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Red Bull New Year No Limits

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New Year No Limits was an annual American television special that aired on ESPN from December 31, 2007 until January 1, 2012. It was created, hosted and sponsored by Red Bull. The program usually aired after the Chick-fil-A Bowl (around 11 pm) until 1 am Eastern Time.

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Television in the United States

Television in the United States

Television is one of the major mass media outlets in the United States. As of 2011, household ownership of television sets in the country is 96.7%, with approximately 114,200,000 American households owning at least one television set as of August 2013. The majority of households have more than one set. The peak ownership percentage of households with at least one television set occurred during the 1996–97 season, with 98.4% ownership. In 1948, 1 percent of U.S. households owned at least one television while 75 percent did by 1955, and by 1992, 60 percent of all U.S. households received cable television subscriptions.

ESPN

ESPN

ESPN is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The company was founded in 1979 by Bill Rasmussen along with his son Scott Rasmussen and Ed Eagan.

Red Bull

Red Bull

Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 38%, it is the most popular energy drink brand as of 2019, and the third most valuable soft drink brand behind Coca-Cola and Pepsi. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 11.5 billion in 2022.

Peach Bowl

Peach Bowl

The Peach Bowl is an annual college football bowl game played in Atlanta, Georgia, since December 1968. Since 1997, it has been sponsored by Chick-fil-A and is officially known as the Chick-fil-A Peach Bowl. From 2006 to 2013, it was officially referred to as simply the Chick-fil-A Bowl. The winner of the bowl game is awarded the George P. Crumbley Trophy, named after the game's founder George Crumbley.

2007

The 2007 version originated from the Rio All Suite Hotel and Casino in Las Vegas, Nevada. Joe Tessitore, Mark Schlereth, Cam Steele, and Jamie Little were the commentators.

On this show, freestyle motocross rider Robbie Maddison set a new world record for the longest jump on a motorcycle, jumping 322 feet, 7½ inches. He then made a second attempt, largely because his personal goal was 360 feet. He failed in that attempt, and in fact the second jump was slightly shorter.

Maddison jumped above a makeshift football field set up in the Rio's parking lot, which was used to provide a perspective of the distance.

The show was also scheduled to feature the first-ever backflip in an off-road truck, performed by Rhys Millen, best known for his skills as a drifting race car driver. However, he suffered a back injury in his final warm-up jump when the truck overshot safety barriers. Millen did speak to Schlereth by telephone.

In the original plan, Maddison was to have jumped shortly after midnight ET and Millen's flip was set for 3 a.m. ET. However, because of the overtime finish of the Chick-fil-A Bowl that preceded it, and as a safety precaution due to headwinds at the site, Maddison did not jump until approximately 12:45 a.m. (9:45 p.m. Dec. 31 in Las Vegas). SportsCenter, which was set as interstitial programming, then followed at 1:10 a.m. ET and was re-run in its entirety in place of the canceled Millen stunt.

Angels and Airwaves performed at the end of the show.

Early promotions indicated that New Year No Limits was presented by MGM, the distributor of the upcoming mockumentary release The Poughkeepsie Tapes, though the sponsorship was dropped when MGM decided to shelve that film (which would not be released in any form until 2014).

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Joe Tessitore

Joe Tessitore

Joseph William Tessitore is an American sportscaster for ABC and ESPN. He leads ESPN's world championship fight broadcasts as the blow-by-blow broadcaster for Top Rank Boxing on ESPN, serves as a play-by-play announcer for Holey Moley on ABC alongside comedian Rob Riggle and NBA star Stephen Curry and announces college football on ESPN and ABC. In 2018 and 2019, Tessitore was also the play-by-play broadcaster of Monday Night Football, alongside former Dallas Cowboys tight end Jason Witten in 2018 and analyst Booger McFarland in 2018 and 2019.

Mark Schlereth

Mark Schlereth

Mark Fremont Schlereth is a former professional American football player and current television and radio sportscaster. Schlereth played guard in the National Football League (NFL) for 12 seasons (1989–2000) with the Washington Redskins and Denver Broncos. He is currently a football analyst for Fox Sports, appearing on FS1, and other programs. He also co-hosted Sedano & Stink with Jorge Sedano from 7–10 p.m. ET on ESPN Radio until late March 2015 when he left the program to pursue other broadcast opportunities. He also appeared on the soap opera Guiding Light, and 2012's Red Dawn remake.

Jamie Little

Jamie Little

Jamie Little is an American pit reporter for NASCAR coverage on Fox. Little is a former pit reporter for ESPN/ABC coverage of the Indy Racing League, although she returned to her pit reporting duty for the 2007 and 2008 Indianapolis 500 as well as the 2013 Firestone 550, and NASCAR on ESPN. Little joined ESPN in 1998 and covered both the Winter and Summer X Games. She is well known among the motocross and extreme sports community for being a pit reporter on ESPN's Motoworld program. Little won the 2008 Toyota Pro/Celebrity Race, edging out Craftsman Truck Series champion Mike Skinner by 0.324 seconds.

Freestyle motocross

Freestyle motocross

Freestyle motocross is a variation on the sport of motocross in which motorcycle riders attempt to impress judges with jumps and stunts.

Parking lot

Parking lot

A parking lot or car park, also known as a car lot, is a cleared area intended for parking vehicles. The term usually refers to an area dedicated only for parking, with a durable or semi-durable surface. In most countries where cars are the dominant mode of transportation, parking lots are a feature of every city and suburban area. Shopping malls, sports stadiums, megachurches and similar venues often have immense parking lots.

