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Mattel Films

From Wikipedia, in a visual modern way
Mattel Films
FormerlyMattel Playground Productions (2013–2016)
TypeFilm division
IndustryFilm production
PredecessorRadnitz-Mattel Productions
FoundedOctober 16, 2013; 9 years ago (2013-10-16)
Headquarters
El Segundo, California
,
U.S.
Area served
Worldwide
Key people
  • Robbie Brenner (Executive Producer)
  • Ivan Sanchez (Executive Producer, Creativity)
  • Kevin McKeon (Vice President)
Number of employees
5 (2019)[1]
ParentMattel

Mattel Films is the film production division of Mattel originally formed on October 16, 2013, as Mattel Playground Productions as part of Mattel Global Brands, a unified media structural and strategy unit.[2]

On March 31, 2016, Mattel placed the division within a newly-created division at the time, Mattel Creations, absorbed its operations into it and, seven months later, made it defunct due to the box office reception of the live-action film release of Max Steel.[3] On September 6, 2018, the division was revived and reformed as Mattel Films.[4]

Discover more about Mattel Films related topics

Mattel

Mattel

Mattel, Inc. is an American multinational toy manufacturing company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in more than 150 countries. The company operates through three business segments: North America, International, and American Girl.

Mattel Television

Mattel Television

Mattel Television is the television production division of American toy and entertainment company Mattel, originally founded under the name Mattel Creations on March 31, 2016. It is headed by general manager and senior vice president, Frederic Soulie.

Box office

Box office

A box office or ticket office is a place where tickets are sold to the public for admission to an event. Patrons may perform the transaction at a countertop, through a hole in a wall or window, or at a wicket. By extension, the term is frequently used, especially in the context of the film industry, as a metonym for the amount of business a particular production, such as a film or theatre show, receives. The term is also used to refer to a ticket office at an arena or a stadium.

Max Steel (film)

Max Steel (film)

Max Steel is a 2016 superhero film based on the eponymous action-figure line by Mattel, which was co-produced by its Playground Productions division with Dolphin Films and Ingenious Media. Open Road Films released the film theatrically on October 14, 2016 in the United States whiles IM Global handles its European and Asian distribution.

History

Since the 1970s, Mattel has teamed up with numerous producers and studios to adapt its portfolio into feature-length films. This includes a joint venture in 1970 with producer Robert B. Radnitz, which produced family films including Sounder, Where the Lilies Bloom,[5] and A Hero Ain't Nothin' but a Sandwich.[6]

Former logo as Mattel Playground Productions
Former logo as Mattel Playground Productions

In 2013, Mattel launched Playground Productions (shortened as Mattel PGP or just PGP) as its in-house film studio to handle multimedia productions and foster creative storytelling for its brands for global multi-platform distribution.[7][8] Its first animated project was Team Hot Wheels: The Origin of Awesome!. Mattel had been developing a live-action Hot Wheels film at Legendary Entertainment and Universal Pictures, films featuring the Masters of the Universe and Barbie brands at Columbia Pictures, a Monster High film with Universal and a Max Steel film with Dolphin Entertainment. PGP was planned to set up three-year storytelling plans that incorporate every part of the company's core operations, from toy designers to consumer products and marketing.[7] David Voss, an acclaimed 20-year veteran in the toy and entertainment business, was appointed as the division's head and Senior Vice President.[7][9]

With WWE on March 17, 2014, Mattel PGP launched an online short form series, WWE Slam City, to go along with its dedicated toy line.[10] The series was picked up by Nicktoons' NickSports programming block from October 22, 2014.[11]

After Voss left the division in January 2016 for subscription service, Loot Crate,[12] Mattel placed PGP within Mattel Creations upon its formation along with its other two content production units: HIT Entertainment and the content creation team of American Girl at Middleton, Wisconsin.[13] After the critical and commercial failure of the live-action Max Steel film on October 20, 2016, Mattel Playground Productions was absorbed into Mattel Creations.[3]

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Robert B. Radnitz

Robert B. Radnitz

Robert Bonoff Radnitz was an American film producer best known for his production of the family films Sounder and Where the Lilies Bloom. He produced several movies, many of which were adapted from children's literature.

