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Personal luxury car

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Personal luxury car is a North American car classification describing somewhat sporty, sophisticated mass-market coupés that emphasized comfort over performance.[1] The North American manufacturers most often combined engineering, design, and marketing to develop upscale, distinctive "platform sharing" models that became highly profitable.[2]

Although luxury coupes had been produced in North America for several decades previously, the beginning of the "personal luxury car" genre is generally considered to have started in 1958,[3] due to the success of the Ford Thunderbird (second generation) when it was redesigned from a two-seat car to a four-seat car.[4][5][6][7] These changes shifted the Thunderbird's emphasis from sporting to comfort and luxury, and sales increased by 50 percent.[3] The Thunderbird was sold for eleven generations up until the 2005 model year.

The longest-running nameplate of the personal luxury car was the 50-year production of the Cadillac Eldorado, which started in the 1953 model year, originally designating ultra-premium, low-volume versions of lower-priced Cadillac models, including the hand-built four-door 1957 Eldorado Brougham. According to Hemmings Motor News, Cadillac first entered the "personal luxury car" market in 1967, with a smaller high-volume model.[8]

Before the late 1970s, personal luxury cars were usually large, rear-wheel drive vehicles powered by large V8 engines. As a result of the downsizing trend in the American automotive industry during the late 1970s, many personal luxury cars have been produced as mid-size cars with six-cylinder engines and front-wheel drive. By the 21st century, the personal luxury market had largely disappeared as consumers migrated to other market segments.

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Car classification

Car classification

Governments and private organizations have developed car classification schemes that are used for various purposes including regulation, description, and categorization of cars.

Mass market

Mass market

The term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with no identifiable preferences and expectations in a large market segment. Traditionally, businesses reach out to the mass market with advertising messages through a variety of media including radio, TV, newspapers and the Web.

Car platform

Car platform

A car platform is a shared set of common design, engineering, and production efforts, as well as major components, over a number of outwardly distinct models and even types of cars, often from different, but somewhat related, marques. It is practiced in the automotive industry to reduce the costs associated with the development of products by basing those products on a smaller number of platforms. This further allows companies to create distinct models from a design perspective on similar underpinnings. A car platform is not to be confused with a platform chassis, although such a chassis can be part of an automobile’s design platform, as noted below.

Ford Thunderbird (second generation)

Ford Thunderbird (second generation)

The second generation Ford Thunderbird was produced by Ford for the 1958 to 1960 model years as a successor to the popular 1955–1957 two-seater. In response to Ford-conducted surveys two major changes were made to attract potential buyers: two rear seats were added and the level of luxury and features of a full-sized car were incorporated into a mid-size platform.

Cadillac Eldorado

Cadillac Eldorado

The Cadillac Eldorado is a luxury car manufactured and marketed by Cadillac from 1952 until 2002 over twelve generations.

Cadillac

Cadillac

The Cadillac Motor Car Division is a division of the American automobile manufacturer General Motors (GM) that designs and builds luxury vehicles. Its major markets are the United States, Canada, and China. Cadillac models are distributed in 34 additional markets worldwide. Cadillac automobiles are at the top of the luxury field within the United States. In 2019, Cadillac sold 390,458 vehicles worldwide, a record for the brand.

Characteristics

Personal luxury cars are mass-market vehicles that have a combination of sports car and luxury car characteristics, typically two-door coupés or convertibles, typically with a small rear seat not intended for regular use by adults. Personal luxury car designs emphasize comfort and convenience, often highly equipped with interior features that were either optional or not available on other models.[9]

In contrast to the European grand tourer sporty luxury car, where high-speed performance was key, the American personal luxury car typically blunted performance by mating large engines to heavy vehicles.[10] The cars were usually mass-produced and often shared major mechanical components with other models from the manufacturer to reduce production costs.[2]

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Mass market

Mass market

The term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with no identifiable preferences and expectations in a large market segment. Traditionally, businesses reach out to the mass market with advertising messages through a variety of media including radio, TV, newspapers and the Web.

