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Operation Lifesaver

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Operation Lifesaver is a 501(c)(3) educational organization in the United States dedicated to promoting safety at railroad grade crossings and railroad rights-of-way.
Operation Lifesaver is a 501(c)(3) educational organization in the United States dedicated to promoting safety at railroad grade crossings and railroad rights-of-way.

Operation Lifesaver is the largest rail safety organization in the United States.[1] It was founded by the Union Pacific Railroad in the early 1970s.[2]

History

In 1972, the Idaho State Highway Patrol, then-Governor Cecil Andrus and the Union Pacific Railroad mounted campaign to promote "Stop, Look and Listen" safety at highway-rail grade crossings. The initial teams spoke to civic groups, school groups, school bus and truck drivers. Idaho experienced a 43% reduction in fatalities that first year.[3]

Operation Lifesaver has trained instructors and authorized volunteer speakers who provide free rail safety education programs across the U.S. and abroad. They give free presentations to school groups, driver education classes, community members, professional drivers, law enforcement officers, and emergency responders. Their programs are co-sponsored by federal, state and local government agencies, highway safety organizations and America's railroad systems.[4]

Campaigns

In 2006, Operation Lifesaver requested that Disney edit a scene of the Pixar film Cars in which the character of Lightning McQueen races a train to a grade crossing while the crossing lights are flashing. Disney/Pixar removed the scene in question from theater showings, but the DVD release of the movie still included the scene. Disney/Pixar created a series of PSAs featuring Lightning McQueen to promote safe driving habits.[5]

On October 14, 2016, Operation Lifesaver requested via a Facebook post that Hollister Co. remove advertisements from their website showing teenagers walking on railroad tracks. Hollister removed the advertisements five days later on October 19.

In September 2017, Operation Lifesaver spearheaded the observance of Rail Safety Week across the U.S. to raise awareness of the need for caution near railroad tracks and property.[6]

In 2018, Operation Lifesaver Canada, which had been holding rail safety week observances for years, aligned its Rail Safety Week dates to coincide with the U.S. observance.

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Pixar

Pixar

Pixar Animation Studios is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, California. Since 2006, Pixar has been a subsidiary of Walt Disney Studios, a division of Disney Entertainment, which is owned by The Walt Disney Company.

Cars (film)

Cars (film)

Cars is a 2006 American computer-animated sports comedy film produced by Pixar Animation Studios for Walt Disney Pictures. The film was directed by John Lasseter from a screenplay by Dan Fogelman, Lasseter, Joe Ranft, Kiel Murray, Phil Lorin, and Jorgen Klubien and a story by Lasseter, Ranft, and Klubien, and was the final film independently produced by Pixar after its purchase by Disney in January 2006. The film features an ensemble voice cast of Owen Wilson, Paul Newman, Bonnie Hunt, Larry the Cable Guy, Tony Shalhoub, Cheech Marin, Michael Wallis, George Carlin, Paul Dooley, Jenifer Lewis, Guido Quaroni, Michael Keaton, Katherine Helmond, John Ratzenberger and Richard Petty, while race car drivers Dale Earnhardt Jr., Mario Andretti, Michael Schumacher and car enthusiast Jay Leno voice themselves. Set in a world populated entirely by anthropomorphic talking cars and other vehicles, it follows a hotshot rookie race car named Lightning McQueen (Wilson) who, on the way to the biggest race of his life, gets stranded in Radiator Springs, a run down town, and learns a thing or two about friendship, family, and the things in life that are truly worth waiting for.

DVD

DVD

The DVD is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any kind of digital data and has been widely used for video programs or formerly for storing software and other computer files as well. DVDs offer significantly higher storage capacity than compact discs (CD) while having the same dimensions. A standard DVD can store up to 4.7 GB of storage, while variants can store up to a maximum of 17.08 GB.

Public service announcement

Public service announcement

A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. In the UK, they are generally called a public information film (PIF); in Hong Kong, they are known as an announcement in the public interest (API).

Facebook

Facebook

Facebook is an online social media and social networking service owned by American technology giant Meta Platforms. Created in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name derives from the face book directories often given to American university students. Membership was initially limited to only Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old. As of December 2022, Facebook claimed 2.96 billion monthly active users, and ranked third worldwide among the most visited websites. It was the most downloaded mobile app of the 2010s.

Hollister Co.

Hollister Co.

Hollister Co., often advertised as Hollister or HCo., is a retail brand owned by Abercrombie & Fitch Co, selling apparel, accessories, and fragrances. Goods are available in-store and through the company's online store. Hollister uses a narrative of being founded in 1922 in Hollister, California; however, it was founded in 2000 in Ohio by Abercrombie.

Criticism

Operation Lifesaver has been criticized for its strong ties to the railroad industry and the group's skew toward the railroad industry. The industry has reduced its support of the group’s efforts by providing fewer workers to help spread the group’s safety message. The group has also been criticized for not doing enough to support pedestrian railroad safety in the United States.[7]

Images

Source: "Operation Lifesaver", Wikipedia, Wikimedia Foundation, (2022, July 9th), https://en.wikipedia.org/wiki/Operation_Lifesaver.

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References
  1. ^ "Safety Group Tied to Industry". New York Times. 14 November 2005. Retrieved 19 August 2014. Operation Lifesaver is the nation's largest and most influential rail-safety group, but documents show that the organization is tightly bound to the railroad industry, and its critics, including many accident victims, say it inoculates railroads against liability in grade-crossing collisions
  2. ^ Bogdanich, Walt; Jenny Nordberg (23 January 2005). "Highway Agency Disavows Claims by Rail Safety Group". New York Times. Retrieved 21 August 2014. Operation Lifesaver, a nonprofit association co-founded three decades ago by Union Pacific, has denied having a pro-railroad agenda.
  3. ^ "Statement of Gerri L. Hall, President, Operation Lifesaver, Inc". Federal Document Clearing House. 29 April 1998. Archived from the original on 21 September 2014. Retrieved 19 August 2014.
  4. ^ "Operation Lifesaver, Inc. – Who We Are". Retrieved 7 February 2020.
  5. ^ "Railroad safety advocate says `Cars' is reckless". Chicago Tribune. Retrieved 3 April 2022.
  6. ^ "Railroads, Operation Lifesaver mark national Rail Safety Week".
  7. ^ Frankel, Todd. "Rail safety group shrinks as danger grows". St. Louis Dispatch. Retrieved 16 July 2017.

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