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Internet meme

From Wikipedia, in a visual modern way

An Internet meme, commonly known simply as a meme (/mm/, MEEM), is a cultural item (such as an idea, behaviour, or style) that is spread via the Internet, often through social media platforms. Inspired by the concept of memes proposed by Richard Dawkins in 1972, Internet memes can take various forms, such as images, videos, GIFs, and various other viral sensations. Characteristics of memes include their susceptibility to parody, their use of intertextuality, their propagation in a viral pattern, and their evolution over time.

The term "Internet meme" was formally proposed by Mike Godwin in 1993, with early memes including images and GIFs spread via messageboards, Usenet groups, and email. With the rise of social media platforms such as YouTube, Twitter, and Facebook, memes have become more diverse and can spread quickly. More recent genres include "dank" and surrealist memes, as well as short-form videos such as those uploaded on Vine and TikTok.

Memes are considered an important part of Internet culture. They appear in a range of contexts (such as marketing, finance, politics, social movements, religion, and healthcare), and use of media from various sources can sometimes lead to issues with copyright.

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Internet

Internet

The Internet is a global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a network of networks that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the interlinked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and file sharing.

Meme

Meme

A meme is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying cultural ideas, symbols, or practices, that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena with a mimicked theme. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate, and respond to selective pressures. In popular language, a meme may refer to an Internet meme, typically an image, that is remixed, copied, and circulated in a shared cultural experience online.

Richard Dawkins

Richard Dawkins

Clinton Richard Dawkins is a British evolutionary biologist and author. He is an emeritus fellow of New College, Oxford, and was Professor for Public Understanding of Science in the University of Oxford from 1995 to 2008. His 1976 book The Selfish Gene popularised the gene-centred view of evolution. Dawkins has won several academic and writing awards.

GIF

GIF

The Graphics Interchange Format is a bitmap image format that was developed by a team at the online services provider CompuServe led by American computer scientist Steve Wilhite and released on June 15, 1987. It is in widespread usage on the World Wide Web due to its wide support and portability between applications and operating systems.

Intertextuality

Intertextuality

Intertextuality is the shaping of a text's meaning by another text, either through deliberate compositional strategies such as quotation, allusion, calque, plagiarism, translation, pastiche or parody, or by interconnections between similar or related works perceived by an audience or reader of the text. These references are sometimes made deliberately and depend on a reader's prior knowledge and understanding of the referent, but the effect of intertextuality is not always intentional and is sometimes inadvertent. Often associated with strategies employed by writers working in imaginative registers, intertextuality may now be understood as intrinsic to any text.

Mike Godwin

Mike Godwin

Michael Wayne Godwin is an American attorney and author. He was the first staff counsel of the Electronic Frontier Foundation (EFF), and he created the Internet adage Godwin's law and the notion of an Internet meme, as reported in the October 1994 issue of Wired. From July 2007 to October 2010, he was general counsel for the Wikimedia Foundation. In March 2011, he was elected to the Open Source Initiative board. Godwin has served as a contributing editor of Reason magazine since 1994. In April 2019, he was elected to the Internet Society board. From 2015 to 2020, he was general counsel and director of innovation policy at the R Street Institute. In August 2020, he and the Blackstone Law Group filed a lawsuit against the Trump administration on behalf of the employees of TikTok, and worked there between June 2021 and June 2022. Since October 2022, he has worked as the policy and privacy lead at Anonym.

Internet forum

Internet forum

An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are often longer than one line of text, and are at least temporarily archived. Also, depending on the access level of a user or the forum set-up, a posted message might need to be approved by a moderator before it becomes publicly visible.

Email

Email

Electronic mail is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic (digital) version of, or counterpart to, mail, at a time when "mail" meant only physical mail. Email has become such a ubiquitous communication medium to the point that in current use, an email address is often treated as a basic and necessary part of many processes in business, commerce, government, education, entertainment, and other spheres of daily life in most countries.

Facebook

Facebook

Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name comes from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old. As of July 2022, Facebook claimed 2.93 billion monthly active users, and ranked third worldwide among the most visited websites. It was the most downloaded mobile app of the 2010s.

TikTok

TikTok

TikTok, and its Chinese counterpart Douyin, is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 3 seconds to 10 minutes.

Internet culture

Internet culture

Internet culture is a quasi-underground cyberculture developed and maintained among frequent and active users of the Internet who primarily communicate with one another online as members of online communities; that is, a culture whose influence is "mediated by computer screens" and Information Communication Technology, specifically the Internet.

Copyright

Copyright

A copyright is a type of intellectual property that gives its owner the exclusive right to copy, distribute, adapt, display, and perform a creative work, usually for a limited time. The creative work may be in a literary, artistic, educational, or musical form. Copyright is intended to protect the original expression of an idea in the form of a creative work, but not the idea itself. A copyright is subject to limitations based on public interest considerations, such as the fair use doctrine in the United States.

