Art's "Awards in the Visual Arts" competition, which was sponsored in part by the National Endowment for the Arts, a United States Government agency that offers support and funding for artistic projects.

Malcolm Forbes

Malcolm Forbes

Malcolm Stevenson Forbes was an American entrepreneur and politician most prominently known as the publisher of Forbes magazine, founded by his father B. C. Forbes. He was known as an avid promoter of capitalism and free market economics and for an extravagant lifestyle, spending on parties, travel, and his collection of homes, yachts, aircraft, art, motorcycles, and Fabergé eggs.

Brooklyn Museum

Brooklyn Museum

The Brooklyn Museum is an art museum located in the New York City borough of Brooklyn. At 560,000 square feet (52,000 m2), the museum is New York City's second largest and contains an art collection with around 500,000 objects. Located near the Prospect Heights, Crown Heights, Flatbush, and Park Slope neighborhoods of Brooklyn, the museum's Beaux-Arts building was designed by McKim, Mead and White.

Rudy Giuliani

Rudy Giuliani

Rudolph William Louis Giuliani is an American politician and lawyer who served as the 107th Mayor of New York City from 1994 to 2001. He previously served as the United States Associate Attorney General from 1981 to 1983 and the United States Attorney for the Southern District of New York from 1983 to 1989.

Culture war

Culture war

A culture war is a cultural conflict between social groups and the struggle for dominance of their values, beliefs, and practices. It commonly refers to topics on which there is general societal disagreement and polarization in societal values.

Critical reception

Reaction to the exhibition came from two distinct camps of critics, with few having views from both. One camp rejected the very idea of The Art of the Motorcycle, having nothing to do with the machines on display in the Guggenheim or Thomas Krens' way of displaying them, nor his way of financing such a show. The other camp accepted in principle that such a show was acceptable, as art, or at least as subject for a museum like the Guggenheim, and from that basis formed a range of opinions about the quality of the show itself.

Outright condemnation

The exhibition was condemned outright by some art critics and social commenters who rejected the very existence of an exhibition of motorcycles at the Guggenheim.[14] They saw it as a failure of the museum to carry out its social role as a leader and educator of the public's understanding of art. Rather than guide the masses toward works they might not have considered or been aware of, The Art of the Motorcycle showed them things they already were familiar with, and already liked; in other words, pandering to the lowest common denominator by giving people more of what they wanted and none of what they needed. To the extent that the exhibition responded to desires other than what made the public feel good, the Guggenheim was catering to the marketing needs of the shows sponsors, in particular BMW. They saw a great cultural institution renting itself out as an exhibition hall for a mere trade show.[27]

In his book The Future of Freedom, journalist and author Fareed Zakaria argued that the Guggenheim's motorcycle exhibition, and other populist shows, were indicative of the downfall of American civilization in general, due to the undermining of traditional centers of authority and intellectual leadership.[32] Zakaria writes that Thomas Krens' "gimmicks are flamboyant and often upstage the art itself,"[33] and that the point is not to get the public to look at the art anyway, but only to get them into the museum. While not rejecting that modern and commercial work should be included in modern art shows, Zakaria says, with The New Republic's Jed Perl, that the show fails to "define a style or period" and instead merely parrots current taste, giving the public validation. Due to the overly dependent relationship with BMW, the show is driven by non-aesthetic criteria, and is too politically correct and uncontroversial. Zakaria goes on to point out that, indeed, the Guggenheim gave up plans for a show "Picasso and the Age of Iron" because it was too old-fashioned to attract a sponsor, and that BMW turned down a request to sponsor a show "Masterworks from Munich" because Munich isn't sexy.[34]

Zakaria equates sexiness and buzz with popularity, which drives profit, pointing to a connection between democratization and marketization. This means bad aesthetic choices will be made by the people,[35] rather than having informed, aesthetically sound leadership by aristocratic arbiters of taste whose wealth frees them from ulterior motives, enabling them to lead a reluctant public to perhaps challenging and unenjoyable art, that is nonetheless good for them.[36]

These misgivings were cemented for many when the Guggenheim followed a few months later with an homage to fashion designer Giorgio Armani in a show whose financing was even more suspect. Armani had pledged US$15 million to the Guggenheim Foundation and appeared to be rewarded in a quid pro quo manner with an uncritical and otherwise unjustified marketing coup at one of New York's most prestigious venues.

