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Play (airline)

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Play
Fly Play logo.svg
IATA ICAO Callsign
OG[1] FPY[2] PLAYER[3]
FoundedJuly 2019; 3 years ago (2019-07)
Commenced operations24 June 2021; 17 months ago (2021-06-24)
AOC #IS-043
HubsKeflavík International Airport
Fleet size8
Destinations23
Traded asNasdaq IcelandPLAY
HeadquartersReykjavík, Iceland
Key people
  • Birgir Jónsson (CEO)
  • Arnar Már Magnusson (Co-Founder & COO)[4]
  • Sveinn Ingi Steinþórsson (Co-Founder)
Employees300+ (August 2022)[5]
Websiteflyplay.com Edit this at Wikidata

Fly Play hf. (styled as PLAY) is an Icelandic low-cost airline headquartered in the country's capital of Reykjavík.[6] It operates a fleet of Airbus A320neo family aircraft with a hub at Keflavík International Airport.[7]

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History

In July 2019, two former WOW air executives, Arnar Már Magnússon and Sveinn Ingi Steinþórsson announced the formation of a new airline, tentatively named WAB air ("We Are Back"). Avianta Capital, an Irish investment fund owned by Aislinn Whittley-Ryan (daughter of Michael Kell Ryan, one of the founders of Ryanair) held a 75% stake; the remainder was held by Neo, a company founded by Magnússon and Steinþórsson. The company aimed to operate six aircraft to 14 destinations across Europe and the US, with a target of one million passengers in the first year.[8] The new company applied for an air operator's certificate (AOC) from the Icelandic Transport Authority.[9]

In November 2019, WAB air rebranded as PLAY, and the hiring of operating staff was initiated. The airline announced that it would lease Airbus A321s configured with 200 passenger seats, and would start flights with two aircraft to six European destinations in the winter of 2019–2020. The airline's livery was also planned to be red.[7][10] By late 2019, Play planned to initially serve six destinations in Europe, consisting of Alicante, Tenerife, London, Paris, Copenhagen and Berlin.[11] There were plans to introduce flights to four North American destinations in the spring of 2020.[10] Play originally planned to start operations with two Airbus A321 aircraft[10] configured for 200 passenger seats and add four more aircraft by the summer of 2020. By November 2020, the company had received a landing permit for only three airports, consisting of London Stansted Airport, Gatwick Airport, and Dublin Airport.[12]

In April 2021, it was announced that Play had completed a pre-IPO private placement round with a total transaction size of six billion Icelandic króna (US $47 million) in new equity managed by Arctica Finance.[13] Participating investors included Icelandic investment company Stodir and two Icelandic pension funds.[14] It was also confirmed that Birgir Jónsson would replace Arnar Már Magnússon as CEO.[15] In May 2021, the airline announced the registration of its AOC, as well as the acquisition of its first aircraft, an Airbus A321neo.[16] Soon after, the airline began ticket sales for its first flights,[17] the operations of which launched with its inaugural flight from Keflavík International Airport to London Stansted Airport on 24 June 2021.[18] On the same day as its maiden flight, Play launched an initial public offering (IPO), seeking to raise at least 3.9–4.3 billion Icelandic króna (US $32 to 35 million), after which its shares would be traded on Nasdaq First North Growth Market Iceland.[19] The IPO concluded on 25 June 2021 with an eight-fold oversubscription in the offering, with total subscriptions received for 33.8 billion Icelandic króna (US $274 million).

In August 2021, Play applied to the United States Department of Transportation for the operation of flights between Keflavík and the US east coast starting in the summer of 2022.[20] Its application was subsequently approved, and the airline on 16 December 2021 announced its first services to the United States with flights to Baltimore and Boston, launching in April and May 2022 respectively.[21][22]

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Air operator's certificate

Air operator's certificate

An air operator's certificate (AOC) is the approval granted by a civil aviation authority (CAA) to an aircraft operator to allow it to use aircraft for commercial purposes. This requires the operator to have personnel, assets, and system in place to ensure the safety of its employees, and the general public. The certificate will list the aircraft types, and registrations to be used, for what purpose and in what area – specific airports or geographic region.

Icelandic Transport Authority

Icelandic Transport Authority

Icelandic Transport Authority is the transport agency of Iceland. Its head office is in Reykjavík.

Airbus A321

Airbus A321

The Airbus A321 is a member of the Airbus A320 family of short to medium range, narrow-body, commercial passenger twin engine jet airliners; it carries 185 to 236 passengers. It has a stretched fuselage which was the first derivative of the baseline A320 and entered service in 1994, about six years after the original A320. The aircraft shares a common type rating with all other Airbus A320-family variants, allowing previous A320-family pilots to fly the aircraft without the need for further training.