Characteristics

Internet memes sprout from the original concept of memes as an element of culture passed on from person to person; for the former, this spread occurs through online mediums such as social media.[1] Though the terms are related, Internet memes differ in that they are often short-lasting fads, while traditional memes have their success determined by longevity. Internet memes are also seen as less conceptually abstract compared to their traditional counterpart.[2] There is no single format that memes must follow, and they can have various purposes. For example, they often serve as simply light entertainment, but can also be powerful tools for self-expression, connection, social influence, and political subversion.[3]

Two central attributes of Internet memes are creative reproduction and intertextuality.[4] The former refers to the tendency of a popular meme to become subject to parody and imitation, which may occur by mimicry or remix. Mimicry refers to reproduction of a meme in a different setting to the original, for example imitation of the "Charlie Bit My Finger" viral video by various individuals. Remix uses the original material of the meme, but alters it in some way using technology-based manipulation (such as Photoshop).[4]

Intertextuality may be demonstrated through memes that combine different subjects or aspects of culture. For example, a meme may combine United States politician Mitt Romney's assertion of the phrase "binders full of women" from a 2012 US presidential debate with the Korean pop song "Gangnam Style" by overlaying the text "my binders full of women exploded" onto a frame from Psy's music video where paper blows around him. This gives new meaning to the scene from the music video and blends political and cultural aspects of two different nations.[4]

Memes can involve in-jokes within online communities, which communicate exclusive cultural knowledge unbeknown to general users; through this, a collective group identity can be built.[5] Other memes, in contrast, have broader cultural relevance and can be understood even by those outside the subculture one would associate with the meme.[3][6]

A study by Michele Knobel and Colin Lankshear explored three characteristics of successful memes identified by Richard Dawkins (fidelity, fecundity, and longevity) in relation to Internet memes. It was found that the fidelity of internet memes was better understood as replicability, as memes, though preserving their essence, are often not transmitted entirely "intact" (due to remixing of some sort). Fecundity was postulated to be determined by three main characteristics: humour (e.g. the comically translated video game line "All your base are belong to us"), intertextuality (e.g. the various pop culture-referencing renditions of the Star Wars Kid viral video), and anomalous juxtaposition (e.g. the Bert is Evil phenomenon). Lastly, a meme's longevity was found to be sustained by the Internet itself.[7]

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Meme

Meme

A meme is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying cultural ideas, symbols, or practices, that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena with a mimicked theme. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate, and respond to selective pressures. In popular language, a meme may refer to an Internet meme, typically an image, that is remixed, copied, and circulated in a shared cultural experience online.

Intertextuality

Intertextuality

Intertextuality is the shaping of a text's meaning by another text, either through deliberate compositional strategies such as quotation, allusion, calque, plagiarism, translation, pastiche or parody, or by interconnections between similar or related works perceived by an audience or reader of the text. These references are sometimes made deliberately and depend on a reader's prior knowledge and understanding of the referent, but the effect of intertextuality is not always intentional and is sometimes inadvertent. Often associated with strategies employed by writers working in imaginative registers, intertextuality may now be understood as intrinsic to any text.

Imitation

Imitation

Imitation is a behavior whereby an individual observes and replicates another's behavior. Imitation is also a form of that leads to the "development of traditions, and ultimately our culture. It allows for the transfer of information between individuals and down generations without the need for genetic inheritance." The word imitation can be applied in many contexts, ranging from animal training to politics. The term generally refers to conscious behavior; subconscious imitation is termed mirroring.

Mimicry

Mimicry

In evolutionary biology, mimicry is an evolved resemblance between an organism and another object, often an organism of another species. Mimicry may evolve between different species, or between individuals of the same species. Often, mimicry functions to protect a species from predators, making it an anti-predator adaptation. Mimicry evolves if a receiver perceives the similarity between a mimic and a model and as a result changes its behaviour in a way that provides a selective advantage to the mimic. The resemblances that evolve in mimicry can be visual, acoustic, chemical, tactile, or electric, or combinations of these sensory modalities. Mimicry may be to the advantage of both organisms that share a resemblance, in which case it is a form of mutualism; or mimicry can be to the detriment of one, making it parasitic or competitive. The evolutionary convergence between groups is driven by the selective action of a signal-receiver or dupe. Birds, for example, use sight to identify palatable insects and butterflies, whilst avoiding the noxious ones. Over time, palatable insects may evolve to resemble noxious ones, making them mimics and the noxious ones models. In the case of mutualism, sometimes both groups are referred to as "co-mimics". It is often thought that models must be more abundant than mimics, but this is not so. Mimicry may involve numerous species; many harmless species such as hoverflies are Batesian mimics of strongly defended species such as wasps, while many such well-defended species form Müllerian mimicry rings, all resembling each other. Mimicry between prey species and their predators often involves three or more species.

