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Red Bull Simply Cola

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Red Bull Simply Cola
Red Bull Cola logo.jpg
Red Bull Cola 250ml Dose.jpg
250 ml can of the Organics version
TypeCola
ManufacturerRed Bull GmbH
Country of originAustria
Introduced2008; 14 years ago (2008)
Websiteredbull.com

Red Bull Simply Cola (previously branded as Red Bull Cola) is a beverage from Red Bull GmbH, makers of the energy drink Red Bull. The cola, which contains natural flavouring and caffeine, was introduced in 2008 in several countries.

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Red Bull GmbH

Red Bull GmbH

Red Bull GmbH is an Austrian private company known for its range of energy drinks of the same name. It is also known for its sponsorship of a range of sporting events and teams. The headquarters of Red Bull GmbH are located in Fuschl am See, Salzburg.

Red Bull

Red Bull

Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 38%, it is the most popular energy drink brand as of 2019, and the third most valuable soft drink brand behind Coca-Cola and Pepsi. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 11.5 billion in 2022.

Cola

Cola

Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imitated by other manufacturers. Most colas contain caffeine originally from the kola nut, leading to the drink's name, though other sources have since been used. The Pemberton cola drink also contained a coca plant extract. His non-alcoholic recipe was inspired by the coca wine of pharmacist Angelo Mariani, created in 1863.

Caffeine

Caffeine

Caffeine is a central nervous system (CNS) stimulant of the methylxanthine class. It is mainly used recreationally as a cognitive enhancer, increasing alertness and attentional performance. Caffeine acts by blocking binding of adenosine to the adenosine A1 receptor, which enhances release of the neurotransmitter acetylcholine. Caffeine has a three-dimensional structure similar to that of adenosine, which allows it to bind and block its receptors. Caffeine also increases cyclic AMP levels through nonselective inhibition of phosphodiesterase.

Ingredients

Red Bull Cola with glass bottles
Red Bull Cola with glass bottles

Red Bull Simply Cola is flavored with plant extracts, including galangal, vanilla, mustard seed, lime, kola nut, cocoa, liquorice, cinnamon, lemon, ginger, coca leaf, orange, corn mint, pine, cardamom, mace, clove, and lemon juice concentrate.[1] It also contains caffeine from coffee beans; at 45 milligrams per 355ml (12-ounce) can, the caffeine level is regulated by the FDA, it contains more than Coca-Cola (34 mg) or Pepsi-Cola (37.5 mg), but less than Diet Coke (47 mg) or Mountain Dew (54 mg).[2] The cola contains significantly less caffeine than Red Bull's eponymous energy drink (80 mg per 250 mL).[3] The drink contains sugar and caramel color and lacks the phosphoric acid and high fructose corn syrup used in some other colas.

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Galangal

Galangal

Galangal is a common name for several tropical rhizomatous spices.

Lime (fruit)

Lime (fruit)

A lime is a citrus fruit, which is typically round, green in color, 3–6 centimetres (1.2–2.4 in) in diameter, and contains acidic juice vesicles.

Kola nut

Kola nut

The term kola nut usually refers to the seeds of certain species of plant of the genus Cola, placed formerly in the cocoa family Sterculiaceae and now usually subsumed in the mallow family Malvaceae. These cola species are trees native to the tropical rainforests of Africa. Their caffeine-containing seeds are used as flavoring ingredients in beverages applied to various carbonated soft drinks, from which the name cola originates.

Cocoa bean

Cocoa bean

The cocoa bean or simply cocoa, also called the cacao bean or cacao, is the dried and fully fermented seed of Theobroma cacao, from which cocoa solids and cocoa butter can be extracted. Cocoa beans native to the Amazon rainforest are the basis of chocolate, and Mesoamerican foods including tejate, an indigenous Mexican drink that also includes maize, and pinolillo, a similar Nicaraguan drink made from a cornmeal & cocoa powder.

Liquorice

Liquorice

Liquorice or licorice is the common name of Glycyrrhiza glabra, a flowering plant of the bean family Fabaceae, from the root of which a sweet, aromatic flavouring can be extracted.