A Hero Ain't Nothin' but a Sandwich (film)

A Hero Ain't Nothin' but a Sandwich (film)

A Hero Ain't Nothin' but a Sandwich is a 1977 film directed by Ralph Nelson about a black junior high school student who becomes a heroin addict. The screenplay was written by Alice Childress, based on her novel of the same name. It was shot on location in South Central Los Angeles. It was Nelson's last film before his death.

Hot Wheels

Hot Wheels

Hot Wheels is an American brand of scale model cars introduced by American toymaker Mattel in 1968. It was the primary competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then owner of Matchbox.

Legendary Entertainment

Legendary Entertainment

Legendary Entertainment is an American film production and mass media company based in Burbank, California, founded by Thomas Tull along with co-founders Scott Mednick and William Fay in 2000. The company has collaborated with the major studios, including Warner Bros. Pictures, Universal Pictures, Paramount Pictures, Sony Pictures, as well as streaming services, such as Netflix and Hulu. Since 2016, Legendary has been a subsidiary of the Chinese conglomerate Wanda Group and Apollo.

Masters of the Universe

Masters of the Universe

Masters of the Universe is a sword and planet-themed media franchise created by Mattel. The main premise revolves around the conflict between He-Man and Skeletor on the planet Eternia, with a vast lineup of supporting characters in a hybrid setting of medieval sword and sorcery, and sci-fi technology. A follow-up series, She-Ra: Princess of Power revolves around He-Man's sister She-Ra and her rebellion against The Horde on the planet Etheria. Since its initial launch, the franchise has spawned a variety of products, including multiple lines of action figures, six animated television series, several comic series, video games, books and magazines, a daily newspaper comic strip, and two feature films.

Barbie (media franchise)

Barbie (media franchise)

Barbie, a fashion doll manufactured by American toy and entertainment company Mattel, has been featured in an eponymous media franchise since the late 1980s. This franchise encompasses a CGI/computer-animated film series that later expanded to other productions and media formats. Referred to among fans as the "Barbie Cinematic Universe", it has become one of the highest-grossing media franchises of all time. The film series aired regularly on Nickelodeon in the United States from 2002 until 2017 where they moved over to streaming services like Netflix, Google Play and Apple TV+. The films revamped into streaming television films 3 years later, which are marketed by Mattel as "specials" and picked up for television broadcast in multiple countries and regions/territories.

Columbia Pictures

Columbia Pictures

Columbia Pictures Industries, Inc. is an American film production studio that is a member of the Sony Pictures Motion Picture Group, a division of Sony Pictures Entertainment, which is one of the Big Five studios and a subsidiary of the multinational conglomerate Sony.

Monster High

Monster High

Monster High is an American multimedia-supported fashion doll franchise created by toy designer Garrett Sander and launched by Mattel in 2010. Aimed at children aged 7 to 14, the franchise features characters inspired by monster movies, sci-fi horror, thriller fiction, folklore, myths and popular culture, centering around the adventures of the teenage children of monsters and other mythical creatures attending a high school of the same name.

Max Steel

Max Steel

Max Steel is a line of action figures produced and owned by the toy company Mattel since 1999. The original figures based on the first TV series were similar to the original 12-inch G.I. Joe toys, consisting almost entirely of different versions of Max Steel, the main character, and one or two of his enemies, a couple of vehicles and two or three special packages. The original toy series ran from 1999–2013. At the end of that period, was substituted by a different series of toys with the same brand name, but with a change in quality and design intended to tie into the companion TV series in 2013. The 2013 line did not exhibit 1/6 scale of the original and reduced the number of articulations and action features of the figures.

Dolphin Entertainment

Dolphin Entertainment

Dolphin Entertainment, Inc. is an American entertainment marketing and production company that is located in Coral Gables, Florida. It was founded in 1996 by CEO Bill O’Dowd. Dolphin produces children and young adult-targeted television shows and movies.

Loot Crate

Loot Crate

Loot Crate was a subscription box service established in 2012 which provided monthly boxes of geek- and gaming-related merchandise.

Mattel Television

Mattel Television

Mattel Television is the television production division of American toy and entertainment company Mattel, originally founded under the name Mattel Creations on March 31, 2016. It is headed by general manager and senior vice president, Frederic Soulie.