Charlie Bit My Finger

Charlie Bit My Finger

"Charlie bit my finger - again !", more simply known as "Charlie Bit My Finger" or "Charlie Bit Me", was a 2007 internet viral video famous for being at the time the most viewed YouTube video. As of October 2022, the video received over 897 million views. In May 2021, the video was sold as an NFT at auction for over $700,000. On 24 May, the video was set to Unlisted.

Adobe Photoshop

Adobe Photoshop

Adobe Photoshop is a raster graphics editor developed and published by Adobe Inc. for Windows and macOS. It was originally created in 1987 by Thomas and John Knoll. Since then, the software has become the most used tool for professional digital art, especially in raster graphics editing. The software's name is often colloquially used as a verb although Adobe discourages such use.

Binders full of women

Binders full of women

"Binders full of women" is a phrase that was used by Mitt Romney on October 16, 2012, during the second U.S. presidential debate of 2012. Romney used the phrase in response to a question about pay equity, referring to ring binders with résumés of female job applicants submitted to him as governor of Massachusetts. The phrase was depicted by Romney's detractors and the Obama campaign as demeaning and insensitive toward women and was widely mocked. This prompted the phrase's use for political attacks on Romney's positions on "women's issues", as well as the development of an Internet meme.

In-joke

In-joke

An in-joke, also known as an inside joke or a private joke, is a joke whose humour is understandable only to members of an ingroup; that is, people who are in a particular social group, occupation, or other community of shared interest. It is, therefore, an esoteric joke, only humorous to those who are aware of the circumstances behind it.

Michele Knobel

Michele Knobel

Michele Knobel was a Professor of Education in the Department of Teaching and Learning at Montclair State University and an internationally recognized researcher and scholar in the area of literacy education, new literacies and digital technologies.

Colin Lankshear

Colin Lankshear

Colin Lankshear is adjunct professor at James Cook University, Mount St Vincent University and McGill University. He is an internationally acclaimed scholar in the study of new literacies and digital technologies.

All your base are belong to us

All your base are belong to us

"All your base are belong to us" is an Internet meme based on a badly translated phrase from the opening cutscene of the Japanese video game Zero Wing. The phrase first appeared on the European release of the 1991 Sega Mega Drive port of the 1989 Japanese arcade game.

Bert is Evil

Bert is Evil

Bert is Evil is the name of a parody website, founded by Dino Ignacio on March 30, 1997, which featured Bert, a character on the American children's television program Sesame Street. In 1998, Dino Ignacio, Wout J Reinders and Jasper Hulshoff Pol accepted the Webby Award and the People's Voice Award for Best Weird Website at the Palace of Fine Arts auditorium in San Francisco.

Evolution and propagation

Internet memes propagate in a similar pattern to infectious disease, as shown by this SIR model. The pattern, as depicted in red, shows an initial spike in popularity followed by a gradual taper to obscurity.
Internet memes propagate in a similar pattern to infectious disease, as shown by this SIR model. The pattern, as depicted in red, shows an initial spike in popularity followed by a gradual taper to obscurity.

Internet memes may stay the same or evolve over time. They can "mutate" in their meaning but maintain their structure, or vice versa, such mutation occurring by chance or by deliberate means such as parody.[8] A study by Miltner explored the LOLcats meme and its evolution over time from an in-joke within computer and gaming communities on 4chan to a source of emotional support and humour for a broader audience. The shift of the meme to mainstream use caused it to become unfashionable among the original creators. Miltner explained "as content passes through various communities, it is interpreted in new ways and takes on new connotations; these are usually specific to the needs and desires of that community, and quite often divorced from the original intent of the creator".[5] Often, the modifications to a meme can turn it into a phenomenon that transgresses social and cultural boundaries.[9]

Memes propagate in a viral pattern, "infecting" individuals in a pattern reminiscent of the SIR model for spread of disease.[10] Once a meme has been propagated to enough people, continued spread is inevitable.[11] A study by Coscia reached a set of conclusions concerning the success of a meme's propagation and its longevity. It found that while Internet memes compete for viewer attention, resulting in shorter lifespan, they can also collaborate with each other to achieve greater survival. Also, paradoxically, a meme that experiences a popularity peak significantly higher than average is not expected to survive unless it is unique, whereas a meme with no such peak continues to be used with other memes and thus has greater survivability.[12] Writing for The Washington Post in 2013, Dominic Basulto asserted that with the growth of the Internet and the exploitation of memes by the marketing and advertising industries, memes have come to lose their initial worth as valuable cultural snippets intended to last for generations, and transmit banal rather than intelligent ideas.[13]