Sports car

Sports car

A sports car is a car designed with an emphasis on dynamic performance, such as handling, acceleration, top speed, the thrill of driving and racing capability. Sports cars originated in Europe in the early 1900s and are currently produced by many manufacturers around the world.

Luxury car

Luxury car

A luxury car is a car that provides increased levels of comfort, equipment, amenities, quality, performance, and associated status compared to moderately priced cars.

Convertible

Convertible

A convertible or cabriolet is a passenger car that can be driven with or without a roof in place. The methods of retracting and storing the roof vary among eras and manufacturers.

Grand tourer

Grand tourer

A grand tourer (GT) is a type of car that is designed for high speed and long-distance driving, due to a combination of performance and luxury attributes. The most common format is a front-engine, rear-wheel-drive two-door coupé with either a two-seat or a 2+2 arrangement. Grand tourers are most often the coupé derivative of luxury saloons or sedans.

History

1950s

1953 Cadillac Eldorado1953 Packard Caribbean convertible1956 Continental Mark II1955 Ford Thunderbird
1953 Cadillac Eldorado
1953 Cadillac Eldorado1953 Packard Caribbean convertible1956 Continental Mark II1955 Ford Thunderbird
1953 Packard Caribbean convertible
1953 Cadillac Eldorado1953 Packard Caribbean convertible1956 Continental Mark II1955 Ford Thunderbird
1955 Ford Thunderbird

Niche market

The initial luxury cars of this category during the 1950s in the United States were expensive, niche market, low-volume vehicles. Described as "quasi-custom" models, marketers at the time promoted them as "sports cars."[11] This connoted "anything with a convertible top, lots of performance, a few unique styling touches, and top-of-the-line price tag.[12]

These included the Cadillac Eldorado, Buick Roadmaster Skylark, Oldsmobile 98 Fiesta, Imperial Newport, Chrysler New Yorker, Chrysler 300 and Chrysler Windsor, Packard Hawk, and Packard Caribbean.[13] All models had two-door convertible or hardtop body styles, built on a platform shared with far less expensive models.[14] The Eldorado represented 0.5% of Cadillac's total sales in 1953, with 1,690 Buick Skylarks, 458 Oldsmobile 98 Fiestas, and 750 Packard Caribbeans sold.[14] The styling of 1950s these luxury cars has been described as a "baroque excess".[15]

An example is the Continental Mark II that was introduced for the 1956 model year. With a price of approximately US$10,000 (equivalent to $99,670 in 2021)[16], the cost was equivalent to a Rolls-Royce Silver Cloud and 3,012 Mark IIs were sold from 1955 until 1957.[17] It was produced in the two-door hardtop body style with extensive standard equipment for the time that included power steering, power brakes, power windows, power seats, power vent windows, leather interior, and a tachometer. The only option was air conditioning for $595.[14]

Mass market

The Ford Thunderbird, released in 1955, was marketed as a personal car[18] and is often credited with playing a key role in the creation of the personal luxury car segment.[19][20][21]

In the early 1950s, both Ford and General Motors were developing competitors to address what they perceived as the growing popularity of the European Sports car niche in the North American market.[22] The result was the Ford Thunderbird, Studebaker Speedster, and the Chevrolet Corvette.[22]

The first-generation Thunderbird was a two-seat car with a V8 engine, a suspension that was designed for comfort instead of handling, and also available in either convertible (folding soft-top) or roadster (removable hardtop) body styles.[5] The Thunderbird was able to reach a top speed of 200 km/h (124 mph), which similar to many European Grand tourers of the era.[22] The Thunderbird's sporty luxury format with more features, proved vastly more popular with American car buyers than the spartan Corvette sports car by selling 16,155 units in 1955, compared with 674 Corvettes, 809 Chrysler 300D,[23] and 2,200 Studebaker Speedsters.[24][22][25][26] This market signal set the stage for further development.[22][5]