Cinnamon

Cinnamon

Cinnamon is a spice obtained from the inner bark of several tree species from the genus Cinnamomum. Cinnamon is used mainly as an aromatic condiment and flavouring additive in a wide variety of cuisines, sweet and savoury dishes, breakfast cereals, snack foods, bagels, teas, hot chocolate and traditional foods. The aroma and flavour of cinnamon derive from its essential oil and principal component, cinnamaldehyde, as well as numerous other constituents including eugenol.

Lemon

Lemon

The lemon is a species of small evergreen trees in the flowering plant family Rutaceae, native to Asia, primarily Northeast India (Assam), Northern Myanmar or China.

Ginger

Ginger

Ginger is a flowering plant whose rhizome, ginger root or ginger, is widely used as a spice and a folk medicine. It is a herbaceous perennial which grows annual pseudostems about one meter tall bearing narrow leaf blades. The inflorescences bear flowers having pale yellow petals with purple edges, and arise directly from the rhizome on separate shoots.

Coca

Coca

Coca is any of the four cultivated plants in the family Erythroxylaceae, native to western South America. Coca is known worldwide for its psychoactive alkaloid, cocaine.

Cardamom

Cardamom

Cardamom, sometimes cardamon or cardamum, is a spice made from the seeds of several plants in the genera Elettaria and Amomum in the family Zingiberaceae. Both genera are native to the Indian subcontinent and Indonesia. They are recognized by their small seed pods: triangular in cross-section and spindle-shaped, with a thin, papery outer shell and small, black seeds; Elettaria pods are light green and smaller, while Amomum pods are larger and dark brown.

Clove

Clove

Cloves are the aromatic flower buds of a tree in the family Myrtaceae, Syzygium aromaticum. They are native to the Maluku Islands in Indonesia, and are commonly used as a spice, flavoring or fragrance in consumer products, such as toothpaste, soaps, or cosmetics. Cloves are available throughout the year owing to different harvest seasons across various countries.

Caffeine

Caffeine

Caffeine is a central nervous system (CNS) stimulant of the methylxanthine class. It is mainly used recreationally as a cognitive enhancer, increasing alertness and attentional performance. Caffeine acts by blocking binding of adenosine to the adenosine A1 receptor, which enhances release of the neurotransmitter acetylcholine. Caffeine has a three-dimensional structure similar to that of adenosine, which allows it to bind and block its receptors. Caffeine also increases cyclic AMP levels through nonselective inhibition of phosphodiesterase.

Availability and promotions

In 2008, the year of its release, Red Bull Simply Cola was available in Austria, Azerbaijan, Czech Republic, Croatia, Egypt, Switzerland, Netherlands, Spain, Poland, Germany, Bulgaria, Belgium, Ireland, Italy,[4] India, Thailand, Romania, Hungary, Russia, Slovakia, New Zealand, Mexico, United Kingdom and the United States.[1]

Red Bull Simply Cola is packaged in 250 ml (8.4 fl. oz.) and 355 ml (12 fl. oz.) cans. The larger cans are sold both individually and in 4-packs.[5]

Red Bull discontinued distribution of Red Bull Simply Cola in the USA in late July 2011 to focus on the core markets Austria and Germany.

In 2019, Red Bull released its Organics line, which includes a new version of Red Bull Simply Cola.

In June 2021, Red Bull Simply Cola made its debut in Turkey and it's been available in the Turkish market ever since.

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Austria

Austria

Austria, formally the Republic of Austria, is a landlocked country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous city and state. Austria is bordered by Germany to the northwest, the Czech Republic to the north, Slovakia to the northeast, Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the west. The country occupies an area of 83,871 km2 (32,383 sq mi) and has a population of 9 million.

Azerbaijan

Azerbaijan

Azerbaijan, officially the Republic of Azerbaijan, is a transcontinental country located at the boundary of Eastern Europe and Western Asia. It is a part of the South Caucasus region and is bounded by the Caspian Sea to the east, Russia to the north, Georgia to the northwest, Armenia and Turkey to the west, and Iran to the south. Baku is the capital and largest city.

