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LIFT (airline)

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LIFT
LIFT Airline Logo.png
IATA ICAO Callsign
GE[1] GBB[1] GLOBE
Founded2020
Commenced operations10 December 2020; 23 months ago (2020-12-10)
HubsO. R. Tambo International Airport[1]
Fleet size3
Destinations3[1][2]
HeadquartersCape Town, South Africa
Key people
  • Gidon Novick (CEO)
  • Jonathan Ayache (CEO)
Websitewww.lift.co.za

LIFT is a South African regional airline, which operates domestic routes from O. R. Tambo International Airport, Johannesburg using a fleet of Airbus A320 aircraft, operated by Global Aviation.[1]

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South Africa

South Africa

South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by 2,798 kilometres (1,739 mi) of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countries of Namibia, Botswana, and Zimbabwe; and to the east and northeast by Mozambique and Eswatini. It also completely enclaves the country Lesotho. It is the southernmost country on the mainland of the Old World, and the second-most populous country located entirely south of the equator, after Tanzania. South Africa is a biodiversity hotspot, with unique biomes, plant and animal life. With over 60 million people, the country is the world's 24th-most populous nation and covers an area of 1,221,037 square kilometres. South Africa has three capital cities, with the executive, judicial and legislative branches of government based in Pretoria, Bloemfontein, and Cape Town respectively. The largest city is Johannesburg.

Regional airline

Regional airline

A regional airline is a general classification of airline which typically operates scheduled passenger air service, using regional aircraft, between communities lacking sufficient demand or infrastructure to attract mainline flights. In North America, most regional airlines are classified as "fee-for-departure" carriers, operating their revenue flights as codeshare services contracted by one or more major airline partners. A number of regional airlines, particularly in during the 1960s and 1970s, were also known as commuter airlines and classified as such in the Official Airline Guide (OAG).

O. R. Tambo International Airport

O. R. Tambo International Airport

O. R. Tambo International Airport is an international airport situated in Kempton Park, Gauteng, South Africa. It serves as the primary airport for domestic and international travel to/from South Africa and since 2020, it is Africa's second busiest airport, with a capacity to handle up to 28 million passengers annually. The airport serves as the hub for South African Airways. The airport handled over 21 million passengers in 2017.

Johannesburg

Johannesburg

Johannesburg, colloquially known as Jozi, Joburg, or "The City of Gold", is the largest city in South Africa, classified as a megacity, and is one of the 100 largest urban areas in the world. According to Demographia, the Johannesburg-Pretoria urban area is the 26th-largest in the world in terms of population, with 14,167,000 inhabitants. It is the provincial capital and largest city of Gauteng, which is the wealthiest province in South Africa. Johannesburg is the seat of the Constitutional Court, the highest court in South Africa. Most of the major South African companies and banks have their head offices in Johannesburg. The city is located in the mineral-rich Witwatersrand range of hills and is the centre of large-scale gold and diamond trade.

Global Aviation

Global Aviation

Global Aviation Operations (Pty) Ltd t/a Global Airways and Lift is a South African airline headquartered in Johannesburg and based at OR Tambo International Airport.

History

LIFT was established in October 2020 and commenced operations on December 10, 2020. LIFT is a joint venture between former Kulula.com CEO Gidon Novick, former Uber executive Jonathan Ayache, and aircraft leasing company Global Aviation,[3] a South African-based ACMI (Aircraft, Crew, Maintenance, and Insurance) specialist operating a mixed fleet of Airbus A320 & A340 aircraft. Other founder investors include entrepreneurs, Rael Levitt[4] and Alon Apteker [5]

The name, LIFT was selected after the public were invited to name the airline in a social media campaign.[6][7][8] LIFT Airline was selected after being submitted by eight contestants, who agreed to share the main prize of free flights for a year.[9] Their names are inscribed on the body of the first aircraft that took to the air. The airline's new name was revealed on October 29, 2020.[10][11][12]

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Destinations

As of November 2022, Lift serves the following scheduled destinations:[2][1]

Country City Airport Notes Refs
South Africa Johannesburg O. R. Tambo International Airport Hub [2]
Cape Town Cape Town International Airport [2]
Durban King Shaka International Airport [13][2]

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South Africa

South Africa

South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by 2,798 kilometres (1,739 mi) of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countries of Namibia, Botswana, and Zimbabwe; and to the east and northeast by Mozambique and Eswatini. It also completely enclaves the country Lesotho. It is the southernmost country on the mainland of the Old World, and the second-most populous country located entirely south of the equator, after Tanzania. South Africa is a biodiversity hotspot, with unique biomes, plant and animal life. With over 60 million people, the country is the world's 24th-most populous nation and covers an area of 1,221,037 square kilometres. South Africa has three capital cities, with the executive, judicial and legislative branches of government based in Pretoria, Bloemfontein, and Cape Town respectively. The largest city is Johannesburg.