The 1958 Ford Thunderbird was the first high volume personal luxury car.[6] It added a rear seat, in response to Ford's market research that the two-seat layout of the first generation was limiting sales.[27] The convertible/roadster body style was replaced by two models, a fixed hardtop and convertible.[28] Sales totaled 198,191 [29] over three model years, approximately four times that of the earlier two-seat model.[5][6][28] The Thunderbird received the 1958 Motor Trend Car of the Year award.[6]

1960s

Two competitors inspired by the continued marketplace success of the four-seat Thunderbird appeared for model year 1963, both shown at the October 1962 Paris Motor Show.[30] Both followed the close coupled four-seater coupe with powerful engine formula, laid down by the 1958 Thunderbird.[31]

The first was the Studebaker Avanti. The Avanti featured a fibreglass body, an optional supercharged engine, and front disc brakes. It was marketed as "America's only four-passenger high-performance personal car".[32] The company built 4,647 Avantis before Studebaker ended Avanti Production for the 1964 model year.[33][34]

The second was the 1963 Buick Riviera, which began life as the Cadillac LaSalle XP-715 concept car.[30] However, General Motors management was not interested in the XP-715 concept for Cadillac and offered it up to a competition between interested divisions. Buick won based on its marketing presentation.[35][36][37] Total sales for the 1963–1965 model years was 112,244.[31]

AMC's first personal luxury car was the intermediate-sized 1965 Rambler Marlin.[38] The Marlin was described as "unusual, distinctive and in a class by itself".[39] Its design feature is the fastback roofline that terminates at the rear bumper.[40] It was renamed as the AMC Marlin for 1966 to focus it on the personal luxury market.[41]

The Dodge Charger was introduced in 1966 and is similar in size to the AMC Marlin.

The 1966 Oldsmobile Toronado became the first front-wheel drive personal luxury car. The Toronado provided the platform for the Cadillac Eldorado (sixth generation) to switch to a smaller high volume 'personal luxury' front-wheel drive layout the following year.[8][42]

Up until 1967, personal luxury cars were grouped together with muscle cars and pony cars as the "specialty cars" classification.[43] Rather than marketing to broad income classes as with their standard models, each of these car classes was targeted by the automakers to smaller and more specific market niches while offering long lists of options to satisfy consumer demands for individuality.[44]

For 1967, the Rambler Marlin (second generation) was increased in size but still considered an intermediate a "larger 3+3 family coupe designed to appeal to the market’s trend toward bigger cars with more appointments."[40] Also for 1967, the Ford Thunderbird (fifth generation) was released, moving further upmarket and with a four-door pillarless hardtop body style being added.[38]

The Continental Mark III two-door coupe was introduced for the 1969 model year as the flagship vehicle of Ford Motor Company and as a successor to the 1956–1957 Continental Mark II. To lower development costs, the Mark III was based upon the chassis of the Ford Thunderbird (fifth generation). Styling features of the Mark III included hidden headlamps (with retractable body-colored covers), a Rolls-Royce style grille, and a simulated spare tire on the trunk lid. The Mark III was the first American-made vehicle with radial tires as standard equipment.[45]

In what would become a three-decade rivalry, the 1969 model year Mark III sold 30,858 cars for the extended 1969 model year (although 7,770 were actually built in 1968), while Eldorado, sold 23,333 units that year.[46][47][48]

The Mercury Marauder (second generation) was available for 1969 and 1970 as its own model line of personal luxury cars in base and X-100 trim.[49] The Marauder utilized Ford's redesigned XL hardtop's wheelbase that was 3-inch (76 mm) shorter than other full-sized Mercury models and included a 429 cu in (7.0 L) V8 engine.[50] It featured hidden headlamps, a flying buttress-style roofline with available matte-black rear and trunk lid finish, rear fender skirts as well as five-spoke aluminum wheels with white wall bias-ply tires.[51]

Also for 1969, the Pontiac Grand Prix (second generation) downsized from being a full-size to a mid-size coupe, in an attempt to reverse the declining sales of the Grand Prix model. Smaller than the Cadillac Eldorado and Oldsmobile Toronado, it was designed to be nimbler and more performance-oriented than the smaller Ford Thunderbird and Buick Riviera. Sales reached over 112,000 units, almost quadruple the 32,000 full-sized models built in 1968.