Czech Republic

Czech Republic

The Czech Republic, also known as Czechia, is a landlocked country in Central Europe. Historically known as Bohemia, it is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the southeast. The Czech Republic has a hilly landscape that covers an area of 78,871 square kilometers (30,452 sq mi) with a mostly temperate continental and oceanic climate. The capital and largest city is Prague; other major cities and urban areas include Brno, Ostrava, Plzeň and Liberec.

Croatia

Croatia

Croatia, officially the Republic of Croatia, is a country at the crossroads of Central and Southeast Europe. Its coast lies entirely on the Adriatic Sea. It borders Slovenia to the northwest, Hungary to the northeast, Serbia to the east, Bosnia and Herzegovina and Montenegro to the southeast, and shares a maritime border with Italy to the west and southwest. Its capital and largest city, Zagreb, forms one of the country's primary subdivisions, with twenty counties. The country spans 56,594 square kilometres, and has a population of nearly 3.9 million.

Egypt

Egypt

Egypt, officially the Arab Republic of Egypt, is a transcontinental country spanning the northeast corner of Africa and southwest corner of Asia via a land bridge formed by the Sinai Peninsula. It is bordered by the Mediterranean Sea to the north, the Gaza Strip of Palestine and Israel to the northeast, the Red Sea to the east, Sudan to the south, and Libya to the west. The Gulf of Aqaba in the northeast separates Egypt from Jordan and Saudi Arabia. Cairo is the capital and largest city of Egypt, while Alexandria, the second-largest city, is an important industrial and tourist hub at the Mediterranean coast. At approximately 100 million inhabitants, Egypt is the 14th-most populated country in the world.

Germany

Germany

Germany, officially the Federal Republic of Germany, is a country in Central Europe. It is the second-most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated between the Baltic and North seas to the north, and the Alps to the south; it covers an area of 357,022 square kilometres (137,847 sq mi), with a population of around 84 million within its 16 constituent states. Germany borders Denmark to the north, Poland and the Czech Republic to the east, Austria and Switzerland to the south, and France, Luxembourg, Belgium, and the Netherlands to the west. The nation's capital and most populous city is Berlin and its main financial centre is Frankfurt; the largest urban area is the Ruhr.

Bulgaria

Bulgaria

Bulgaria, officially the Republic of Bulgaria, is a country in Southeast Europe. It is situated on the eastern flank of the Balkans, and is bordered by Romania to the north, Serbia and North Macedonia to the west, Greece and Turkey to the south, and the Black Sea to the east. Bulgaria covers a territory of 110,994 square kilometres (42,855 sq mi), and is the sixteenth-largest country in Europe. Sofia is the nation's capital and largest city; other major cities are Plovdiv, Varna and Burgas.

Belgium

Belgium

Belgium, officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to the southwest, and the North Sea to the northwest. It covers an area of 30,528 km2 (11,787 sq mi) and has a population of more than 11.5 million, making it the 22nd most densely populated country in the world and the 6th most densely populated country in Europe, with a density of 376/km2 (970/sq mi). Belgium is part of an area known as the Low Countries, historically a somewhat larger region than the Benelux group of states, as it also included parts of northern France. The capital and largest city is Brussels; other major cities are Antwerp, Ghent, Charleroi, Liège, Bruges, Namur, and Leuven.

Ireland

Ireland

Ireland is an island in the North Atlantic Ocean, in north-western Europe. It is separated from Great Britain to its east by the North Channel, the Irish Sea, and St George's Channel. Ireland is the second-largest island of the British Isles, the third-largest in Europe, and the twentieth-largest in the world.

Italy

Italy

Italy, officially the Italian Republic or the Republic of Italy, is a country in Southern and Western Europe. Located in the middle of the Mediterranean Sea, it consists of a peninsula delimited by the Alps and surrounded by several islands; its territory largely coincides with the homonymous geographical region. Italy shares land borders with France, Switzerland, Austria, Slovenia and the enclaved microstates of Vatican City and San Marino. It has a territorial exclave in Switzerland, Campione. Italy covers an area of 301,230 km2 (116,310 sq mi), with a population of about 60 million. It is the third-most populous member state of the European Union, the sixth-most populous country in Europe, and the tenth-largest country in the continent by land area. Italy's capital and largest city is Rome.