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Parody

Parody

A parody, also known as a spoof, a satire, a send-up, a take-off, a lampoon, a play on (something), or a caricature, is a creative work designed to imitate, comment on, and/or mock its subject by means of satiric or ironic imitation. Often its subject is an original work or some aspect of it, but a parody can also be about a real-life person, event, or movement. Literary scholar Professor Simon Dentith defines parody as "any cultural practice which provides a relatively polemical allusive imitation of another cultural production or practice". The literary theorist Linda Hutcheon said "parody ... is imitation, not always at the expense of the parodied text." Parody may be found in art or culture, including literature, music, theater, television and film, animation, and gaming. Some parody is practiced in theater.

Lolcat

Lolcat

A lolcat, or LOLcat, is an image macro of one or more cats. Lolcat images' idiosyncratic and intentionally grammatically incorrect text is known as lolspeak.

4chan

4chan

4chan is an anonymous English-language imageboard website. Launched by Christopher "moot" Poole in October 2003, the site hosts boards dedicated to a wide variety of topics, from anime and manga to video games, cooking, weapons, television, music, literature, history, fitness, politics, and sports, among others. Registration is not available and users typically post anonymously. As of 2022, 4chan receives more than 22 million unique monthly visitors, of which approximately half are from the United States.

Compartmental models in epidemiology

Compartmental models in epidemiology

Compartmental models are a very general modelling technique. They are often applied to the mathematical modelling of infectious diseases. The population is assigned to compartments with labels – for example, S, I, or R,. People may progress between compartments. The order of the labels usually shows the flow patterns between the compartments; for example SEIS means susceptible, exposed, infectious, then susceptible again.

The Washington Post

The Washington Post

The Washington Post is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area.

History

Origins and early memes

Image macros were a popular meme format in the 2000s, composed of an image overlaid by large text at the top and bottom.
Image macros were a popular meme format in the 2000s, composed of an image overlaid by large text at the top and bottom.

The word meme was coined by Richard Dawkins in his 1976 book The Selfish Gene as an attempt to explain how aspects of culture replicate, mutate, and evolve (memetics).[14] Emoticons are among the earliest examples of internet memes, specifically the smiley emoticon ":-)" introduced by Scott Fahlman in 1982.[15] The concept of the Internet meme was formally proposed by Mike Godwin in the June 1993 issue of Wired.[16] In 2013, Dawkins characterized an Internet meme as being a meme deliberately altered by human creativity—distinguished from biological genes and his own pre-Internet concept of a meme, which involved mutation by random change and spreading through accurate replication as in Darwinian selection. Dawkins explained that Internet memes are thus a "hijacking of the original idea", evolving the very concept of a meme in this new direction.[17] Furthermore, Internet memes carry an additional property that ordinary memes do not: internet memes leave a footprint in the media through which they propagate (for example, social networks) that renders them traceable and analyzable.[12]

A lolcat image macro, a meme style popular in the mid-2000s
A lolcat image macro, a meme style popular in the mid-2000s

Internet memes grew as a concept in the mid-late 1990s; examples from this period include the Dancing Baby and Hampster Dance.[18] Memes of this time were primarily spread via messageboards, Usenet groups, and email, and generally lasted for a longer time than modern memes.[19] As the Internet evolved, so did memes. Lolcats originated from imageboard website 4chan (such as lolcats), becoming the prototype of the "image macro" format (an image overlaid by large text).[19] Other early forms of image-based memes included demotivators (parodized motivational posters), photoshopped images, and comics (such as rage comics).[20][21] After the release of YouTube in 2005, video-based memes such as rickrolling and viral videos such as "Gangnam Style" and the Harlem shake emerged.[19][22] The appearance of social media websites such as Twitter, Facebook, and Instagram, provided additional vessels for the spread of memes, particularly reaction GIFs,[23] and the creation of meme-generating websites made their production more accessible.[19]

Modern memes

Example of a "deep-fried" meme, featuring distortion and saturated colours.
Example of a "deep-fried" meme, featuring distortion and saturated colours.

