Red Bull GmbH

Austrian entrepreneur Dietrich Mateschitz and Thai businessman Chaleo Yoovidhya founded Red Bull GmbH in 1984. While working for German manufacturer Blendax (later acquired by Procter & Gamble) in 1982, Mateschitz traveled to Thailand and met Chaleo, owner of TC Pharmaceuticals. He found that the energy drink Krating Daeng, developed by Chaleo's company during the 1970s, helped to ease his jet lag.^[5] After seeing market potential in the drink, he partnered with Chaleo in bringing it to Europe. Under their agreement, the partners invested $500,000 each into founding Red Bull GmbH. In return, they would each receive a 49% stake in the company, with the remaining 2% stake going to Chaleo's son Chalerm. They also agreed that Mateschitz would run the company.^[6]

Between 1984 and 1987, Red Bull GmbH modified the formula for Krating Daeng to better match European tastes by carbonating the beverage and making it less sweet. In 1987, the company introduced their adapted energy drink into Austria under the name Red Bull. It found huge success there by marketing to young professionals. The brand expanded throughout Europe during the early 1990s, exploding into the United States market during 1997, grabbing 75% of the market within a year.^[6] The wealth of Red Bull's founders grew with the company's success, and by March 2012, both Chaleo and Mateschitz had estimated net worths of over $5.3 billion each.^[7][8] Expanding its distribution to over 171 countries, the company sold 5.2 billion cans of Red Bull in 2012, making it the world's most-consumed energy drink.^[9]

In 2018, Red Bull launched its line of organic sodas called Organics by Red Bull, most of it without caffeine.^[10]

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List of Austrians

List of Austrians

This is a list of notable Austrians.

Dietrich Mateschitz

Dietrich Mateschitz

Dietrich Markwart Eberhart Mateschitz was an Austrian billionaire businessman. He was the co-founder and 49% owner of Red Bull GmbH. In April 2022, Mateschitz's net worth was estimated at US$27.4 billion.

List of Thai people

List of Thai people

This is a list of Thai people, persons from Thailand or of Thai descent, who are notable.

Chaleo Yoovidhya

Chaleo Yoovidhya

Chaleo Yoovidhya was a Thai businessman and investor. He was the originator of Krating Daeng (กระทิงแดง) and co-creator of the Red Bull brand of energy drinks. At the time of his death in 2012 at the age of 88, he was listed as the third-richest person in Thailand, with an estimated net worth of US$5 billion.

Blendax

Blendax

Blendax GmbH, founded in 1932 in Mainz, was a German manufacturer of personal hygiene products and toothpaste between 1936 and 2002. With an annual production of 43 million tubes of toothpaste, it was at one time Europe's largest toothpaste producer.

Procter & Gamble

Procter & Gamble

The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric and home care; and baby, feminine, and family care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio.

Krating Daeng

Krating Daeng

Krating Daeng is a non-carbonated energy drink created by Chaleo Yoovidhya. The drink is marketed and sold primarily in Southeast and East Asia; its derivative, Red Bull, is available worldwide in 165 countries.

Red Bull

Red Bull

Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 38%, it is the most popular energy drink brand as of 2019, and the third most valuable soft drink brand behind Coca-Cola and Pepsi. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 11.5 billion in 2022.

Organic food

Organic food

Organic food, ecological food, or biological food are foods and drinks produced by methods complying with the standards of organic farming. Standards vary worldwide, but organic farming features practices that cycle resources, promote ecological balance, and conserve biodiversity. Organizations regulating organic products may restrict the use of certain pesticides and fertilizers in the farming methods used to produce such products. Organic foods are typically not processed using irradiation, industrial solvents, or synthetic food additives.

Caffeine

Caffeine

Caffeine is a central nervous system (CNS) stimulant of the methylxanthine class. It is mainly used recreationally as a cognitive enhancer, increasing alertness and attentional performance. Caffeine acts by blocking binding of adenosine to the adenosine A1 receptor, which enhances release of the neurotransmitter acetylcholine. Caffeine has a three-dimensional structure similar to that of adenosine, which allows it to bind and block its receptors. Caffeine also increases cyclic AMP levels through nonselective inhibition of phosphodiesterase.