India

India

India, officially the Republic of India, is a country in South Asia. It is the seventh-largest country by area and the second-most populous country. Bounded by the Indian Ocean on the south, the Arabian Sea on the southwest, and the Bay of Bengal on the southeast, it shares land borders with Pakistan to the west; China, Nepal, and Bhutan to the north; and Bangladesh and Myanmar to the east. In the Indian Ocean, India is in the vicinity of Sri Lanka and the Maldives; its Andaman and Nicobar Islands share a maritime border with Thailand, Myanmar, and Indonesia.

Hungary

Hungary

Hungary is a landlocked country in Central Europe. Spanning 93,030 square kilometres (35,920 sq mi) of the Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Croatia and Slovenia to the southwest, and Austria to the west. Hungary has a population of 9.7 million, mostly ethnic Hungarians and a significant Romani minority. Hungarian, the official language, is the world's most widely spoken Uralic language and among the few non-Indo-European languages widely spoken in Europe. Budapest is the country's capital and largest city; other major urban areas include Debrecen, Szeged, Miskolc, Pécs, and Győr.

Cocaine claim

In May 2009, food regulators from Germany discovered trace amounts of cocaine from coca leaf extracts in Red Bull Simply Cola, Pepsi One, and Diet Coke. Red Bull GmbH responded by insisting that only de-cocainised coca leaf extracts are used in the production of Red Bull Cola.[6] The amounts in question are minute, around 0.13 micrograms of cocaine in a can of Red Bull Cola, so about 100,000 liters of the cola would need to be consumed for the cocaine to be harmful, according to Bernhard Hoffman, a food scientist for North Rhine-Westphalia who conducted the Red Bull study. Despite this, the drink was ordered off the shelves in the German states of Hesse, North Rhine-Westphalia, Thuringia and Rhineland-Palatinate.[7][8] After the German Institute for Risk Assessment declared the product safe in a study,[9] the drink was put back on sale from 24 August 2009 onwards.

After the news of the German ban, Taiwan confiscated 18,000 cans of Red Bull Energy Drink,[10] but acknowledged the mistake later.

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Germany

Germany

Germany, officially the Federal Republic of Germany, is a country in Central Europe. It is the second-most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated between the Baltic and North seas to the north, and the Alps to the south; it covers an area of 357,022 square kilometres (137,847 sq mi), with a population of around 84 million within its 16 constituent states. Germany borders Denmark to the north, Poland and the Czech Republic to the east, Austria and Switzerland to the south, and France, Luxembourg, Belgium, and the Netherlands to the west. The nation's capital and most populous city is Berlin and its main financial centre is Frankfurt; the largest urban area is the Ruhr.

Cocaine

Cocaine

Cocaine is a central nervous system (CNS) stimulant. As an extract it is mainly used recreationally and often illegally for its euphoric effects. It is also used in medicine by Indigenous South Americans for various purposes and rarely as a local anaesthetic elsewhere. It is primarily obtained from the leaves of two Coca species native to South America: Erythroxylum coca and E. novogranatense. After extraction from the plant, and further processing into cocaine hydrochloride, the drug is administered by being either snorted, applied topically to the mouth, or dissolved and injected into a vein. It can also then be turned into free base form, in which it can be heated until sublimated and then the vapours can be inhaled.

Coca

Coca

Coca is any of the four cultivated plants in the family Erythroxylaceae, native to western South America. Coca is known worldwide for its psychoactive alkaloid, cocaine.

Pepsi One

Pepsi One

Pepsi One, corporately styled PEPSI ONE, was a sugar-free cola, marketed by PepsiCo in the United States as an alternative to regular Pepsi and Diet Pepsi.

Diet Coke

Diet Coke

Diet Coke is a sugar-free and low-calorie soft drink produced and distributed by the Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on July 8, 1982, and introduced in the United States on August 9, 1982, it was the first new brand since 1886 to use the Coca-Cola trademark. The product quickly overtook the company's existing diet cola, Tab, in sales.

Red Bull GmbH

Red Bull GmbH

Red Bull GmbH is an Austrian private company known for its range of energy drinks of the same name. It is also known for its sponsorship of a range of sporting events and teams. The headquarters of Red Bull GmbH are located in Fuschl am See, Salzburg.