"Dank memes" are a more recent phenomenon, referring to deliberately zany or odd memes with features such as oversaturated colours, compression artifacts, crude humour, and overly loud sounds (termed "ear rape").[24][25] The term "dank", which refers to cold, damp places, has been adapted as a way to describe memes as "new" or "cool".[24][26] The term may also be used to describe memes that have become overused and stale to the point of paradoxically becoming humorous again.[27] The phenomenon of dank memes sprouted a subculture called the "meme market", satirising Wall Street and applying the associated jargon (such as "stocks") to internet memes. Originally started on Reddit as /r/MemeEconomy, users jokingly "buy" or "sell" shares in a meme reflecting opinion on its potential popularity.[28]

"Deep-fried" memes refer to those that have been distorted and run through several filters and/or layers of lossy compression.[29][30] An example of these is the "E" meme, a picture of YouTuber Markiplier photoshopped onto Lord Farquaad from the film Shrek, photoshopped into a scene from businessman Mark Zuckerberg's hearing in Congress.[31] Elizabeth Bruenig of the Washington Post described this as a "digital update to the surreal and absurd genres of art and literature that characterized the tumultuous early 20th century".[32]

Many modern memes make use of humorously absurd and even surrealist themes. Examples of the former include "they did surgery on a grape", a video depicting a Da Vinci Surgical System performing test surgery on a grape,[33] and the "moth meme", a close-up picture of a moth with captions humorously conveying the insect's love of lamps.[34] Surreal memes incorporate layers of irony to make them unique and nonsensical, often as a means of escapism from mainstream meme culture.[35]

After the success of the application Vine, a format of memes emerged in the form of short videos and scripted sketches. An example is the "What's Nine Plus Ten" meme, a Vine video depicting a child humorously providing the incorrect answer to a maths problem.[36] After the shutdown of Vine in 2016, the de facto replacement became Chinese social network TikTok, which similarly utilises the short video format.[37] The platform has become immensely popular, and is the source of memes such as the "Renegade" dance.[38][39]

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Meme

Meme

A meme is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying cultural ideas, symbols, or practices, that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena with a mimicked theme. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate, and respond to selective pressures. In popular language, a meme may refer to an Internet meme, typically an image, that is remixed, copied, and circulated in a shared cultural experience online.

Memetics

Memetics

Memetics is a study of information and culture. While memetics originated as an analogy with Darwinian evolution, digital communication, media, and sociology scholars have also adopted the term "memetics" to describe an established empirical study and theory described as Internet Memetics. Proponents of memetics, as evolutionary culture, describe it as an approach of cultural information transfer. Those arguing for the Darwinian theoretical account tend to begin from theoretical arguments of existing evolutionary models. Those arguing for Internet Memetics, by contrast, tend to avoid reduction to Darwinian evolutionary accounts. Instead some of these suggest distinct evolutionary approaches. Memetics describes how ideas or cultural information can propagate, but doesn't necessarily imply a meme's concept is factual.

Emoticon

Emoticon

An emoticon, short for "emotion icon", also known simply as an emote, is a pictorial representation of a facial expression using characters—usually punctuation marks, numbers, and letters—to express a person's feelings, mood or reaction, or as a time-saving method.

Mike Godwin

Mike Godwin

Michael Wayne Godwin is an American attorney and author. He was the first staff counsel of the Electronic Frontier Foundation (EFF), and he created the Internet adage Godwin's law and the notion of an Internet meme, as reported in the October 1994 issue of Wired. From July 2007 to October 2010, he was general counsel for the Wikimedia Foundation. In March 2011, he was elected to the Open Source Initiative board. Godwin has served as a contributing editor of Reason magazine since 1994. In April 2019, he was elected to the Internet Society board. From 2015 to 2020, he was general counsel and director of innovation policy at the R Street Institute. In August 2020, he and the Blackstone Law Group filed a lawsuit against the Trump administration on behalf of the employees of TikTok, and worked there between June 2021 and June 2022. Since October 2022, he has worked as the policy and privacy lead at Anonym.

Dancing baby

Dancing baby

The "Dancing Baby", also called "Baby Cha-Cha" or "the Oogachacka Baby", is a 3D-rendered animation of a baby performing a cha-cha type dance. It quickly became a media phenomenon in the United States and one of the first viral videos in the mid-late 1990s.

Hampster Dance

Hampster Dance

The Hampster Dance is one of the earliest Internet memes. Created in 1998 by Canadian art student Deidre LaCarte as a GeoCities page, the dance features rows of animated GIFs of hamsters and other rodents dancing in various ways to a sped-up sample from the song "Whistle-Stop", written and performed by Roger Miller for the 1973 Walt Disney Productions film Robin Hood. In 2005, CNET named the Hampster Dance the number-one Web fad.

Internet forum

Internet forum

An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are often longer than one line of text, and are at least temporarily archived. Also, depending on the access level of a user or the forum set-up, a posted message might need to be approved by a moderator before it becomes publicly visible.

Email

Email

Electronic mail is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic (digital) version of, or counterpart to, mail, at a time when "mail" meant only physical mail. Email has become such a ubiquitous communication medium to the point that in current use, an email address is often treated as a basic and necessary part of many processes in business, commerce, government, education, entertainment, and other spheres of daily life in most countries.

Lolcat

Lolcat

A lolcat, or LOLcat, is an image macro of one or more cats. Lolcat images' idiosyncratic and intentionally grammatically incorrect text is known as lolspeak.