The Red Bull company also distributes and markets a number of other drinks including Simply Cola, the Carpe Diem range of herbal soft beverages and the Sabai Wine Spritzer (the latter in association with the Thai Siam Winery in Thailand).

Kirby Chambliss racing in the Red Bull Air Race World Series

Initially, Red Bull distributed free cases of the drink to college students in an attempt at viral advertising. This strategy was wildly successful, resulting in the rapid proliferation of sales. Red Bull has since become known for its sleek marketing targeted at young urban professionals through various sports and entertainment-based advertising campaigns. The current motto, "Red Bull Gives You Wiiings", directly plays on the stimulating properties of the beverage.

Promotional cars

In addition to this, Red Bull has developed the MET (Mobile Energy Team) program. The teams consist of mostly college students, who drive specially designed Red Bull "Racers". The racers are detailed with the Red Bull logo and most carry an oversized can of Red Bull on their chassis (Suzuki Vitara, MiniCooper, SportTrac, etc.). The METs complete daily missions that include sporting events, businesses, colleges, shopping centres, etc. The Mobile Energy Team is trained to know the properties of the energy drink thoroughly and present them to consumers.

Promotional aircraft

Red Bull DC-6B landing at Salzburg

The company uses numerous historic fixed wing and rotary wing aircraft^[11] in their promotions including:

• Chance-Vought F4U-4 96995 (OE-EAS) (WWII Fighter)
• Lockheed P-38L-5LO 44-53254 (N25Y) (WWII Fighter)
• North American B-25J-30NC 44-86893 (N6123C) (WWII Bomber)
• Douglas DC-6B (OE-LDM)

Music industry

The brand is promoted via various music-related activities. In 2007, the company launched its own record label Red Bull Records. It runs the Red Bull Studio recording facility, in Santa Monica.^[12] The Red Bull Music Academy organises music workshops and festivals around the world.

The brand also organises and sponsors the famous Red Bull Batalla de Los Gallos. A freestyle competition of hip hop which takes place every year in many Spanish speaking countries.

In 2013, it started an artist development program called Red Bull Sound Select. Randy Randall, of No Age, said he was okay working with Red Bull as the company is not owned by a larger company and the branding of the events is relatively low key.^[13] In the same year, the Red Bull Amplifier was launched with help from Sidekick Studios. It plans to assist digital startups by giving access to its audience, events, and facilities. In return Red Bull gets associated with trendy startups.^[14][15]

Sport sponsorship

Since the initial viral campaign, Red Bull's efforts have included sponsoring extreme sport events including cliff diving, BMX, skiing, flying, downhill and free-ride mountain biking and skateboarding. In the 1990s, Red Bull sponsored the rower Xeno Müller, who won an Olympic gold medal in the single sculls in 1996.^[16] In 1995, Red Bull sponsored its first motorsports team, the Swiss Formula One team Sauber and in 1999 started sponsoring the Flying Bulls, a Czech aerobatics team.^[17][18]

Red Bull also owns and conducts the Flugtag ("flight day" in German), a competition where entrants launch themselves off a 10-metre ramp in homemade "flying machines" into a body of water (reminiscent of the Birdman Rally); its own version of the soapbox derby called the Red Bull Soap Box Race; the Red Bull Crashed ice, a world tour, in the winter extreme sporting event, ice cross downhill, which involves downhill skating in an urban environment, on a track which includes steep turns and high vertical drops.

The Red Bull Art of the Can Competition, an international art competition in which artists are asked to create works using the Red Bull can; and the Red Bull BC One individual breakdance competition; also events such as the motorcycle Erzberg Enduro where less than two percent of entrants finish the course.