Livery

Livery

A livery is an identifying design, such as a uniform, ornament, symbol or insignia that designates ownership or affiliation, often found on an individual or vehicle. Livery will often have elements of the heraldry relating to the individual or corporate body feature in the livery. Alternatively, some kind of a personal emblem or badge, or a distinctive colour, is featured.

Alicante

Alicante

Alicante is a city and municipality in the Valencian Community, Spain. It is the capital of the province of Alicante and a historic Mediterranean port. The population of the city was 337,482 as of 2020, the second-largest in the Valencian Community.

London

London

London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a 50-mile (80 km) estuary down to the North Sea, and has been a major settlement for two millennia. The City of London, its ancient core and financial centre, was founded by the Romans as Londinium and retains its medieval boundaries. The City of Westminster, to the west of the City of London, has for centuries hosted the national government and parliament. Since the 19th century, the name "London" has also referred to the metropolis around this core, historically split between the counties of Middlesex, Essex, Surrey, Kent, and Hertfordshire, which largely comprises Greater London, governed by the Greater London Authority.

Copenhagen

Copenhagen

Copenhagen is the capital and most populous city of Denmark, with a population of 1.3m. and the Copenhagen metropolitan area 2,057,142. Copenhagen is on the islands of Zealand and Amager, separated from Malmö, Sweden, by the Øresund strait. The Øresund Bridge connects the two cities by rail and road.

Berlin

Berlin

Berlin is the capital and largest city of Germany by both area and population. Its 3.6 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constituent states, Berlin is surrounded by the State of Brandenburg and contiguous with Potsdam, Brandenburg's capital. Berlin's urban area, which has a population of around 4.5 million, is the second most populous urban area in Germany after the Ruhr. The Berlin-Brandenburg capital region has around 6.2 million inhabitants and is Germany's third-largest metropolitan region after the Rhine-Ruhr and Rhine-Main regions.

North America

North America

North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the Caribbean Sea, and to the west and south by the Pacific Ocean. Because it is on the North American Tectonic Plate, Greenland is included as a part of North America geographically.

London Stansted Airport

London Stansted Airport

London Stansted Airport is an international airport located near Stansted Mountfitchet, Essex, England, 42 mi (68 km) northeast of Central London.

Gatwick Airport

Gatwick Airport

Gatwick Airport, also known as London Gatwick, is a major international airport near Crawley, West Sussex, England, 29.5 miles (47.5 km) south of Central London. In 2021, Gatwick was the third-busiest airport by total passenger traffic in the UK, after Heathrow and Stansted airports, and was the 36th-busiest in Europe by total passenger traffic. It covers a total area of 674 hectares.

Dublin Airport

Dublin Airport

Dublin Airport is an international airport serving Dublin, Ireland. It is operated by DAA. The airport is located in Collinstown, 7 km (4.3 mi) north of Dublin, and 3 km (1.9 mi) south of the town of Swords. In 2019, 32.9 million passengers passed through the airport, making it the airport's busiest year on record. It is the 12th busiest airport in Europe, and is the busiest of Ireland's airports by total passenger traffic; it also has the largest traffic levels on the island of Ireland, followed by Belfast International Airport.

Destinations

Play operates to destinations in Europe and North America from its hub at Keflavík International Airport.

Fleet

As of November 2022, Play operates an all-Airbus Neofleet composed of the following aircraft:[1][3]

Play fleet
Aircraft In service Orders Passengers Notes
Airbus A320neo 5 1 174 Deliveries until 2023.[23][24]
180
Airbus A321neo 3 1 192 To be reconfigured to 214 seats.[25]
Total 8 2

Fleet development

Play's initial fleet consisted of three Airbus A321neo aircraft, all of which were formerly operated by defunct Mexican airline Interjet.[16][26] In September 2021, the airline announced its first fleet expansion with orders for three Airbus A320neos and a fourth A321neo, adding to its existing fleet of three A321neos, with the aircraft to be delivered between late 2022 and early 2023.[23] The airline also signed a letter of intent in August to receive two A320neos by early 2022, prior to any of the other aircraft that were already on order,[27] with the agreement subsequently signed as a firm order in November 2021.[24] In early 2022, Play specified that an Airbus A321neo it was due to receive in anticipation of its recently announced Orlando route would be the A321LR variant, for delivery during May 2022, and that it planned to operate a total of ten aircraft by early 2023.[28][25] In May 2022, Play decided to halt delivery of their Airbus A321LR and cancel the planned Orlando route due to rising fuel costs.[29] The airline instead replaced the A321LR with an A320neo, thereby planning to operate a fleet of three A320neos and three A321neos for summer 2022.[30]

Source: "Play (airline)", Wikipedia, Wikimedia Foundation, (2022, November 25th), https://en.wikipedia.org/wiki/Play_(airline).