4chan

4chan

4chan is an anonymous English-language imageboard website. Launched by Christopher "moot" Poole in October 2003, the site hosts boards dedicated to a wide variety of topics, from anime and manga to video games, cooking, weapons, television, music, literature, history, fitness, politics, and sports, among others. Registration is not available and users typically post anonymously. As of 2022, 4chan receives more than 22 million unique monthly visitors, of which approximately half are from the United States.

Adobe Photoshop

Adobe Photoshop

Adobe Photoshop is a raster graphics editor developed and published by Adobe Inc. for Windows and macOS. It was originally created in 1987 by Thomas and John Knoll. Since then, the software has become the most used tool for professional digital art, especially in raster graphics editing. The software's name is often colloquially used as a verb although Adobe discourages such use.

Comics

Comics

Comics is a medium used to express ideas with images, often combined with text or other visual information. It typically takes the form of a sequence of panels of images. Textual devices such as speech balloons, captions, and onomatopoeia can indicate dialogue, narration, sound effects, or other information. There is no consensus amongst theorists and historians on a definition of comics; some emphasize the combination of images and text, some sequentiality or other image relations, and others historical aspects such as mass reproduction or the use of recurring characters. Cartooning and other forms of illustration are the most common image-making means in comics; fumetti is a form that uses photographic images. Common forms include comic strips, editorial and gag cartoons, and comic books. Since the late 20th century, bound volumes such as graphic novels, comic albums, and tankōbon have become increasingly common, while online webcomics have proliferated in the 21st century.

By context

Marketing

The practice of using memes to market products or services has been termed "memetic marketing".[40] Internet memes allow brands to circumvent the conception of advertisements as irksome, making them less overt and more tailored to the likes of their target audience. Marketing personnel may choose to utilise an existing meme, or create a new meme from scratch. Fashion house Gucci employed the former strategy, launching a series of Instagram ads that reimagined popular memes featuring its watch collection. The image macro "The Most Interesting Man in the World" is an example of the latter, a meme generated from an advertising campaign for the Dos Equis beer brand.[41] Products may also gain popularity through internet memes without intention by the producer themselves; for instance, the film Snakes on a Plane became a cult classic after creation of the website SnakesOnABlog.com by law student Brian Finkelstein.[42]

Use of memes by brands, while often advantageous, has been subject to criticism for seemingly forced, unoriginal, or unfunny usage of memes, which can negatively impact a brand's image.[43] For example, the fast food company Wendy's began a social media-based approach to marketing that was initially met with success (resulting in an almost 50% profit growth that year), but received criticism after sharing a controversial Pepe meme that was negatively perceived by consumers.[44]

Finance

Meme stocks are a phenomenon where stock values for a company rise significantly in a short period due to a surge in interest online and subsequent buying by investors. Video game retailer GameStop is recognised as the first meme stock.[45] /r/WallStreetBets, a subreddit where participants discuss stock trading, and Robinhood Markets, a financial services company, became notable in 2021 for their involvement in the popularisation of meme stocks.[46][47]

Politics

Pepe the Frog is a politicized Internet meme that has been used by both the alt-right and Hong Kong protesters.
Pepe the Frog is a politicized Internet meme that has been used by both the alt-right and Hong Kong protesters.

Internet memes are a medium for fast communication to large online audiences, which has led to their use by those seeking to express a political opinion or actively campaign for (or against) a political entity.[15][48] In some ways, they can be seen as a modern form of the political cartoon, offering a way to democratize political commentary.[49]

Among the earliest political memes were those arising from the viral Dean scream, an excerpt from a speech delivered by Vermont governor Howard Dean.[50] Over time, Internet memes have become an increasingly important element in political campaigns, as online communities contribute to broader discourse through the use of memes.[51] For example, Ted Cruz's 2016 Republican presidential bid was damaged by Internet memes that speculated he was the Zodiac Killer.[52]

Research has shown the use of memes during elections has a role to play in informing the public on political themes. A study explored this in relation to the 2017 UK general election, and concluded that memes acted as a widely shared conduit for basic political information to audiences who would usually not seek it out.[53] They also found that memes may play some role in increasing voter turnout.[53]

Some political campaigns have begun to explicitly taken advantage of the increasing influence of memes; as part of the 2020 US presidential campaign, Michael Bloomberg sponsored a number of Instagram accounts (with over 60 million followers collectively) to post memes related to the Bloomberg campaign.[54] The campaign was faulted for treating memes as a commodity that can be bought.[55]

Beyond their use in elections, Internet memes can become symbols for various political ideologies. A salient example is Pepe the Frog, which has been used as a symbol for the alt-right political movement, as well as for pro-democracy ideologies in the 2019–2020 Hong Kong protests.[56][57]