World Rally Championship Red Bull car

Red Bull has had a sponsorship presence in a number of sports for some time, especially in the world of motor sport, and has a presence in the Australian V8 Supercars sponsoring the 888 race team, DTM (Deutsche Tourenwagen Masters) especially the Abt Audi team, Dakar Rally sponsoring the KAMAZ Master, VW Race Touareg Team and Peugeot Sport, KTM's Factory teams in various motorcycle racing series, British Superbikes (BSB) Red Bull Honda and HM Plant Red Bull Honda teams, World Rally Championship with the Citroën, Volkswagen, M-Sport Ford and Škoda teams, the SEAT team in the World Touring Car Championship, in Champ Car with Neel Jani and PKV Racing, Rhys Millen's Pontiac in Formula D, sponsoring the GP2 Series team owned by Red Bull Racing team principal Christian Horner, Arden International. They previously sponsored and co-owned both the Sauber and Arrows Formula One teams, the Red Bull Cheever Racing Team in the IRL, and from 2007 to 2011 Team Red Bull competed in the NASCAR Sprint Cup Series. Also Red Bull is now sponsoring the Cyberathlete Professional League and formerly sponsored its own air racing event called the Red Bull Air Race World Championship which contested its final season in 2019. The 2005 DARPA Grand Challenge, a competition for driverless cars, was won by a student team from Stanford. The Team's robotically driven Volkswagen Touareg "Stanley" was sponsored by Red Bull.

Red Bull sponsors the Red Bull Rope Masters competition with the National Double Dutch League for the Annual Holiday Classic at the Apollo Theatre in New York City, an event often dominated by teams from Japan featuring fusion double-Dutch (set to hip-hop or contemporary music), and they sponsor other regional events in Memphis, TN and at Morgan State University, to name a few. There are several YouTube videos documenting these events.

Red Bull also has sponsored various racing drivers including NASCAR driver Brian Vickers and Kasey Kahne and Formula One drivers Christian Klien and Vitantonio Liuzzi. Red Bull is also sponsor to young Canadian racing prodigy Robert Wickens and teammate John Michael Edwards in the Champ Car Atlantic Series, as well as rally driver Travis Pastrana, MotoGP riders Dani Pedrosa, Marc Márquez, Maverick Viñales, Stefan Bradl and Jack Miller, American Superbike (AMA) riders Eric Bostrom, Ben Bostrom and Jake Zemke and British Superbike (BSB) riders Jonathan Rea, Eugene Laverty and Ryuchi Kiyonari. Red Bull is sponsoring two new NASCAR teams under 2007; racing under the new Toyota Camry label. Aside from that, its Thai unit and its Philippine partner has been responsible in forming, licensing, and funding the Red Bull Barako basketball team in the Philippine Basketball Association (PBA) since 2000. It has become one of the more successful sports teams in the Philippines, winning three championships in the PBA.

Red Bull covers the costs to organise the Wings for Life World Run since its first edition in 2014. This permits that the entry fees for the participants can entirely be given to the nonprofit Wings for Life foundation.^[19]

Red Bull Sponsorship FIVB Beach Volleyball World Tour.

They also sponsor several cyclocross riders including Wout van Aert and Pauline Ferrand Prevot. This most viable as both riders have Red Bull branded helmets.

They have also sponsored England Cricketer Ben Stokes, and their branding is visible on the back of his bat.

The sponsorship of Exeter Chiefs and England winger Jack Nowell has seen him become the first player with branding on a scrum cap.

Red Bull sponsors extreme cyclists Danny MacAskill and Fabio Wibmer.

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Kirby Chambliss

Kirby Chambliss

Kirby Chambliss is an American world champion aerobatic and air race pilot who raced in the Red Bull Air Race World Series under the Red Bull brand.

Douglas DC-6

Douglas DC-6

The Douglas DC-6 is a piston-powered airliner and cargo aircraft built by the Douglas Aircraft Company from 1946 to 1958. Originally intended as a military transport near the end of World War II, Douglas reworked it after the war to compete with the Lockheed Constellation in the long-range commercial transport market. Douglas built over 700, and many still fly in cargo, military, and wildfire control roles.

Salzburg

Salzburg

Salzburg is the fourth-largest city in Austria. In 2020, it had a population of 156,872.

World War II

World War II

World War II or the Second World War, often abbreviated as WWII or WW2, was a global conflict that lasted from 1939 to 1945. The vast majority of the world's countries, including all of the great powers, fought as part of two opposing military alliances: the Allies and the Axis. Many participants threw their economic, industrial, and scientific capabilities behind this total war, blurring the distinction between civilian and military resources. Aircraft played a major role, enabling the strategic bombing of population centres and the delivery of the only two nuclear weapons ever used in war.