This type of criticism was described by Jeremy Packer as an ad hominem attack on the stereotypical biker in service of a "rear-guard line of defense" of Western cultural and aesthetic values, perceived to be overrun by the "spiritually poor, oversexed, and insane."[13] Such criticism was rebuked by Washington Post columnist Geneva Overholser as "dusty foolishness," a foot-dragging reaction to progress, in which some critics were hypocritically denouncing popular works in public while, in private, secretly enjoying the greater accessibility and relevance that was bringing in huge crowds, to the benefit of both museums and the public.[14] Curator and Guggenheim director Thomas Krens defended the premise of the show saying, "We can't focus on Monet and minimalism too much. We have to keep the intellectual vitality of the institution sharp, and I think the bikes do that. They vary the rhythm of the museum and pique your curiosity about what the next show might be. This show isn't meant to be a thumb of the nose at art."[12]

Newsweek critic Peter Plagens defended motorcycles as art by arguing that, "Just as aerodynamic airplanes are simple and streamlined, a motorcycle--which manages to balance an engine and a seat between two wheels--has a mechanical integrity, with intertwining pipes, chains and springs, that is fascinating to behold," comparing the aesthetic to the modernist, minimalist sculptures of Brâncuși. Patrons need not feel guilty for enjoying themselves, because not all visits to a museum must be endured as grim ordeals of self-improvement.[12]

Film stills were used as backgrounds in the Las Vegas exhibition.

Criticism of content

Among critics who accepted the premise of the show and the legitimacy of motorcycles under the Guggenheim's roof, since museums have included design exhibitions before, and shown, for example, utilitarian bowls or ancient chariots as art,[12][28] many still had misgivings about the way in which it was financed.[10] While appreciative of Thomas Krens' innovative museum direction, The New York Times mused that, "one can't help wondering which came first, the idea for the exhibition or the realization that money [from BMW] would be available for such a show."[28] A number of times the Guggenheim answered critics of BMW's involvement by ticking off the total number of Harley-Davidsons and Hondas, which were greater than BMWs included. But it was suggested that even at that, there were BMWs shown that were not significant enough to be present.

Text behind the motorcycles offered some context. Las Vegas exhibit, January 2003
Text behind the motorcycles offered some context. Las Vegas exhibit, January 2003
Text behind the motorcycles offered some context. Las Vegas exhibit, January 2003

With regard to the content, the concept that the motorcycle could serve as a metaphor for the 20th century was received with interest, but some wondered whether the claim was fulfilled by the appearance of the motorcycles chosen and the way they were presented. The motorcycles shown did, at least, "illustrate technology and taste as they have evolved together in the 20th century, which is an issue basic to modern art."[28] While there were many who lauded Frank Gehry's spare design, with only the reflective stainless steel and a terse string of words on the walls behind the bikes to evoke the decade they came from,[37] others saw this as shallow or a failure to offer as much insight as the show could have.

Some of the text was criticized as flippant, and the connection between the social and historical context and the motorcycle designs produced from that was left unexplained. Packer contends this "buzzword approach to context forces the viewer to fill in the blanks, and it also reveals the extent to which the museum display is predicated upon the assertion of a naturalized link between essentialized culture[38] and the artifacts that are said to emanate from it," so The Art of the Motorcycle was constructing the illusion that motorcyclists are a monolithic subculture rather than being different kinds of riders having "numerous relationships to motorcycling."[13]

Packer also argues that "progressivist, developmentalist logic was underpinned by the chronological ordering" of the exhibits themselves, with the clean, productive member of the establishment image of motorcyclists found at the end of the progression.[13]