Social movements

A person performing the Ice Bucket Challenge
A person performing the Ice Bucket Challenge

Internet memes can be powerful tools in social movements, constructing collective identity and providing platform for discourse.[3][58] During the 2010 It Gets Better Project for LGBTQ+ empowerment, memes were used to uplift LGBTQ+ youth while negotiating the community's collective identity.[59] In 2014, the viral Ice Bucket Challenge raised money and awareness for amyotrophic lateral sclerosis (ALS).[60] Furthermore, internet memes proved an important medium in the discourse surrounding the Occupy Wall Street (OWS) movement. [61]

Religion

Internet memes have also been used in the context of religion.[62] They create a participatory culture that enable individuals to collectively make meaning of religious beliefs, reflecting a form of lived religion.[63] Gabrielle et al. identified six common genres of religious memes: non-religious image macros with religious themes, image macros featuring religious figures, memes reacting to religion-related news, memes deifying non-religious figures such as celebrities, spoofs of religious images, and video-based memes.[63]

Healthcare

Social media platforms can increase the speed of dissemination of evidence-based health practices.[64] A study by Reynolds and Boyd found the majority of participants (who were healthcare staff) felt that memes could be an appropriate means of improving healthcare worker's knowledge of and compliance with infection prevention practices.[65] Internet memes were also used in Nigeria to raise awareness of the COVID-19 pandemic, with healthcare professionals using the medium to disseminate information on the virus and its vaccine.[66]

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Memetics

Memetics

Memetics is a study of information and culture. While memetics originated as an analogy with Darwinian evolution, digital communication, media, and sociology scholars have also adopted the term "memetics" to describe an established empirical study and theory described as Internet Memetics. Proponents of memetics, as evolutionary culture, describe it as an approach of cultural information transfer. Those arguing for the Darwinian theoretical account tend to begin from theoretical arguments of existing evolutionary models. Those arguing for Internet Memetics, by contrast, tend to avoid reduction to Darwinian evolutionary accounts. Instead some of these suggest distinct evolutionary approaches. Memetics describes how ideas or cultural information can propagate, but doesn't necessarily imply a meme's concept is factual.

Gucci

Gucci

Gucci is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragrance and cosmetics under the name Gucci Beauty.

Instagram

Instagram

Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tag and location, view trending content, like photos, and follow other users to add their content to a personal feed.

Snakes on a Plane

Snakes on a Plane

Snakes on a Plane is a 2006 American action film directed by David R. Ellis and starring Samuel L. Jackson. It was released by New Line Cinema on August 18, 2006, in North America. The film was written by David Dalessandro, John Heffernan, and Sebastian Gutierrez and follows the events of dozens of venomous snakes being released on a passenger plane in an attempt to kill a trial witness.

Pepe the Frog

Pepe the Frog

Pepe the Frog is a cartoon character and Internet meme created by cartoonist Matt Furie. Designed as a green anthropomorphic frog with a humanoid body, Pepe originated in Furie's 2005 comic Boy's Club. The character became an Internet meme when his popularity steadily grew across websites such as Myspace, Gaia Online, and 4chan in 2008. By 2015, he had become one of the most popular memes used on 4chan and Tumblr. Different types of Pepe memes include "Sad Frog", "Smug Frog", "Angry Pepe", "Feels Frog", and "You will never..." Frog. Since 2014, 'rare Pepes' have been posted on the 'meme market' as if they were trading cards.

Stock

Stock

In finance, stock consists of all the shares by which ownership of a corporation or company is divided. A single share of the stock means fractional ownership of the corporation in proportion to the total number of shares. This typically entitles the shareholder (stockholder) to that fraction of the company's earnings, proceeds from liquidation of assets, or voting power, often dividing these up in proportion to the amount of money each stockholder has invested. Not all stock is necessarily equal, as certain classes of stock may be issued for example without voting rights, with enhanced voting rights, or with a certain priority to receive profits or liquidation proceeds before or after other classes of shareholders.

GameStop

GameStop

GameStop Corp. is an American video game, consumer electronics, and gaming merchandise retailer. The company is headquartered in Grapevine, Texas, and is the largest video game retailer worldwide. As of 29 January 2022, the company operates 4,573 stores including 3,018 in the United States, 231 in Canada, 417 in Australia and 907 in Europe under the GameStop, EB Games, EB Games Australia, Micromania-Zing, ThinkGeek and Zing Pop Culture brands. The company was founded in Dallas in 1984 as Babbage's, and took on its current name in 1999.