Fighter aircraft

Fighter aircraft

Fighter aircraft are fixed-wing military aircraft designed primarily for air-to-air combat. In military conflict, the role of fighter aircraft is to establish air superiority of the battlespace. Domination of the airspace above a battlefield permits bombers and attack aircraft to engage in tactical and strategic bombing of enemy targets.

Bomber

Bomber

A bomber is a military combat aircraft designed to attack ground and naval targets by dropping air-to-ground weaponry, launching torpedoes, or deploying air-launched cruise missiles. The first use of bombs dropped from an aircraft occurred in the Italo-Turkish War, with the first major deployments coming in the First World War and Second World War by all major airforces causing devastating damage to cities, towns, and rural areas. The first purpose built bombers were the Italian Caproni Ca 30 and British Bristol T.B.8, both of 1913. Some bombers were decorated with nose art or victory markings.

Record label

Record label

A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos, while also conducting talent scouting and development of new artists, and maintaining contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information.

Red Bull Records

Red Bull Records

Red Bull Records is a global record label headquartered in Los Angeles, California. It is a subsidiary of the energy drink company Red Bull GmbH and has offices in Los Angeles, London, and New York. Since its inception Red Bull Records has been home to artists and bands such as Awolnation, Twin Atlantic, and Beartooth.

Red Bull Music Academy

Red Bull Music Academy

The Red Bull Music Academy (RBMA) is a world-traveling series of music workshops and festivals that was founded in 1998 by Red Bull GmbH. The main five-week event is held in a different city each year. The public portion of its program is a festival of concerts, art installations, club nights and lectures by influential figures in contemporary music. The other part of the program is by invitation only and is held in a building that has been custom-fitted with a large recording studio, a lecture hall, a radio booth and 8–12 bedroom-sized studios. There, 60 up-and-coming producers, singers, sound artists, DJs and musicians from around the world learn from and collaborate with top industry professionals.

No Age

No Age

No Age is an American noise rock duo consisting of guitarist Randy Randall and drummer/vocalist Dean Allen Spunt. The band is based in Los Angeles, California, and was signed to Sub Pop records from 2008 to 2013. No Age's fourth studio album, Snares Like a Haircut, was released by Drag City on January 26, 2018. Drag City also released Goons Be Gone, their fifth studio album, on June 5, 2020, and their sixth studio album People Helping People in 2022.

Red Bull has extended its presence to purchasing and entirely re-branding a number of sports teams.

Motorsport

Red Bull established Scuderia Toro Rosso in 2006 by buying the Minardi team. This followed the purchase of Jaguar to become Red Bull Racing the previous year.

In motorsport, these teams include Red Bull Racing (previously Jaguar Racing before which it was Stewart Grand Prix)^[20] and Scuderia AlphaTauri, previously Scuderia Toro Rosso and before that it was Minardi F1 Team.^[21] (Scuderia Toro Rosso is Italian for Team Red Bull.)^[21] Both teams have scored Grand Prix victories, and Red Bull Racing won the Constructors' Championship for the 2010, 2011, 2012, 2013 and 2022 seasons. Sebastian Vettel won four Drivers' Championships in row in 2010, 2011, 2012, and 2013 while driving for Red Bull Racing. Red Bull Racing driver Max Verstappen won the 2021 and 2022 Formula One Driver's Championship.

According to Red Bull Team Principal Christian Horner in F1's Netflix original series Formula 1: Drive to Survive, Red Bull is in a unique position wherein they have four drivers (two at Red Bull Racing and two at Scuderia AlphaTauri). He also stated that the drivers in Scuderia AlphaTauri are Red Bull contracted drivers.

In motorcycling, Red Bull is a title sponsor of Red Bull KTM Factory Racing and main sponsor of Repsol Honda.