Reformation as Mattel Films

On September 6, 2018, Mattel announced the launch of a film division, Mattel Films, that will make films based on the company's toy brands. Outside Mattel, the division is widely recognized as the revival and replacement of Mattel PGP. Acclaimed film producer Robbie Brenner was appointed to head the division as executive producer and will report directly to Mattel's CEO, Ynon Kreiz.[4][14]

The revived division's first two projects will be the Barbie and Masters of the Universe live-action films.[15] On January 7, 2019, it was announced that Margot Robbie was going to star in the Barbie film to be co-produced with Warner Bros. Pictures and Robbie's production company, LuckyChap Entertainment.[16]

With the Hot Wheels films rights option with Legendary Entertainment expired and reverted back to Mattel, Mattel Films shopped the property to Warner Bros. for a partnership on a film for the first time on January 29, 2019.[17] The company teamed up with Universal Pictures for the first time on July 16, 2020, on adaptation of Wishbone to film.[18]

On April 19, 2021, Mattel Films teamed up with Universal Pictures and Vin Diesel's One Race Films for a live-action film adaptation of the 1966-launched toy, Rock 'Em Sock 'Em Robots, starring Diesel himself.[19][20][21]

On June 24, 2021, Mattel Films and Metro-Goldwyn-Mayer agreed to work on a live-action film for Polly Pocket.[22][23]

On December 16, 2021, Mattel Films announced its first project based on outside intellectual property: Christmas Balloon, which is written by Gabriela Revilla Lugo. The film is intended to be based on the true story of a young girl who tried to send her Christmas message to Santa via a balloon.[24][25][26][27]

In July 2022, Mattel Films and Skydance announced the development of a live-action movie based on the Matchbox die-cast toy vehicles.[28][29]

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Robbie Brenner

Robbie Brenner

Robbie Brenner is an American producer and film executive with over 20 years of industry experience. In 2013 she produced Dallas Buyers Club, which starred Matthew McConaughey, Jared Leto, and Jennifer Garner and earned Brenner a nomination for the Academy Award for Best Picture. The film went on to win 3 Academy Awards.

Barbie (film)

Barbie (film)

Barbie is an upcoming American romantic comedy film directed by Greta Gerwig and written by Gerwig and Noah Baumbach. Based on the Barbie fashion dolls by Mattel from Ruth Handler, the film is the first live-action Barbie film after several computer-animated direct-to-video and streaming television films. The film stars Margot Robbie and Ryan Gosling as Barbie and Ken, with a supporting ensemble cast that includes Will Ferrell, Simu Liu, America Ferrera, Ariana Greenblatt, Ncuti Gatwa, Emma Mackey, Alexandra Shipp, Michael Cera, Issa Rae, Kingsley Ben-Adir, Rhea Perlman and Kate McKinnon.

Margot Robbie

Margot Robbie

Margot Elise Robbie is an Australian actress and producer. Known for her work in both blockbuster and independent films, she has received various awards and nominations, including nominations for two Academy Awards, four Golden Globe Awards, and five British Academy Film Awards. Time magazine named her one of the 100 most influential people in the world in 2017 and she was ranked as one of the world's highest-paid actresses by Forbes in 2019.

LuckyChap Entertainment

LuckyChap Entertainment

LuckyChap Entertainment is an American production company based in Los Angeles, founded in 2014 by Margot Robbie, Tom Ackerley, Josey McNamara and Sophia Kerr. The company describes their focal point as female-focused film and television productions.

Hot Wheels

Hot Wheels

Hot Wheels is an American brand of scale model cars introduced by American toymaker Mattel in 1968. It was the primary competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then owner of Matchbox.

Legendary Entertainment

Legendary Entertainment

Legendary Entertainment is an American film production and mass media company based in Burbank, California, founded by Thomas Tull along with co-founders Scott Mednick and William Fay in 2000. The company has collaborated with the major studios, including Warner Bros. Pictures, Universal Pictures, Paramount Pictures, Sony Pictures, as well as streaming services, such as Netflix and Hulu. Since 2016, Legendary has been a subsidiary of the Chinese conglomerate Wanda Group and Apollo.

One Race Films

One Race Films

One Race Films is an American film and multimedia production company. It is based in Studio City, California, and primarily produces feature films. Through its subsidiaries Tigon Studios and Racetrack Records, the company also produces video games and houses a record label. One Race has currently released a total of 15 feature films, all of which star Vin Diesel, who founded the company in 1995.