1970s

The decline of the muscle car, due to rising insurance costs and emissions standards in the early 1970s, coincided with a strong upswing in the personal luxury segment, as American buyers shifted emphasis from performance to comfort.[52] Offsetting this, the 1973 and 1979 oil crises impacted demand for cars with relatively poor fuel economy.[53] The 1970s personal luxury models were marketed on the basis of luxury, not performance.[54] They were conventional in design and shared many parts with lesser models.[54]

Due to the success of the 1969 Pontiac Grand Prix, other GM divisions followed suit and introduced similar cars for 1970. The Chevrolet Monte Carlo— considered an upscale vehicle for GM's lowest-priced division— was slightly shorter than the Grand Prix, due to being built on the Chevrolet Chevelle platform.[55] The Monte Carlo was marketed as providing "elegance and prestige", however, some reviewers found it more similar to Chevrolet's more utilitarian models.[56] The coupe model of the downsized Oldsmobile Cutlass Supreme was introduced for 1970 and was sold alongside the larger Oldsmobile Toronado. The base price of the Monte Carlo and Cutlass Supreme were much lower than the Grand Prix. However, all three models were similar in price if they were ordered with the same level of equipment. Nonetheless, it is claimed that Chevrolet and Pontiac "took personal luxury cars to the masses".[57] The introduction of the Monte Carlo and Cutlass Supreme did cut into the Grand Prix's dominance, and sales dropped 40%.

The 1972 Ford Thunderbird (sixth generation) had a significant increase in size over the previous generation, making it larger than most other personal luxury cars. The 1974 Mercury Cougar XR-7 was upsized to an intermediate platform (shared with the Ford Torino and Mercury Montego),[58] since the Mustang was downsized to become the subcompact Mustang II for 1974, leaving the Cougar XR-7 without a platform-mate. The Cougar XR-7 was also sold as the 1974–1976 Ford Elite, which was styled to resemble the Thunderbird and marketed at a lower price.[59] The Cougar XR-7 was priced higher than the Elite and included more standard features, but sold about 60,000 units compared to almost 125,000 Elites for the 1975 model year.[59]

Foreign manufacturers took advantage of this American consumer trend. Notably Mercedes-Benz introduced the 450SL and SLC models. [60][61] Total production was 237,287 (SL) and 62,888 (SLC), and North America was the key market for these models, with 2/3 of production officially sold there - before additional cars from the grey market. [62] [63] Mercedes-Benz were coy in their American ad copy about the car being a sports car, advising potential buyers "Spoil Yourself" and asking “How can a 2-seater weighing 3,500 pounds loaded down with an automatic transmission and luxury power amenities be considered a sports car?.” [64] The 450SL addressed the same market niche as the 1955-57 two-seat Ford Thunderbird personal car, which had similar categorization issues.[64][65]

The mid-size Chrysler Cordoba was introduced for 1975 as the company's first coupe produced specifically for the personal luxury market[66] (despite the company declaring earlier that there would "never be a smaller Chrysler"). The Cordoba used vintage styling cues like Rolls-Royce-style radiator grilles, opera windows, and vinyl roofs. By 1975, other models which had entered the personal luxury car segment included the AMC Matador (second generation), Buick Regal, Dodge Charger (fourth generation). The two highest-selling personal luxury cars for 1975 were the Chevrolet Monte Carlo and the Chrysler Cordoba.[67]

In the mid-1970s, luxury features were becoming more common in compact and subcompact cars. The 1978 Plymouth Sapporo coupe (a rebadged Mitsubishi Galant Lambda built in Japan) was marketed as a personal luxury car,[68][69] featuring a vinyl roof with a stainless steel targa band, velour interior, "luxury" wheel covers with whitewall tires, and various power accessories.