In 2006, Red Bull announced they would be sponsoring the NASCAR Team Red Bull. They debuted in the Nextel Cup Series at Lowe's Motor Speedway. The team was shut down in December 2011 and its assets acquired by BK Racing.^[22][23]

The Stock Car Brasil team WA Mattheis was sponsored by Red Bull between 2009 and 2016; Cacá Bueno has won the 2009, 2011 and 2012 championships. The Australian Supercars Championship' Triple Eight Race Engineering has also been sponsored by Red Bull since 2013. Jamie Whincup has won three titles in 2013, 2014 and 2017 and team-mate Shane van Gisbergen won the championship in 2016, 2021 and again in 2022 at the Gold Coast 500.

Association football

The company has also been highly active in association football. On 6 April 2005, Red Bull bought the Austrian club SV Austria Salzburg and renamed it to Red Bull Salzburg, a move which has been heavily criticised by supporter groups within Austria and across Europe. They also purchased FC Liefering as Salzburg's feeder club.

Thierry Henry was one of several high-profile signings by the New York Red Bulls in 2010.

In 2005, Red Bull purchased the MetroStars, a team in Major League Soccer representing New York City, from Anschutz Entertainment Group and renamed the franchise; Red Bull New York is the name of the Red Bull subsidiary that operates the team, while the squad itself is known as the New York Red Bulls. Anschutz Entertainment Group was about to begin building the MetroStars their own stadium, but groundbreaking was delayed a month as AEG completed the sale of the team. The company paid for the team's new stadium, Red Bull Arena, which had its match opener 20 March 2010.

In 2007, Red Bull established the lower-division Red Bull Brasil team in the city of Campinas, São Paulo. As the plan to reach the Campeonato Brasileiro Série A in 10 years failed, Red Bull became owners of Série B side Clube Atlético Bragantino in March 2019 and renamed the team to Red Bull Bragantino.^[24] Red Bull Bragantino became the champion of the 2019 edition of Série B, and was promoted to the Série A for the 2020 edition.

In June 2009, the company purchased the soccer licence of German fifth division club SSV Markranstädt based near Leipzig, renaming them RB Leipzig for the 2009–10 season onwards. The company stated that its goal was to reach the country's first division, the Bundesliga, within ten years; this goal was ultimately achieved, with RB Leipzig winning four promotions in seven seasons to secure Bundesliga football starting in 2016–17 season.^[25]

The current Head of Global Football Operations is Oliver Mintzlaff.^[26]

Ice hockey

The company purchased EC Salzburg, the city's team in the Austrian Hockey League, in 2000 and renamed it Red Bull Salzburg. Furthermore, Red Bull took over DEL club EHC München, becoming the team's title sponsor in 2012 before purchasing it outright in 2013.

Esports

In 2017, Red Bull announced the formation of their new League of Legends team, Red Bulls, which competed in the European League of Legends Challenger Series before folding in 2018.^[27] Red Bull sponsors several fighting game players who compete in Tekken and Street Fighter,^[28] as well as the Dota 2 team OG, winners of The International 2018 and 2019 tournaments.^[29]

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Red Bull Racing

Red Bull Racing

Red Bull Racing, also simply known as Red Bull or RBR and currently competing as Oracle Red Bull Racing, is a Formula One racing team, racing under an Austrian licence and based in the United Kingdom. It is one of two Formula One teams owned by conglomerate company Red Bull GmbH, the other being Scuderia AlphaTauri. The Red Bull Racing team has been managed by Christian Horner since its formation in 2005.

Scuderia Toro Rosso

Scuderia Toro Rosso

Scuderia Toro Rosso, commonly known as Toro Rosso or by its abbreviation STR, was an Italian Formula One racing team. It was one of two Formula One teams owned by Austrian beverage company Red Bull, the other being Red Bull Racing. Toro Rosso functioned as a junior team to Red Bull Racing, with the aim of developing the skills of promising drivers for the senior team. The team made its racing début in the 2006 season, moving to complete independence from its sister team in 2010. The team changed its name to Scuderia AlphaTauri in 2020 to promote parent company Red Bull's fashion label of the same name.

Triple Eight Race Engineering

Triple Eight Race Engineering

Triple Eight Race Engineering, is an Australian motor racing team competing in the Supercars Championship. The team has been the only Brisbane based V8 Supercar team since its formation, originally operating out of the former Briggs Motor Sport workshop in Bowen Hills before moving to Banyo in 2009. Since taking over the former Briggs Motor Sport team during the 2003 season the team has won the Supercars driver's championship ten times, the team's championship eleven times and the Bathurst 1000 nine times.

