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Mitch Metcalf

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Mitch Metcalf (born c. 1966[1]) is an American television analyst and former scheduling executive for NBC. He studied politics and economics at Princeton University.[2] He worked for Frank N. Magid Associates and Research Communications before joining ABC in 1990. The network promoted him to director of West Coast research in January 1995, and later senior vice president of research. NBC hired Metcalf in September 1999 as senior vice president of program research on the West Coast.[3][4] He became program planning and scheduling chief in November 2000.[5]

Metcalf was promoted to executive vice president of programming planning and scheduling in 2005. He left the company in March 2011 after Robert Greenblatt became NBC chairman.[6][7] Later that year, together with Mitch Salem, he cofounded the website Showbuzz Daily, dedicated to box office and television ratings analysis.[8][9] The website briefly went defunct on June 7, 2021 due to "technical issues" and losing access to Nielsen ratings after May 13.[10][11] On August 16, 2021, Metcalf reported that the site was back up and running and would be able to post ratings again, with some few changes.[12]

Discover more about Mitch Metcalf related topics

NBC

NBC

The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are located at Comcast Building in New York City. The company also has offices in Los Angeles at 10 Universal City Plaza and Chicago at the NBC Tower. NBC is the oldest of the traditional "Big Three" American television networks, having been formed in 1926 by the Radio Corporation of America. NBC is sometimes referred to as the "Peacock Network," in reference to its stylized peacock logo, introduced in 1956 to promote the company's innovations in early color broadcasting.

Princeton University

Princeton University

Princeton University is a private Ivy League research university in Princeton, New Jersey. Founded in 1746 in Elizabeth as the College of New Jersey, Princeton is the fourth-oldest institution of higher education in the United States and one of the nine colonial colleges chartered before the American Revolution. The institution moved to Newark in 1747, and then to the current site nine years later. It officially became a university in 1896 and was subsequently renamed Princeton University.

American Broadcasting Company

American Broadcasting Company

The American Broadcasting Company (ABC) is an American commercial broadcast television network. It is the flagship property of the Disney Entertainment division of The Walt Disney Company. The network is headquartered in Burbank, California, on Riverside Drive, directly across the street from Walt Disney Studios and adjacent to the Roy E. Disney Animation Building. The network's secondary offices, and headquarters of its news division, are in New York City, at its broadcast center at 77 West 66th Street on the Upper West Side of Manhattan.

Robert Greenblatt

Robert Greenblatt

Robert Greenblatt is an American television executive, former Chairman of NBC Entertainment and former Chairman of WarnerMedia Entertainment. He has since launched his production company, The Green Room

Box office

Box office

A box office or ticket office is a place where tickets are sold to the public for admission to an event. Patrons may perform the transaction at a countertop, through a hole in a wall or window, or at a wicket. By extension, the term is frequently used, especially in the context of the film industry, as a metonym for the amount of business a particular production, such as a film or theatre show, receives. The term is also used to refer to a ticket office at an arena or a stadium.

Nielsen Corporation

Nielsen Corporation

The Nielsen Corporation, self-referentially known as The Nielsen Company, and formerly known as ACNielsen or AC Nielsen, is a global marketing research firm, with worldwide headquarters in New York City, United States. Regional headquarters for North America are located in Chicago.

Source: "Mitch Metcalf", Wikipedia, Wikimedia Foundation, (2022, August 18th), https://en.wikipedia.org/wiki/Mitch_Metcalf.

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References
  1. ^ de Moraes, Lisa (July 19, 2001). "Peacock Poppycock? NBC's Questionable Age Argument". The Washington Post. Pasadena, California (published July 20, 2001). p. C7. ProQuest 1962430940.
  2. ^ Metcalf, Mitch; Salem, Mitch. "About Us". Showbuzz Daily. Archived from the original on September 9, 2020.
  3. ^ "People on the Move". The Hollywood Reporter. Vol. 335, no. 22. January 3, 1995. p. 67. ProQuest 2393606948.
  4. ^ Rice, Lynette (September 2, 1999). "ABC research's Metcalf to NBC". The Hollywood Reporter. Vol. 359, no. 20. pp. 3, 22. ProQuest 2469286977.
  5. ^ Schneider, Michael (November 27, 2000). "Peacock fits Metcalf into schedule". Variety. Vol. 381, no. 2. Hollywood, California. p. 61. ProQuest 1438552738.
  6. ^ James, Meg (March 4, 2011). "NBC scheduling chief Mitch Metcalf steps down". Los Angeles Times. Archived from the original on March 8, 2011.
  7. ^ Weisman, Jon (March 4, 2011). "Mitch Metcalf ankles NBC". Variety. Archived from the original on June 9, 2015.
  8. ^ Gardner, Andrea (December 23, 2014). "Angelenos poised to make the Yule Log a ratings leader on Christmas". Southern California Public Radio. Archived from the original on June 9, 2015.
  9. ^ Weisman, Jon (April 7, 2011). "Former NBC exec Metcalf co-launches Showbuzz Daily". Variety. Archived from the original on April 29, 2015.
  10. ^ Metcalf, Mitch [@ShowbuzzDaily] (June 7, 2021). "A sad final update: in addition to our ongoing technical issues, we've lost access to the ratings we'd been able to provide on showbuzzdaily.com. Therefore, we're sorry to say that the site is officially done. (For those who are wondering, the situations were unrelated.)" (Tweet). Retrieved June 7, 2021 – via Twitter.
  11. ^ Terror, Jude (June 7, 2021). "So Long, Showbuzz Daily, and Goodbye Public Cable Ratings Charts". Bleeding Cool.
  12. ^ Metcalf, Mitch; Salem, Mitch (August 16, 2021). "We're As Surprised As You Are". Showbuzz Daily.
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