The New York Times' Jim McCraw was satisfied that, "All the great bikes of the 20th century are represented," and the catalog is "impressive in its depth, breadth and purpose, worth several visits for avid motorcyclists." However, McCraw pointed out the following omissions: the Wankel-engined Suzuki RE5, the inline-6 Honda CBX1000 (instead the less popular but antecedent Benelli 750 Sei was included), any of the Japanese turbocharged motorcycles of the 1980s-1990s, the world's fastest motorcycle in the quarter mile at the time, the Yamaha R1, the motorcycle with greatest top speed at the time, the Honda CBR1100XX, and no police motorcycles at all.[11] James Hyde of Art in America pointed to the omission of the Moto Guzzi V8.[27]

Slate's Jacob Weisberg found 114 motorcycles in the catalog to be too many, and too boring for the non-motorcycle aficionado. In contrast to critics like Zakaria, Perl, and Hilton Kramer, who want museums to challenge and educate the public with difficult art like abstract expressionism, which might require a little homework to learn to like, Weisberg complained that the information accompanying the motorcycle exhibits was too technical and bewildering to the non-gearhead, with talk of self-aligning bearings, compression ratios and near-hemispherical combustion chambers. That is, he wrote, "the approach is design-technical rather than design-aesthetic or design-cultural," and thus it failed to make the case that industrial design is more than just the "stepchild of fine art" and that "the cross-fertilization of high and pop is an important part of the story of artistic modernism."[15]

The selection of motorcycles was overwhelmingly Western, and mostly limited to motorcycles of the United States market, and mostly of the high end, leaving out utilitarian examples.[27] One scooter is present, and one motorcycle truly for the masses, the Honda Super Cub. That motorcycles are the number one mode of transport in a great many countries such as Malaysia and Indonesia,[39][40] and thus central to the lives of most of the world's population was completely ignored by The Art of the Motorcycle, and little mention was made of the design context of creating motorcycles for this market. Creative uses of motorcycles in the developing world, such as the tuk tuk and similar vehicles, was overlooked.[27] Even the critical role that motorcycles played as utilitarian transport prior to the advent of the Ford Model T was left largely out. Instead, motorcycling was seen through the lens of the late 20th century American: a form of recreation, and most of all, a form of self-expression. There were critics, such as The New York Times' Michael Kimmelman, who, somewhat playfully, shared this US-centric point of view, in that "motorcycles are frivolous to begin with: they're about irresponsibility, about not conforming, about getting away. Or at least they're about embracing the image of nonconformity."[28]

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Matchless G50

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Legacy

In the year following the opening of the Guggenheim motorcycle exhibition, The Metropolitan Museum of Art presented Rock Style, featuring music performance costumes, sponsored by Tommy Hilfiger, Condé Nast Publications, and Estée Lauder Companies,[41] seen by The Guardian's Michael Ellison as corporate-museum interdependency similar to the BMW and Armani shows at the Guggenheim. In addition to touring their Art Cars in various museums, BMW has continued to find new ways to be a major player in the arts, in accordance with their marketing goals, for example in the 2006 "BMW Performance Series" featuring jazz music and black filmmakers, all overtly targeted at black car buyers.[42]

After the Las Vegas exhibit, derivative versions of The Art of the Motorcycle were presented at Wonders: The Memphis International Cultural Series and Orlando Museum of Art. The Legend of the Motorcycle concours was in part inspired by the success of the Guggenheim's exhibit. A group of celebrity movie actors, friends of the "consummate showman" Thomas Krens[23] named themselves the "Guggenheim Motorcycle Club" and rode motorcycles on various adventures in Spain and elsewhere.[43][44] The Motorcycle Hall of Fame museum's 2008 MotoStars event, designed to "go even further" than the Guggenheim shows, was anchored by celebrity appearances, and included Krens and co-curator Charles Falco.[45][46] A forthcoming exhibition at the Bermuda National Gallery, inspired by The Art of the Motorcycle, will use the identical concept of the motorcycle as "possible metaphor for the 20th century."[47] The Penrith Regional Gallery's curator was inspired in part by the Krens' success in New York City to create the 2009 Born To Be Wild: The Motorcycle In Australia, an examination of the motorcycle in contemporary art.[48]