Rock 'Em Sock 'Em Robots

Rock 'Em Sock 'Em Robots

Rock 'Em Sock 'Em Robots is a two-player action toy and game designed by Marvin Glass and Associates and was first manufactured by the Marx toy company in 1964. It features two dueling robot boxers, Red Rocker and Blue Bomber, mechanically manipulated by the players, and the game is won when one player knocks the head off of the opponent. The 2000s version of the game by Mattel features physically smaller robots.

Metro-Goldwyn-Mayer

Metro-Goldwyn-Mayer

Metro-Goldwyn-Mayer Studios, Inc., also known as Metro-Goldwyn-Mayer Pictures and abbreviated as MGM, is an American film, television production, distribution and media company owned by Amazon through MGM Holdings, founded on April 17, 1924, and based in Beverly Hills, California.

Polly Pocket

Polly Pocket

Polly Pocket is a toy line of dolls and accessories first founded and designed by Chris Wiggs in 1983 and licensed by Bluebird Toys from 1989 until both entities/properties were acquired by Mattel in 1998.

Gabby Revilla

Gabby Revilla

Gabriela Revilla is a Nicaraguan-born American film director and productor and writer. She began her career as a talent booker within the areas of music, celebrity, sports and theater for television, live events, interactive, and film, eventually leading to casting and producing for multi-platform web initiatives and motion pictures. She is a celebrity booker in the music and celebrity talent world, with an incredibly diverse portfolio. In addition to producing, casting, and talent booking, she is also a writer with several projects currently in development.

Matchbox (brand)

Matchbox (brand)

Matchbox is a popular toy brand which was introduced by Lesney Products in 1953, and is now owned by Mattel, Inc, which purchased the brand in 1997. The brand was given its name because the original die-cast "Matchbox" toys were sold in boxes similar to those in which matches were sold. The brand grew to encompass a broad range of toys, including larger scale die-cast models, plastic model kits, slot car racing, and action figures.

Filmography

Mattel Playground Productions
Title Release date(s) Type Production
partner(s) 		Distributor Notes
Monster High October 20, 2013 – April 3, 2016 2D-animated shorts and web series Nerd Corps Entertainment YouTube
Monster High 2013–2016 CGI-animated films DHX Media Vancouver

Nerd Corps Entertainment

Television:
Universal Pictures Home Entertainment (Home video release) 		61–75 minutes
Barbie and the Secret Door October 16, 2014 CGI-animated film Rainmaker Entertainment Television:
  • Cartoon Network (Latin America)
  • Nickelodeon (U.S.; international)
Universal Pictures Home Entertainment

(Home video release)[30]

Team Hot Wheels June 7, 2014 Animated Mercury Filmworks
Titmouse, Inc. 		Digital platforms
YouTube
  • 22-minute origin story (Spring)[9]
  • 11 2-minute shorts (Summer)
  • 74-minute direct-to-video film (Autumn/Fall)
WWE Slam City March 17, 2014 Stop motion Stoopid Buddy Stoodios[11] Digital platforms[10]
Nicktoons[11] 		26-episode 2-minute shorts series[10]
Ever After High[31] May 30, 2013 – June 20, 2016 "Legacy Day" 15-minute special Guru Studio Netflix Fairy tale web series
"True Hearts Day" 22-minute webisode special
  • Nickelodeon (U.S.; international)
  • YouTube
  • EverAfterHigh.com
"Thronecoming" 44-minute television special
66 3-minute webisodes
Barbie in Princess Power March 3, 2015[32] CGI-animated film Rainmaker Entertainment Nickelodeon (U.S. broadcast)
Universal Pictures Home Entertainment

(Home video release)[33][34][35][36]

Barbie in Rock 'N Royals August 13, 2015[37]
Barbie & Her Sisters in The Great Puppy Adventure October 8, 2015[38]
Barbie: Spy Squad January 15, 2016[39]
Max Steel October 26, 2016[40] Live-action film Dolphin Films
Ingenious Media 		Open Road Films[9] Final production before the absorption of Mattel PGP into Mattel Creations.

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Monster High (web series)

Monster High (web series)

Monster High is an animated web series based on the eponymous then-freshman American fashion doll line created by Mattel, the first adaptation since its launch, which originally aired on YouTube from May 5, 2010, to February 9, 2018.