Johannesburg

Johannesburg

Johannesburg, colloquially known as Jozi, Joburg, or "The City of Gold", is the largest city in South Africa, classified as a megacity, and is one of the 100 largest urban areas in the world. According to Demographia, the Johannesburg-Pretoria urban area is the 26th-largest in the world in terms of population, with 14,167,000 inhabitants. It is the provincial capital and largest city of Gauteng, which is the wealthiest province in South Africa. Johannesburg is the seat of the Constitutional Court, the highest court in South Africa. Most of the major South African companies and banks have their head offices in Johannesburg. The city is located in the mineral-rich Witwatersrand range of hills and is the centre of large-scale gold and diamond trade.

O. R. Tambo International Airport

O. R. Tambo International Airport

O. R. Tambo International Airport is an international airport situated in Kempton Park, Gauteng, South Africa. It serves as the primary airport for domestic and international travel to/from South Africa and since 2020, it is Africa's second busiest airport, with a capacity to handle up to 28 million passengers annually. The airport serves as the hub for South African Airways. The airport handled over 21 million passengers in 2017.

Airline hub

Airline hub

An airline hub or hub airport is an airport used by one or more airlines to concentrate passenger traffic and flight operations. Hubs serve as transfer points to help get passengers to their final destination. It is part of the hub-and-spoke system. An airline may operate flights from several non-hub (spoke) cities to the hub airport, and passengers traveling between spoke cities connect through the hub. This paradigm creates economies of scale that allow an airline to serve city-pairs that could otherwise not be economically served on a non-stop basis. This system contrasts with the point-to-point model, in which there are no hubs and nonstop flights are instead offered between spoke cities. Hub airports also serve origin and destination (O&D) traffic.

Cape Town

Cape Town

Cape Town is one of South Africa's three capital cities, serving as the seat of the Parliament of South Africa. It is the legislative capital of the country, the oldest city in the country, and the second largest. Colloquially named the Mother City, it is the largest city of the Western Cape province, and is managed by the City of Cape Town metropolitan municipality. The other two capitals are Pretoria, the executive capital, located in Gauteng, where the Presidency is based, and Bloemfontein, the judicial capital in the Free State, where the Supreme Court of Appeal is located.

Cape Town International Airport

Cape Town International Airport

Cape Town International Airport is the primary international airport serving the city of Cape Town, and is the second-busiest airport in South Africa and fourth-busiest in Africa. Located approximately 20 kilometres (12 mi) from the city center, the airport was opened in 1954 to replace Cape Town's previous airport, Wingfield Aerodrome. Cape Town International Airport is the only airport in the Cape Town metropolitan area that offers scheduled passenger services. The airport has domestic and international terminals, linked by a common central terminal.

Durban

Durban

Durban, nicknamed Durbs, is the third most populous city in South Africa after Johannesburg and Cape Town and the largest city in KwaZulu-Natal. Durban forms part of the eThekwini Metropolitan Municipality, which includes neighbouring towns and has a population of about 3.44 million, making the combined municipality one of the largest cities on the Indian Ocean coast of the African continent. Durban was also one of the host cities of the 2010 FIFA World Cup.

King Shaka International Airport

King Shaka International Airport

King Shaka International Airport, abbreviated KSIA, is the primary international airport serving Durban, South Africa. Located in La Mercy, KwaZulu-Natal, approximately 35 km (22 mi) north of the city centre of Durban. The airport opened its doors to passengers on 1 May 2010, 41 days before the start of the 2010 FIFA World Cup. It replaced Durban International Airport and uses the same IATA airport code. The airport was designed by Osmond Lange Architects and Planners and cost R 6,800,000,000.

Fleet

As of December 2020, the LIFT fleet consists of three Airbus A320-200 aircraft:[14]

Aircraft In Fleet Orders Passengers Notes
Airbus A320-200 3 180 operated by Global Aviation
Total 3

Source: "LIFT (airline)", Wikipedia, Wikimedia Foundation, (2022, November 25th), https://en.wikipedia.org/wiki/LIFT_(airline).

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References
  1. ^ a b c d e f ch-aviation.com - Lift Airlines retrieved 12 November 2022
  2. ^ a b c d e lift.co.za - Schedule retrieved 12 November 2022
  3. ^ "Lift Beats 25,000 Suggestions As Name Of New South African Airline".
  4. ^ Denise Mhlanga, Denise (22 March 2022). "Inospace in R1.25bn last-mile logistics joint venture with Fortress". BusinessLIVE. Retrieved 1 April 2022. {{cite web}}: Check |archive-url= value (help)CS1 maint: url-status (link)
  5. ^ "Alon Apteker". Avante-Garde. Retrieved 1 April 2022.
  6. ^ "Brand New Airline".
  7. ^ "You Can Name South Africa's Newest Airline".
  8. ^ "New SA Airline to be named by public here's your chance to be famous".
  9. ^ "SA's 'new airline' now has a name – beating these comical suggestions".
  10. ^ "SA's Newest Airline Finally Has a Name".
  11. ^ "Lift - About Us".
  12. ^ "SA's 'new airline' now has a name – beating these comical suggestions".
  13. ^ "Lift launches new route, expands flights in South Africa". 22 September 2022.
  14. ^ "Global Airlines Fleet".
External links

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