North Rhine-Westphalia

North Rhine-Westphalia

North Rhine-Westphalia, commonly shortened to NRW, is a state (Land) in Western Germany. With more than 18 million inhabitants, it is the most populous state of Germany. Apart from the city-states, it is also the most densely populated state in Germany. Covering an area of 34,084 square kilometres (13,160 sq mi), it is the fourth-largest German state by size.

Hesse

Hesse

Hesse or Hessia, officially the State of Hesse, is a state in Germany. Its capital city is Wiesbaden, and the largest urban area is Frankfurt, which is also the country's principal financial centre. Two other major historic cities are Darmstadt and Kassel. With an area of 21,114.73 square kilometers and a population of over six million, it ranks seventh and fifth, respectively, among the sixteen German states. Frankfurt Rhine-Main, Germany's second-largest metropolitan area, is mainly located in Hesse.

Thuringia

Thuringia

Thuringia, officially the Free State of Thuringia, is a state of central Germany, covering 16,171 square kilometres (6,244 sq mi), the sixth smallest of the sixteen German states. It has a population of about 2.1 million.

Rhineland-Palatinate

Rhineland-Palatinate

Rhineland-Palatinate is a western state of Germany. It covers 19,846 km2 (7,663 sq mi) and has about 4.05 million residents. It is the ninth largest and sixth most populous of the sixteen states. Mainz is the capital and largest city. Other cities are Ludwigshafen am Rhein, Koblenz, Trier, Kaiserslautern, Worms and Neuwied. It is bordered by North Rhine-Westphalia, Saarland, Baden-Württemberg and Hesse and by the countries France, Luxembourg and Belgium.

Taiwan

Taiwan

Taiwan, officially the Republic of China (ROC), is a country in East Asia. It is located at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the northeast, and the Philippines to the south. The territories controlled by the ROC consist of 168 islands with a combined area of 36,193 square kilometers. The main island of Taiwan, also known as Formosa, has an area of 35,808 square kilometers, with mountain ranges dominating the eastern two-thirds and plains in the western third, where its highly urbanised population is concentrated. The capital, Taipei, forms along with New Taipei City and Keelung, the largest metropolitan area in Taiwan. Other major cities include Taoyuan, Taichung, Tainan, and Kaohsiung. With around 23.9 million inhabitants, Taiwan is among the most densely populated countries in the world.

Red Bull

Red Bull

Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 38%, it is the most popular energy drink brand as of 2019, and the third most valuable soft drink brand behind Coca-Cola and Pepsi. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 11.5 billion in 2022.

Source: "Red Bull Simply Cola", Wikipedia, Wikimedia Foundation, (2022, October 7th), https://en.wikipedia.org/wiki/Red_Bull_Simply_Cola.

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References
  1. ^ a b "Red Bull Energy Drink - USA - Red Bull Simply Cola Takes Flight - Signature at the MGM Grand". Archived from the original on 20 August 2008. Retrieved 19 June 2008.
  2. ^ [1]
  3. ^ "Bull Marketed". snopes.com. Retrieved 26 March 2010.
  4. ^ "Red Bull Media House Webhosting".
  5. ^ Hein, Kenneth (25 March 2008). "Red Bull Adds Energy to the Cola Wars". Brandweek. Archived from the original on 12 June 2008.
  6. ^ Chris Losh. "Red Bull calms Simply Cola cocaine claims". Just-drinks.com. Retrieved 21 October 2012.
  7. ^ Launder, William (27 May 2009). "Red Bull Faces Scrutiny After Drug Test". The Wall Street Journal.
  8. ^ FRIEDMAN-RUDOVSKY, JEAN (2 June 2009). "Red Bull's New Cola: A Kick from Cocaine?". TIME. Archived from the original on 24 May 2012.
  9. ^ "Internet Stellungnahme" (PDF). Retrieved 21 October 2012.
  10. ^ Nation, The (5 June 2009). "No cocaine in Thai Red Bull cola". Nationmultimedia.com. Archived from the original on 13 March 2013. Retrieved 21 October 2012.
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