Nerd Corps Entertainment

Nerd Corps Entertainment

Nerd Corps Entertainment was a Canadian film and television animation studio active from 2002 until 2016. Founded in 2002 by former Mainframe Entertainment producers Asaph Fipke and Chuck Johnson in Vancouver, British Columbia, it specialized in CGI animation, computer animation and flash animation.

List of Monster High films

List of Monster High films

This article lists all the films and television specials based on Monster High, an American fashion doll and media franchise created by Garret Sander, illustrated by Kellee Riley and Glen Hanson and launched by Mattel on June 11, 2010.

Cartoon Network (Latin American TV channel)

Cartoon Network (Latin American TV channel)

Cartoon Network is a Latin American pay television channel distributed by Warner Bros. Discovery for the Latin American audience and the Caribbean. It is the Latin American version of the original Cartoon Network television channel in the United States. It is divided into five feeds, all originating from its central headquarters in Atlanta, Georgia, United States; four are in Spanish and the other is in Portuguese for Brazil. The feeds have different schedules.

Nickelodeon

Nickelodeon

Nickelodeon is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. The channel is primarily aimed at children aged 2–17, along with a broader family audience through its program blocks.

Barbie and the Secret Door

Barbie and the Secret Door

Barbie and the Secret Door is a 2014 computer-animated musical fantasy film. It was released to DVD on September 16, 2014, and made its television premiere on Nickelodeon on November 23, 2014.

Mainframe Studios

Mainframe Studios

Mainframe Studios is a Canadian computer animation company owned by Wow Unlimited Media and based in Vancouver, British Columbia. Founded in 1993 as Mainframe Entertainment Inc. by Christopher Brough, Ian Pearson, Phil Mitchell, Gavin Blair and John Grace, the company established itself as a leading contributor to the introduction of computer-generated imagery (CGI) in animation, film and television.

Mercury Filmworks

Mercury Filmworks

Mercury Filmworks is a Canadian independent animation studio based in Ottawa, Ontario. The studio was originally founded in Vancouver by Clint Eland, the current CEO, in 1997. Mercury Filmworks has produced animated television series and feature films for a variety of companies, including Disney, Netflix, Amazon Studios, and Warner Bros. Its recent projects include Kid Cosmic, Centaurworld, Hilda, The Wonderful World of Mickey Mouse, and The Ghost and Molly McGee. The studio has won Emmy Awards for its work in several categories, most recently for Hilda.

Ever After High

Ever After High

Ever After High is a fashion doll franchise released by Mattel in July 2013. It is a companion line to the Monster High dolls, with the characters being based upon characters from well-known fairy tales and fantasy stories instead of monsters and mythical creatures. As with Monster High and Barbie: Life in the Dreamhouse, the line varies in different countries and varies in languages. It has spawned a web series, a film, and a five book series.

Guru Studio

Guru Studio

Guru Studio is a Toronto-based entertainment company best known for PAW Patrol, Justin Time and Ever After High.

Netflix

Netflix

Netflix, Inc. is an American media company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it operates the over-the-top subscription video on-demand service Netflix brand, which includes original films and television series commissioned or acquired by the company, and third-party content licensed from other distributors. Netflix is a member of the Motion Picture Association—having become the first streaming company to become a member.

Fairy tale

Fairy tale

A fairy tale is a short story that belongs to the folklore genre. Such stories typically feature magic, enchantments, and mythical or fanciful beings. In most cultures, there is no clear line separating myth from folk or fairy tale; all these together form the literature of preliterate societies. Fairy tales may be distinguished from other folk narratives such as legends and explicit moral tales, including beast fables. Prevalent elements include dwarfs, dragons, elves, fairies, giants, gnomes, goblins, griffins, mermaids, talking animals, trolls, unicorns, monsters, witches, wizards, and magic and enchantments.

Source: "Mattel Films", Wikipedia, Wikimedia Foundation, (2023, March 16th), https://en.wikipedia.org/wiki/Mattel_Films.

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Further Reading

Mattel

Hasbro

Bratz

Rock 'Em Sock 'Em Robots

MGA Entertainment

Barbie (media franchise)

Barbie: Star Light Adventure

Barbie Dolphin Magic

Barbie Dreamtopia

Mattel Television

Barbie (film)

Barbie: Big City, Big Dreams

Barbie: It Takes Two

Barbie: Epic Road Trip
References
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