2006 Formula One World Championship

2006 Formula One World Championship

The 2006 FIA Formula One World Championship was the 60th season of Formula One motor racing. It featured the 57th Formula One World Championship which began on 12 March and ended on 22 October after eighteen races. The Drivers' Championship was won by Fernando Alonso of Renault for the second year in a row, with Alonso becoming the youngest ever double world champion at the time. Then-retiring seven-time world champion Michael Schumacher of Scuderia Ferrari finished runner-up, 13 points behind. The Constructors' Championship was won by Renault, which defeated Ferrari by five points.

Minardi

Minardi

Minardi was an Italian automobile racing team and constructor founded in Faenza in 1979 by Giancarlo Minardi. It competed in the Formula One World Championship from 1985 until 2005 with little success, nevertheless acquiring a loyal following of fans. In 2001, to save the team from folding, Minardi sold it to Australian businessman Paul Stoddart, who ran the team for five years before selling it on to Red Bull GmbH in 2005 who renamed it Scuderia Toro Rosso. From 2001, all of Minardi chassis were called "PS" then a number, the PS being the initials of team owner, Paul Stoddart.

Jaguar Racing

Jaguar Racing

Jaguar Racing is the name given to Jaguar Land Rover's racing interests. It currently competes in Formula E under the name Jaguar TCS Racing as a result of the partnership with Tata Consultancy Services. It was previously a Formula One constructor that competed in the FIA Formula One World Championship from 2000 to 2004. In addition to single seaters, the Jaguar brand also has rich history in various forms of sportscar racing, most notably with the XJR sportscars that enjoyed high success in the FIA World Sportscar Championship and also the IMSA GT Championship during the late 1980s and early 1990s.

Stewart Grand Prix

Stewart Grand Prix

Stewart Grand Prix was a Formula One constructor and racing team founded by triple Formula One champion Jackie Stewart and his son Paul Stewart in 1996. The team competed in F1, as the Ford works-supported team, for only three seasons, from 1997 to 1999. The 1999 season was by far its strongest, yielding one win and one pole position en route to finishing fourth overall in the Constructors Championship.

Scuderia AlphaTauri

Scuderia AlphaTauri

Scuderia AlphaTauri, or simply AlphaTauri, is an Italian Formula One racing team and constructor. It is one of two Formula One constructors owned by Austrian beverage company Red Bull, the other being Red Bull Racing. The constructor was rebranded for the 2020 Formula One World Championship from "Toro Rosso" to "AlphaTauri" in order to promote the AlphaTauri fashion brand. According to Franz Tost and Helmut Marko, Scuderia AlphaTauri is no longer the junior team but the sister team to Red Bull Racing.

Italian language

Italian language

Italian is a Romance language of the Indo-European language family that evolved from the Vulgar Latin of the Roman Empire. Together with Sardinian, Italian is the least divergent language from Latin. Spoken by about 85 million people (2022), Italian is an official language in Italy, Switzerland, San Marino, and Vatican City. It has official minority status in Croatia and in some areas of Slovenian Istria.

List of Formula One Grands Prix

List of Formula One Grands Prix

Formula One, abbreviated to F1, is the highest class of open-wheeled auto racing series managed by the Fédération Internationale de l'Automobile (FIA), motorsport's world governing body. The "formula" in the name alludes to a series of FIA rules to which all participants and vehicles are required to conform. The Formula One World Championship season consists of a series of races around the world, known as Grands Prix, usually held on purpose-built circuits, and in a few cases on closed city streets. Each Grand Prix meeting occurs over three days with either two or three practice sessions before a three-part qualifying session on either Friday or Saturday to set the starting order for Saturday's sprint session or Sunday's race. Grands Prix are frequently named after the country, region or city in which they are raced, and in some seasons, nations have hosted more than one event. Should Formula One hold two or more races in the same nation in the same year, either on a different circuit or the same one, then their Grand Prix names will be different. The results of each Grand Prix held over the course of the season are combined to determine two annual championships, one for drivers and one for constructors.

