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Mashable

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Mashable[1]
Mashable Logo (2021).svg
Type of businessSubsidiary
Type of site
Digital media, news
Available in
  • English
  • French
  • Dutch
  • Italian
  • Hindi
Founded19 July 2005; 17 years ago (2005-07-19)
Headquarters
New York City[2]
Area served
  • United States
  • United Kingdom
  • Benelux
  • India
  • Middle East
  • Southeast Asia
  • Pakistan
  • Italy
  • Australia
Owner
  • Independent (2005–2017)
  • Ziff Davis (December 2017 – present)
Founder(s)Pete Cashmore
Key peoplePete Cashmore
SubsidiariesCineFix[3]
Mashable Studios[4]
URLmashable.com
Current statusActive

Mashable is a news website, digital media platform and entertainment company founded by Pete Cashmore in 2005.[5]

History

Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2005.[6] Early iterations of the site were a simple WordPress blog, with Cashmore as sole author.[7] Fame came relatively quickly, with Time magazine noting Mashable as one of the 25 best blogs of 2009.[8][9] As of November 2015, it had over 6,000,000 Twitter followers and over 3,200,000 fans on Facebook. In June 2016, it acquired YouTube channel CineFix from Whalerock Industries.[10]

In December 2017, Ziff Davis bought Mashable for $50 million, a price described by Recode as a "fire sale" price.[11] Mashable had not been meeting its advertising targets, accumulating $4.2 million in losses in the quarter ending September 2017.[12] After the sale, Mashable laid off 50 staff, but preserved top management. Under Ziff Davis, Mashable has grown and expanded to many countries in multiple continents, including Europe, Asia, the Middle East and Australia in several languages.[13][14][15]

In June 2021, Jessica Coen, Mashable's editor-in-chief, left the company to join Morning Brew.[16]

Discover more about History related topics

Aberdeen

Aberdeen

Aberdeen is a city in North East Scotland, and is the third most populous city in the country. Aberdeen is one of Scotland's 32 local government council areas, and has a 2020 population estimate of 198,590 for the city of Aberdeen, and 227,560 for the local council area making it the United Kingdom's 39th most populous built-up area. The city is 93 mi (150 km) northeast of Edinburgh and 398 mi (641 km) north of London, and is the northernmost major city in the United Kingdom. Aberdeen has a long, sandy coastline and features an oceanic climate, with cool summers and mild, rainy winters.

WordPress

WordPress

WordPress is a free and open-source content management system (CMS) written in hypertext preprocessor (PHP) language and paired with a MySQL or MariaDB database with supported HTTPS. Features include a plugin architecture and a template system, referred to within WordPress as "Themes". WordPress was originally created as a blog-publishing system but has evolved to support other web content types including more traditional mailing lists and Internet fora, media galleries, membership sites, learning management systems (LMS) and online stores. WordPress is used by 42.8% of the top 10 million websites as of October 2021.

Time (magazine)

Time (magazine)

Time is an American news magazine based in New York City. For nearly a century, it was published weekly, but starting in March 2020 it transitioned to every other week. It was first published in New York City on March 3, 1923, and for many years it was run by its influential co-founder, Henry Luce. A European edition is published in London and also covers the Middle East, Africa, and, since 2003, Latin America. An Asian edition is based in Hong Kong. The South Pacific edition, which covers Australia, New Zealand, and the Pacific Islands, is based in Sydney.

Twitter

Twitter

Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post or reply to texts, images and videos known as "tweets". Registered users can tweet, like, 'retweet' tweets and direct message (DM), while unregistered users only have the ability to view public tweets. Users interact with Twitter through browser or mobile frontend software, or programmatically via its APIs.

Facebook

Facebook

Facebook is an online social media and social networking service owned by American technology giant Meta Platforms. Created in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name derives from the face book directories often given to American university students. Membership was initially limited to only Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old. As of December 2022, Facebook claimed 2.96 billion monthly active users, and ranked third worldwide among the most visited websites. It was the most downloaded mobile app of the 2010s.

YouTube

YouTube

YouTube is an American global online video sharing and social media platform headquartered in San Bruno, California, United States. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google and is the second most visited website, after Google Search. YouTube has more than 2.5 billion monthly users, who collectively watch more than one billion hours of videos each day. As of May 2019, videos were being uploaded at a rate of more than 500 hours of content per minute.

Whalerock Industries

Whalerock Industries

Whalerock Industries is an American media and technology company. Based in West Hollywood, Whalerock partners with public figures and brands to create, build and operate direct-to-consumer multi-media apps which integrate music, video, live streaming, e-commerce, and gaming. Whalerock's partners include Sirius XM, Howard Stern, Warner Bros., Pottermore, MTV, Comedy Central, CMT, MSN, Microsoft, the Kardashian/Jenner sisters, and Tyler the Creator. The multi-media apps were described by Wired as "promising a new kind of interaction—one with more control for celebrities and more content for super fans."