1910 Pierce Four. Power: 4 bhp (3.0 kW). Top speed: 60 mph (97 km/h).  Memphis exhibition, July 2005.1914 Cyclone.  61 cu in (1,000 cc). Power: 45 bhp (34 kW) @ 5,000 rpm. Top speed: unknown.  Memphis exhibition,  July 2005.1919 Harley-Davidson Model W Sport Twin.  36 cu in (590 cc), Power: 6 bhp (4.5 kW). Top speed: 50 miles per hour (80 km/h).  Memphis exhibition, July 2005.1923 BMW R32. 494 cc (30.1 cu in), Power: 8.5 bhp (6.3 kW) @ 3,200 rpm. Top speed: 62 mph (100 km/h). Memphis exhibition, July 2005.
1910 Pierce Four. Power: 4 bhp (3.0 kW). Top speed: 60 mph (97 km/h). Memphis exhibition, July 2005.
1910 Pierce Four. Power: 4 bhp (3.0 kW). Top speed: 60 mph (97 km/h).  Memphis exhibition, July 2005.1914 Cyclone.  61 cu in (1,000 cc). Power: 45 bhp (34 kW) @ 5,000 rpm. Top speed: unknown.  Memphis exhibition,  July 2005.1919 Harley-Davidson Model W Sport Twin.  36 cu in (590 cc), Power: 6 bhp (4.5 kW). Top speed: 50 miles per hour (80 km/h).  Memphis exhibition, July 2005.1923 BMW R32. 494 cc (30.1 cu in), Power: 8.5 bhp (6.3 kW) @ 3,200 rpm. Top speed: 62 mph (100 km/h). Memphis exhibition, July 2005.
1914 Cyclone. 61 cu in (1,000 cc). Power: 45 bhp (34 kW) @ 5,000 rpm. Top speed: unknown. Memphis exhibition, July 2005.
1910 Pierce Four. Power: 4 bhp (3.0 kW). Top speed: 60 mph (97 km/h).  Memphis exhibition, July 2005.1914 Cyclone.  61 cu in (1,000 cc). Power: 45 bhp (34 kW) @ 5,000 rpm. Top speed: unknown.  Memphis exhibition,  July 2005.1919 Harley-Davidson Model W Sport Twin.  36 cu in (590 cc), Power: 6 bhp (4.5 kW). Top speed: 50 miles per hour (80 km/h).  Memphis exhibition, July 2005.1923 BMW R32. 494 cc (30.1 cu in), Power: 8.5 bhp (6.3 kW) @ 3,200 rpm. Top speed: 62 mph (100 km/h). Memphis exhibition, July 2005.
1919 Harley-Davidson Model W Sport Twin. 36 cu in (590 cc), Power: 6 bhp (4.5 kW). Top speed: 50 miles per hour (80 km/h). Memphis exhibition, July 2005.
1910 Pierce Four. Power: 4 bhp (3.0 kW). Top speed: 60 mph (97 km/h).  Memphis exhibition, July 2005.1914 Cyclone.  61 cu in (1,000 cc). Power: 45 bhp (34 kW) @ 5,000 rpm. Top speed: unknown.  Memphis exhibition,  July 2005.1919 Harley-Davidson Model W Sport Twin.  36 cu in (590 cc), Power: 6 bhp (4.5 kW). Top speed: 50 miles per hour (80 km/h).  Memphis exhibition, July 2005.1923 BMW R32. 494 cc (30.1 cu in), Power: 8.5 bhp (6.3 kW) @ 3,200 rpm. Top speed: 62 mph (100 km/h). Memphis exhibition, July 2005.
1923 BMW R32. 494 cc (30.1 cu in), Power: 8.5 bhp (6.3 kW) @ 3,200 rpm. Top speed: 62 mph (100 km/h). Memphis exhibition, July 2005.

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Concours d'Elegance

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Motorcycle Hall of Fame

Motorcycle Hall of Fame

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Source: "The Art of the Motorcycle", Wikipedia, Wikimedia Foundation, (2022, November 19th), https://en.wikipedia.org/wiki/The_Art_of_the_Motorcycle.