For the 1977 model year, the Ford Thunderbird (seventh generation) was downsized to an intermediate-size platform (based on the Ford LTD II), shedding nearly 10 inches (254 mm) of length and 900 lb (408 kg) of weight. It was repositioned as the replacement for the Ford Elite and sold alongside the closely related Mercury Cougar (fourth generation). The Thunderbird was assembled using a mix of body, interior, and trim parts from the previous year's Ford Elite, Mercury Montego, and Mercury Cougar, plus unique styling for the rear bodywork. This generation became the best-selling in the history of the Ford Thunderbird. Helped by a $2,700 price reduction from 1976, over 318,000 sold in 1977 and 352,000 in 1978 (the best single sales year in Thunderbird history), followed by 295,000 in 1979.[70]

The 1978 Buick Regal, Chevrolet Monte Carlo, Oldsmobile Cutlass Supreme, and the Pontiac Grand Prix were among the first of the personal luxury cars to be radically downsized, resulting in weight reductions of more than 900 pounds (408 kg)[71] and exterior dimensions similar to compact cars (e.g. the Chevrolet Nova, Ford Granada and Dodge Dart).

For 1979, Cadillac Eldorado (eighth generation), Buick Riviera (sixth generation) and Oldsmobile Toronado (third generation) were downsized to an intermediate-sized front-wheel drive platform, resulting in a 20 in (508 mm) reduction in length in the case of the Eldorado. Engines were also downsized, with V6 engines available for the first time in these models. The Riviera was named the 1979 Motor Trend Car of the Year. Sales more than doubled, to 52,181 for 1979, and reached 48,621 units for the very similar 1980 models.[72]

1980s

1981 Imperial1985 Cadillac Eldorado Convertible1986 Cadillac Eldorado1987–1988 Mercury Cougar
1985 Cadillac Eldorado Convertible
1981 Imperial1985 Cadillac Eldorado Convertible1986 Cadillac Eldorado1987–1988 Mercury Cougar
1986 Cadillac Eldorado
1981 Imperial1985 Cadillac Eldorado Convertible1986 Cadillac Eldorado1987–1988 Mercury Cougar
1987–1988 Mercury Cougar

Throughout the 1970s, American-built personal luxury cars had grown heavier and more luxurious, resulting in heavier cars. However, engine power had reduced as a result of either downsizing to six-cylinder engines or detuning the V8 engines to comply with increasingly strict vehicle emissions standards. Along with the reduced straight-line performance, the cars also had poor fuel economy and needed to meet the rising corporate average fuel economy (CAFE) regulations set by the United States Secretary of Transportation, via the National Highway Traffic Safety Administration.

The 1980 Chrysler Imperial (sixth generation) marked a key milestone in the decline of the personal luxury car. The 318 cu in (5.2 L) V8 engine produced only 140 hp (104 kW),[73] Reaction in the motoring press was especially vicious, with Car and Driver referring to this Imperial as an outmoded all frosting automobile. Sales were poor.[74][75] The Imperial was built on the Chrysler Cordoba (second generation) chassis, a car with declining sales, that was discontinued in 1983.

The 1980 Ford Thunderbird (eighth generation) and Mercury Cougar (fifth generation) were downsized to a mid-size car and described as "stodgy-looking".[76] Sales were drastically reduced,[71] resulting in extensive revisions for the 1983 model year. While remaining a personal luxury coupe, the redesign of the Thunderbird and Cougar introduced highly aerodynamic body design to Ford vehicles in North America and significantly increased sales.[77][78]

In 1981, sales of the Continental Mark VI were down 50%.[74]

For the 1984 model year, Continental Mark VII was downsized to a mid-size car, with aerodynamic styling based on the Ford Fox platform shared with the Ford Thunderbird and Mercury Cougar.[79]