Off-road racing

Off-road racing

Off-road racing is a form of motorsports consisting of specially-modified vehicles including cars, SUVs, trucks, motorbikes, quadbikes and buggies racing in off-road environments.

Drifting (motorsport)

Drifting (motorsport)

Drifting is a driving technique where the driver intentionally oversteers, with loss of traction, while maintaining control and driving the car through the entirety of a corner. The technique causes the rear slip angle to exceed the front slip angle to such an extent that often the front wheels are pointing in the opposite direction to the turn. Drifting is traditionally done by clutch kicking, then intentionally oversteering and countersteering. This sense of drift is not to be confused with the four wheel drift, a classic cornering technique established in Grand Prix and sports car racing.

Back injury

Back injury

Back injuries result from damage, wear, or trauma to the bones, muscles, or other tissues of the back. Common back injuries include sprains and strains, herniated discs, and fractured vertebrae. The lumbar spine is often the site of back pain. The area is susceptible because of its flexibility and the amount of body weight it regularly bears. It is estimated that low-back pain may affect as much as 80 to 90 percent of the general population in the United States.

Overtime (sports)

Overtime (sports)

Overtime or extra time is an additional period of play specified under the rules of a sport to bring a game to a decision and avoid declaring the match a tie or draw where the scores are the same. In some sports, this extra period is played only if the game is required to have a clear winner, as in single-elimination tournaments where only one team or players can advance to the next round or win the tournament.

2007 Chick-fil-A Bowl

2007 Chick-fil-A Bowl

The 2007 Chick-fil-A Bowl was college football bowl game between the Clemson Tigers and the Auburn Tigers played in Atlanta, Georgia on December 31, 2007. With sponsorship from Chick-fil-A, it was the 40th edition of the game known throughout most of its history as the Peach Bowl. Clemson University represented the Atlantic Coast Conference (ACC) and Auburn University represented the Southeastern Conference (SEC) in the competition. The game was the final competition of the 2007 football season for each team. In exchange for the right to pick the first ACC team after the Bowl Championship Series selections, bowl representatives paid $3.25 million to the ACC, while the SEC, whose fifth team was selected, received $2.4 million. The combined $5.65 million payout is the seventh-largest among all college football bowl games, and the fourth-largest non-BCS bowl game payout.

Metro-Goldwyn-Mayer

Metro-Goldwyn-Mayer

Metro-Goldwyn-Mayer Studios, Inc., also known as Metro-Goldwyn-Mayer Pictures and abbreviated as MGM, is an American film, television production, distribution and media company owned by Amazon through MGM Holdings, founded on April 17, 1924, and based in Beverly Hills, California.

Mockumentary

Mockumentary

A mockumentary is a type of film or television show depicting fictional events but presented as a documentary.

2008

The 2008 New Year No Limits jump once again featured Maddison, and this time the off-road attempt to backflip a truck by Millen was once again on the plan, with the popular Kiwi racer on the docket on the undercard before the motorcycle jump.

At 8:30 pm PT, Millen performed the backflip on the truck, launching at 36 MPH, traveled 80 feet at a height of 50 feet, and landed hard on all four wheels before the truck then rolled.

Shortly after the stroke of the new year in the Eastern Time Zone (about 35 minutes later), Maddison successfully connected on a ten-story-high jump, landing on top of a replica of the Arc de Triomphe at a Las Vegas casino. While that was successful, he lacerated his left hand on the ensuing 60-foot drop.

2009

The 2009 New Year No Limits moved west to Long Beach, California, where Travis Pastrana, a four-time Rally America champion and part-time WRC driver, jumped a Subaru Impreza STI rally car off the Pine Avenue pier, soaring 269 feet on Rainbow Harbor, and landed on a floating barge shortly after 9 pm Pacific Time. He celebrated by hitting a back flip off the landing ramp into Rainbow Harbor.

2010

The 2010 New Year No Limits was planned to move to San Diego, California, where Levi LaVallee, a seven-time Winter X Games medalist and champion snocross racer, was to attempt to jump his Polaris snowmobile longer than ever before and eclipse the current record of 301 feet. The event would have taken place at the Embarcadero Marina Park in the Port of San Diego. Embarcadero is Spanish for “landing place,” making it an appropriate location for LaVallee’s jump.[1]

On Friday December 17, Red Bull officially announced that Levi Lavallee was injured during a practice run and would be unable to make his record setting attempt during the special telecast. As a result, there was no New Year, No Limits event for 2010. During the practice sessions leading up to the event Levi managed to land a record setting 361 foot jump shattering the old record of 30112 feet. Since the official event for the attempt did not take place the practice run has been submitted for the official world record title.[2] An episode of SportsCenter aired in place of New Year No Limits.

2011

The 2011 edition of New Year No Limits featured LaVallee making a second attempt at crossing San Diego Bay while Robbie Maddison attempted to do the same on a motorcycle; the two attempts took place side-by-side. The event was televised on ESPN and was also broadcast on the Internet via ESPN3.

LaVallee set a new World Record unofficially during his jump landing at a distance of 412 ft. Robbie Maddison landed his jump at 378 ft, 9 inches also an unofficial World Record, but short of his stated goal of 400 ft.

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Cancellation

The program would not air in 2012 into 2013, and was effectively cancelled with the launch of the College Football Playoff on ESPN in 2014, which effectively monopolized New Year's Eve and New Year's Day with bowl programming rather than a need for counterprogramming.

Source: "Red Bull New Year No Limits", Wikipedia, Wikimedia Foundation, (2022, August 29th), https://en.wikipedia.org/wiki/Red_Bull_New_Year_No_Limits.

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