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References
  1. ^ a b "PLAY Fleet Details and History". Planespotters.net. 2 November 2022. Retrieved 2 November 2022.
  2. ^ "PLAY airline profile". airhex.com. Retrieved 19 May 2021.
  3. ^ a b "Play Fleet". Airfleets aviation. Retrieved 25 June 2021.
  4. ^ "About PLAY". flyplay.com. Retrieved 17 December 2021.
  5. ^ "Q2 2022 Results" (PDF) (Press release). Play. 23 August 2022. Retrieved 29 September 2022.
  6. ^ "Contact Us". Play. Retrieved 23 October 2022. PLAY airlines Suðurlandsbraut 14 Reykjavik 108 Iceland
  7. ^ a b Hafstað, Vala (5 November 2019). "New Icelandic Airline, Play, on the Way". Iceland Monitor. Retrieved 6 November 2019.
  8. ^ Burbaitė, Rūta (17 July 2019). "'We Are Back': defunct WOW air breathes life into new LCC". www.aerotime.aero.
  9. ^ "WAB air has requested its AOC". Aviation24.be. 16 July 2019.
  10. ^ a b c "WAB air becomes PLAY" (PDF) (Press release). PLAY. Retrieved 6 November 2019.
  11. ^ Tómas, Ragnar (8 November 2019). "Play Air to Fly to Six European Cities". Iceland Review. Retrieved 2 December 2019.
  12. ^ Stefánsson, Stefán E. (19 November 2020). "Play fær úthlutuð lendingarleyfi" [Play is granted a landing permit]. mbl.is (in Icelandic). Retrieved 25 February 2021.
  13. ^ Sigurjónsson, Kristján (21 April 2021). "6 milljarðar króna söfnuðust í hlutafjárútboði Play" [6 billion ISK was raised in Play's share offering]. Túristi (in Icelandic). Retrieved 28 September 2021.
  14. ^ Kaminski-Morrow, David (24 June 2021). "Icelandic start-up Play details IPO ahead of small growth market listing". FlightGlobal. DVV Media Group. Retrieved 28 September 2021.
  15. ^ Ahlgren, Linnea (14 April 2021). "Icelandic Startup PLAY Has Raised $40 Million To Start Operations". Simple Flying.
  16. ^ a b Miller, Seth (16 May 2021). "PLAY secures certification, first aircraft". PaxEx.Aero.
  17. ^ Schlappig, Ben (18 May 2021). "Iceland's PLAY Launching Flights This Summer, Puts Tickets On Sale". One Mile at a Time.
  18. ^ Bailey, Joanna (24 June 2021). "Ready To Go: Icelandic Startup PLAY Operates Its First Flight". Simple Flying.
  19. ^ Kaminski-Morrow, David (24 June 2021). "Icelandic start-up Play details IPO ahead of small growth market listing". FlightGlobal. DVV Media Group.
  20. ^ Dunn, Graham (24 August 2021). "Icelandic start-up Play applies to launch transatlantic flights". FlightGlobal. DVV Media Group.
  21. ^ Mirabella, Lorraine (16 December 2021). "International Low-cost Airline Launches Service in U.S. Next Spring, Starting at BWI". The Baltimore Sun. Retrieved 16 December 2021.
  22. ^ Ireland, Ben (16 December 2021). "Play to Launch Transatlantic Flights to The US from Spring 2022". Travel Weekly (UK). Retrieved 16 December 2021.
  23. ^ a b Orban, André (22 September 2021). "Icelandic start-up airline Play extends fleet with four Airbus A320neo family aircraft from GECAS". Aviation24.be. Retrieved 24 September 2021.
  24. ^ a b Orban, André (20 November 2021). "PLAY signs agreement for two new Airbus A320neo aircraft". Aviation24.be. Retrieved 6 December 2021.
  25. ^ a b "Q4 & FY 2021 Results" (PDF). Play. 17 March 2022. Retrieved 23 March 2022.
  26. ^ Bailey, Joanna (3 August 2021). "PLAY Set To Take Delivery Of Its 3rd Airbus A321neo". Simple Flying. Retrieved 17 December 2021.
  27. ^ "PLAY Has Signed an Agreement for Four New Aircraft". PLAY (Press release). 21 September 2021. Retrieved 8 November 2021.
  28. ^ "Great Increase in PLAY's Load Factor". Play (Press release). 7 March 2022. Retrieved 23 March 2022.
  29. ^ Curran, Andrew (24 May 2022). "Play Cancels Orlando Launch While Pausing Airbus A321LR Plans". Simple Flying. Retrieved 25 May 2022.
  30. ^ "Play Interim Report January–March 2022" (PDF). Play. 24 May 2022. Retrieved 25 May 2022.
External links

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