For 1986, General Motors drastically downsized the Cadillac Eldorado (eleventh generation), Buick Riviera (seventh generation) and Oldsmobile Toronado (fourth generation) by 13–16 in (330–406 mm). With an Eldorado Coupe unit sales drop of 72% in 1986,[80] seldom has any model experienced such a dramatic fall in annual sales. The base price of the 1986 Eldorado increased by approximately 16% to $24,251 and production was reduced to about a quarter of what it had been just two years earlier. The Riviera and Toronado used Buick's 232 cu in (3.8 L) V6 engine, while Cadillac continued to use their 250 cu in (4.1 L) V8 engine. Similarly, the 1986 Riviera's base price increased substantially to $19,831, and sales plummeted to 22,138 for 1986, only 15,223 for 1987, and 8,625 for 1988 (although the 1988 introduction of the Buick Reatta coupe may have cannibalized some Riviera sales that year).

The final year of production for the rear-wheel-drive Oldsmobile Cutlass Supreme (fourth generation) was 1988, during which 27,678 were built.[81]

For 1988, GM moved the Buick Regal, Oldsmobile Cutlass Supreme, and Pontiac Grand Prix to versions based on its front-wheel-drive W-body platform. The Chevrolet Monte Carlo was discontinued after a short 1988 model year run (replaced by the 1990 Chevrolet Lumina mid-size coupe).[82] With the discontinuation of the Chevrolet Celebrity and Pontiac 6000, the Regal, Cutlass Supreme, and Grand Prix moved from the personal luxury segment to the conventional mid-size segment and were also offered in the 4-door body style.

1990s

In the early 1990s, the trend towards four-door sedans and SUVs caused the market for personal luxury cars to decline even more. The Oldsmobile Toronado was discontinued in 1992. The Ford Thunderbird and Mercury Cougar were discontinued after the 1997 model year (although the Cougar nameplate was revived for 1999 as a mid-size sport compact).

The Lincoln Mark VIII, introduced for 1993, was discontinued in 1998, thereby ending the Mark series. The total production of Mark VIII was slightly more than 126,000 units.[83] General Motors ended production of the Buick Riviera in 1998, with 1,956 cars produced in the final model year.

For 1995, the Chevrolet Monte Carlo was re-introduced, built on the front-wheel drive GM W-body platform. It was essentially the two-door coupe version of the updated Lumina four-door sedan replacing the previous year's Lumina two-door coupe.[82]

2000s

In 2001, General Motors announced that the Eldorado's 50th model year (2002) would be its last. To mark the end of the nameplate, a limited production run of 1,596 cars was produced in red or white—the colors available on the original 1953 convertible. Production ended on April 22, 2002.[84] The Lansing Craft Centre was retooled to build the Chevrolet SSR.

The Ford Thunderbird (eleventh generation) was introduced for the 2002 model year. It retained the traditional rear-wheel drive layout and was based on the Ford DEW platform. With styling cues from the original 1955–1957 Thunderbird, it was part of an early-2000s retro styling trend that included the Volkswagen New Beetle, Chrysler PT Cruiser, Plymouth/Chrysler Prowler and Mini Hatch. It was initially well received by the automotive press, garnering accolades such as the Motor Trend Car of the Year and a nomination for the North American Car of the Year in its first year. However, many publications regarded the Thunderbird's revival rather more frostily after a few years and it garnered a place on Car and Driver magazine's 2009 list of "The 10 Most Embarrassing Award Winners in Automotive History".[85] Sales did not meet Ford's expectations and the Thunderbird was discontinued in 2005.[86]

The 2000 Chevrolet Monte Carlo (sixth generation) was also influenced by the retro trend, incorporating styling cues from its 1970s and 1980s predecessors. The Monte Carlo was the final personal luxury car in production when it was discontinued at the end of the 2007 model year.[87]

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Packard Caribbean

Packard Caribbean

The Packard Caribbean was an American personal luxury car produced by the Packard Motor Car Company of Detroit, Michigan, during model years 1953 through 1956. Some of the Caribbean's styling was derived from the Pan American Packard show car of the previous year. It was produced only as a convertible from 1953 to 1955, but a hardtop model was added in its final year of 1956.