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Notes
  1. ^ a b Patton (2003)
  2. ^ a b c Albertson
  3. ^ a b Edwards (2007)
  4. ^ a b Past Exhibitions | The Art of the Motorcycle (Solomon R. Guggenheim Museum), The Solomon R. Guggenheim Foundation, 2009
  5. ^ Guggenheim Bilbao Museoa (2009)
  6. ^ Past Exhibitions | The Art of the Motorcycle (Guggenheim Las Vegas), The Solomon R. Guggenheim Foundation, 2009
  7. ^ a b c d e f Falco
  8. ^ There were about 19 pre-20th century motorcycles shown in NYC along with the 95 in the official catalog, totaling 114 by most accounts. Some news media gave varying reports of the exact count (from 105 to as high as 140). Later exhibitions in other venues made substitutions, additions and deletions from the original collection.
  9. ^ a b Sawetz. "The Art of the Motorcycle is curated by Thomas Krens, Director of the Solomon R. Guggenheim Foundation, with the help of a team of experts: curatorial advisors Ultan Guilfoyle of the Solomon Guggenheim Museum and University of Arizona Physics Professor Charles Falco; exhibition co-ordinator Manon Slome, and the Guggenheim Museum Bilbao Curatorial Department. Works displayed are on loan from the Barber Vintage Motorsport Museum, the Munich Deutsches Museum, and the Otis Chandler Museum of Transportation and Wildlife, among others. [...] The exhibition brings together motorbikes renowned for their extraordinary design and innovative use of technology."
  10. ^ a b c d e Kinsella (1998)
  11. ^ a b c d e f g McCraw (1998)
  12. ^ a b c d e Plagens (1998)
  13. ^ a b c d e f g Packer (2008) pp 154-159
  14. ^ a b c Overholser (2008)
  15. ^ a b c d e Weisberg (1998)
  16. ^ Vogel (1999)
  17. ^ The Economist (2001)
  18. ^ Green (2005)
  19. ^ BMW in the Community (2009)
  20. ^ "BMW Art Cars; February 12–24, 2009", [LACMA:Los Angeles County Museum of Art], Museum Associates dba the Los Angeles County Museum of Art
  21. ^ Powell (2009)
  22. ^ a b de LaFuente (1998)
  23. ^ a b c Vogel (1998)
  24. ^ Kammen (2007) p. 288
  25. ^ Bilwise (1999)
  26. ^ a b c d Kammen (2007)
  27. ^ a b c d e Hyde (1998)
  28. ^ a b c d e Kimmelman (1998)
  29. ^ Plagens (1998) "And in a society where the political climate discourages public funding of 'elitist' cultural institutions, museums are thinking more about box office. So now they're selling tickets to bike lovers. Isn't 'diversity' supposed to be a good thing in America?"
  30. ^ The New York Times staff (2009)
  31. ^ Cotter (2009)
  32. ^ Zakaria (2004) pp. 216-219
  33. ^ Zakaria (2004) pp. 218
  34. ^ Zakaria (2004) pp. 219
  35. ^ Zakaria (2004) pp. 220
  36. ^ Zakaria (2004) pp. 216
  37. ^ McCraw (1998) "The presentation is simple, straightforward and uncluttered. There are no rails, cables or cordons between the viewer and the motorcycles. [...] The walls are stark white, and bare, with the exception of a historic-placement blurb at the start of each section, and there is plenty of light on the subjects.
    Mr. Gehry and his colleagues could have slathered the walls with film stills, advertising and poster art, but they didn't, and the exhibition is better for it. These are elsewhere, mounted in display cases along the rails of the walkways."
  38. ^ Sahlins (1993) essentialized culture: a supposedly unchanging inheritance, sheltered from the contestation of a true social existence.
  39. ^ Iles (2005)
  40. ^ United Nations (2005)
  41. ^ ROCK STYLE IS THEME FOR METROPOLITAN MUSEUM'S DECEMBER COSTUME INSTITUTE EXHIBITION, The Metropolitan Museum of Art, 3 December 1999
  42. ^ "BMW arts series aims at black consumers", Automotive News, vol. 80, no. 6215, p. 37, August 7, 2006
  43. ^ Lieberman (2000)
  44. ^ Wadler (2003)
  45. ^ Hall (2008)
  46. ^ Motorcycle Hall of Fame Museum (2007)
  47. ^ Bermuda National Gallery
  48. ^ Meacham (2009)
References

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