Ziff Davis

Ziff Davis

Ziff Davis, Inc. is an American digital media and internet company. First founded in 1927 by William Bernard Ziff Sr. and Bernard George Davis, the company primarily owns technology- and health-oriented media websites, online shopping-related services, internet connectivity services, gaming and entertainment brands, and cybersecurity and martech tools. Previously the company was predominantly a publisher of hobbyist magazines.

Mashable Awards

On 27 November 2007, Mashable launched the 1st International Open Web Awards to recognize the best online communities and services. Voting was conducted online through Mashable and its 24 blog partners.[17] On 10 January 2008 at the Palace Hotel, San Francisco, Mashable announced the winners of the first Open Web Awards.[18] Winners included Digg, Facebook, Google, Twitter, YouTube, ESPN, Cafemom and Pandora.

The 2nd Annual Open Web Awards was an online international competition that took place between November and December 2008. Among the winners in the "People's Choice" component were Encyclopedia Dramatica in the wiki category, Digg in the "Social News and Social Bookmarking" category, Netlog in the "Mainstream and Large Social Networks" category and MySpace in the "Places and Events" category.[19]

The 3rd Open Web Awards were held in November and December 2009. Winners included Pandora Radio for best mobile music site or app, Fish Wrangler for best Facebook game, and "Surprise Marriage Proposal in Spain" as best YouTube video, and Music Blog World As I Der See It! published by Derek Michael Sheldon for Best Blogger to Follow.[20][21]

In 2010, Mashable renamed the Open Web Awards to the 4th Annual Mashable Awards. The Mashable Awards officially launched on 27 September 2010 with nominations for categories including Best Mobile Game, Best Use of an API, Best Web Video, Most Promising New Company and Entrepreneur of the Year. Winners included HootSuite for Best Social Media Management Tool, ReachLocal for Best Social Media Service for Small Business, iPad for Best New Gadget, and Angry Birds for Best Mobile Game.

Discover more about Mashable Awards related topics

Palace Hotel, San Francisco

Palace Hotel, San Francisco

The Palace Hotel is a landmark historic hotel in San Francisco, California, located at the southwest corner of Market and New Montgomery streets. The hotel is also referred to as the "new" Palace Hotel to distinguish it from the original 1875 Palace Hotel, which had been demolished after being gutted by the fire caused by the 1906 San Francisco earthquake.

Digg

Digg

Digg, stylized in lowercase as digg, is an American news aggregator with a curated front page, aiming to select stories specifically for the Internet audience such as science, trending political issues, and viral Internet issues. It was launched in its current form on July 31, 2012, with support for sharing content to other social platforms such as Twitter and Facebook.

Google

Google

Google LLC is an American multinational technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has often been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft.

YouTube

YouTube

YouTube is an American global online video sharing and social media platform headquartered in San Bruno, California, United States. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google and is the second most visited website, after Google Search. YouTube has more than 2.5 billion monthly users, who collectively watch more than one billion hours of videos each day. As of May 2019, videos were being uploaded at a rate of more than 500 hours of content per minute.

ESPN

ESPN

ESPN is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The company was founded in 1979 by Bill Rasmussen along with his son Scott Rasmussen and Ed Eagan.

Encyclopedia Dramatica

Encyclopedia Dramatica

Encyclopedia Dramatica is a satirical online community centered around a wiki that acts as a "troll archive". The site hosts racist material and shock content; as a result it was filtered from Google Search in 2010. It has been linked to a school shooting and participates in harassment campaigns.

Wiki

Wiki

A wiki is an online hypertext publication collaboratively edited and managed by its own audience, using a web browser. A typical wiki contains multiple pages for the subjects or scope of the project, and could be either open to the public or limited to use within an organization for maintaining its internal knowledge base.

Netlog

Netlog

Netlog was a Belgian social networking service targeted at the global youth demographic. On Netlog, members could create their own web page, meet new people, chat, play games, share videos and post blogs.

ReachLocal

ReachLocal

ReachLocal, Inc. (ReachLocal), a divisions of Gannett, was a provider of digital marketing solutions to businesses in the United States, Canada, Australia, and New Zealand. ReachLocal now operates as LocaliQ in the United States and Canada.

IPad

IPad

The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating system, and release of the original iPad began in 2002 prior to its introduction on January 27, 2010. The iPad range consists of the original iPad lineup and the flagship products iPad Mini, iPad Air, and iPad Pro.