Continental Mark II

Continental Mark II

The Continental Mark II is an ultra-luxury coupé that was sold by the Continental Division of Ford for the 1956 and 1957 model years. The only product line ever marketed by Continental during its existence, the Mark II served as the worldwide flagship vehicle of Ford Motor Company. The vehicle derived its name from European manufacturing practice, with "Mark II" denoting a second generation.

Niche market

Niche market

A niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment. Sometimes, a product or service can be entirely designed to satisfy a niche market.

Chrysler 300 letter series

Chrysler 300 letter series

The Chrysler 300 "letter series" are high-performance personal luxury cars that were built by Chrysler in the U.S. from 1955 to 1965 and were a sub-model from the Chrysler New Yorker. After the initial year, which was named C-300 for its standard 300 hp (220 kW) 331 cu in (5.4 L) FirePower V8, the 1956 cars were designated 300B. Successive model years were given the next letter of the alphabet as a suffix, reaching the 300L by 1965, after which the model sequence was discontinued while the "300" remained. At its introduction it was advertised as "America's Most Powerful Car".

Packard Hawk

Packard Hawk

The Packard Hawk is a model of automobile. It was the sportiest of the four Packard-badged Studebakers produced in 1958, the final year of Packard production.

Hardtop

Hardtop

A hardtop is a rigid form of automobile roof, typically metal, and integral to the design, strength, and style of the vehicle.

Rolls-Royce Silver Cloud

Rolls-Royce Silver Cloud

The Rolls-Royce Silver Cloud is a luxury automobile produced by Rolls-Royce Limited from April 1955 to March 1966. It was the core model of the Rolls-Royce range during that period. The Silver Cloud replaced the Silver Dawn and was, in turn, replaced by the Silver Shadow. The J. P. Blatchley design was a major change from the pre-war models and the highly derivative Silver Dawn. As part of a range rationalisation the Bentley S1 is very similar, apart from its radiator grille.

Leather

Leather

Leather is a strong, flexible and durable material obtained from the tanning, or chemical treatment, of animal skins and hides to prevent decay. The most common leathers come from cattle, sheep, goats, equine animals, buffalo, pigs and hogs, and aquatic animals such as seals and alligators.

Air conditioning

Air conditioning

Air conditioning, often abbreviated as A/C (US), AC (US), or air con (UK), is the process of removing heat from an enclosed space to achieve a more comfortable interior environment and in some cases also strictly controlling the humidity of internal air. Air conditioning can be achieved using a mechanical 'air conditioner' or alternatively a variety of other methods, including passive cooling or ventilative cooling. Air conditioning is a member of a family of systems and techniques that provide heating, ventilation, and air conditioning (HVAC). Heat pumps are similar in many ways to air conditioners, but use a reversing valve to allow them to heat and also cool an enclosed space.

Ford Thunderbird (first generation)

Ford Thunderbird (first generation)

The first generation of the Ford Thunderbird is a two-seat convertible produced by Ford for the 1955 to 1957 model year, the first 2-seat Ford since 1938. It was developed in response to the 1953 Motorama display at the New York Auto Show, which showed the Chevrolet Corvette. The Corvette in turn was developed in response to the popularity of European sports cars among Americans.

Ford Motor Company

Ford Motor Company

Ford Motor Company is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand, and luxury cars under its Lincoln luxury brand. Ford also owns Brazilian SUV manufacturer Troller, an 8% stake in Aston Martin of the United Kingdom and a 32% stake in China's Jiangling Motors. It also has joint ventures in China, Taiwan, Thailand, and Turkey. The company is listed on the New York Stock Exchange and is controlled by the Ford family; they have minority ownership but the majority of the voting power.

General Motors

General Motors

The General Motors Company (GM) is an American multinational automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and was the largest in the world for 77 years before losing the top spot to Toyota in 2008.

Source: "Personal luxury car", Wikipedia, Wikimedia Foundation, (2023, March 19th), https://en.wikipedia.org/wiki/Personal_luxury_car.

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References
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