Red Bull Media House is a media company specialized in sport, lifestyle, music and games.^[30]

The company publishes several magazines: The Red Bulletin (lifestyle), Servus (food, health and gardening); Terra Mater (nature, science and history); Bergwelten (alpinism) and Seitenblicke (celebrities).

Other Red Bull Media House divisions are Red Bull TV, Red Bull Photography, Benevento Publishing, Red Bull Music Academy, Red Bull Records and Red Bull Music Publishing.

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The Red Bulletin

The Red Bulletin

The Red Bulletin is a lifestyle magazine published by Red Bull Media House that began in 2005. The Red Bulletin features sports, culture, music, nightlife, entrepreneurship and lifestyle stories.

Red Bull TV

Red Bull TV

Red Bull TV is an online television channel owned by Red Bull GmbH. Programming content focuses on live events and shows related to sports, music, lifestyle, and culture. The channel runs long-format original programming series.

Red Bull Music Academy

Red Bull Music Academy

The Red Bull Music Academy (RBMA) is a world-traveling series of music workshops and festivals that was founded in 1998 by Red Bull GmbH. The main five-week event is held in a different city each year. The public portion of its program is a festival of concerts, art installations, club nights and lectures by influential figures in contemporary music. The other part of the program is by invitation only and is held in a building that has been custom-fitted with a large recording studio, a lecture hall, a radio booth and 8–12 bedroom-sized studios. There, 60 up-and-coming producers, singers, sound artists, DJs and musicians from around the world learn from and collaborate with top industry professionals.

Red Bull Records

Red Bull Records

Red Bull Records is a global record label headquartered in Los Angeles, California. It is a subsidiary of the energy drink company Red Bull GmbH and has offices in Los Angeles, London, and New York. Since its inception Red Bull Records has been home to artists and bands such as Awolnation, Twin Atlantic, and Beartooth.

Auto racing

• Formula 1 World Drivers' Championships (6)
  • 2010, 2011, 2012, 2013, 2021, 2022
• Formula 1 World Constructors' Championships (5)
  • 2010, 2011, 2012, 2013, 2022

Association football

 Austria

• Austrian Bundesliga (13)
  • 2006–07, 2008–09, 2009–10, 2011–12, 2013–14, 2014–15, 2015–16, 2016–17, 2017–18, 2018–19, 2019–20, 2020–21, 2021–22
• Austrian Cup (7)
  • 2011–12, 2013–14, 2014–15, 2015–16, 2016–17, 2018–19
• Regionalliga West (1)
  • 2012–13

 United States

• Supporters' Shield (3)
  • 2013, 2015, 2018
• United Soccer League Champions (1)
  • 2016
• United Soccer League Regular Season Title (1)
  • 2016
• National Premier Soccer League (1)
  • 2014

 Germany

• Regionalliga Nordost (1)
  • 2012–13
• NOFV-Oberliga Süd (2)
  • 2009–10, 2014–15
• Sachsenliga (1)
  • 2013–14
• Bezirksliga Leipzig (2)
  • 2010–11
• Saxony Cup (2)
  • 2010–11, 2012–13
• Regionalliga promotion playoff 1 (1)
  • 2012–13
• DFB-Pokal (1)
  • 2021–22

 Brazil

• Campeonato Paulista Série A3 (1)
  • 2010
• Campeonato Paulista Série B (1)
  • 2009
• Campeonato Brasileiro Série B (1)
  • 2019
• Campeonato Paulista do Interior (2)
  • 2019, 2020
• Campeonato Paulista Group D (1)
  • 2020

Ice hockey

 Austria

• Austrian Hockey League (7)
  • 2007, 2008, 2010, 2011, 2014*, 2015, 2016, 2018*^[31]
• Continental Cup (1)
  • 2010
• European Trophy (1)
  • 2011

 Germany

• Deutsche Eishockey Liga (4)
  • 2015–16, 2016–17, 2017–18, 2019–20 (RS)

Esports

Dota 2

• The International (2, with OG)
  • 2018, 2019

F1 2019

• Formula One Esports Series
  • 2019

F1 2020

• Formula One Esports Series
  • 2020

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Austria

Austria

Austria, formally the Republic of Austria, is a landlocked country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous city and state. Austria is bordered by Germany to the northwest, the Czech Republic to the north, Slovakia to the northeast, Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the west. The country occupies an area of 83,871 km2 (32,383 sq mi) and has a population of 9 million.