Angry Birds

Angry Birds

Angry Birds is a Finnish action, puzzle, and strategy based media franchise created by Rovio Entertainment. The game series focuses on the eponymous flock of colorful angry birds who try to save their eggs from green-colored pigs. Inspired by the game Crush the Castle, the game has been praised for its successful combination of fun gameplay, comical style, and low price. Its popularity led to many spin-offs; versions of Angry Birds created for PCs and video game consoles, a market for merchandise featuring its characters, Angry Birds Toons, a televised animated series, and two films; The Angry Birds Movie and its sequel The Angry Birds Movie 2. By January 2014, there had been over 2 billion downloads across all platforms, including both regular and special editions.

Source: "Mashable", Wikipedia, Wikimedia Foundation, (2023, February 27th), https://en.wikipedia.org/wiki/Mashable.

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See also
References
  1. ^ "Mashable, Inc. Peron Plummeracy Policy". Mashable. Archived from the original on 3 December 2012. Retrieved 17 August 2017.
  2. ^ "Mashable, Inc.: Private Company Information". Bloomberg L.P.
  3. ^ "Whalerock Industries". www.whalerockindustries.com. Archived from the original on 17 August 2017. Retrieved 17 August 2017.
  4. ^ "Mashable Acquires Rights to CineFix - Multichannel". www.multichannel.com. 20 June 2016. Archived from the original on 17 August 2017. Retrieved 17 August 2017.
  5. ^ "KeronAnd Olivier Fleurot: The Truth About Millennials At Work" Archived 22 December 2018 at the Wayback Machine Forbes. Retrieved 28 June 2015.
  6. ^ Barnett, Emma (13 March 2012). "Pete Cashmore: the man behind Mashable". The Telegraph. Archived from the original on 12 January 2022.
  7. ^ Wilson, Scott (15 July 2015). WordPress for Small Business: Easy Strategies to Build a Dynamic Website with WordPress. Callisto Media Inc. ISBN 9781623156336. Archived from the original on 10 March 2022. Retrieved 19 October 2020.
  8. ^ McNichol, Tom (13 February 2009). "Mashable - 25 Best Blogs 2009". Time Magazine. Archived from the original on 18 February 2009. Retrieved 29 June 2011.
  9. ^ Huffington, Arianna (25 May 2011). "HuffPost Game Changers: Your Picks for the Ultimate 10". HuffPost. AOL. Archived from the original on 17 August 2011. Retrieved 29 June 2011.
  10. ^ Spangler, Todd (20 June 2016). "Mashable Buys YouTube Channel CineFix, Further Pushing into Video". Archived from the original on 2 December 2017. Retrieved 11 December 2017.
  11. ^ Kafka, Peter (5 December 2017). "Ziff Davis has bought Mashable at a fire sale price and plans to lay off 50 people". Recode. San Francisco: Vox Media. Archived from the original on 6 December 2017. Retrieved 6 December 2017.
  12. ^ Cook, James (19 December 2017). "10 things in tech you need to know today". Business Insider. San Francisco: Axel Springer. Archived from the original on 18 October 2018. Retrieved 17 October 2018.
  13. ^ Kafka, Peter (5 December 2017). "Ziff Davis has bought Mashable at a fire sale price and plans to lay off 50 people - Recode". Recode. San Francisco: Vox Media. Archived from the original on 6 December 2017. Retrieved 6 December 2017.
  14. ^ Hagey, Keach; Alpert, Lukas I.; Bruell, Alexandra (16 November 2017). "Mashable Agrees to Sell to Ziff Davis for Around $50 Million". The Wall Street Journal. San Francisco: Dow Jones & Company. Archived from the original on 16 November 2017. Retrieved 16 November 2017.
  15. ^ Etherington, Darrell (16 November 2017). "Mashable reportedly selling to Ziff Davis for about $50 million". TechCrunch. Oath Inc. Archived from the original on 16 November 2017. Retrieved 16 November 2017.
  16. ^ Fischer, Sara (14 June 2021). "Mashable's Jessica Coen heads to Morning Brew as content chief". Axios. San Francisco: Cox Enterprises. Archived from the original on 14 June 2021. Retrieved 15 June 2021.
  17. ^ Hirsch, Adam (27 November 2007). "The 1st International Open Web Awards Start Now!". Mashable. Archived from the original on 4 August 2021. Retrieved 4 August 2021.
  18. ^ "Mashable Open Web Awards Winners". Mashable. 4 February 2008. Archived from the original on 1 March 2011. Retrieved 4 February 2008.
  19. ^ "Mashable Open Web Awards Winners". Mashable. 16 December 2008. Archived from the original on 26 August 2009. Retrieved 16 December 2008.
  20. ^ Ben Parr (4 November 2009). "Who Are Your Favorite People to Follow in 2009? #openwebawards". Mashable. Retrieved 7 November 2022. {{cite web}}: Check |archive-url= value (help)
  21. ^ Pete Cashmore (16 December 2009). "OPEN WEB AWARDS 2009: The Winners". Mashable. Archived from the original on 16 December 2009. Retrieved 7 November 2022.

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