2006–07 Austrian Football Bundesliga

2006–07 Austrian Football Bundesliga

The 2006–07 Austrian Football Bundesliga was the 95th season of top-tier football in Austria. The competition is officially called T-Mobile Bundesliga, named after the Austrian branch of German mobile phone company T-Mobile. The season started on 18 July 2006, and the 36th and last round of matches took place on 20 May 2007.

2008–09 Austrian Football Bundesliga

2008–09 Austrian Football Bundesliga

The Austrian Football Bundesliga 2008–09 was the 97th season of top-tier football in Austria. The competition is officially called tipp3-Bundesliga powered by T-Mobile, named after the Austrian betting company tipp3 and the Austrian branch of German mobile phone company T-Mobile. The season started on 8 July 2008 with Sturm Graz beating defending champions Rapid Vienna by 3–1. The 36th and last round of matches took place on 31 May 2009.

2009–10 Austrian Football Bundesliga

2009–10 Austrian Football Bundesliga

The 2009–10 Austrian Football Bundesliga was the 98th season of top-tier football in Austria. The competition is officially called tipp3-Bundesliga powered by T-Mobile, named after the Austrian betting company tipp3 and the Austrian branch of German mobile phone company T-Mobile. The season began on the weekend of 18 July 2009 and ended on 13 May 2010. RB Salzburg claimed the championship on the last matchday, their second consecutive title.

2016–17 Austrian Football Bundesliga

2016–17 Austrian Football Bundesliga

The 2016–17 Austrian Football Bundesliga was the 105th season of top-tier football in Austria. Red Bull Salzburg are the defending champions. The fixtures were announced on 14 June 2016. The season began on 23 July 2016 and ended on 28 May 2017.

2017–18 Austrian Football Bundesliga

2017–18 Austrian Football Bundesliga

The 2017–18 Austrian Football Bundesliga was the 106th season of top-tier football in Austria. Red Bull Salzburg successfully defended their last years title.

2018–19 Austrian Football Bundesliga

2018–19 Austrian Football Bundesliga

The 2018–19 Austrian Football Bundesliga was the 107th season of top-tier football in Austria. Red Bull Salzburg successfully defended last year's title.

2019–20 Austrian Football Bundesliga

2019–20 Austrian Football Bundesliga

The 2019–20 Austrian Football Bundesliga, also known as Tipico Bundesliga for sponsorship reasons, was the 108th season of top-tier football in Austria. Red Bull Salzburg are the six-times defending champions.

2020–21 Austrian Football Bundesliga

2020–21 Austrian Football Bundesliga

The 2020–21 Austrian Football Bundesliga, also known as Tipico Bundesliga for sponsorship reasons, was the 109th season of top-tier football in Austria. Red Bull Salzburg were the seven-times defending champions.

2021–22 Austrian Football Bundesliga

2021–22 Austrian Football Bundesliga

The 2021–22 Austrian Football Bundesliga, also known as Admiral Bundesliga for sponsorship reasons, was the 110th season of top-tier football in Austria. The title was won by Red Bull Salzburg for the sixteenth time in their history, and ninth time in a row.

2011–12 Austrian Cup

2011–12 Austrian Cup

The 2011–12 Austrian Cup was the 78th season of Austria's nationwide football cup competition. It commenced with the matches of the preliminary round in July 2011 and concluded with the final on 20 May 2012. The runner-up of the competition, defending champion SV Ried, qualified for the second qualifying round of the 2012–13 UEFA Europa League, as domestic champion FC Red Bull Salzburg gained their first double with a 3–0 victory in Ernst-Happel-Stadion.

2013–14 Austrian Cup

2013–14 Austrian Cup

The 2013–14 Austrian Cup was the 80th season of Austria's nationwide football cup competition. It commenced with the matches of the First Round on 12 July 2013 and was concluded with the last match in May 2014.