Robinhood Markets

Robinhood Markets

Robinhood Markets, Inc. is an American financial services company headquartered in Menlo Park, California, that facilitates commission-free trades of stocks, exchange-traded funds and cryptocurrencies as well as individual retirement accounts via a mobile app introduced in March 2015. Robinhood is a FINRA-regulated broker-dealer, registered with the U.S. Securities and Exchange Commission, and is a member of the Securities Investor Protection Corporation. The company's revenue comes from three main sources: interest earned on customers' cash balances, selling order information to high-frequency traders and margin lending. As of March 2022, Robinhood had 22.8 million funded accounts and 15.9 million monthly active users. In April 2022, Robinhood rolled out a cryptocurrency wallet to more than 2 million users.

Alt-right

Alt-right

The alt-right, an abbreviation of alternative right, is a far-right, white nationalist movement. A largely online phenomenon, the alt-right originated in the United States during the late 2000s before increasing in popularity during the mid-2010s and establishing a presence in other countries, and then declining since 2017. The term is ill-defined, having been used in different ways by alt-right members, media commentators, journalists, and academics.

2019–2020 Hong Kong protests

2019–2020 Hong Kong protests

The 2019–2020 Hong Kong protests were a series of demonstrations against the Hong Kong government's introduction of a bill to amend the Fugitive Offenders Ordinance in regard to extradition. It was the largest series of demonstrations in the history of Hong Kong.

Political cartoon

Political cartoon

A political cartoon, a form of editorial cartoon, is a cartoon graphic with caricatures of public figures, expressing the artist's opinion. An artist who writes and draws such images is known as an editorial cartoonist. They typically combine artistic skill, hyperbole and satire in order to either question authority or draw attention to corruption, political violence and other social ills.

Dean scream

Dean scream

The Dean scream, also known as "I Have a Scream", was a speech delivered by Vermont governor Howard Dean on January 19, 2004 at the Val-Air Ballroom in West Des Moines, Iowa. That night, the presidential candidate had just lost the Iowa caucus to John Kerry and wanted to reassure his supporters. He listed states he would win to a raucous audience before screaming "Yeah!" Within four days, it was broadcast 633 times on national news networks and cable channels. The audio used in the airings of the scream was from Dean's unidirectional microphone, which decreased the volume of the background noise to the point where only Dean's voice was audible; this did not reflect the actual volume of the room that night, as the crowd was extremely loud.

Copyright

Since many memes are derived from pre-existing works, it has been contended that memes violate the copyright of the original authors. However, some view memes as falling under the ambit of fair use.[67] This dilemma has caused conflict between meme producers and copyright owners, for example Getty Images' demand for payment from the blog Get Digital for publishing the "Socially Awkward Penguin" meme without permission.[68]

United States

Under United States copyright law, copyright protection subsists in “original works of authorship fixed in any tangible medium of expression, now known or later developed, from which they can be perceived, reproduced, or otherwise communicated, either directly or with the aid of a machine or device". It is disputed whether the use of memes constitutes copyright infringement.[67]

This image macro belongs to the public domain in the United States as the background is taken by the Department of Agriculture.
This image macro belongs to the public domain in the United States as the background is taken by the Department of Agriculture.

Fair use is a defence under U.S. copyright law which protects work made using other copyrighted works.[69] Section 107 of the 1976 Copyright Act outlines four factors for analysis of fair use:

  1. The purpose and character of the use,
  2. The nature of the copyrighted work,
  3. The amount and substantiality of the portion used, and
  4. The effect of the use upon the potential market for or value of the copyrighted work.[67]

The first factor implies the secondary use of a copyrighted work should be "transformative" (that is, giving novel meaning or expression to the original work); many memes fulfil this criteria, placing pieces of media in a new context to serve a different purpose to that of the original author. The second factor favours copied works drawing from factual sources, which may be problematic for memes derived from fictional works (such as films). Many of these memes, however, only use small portions of such works (such as still images), favouring an argument of fair use per the third factor. With regards to the fourth factor, most memes are non-commercial in nature and thus would not have adverse effects on the potential market for the copyright work.[67] Given these factors, and the overall reliance of memes on appropriation of other sources, it has been argued that they deserve protection from copyright infringement suits.[69]

NFTs

Some individuals who are subjects of memes (and thus the copyright holders) have made money through sale of NFTs in auctions.[70] Ben Lashes, a manager of numerous memes, stated their sales as NFTs made over US$2 million and established memes as serious forms of art.[71] One example is the "Disaster Girl", based on a photo of Zoe Roth at age 4 taken in Mebane, North Carolina in January 2005.[71] After this photo became famous and was used hundreds of times without permission, Roth decided to sell the original copy as an NFT for US$500,000, with agreement for a further 10 per cent share of any future sales.[72]

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Fair use

Fair use

Fair use is a doctrine in United States law that permits limited use of copyrighted material without having to first acquire permission from the copyright holder. Fair use is one of the limitations to copyright intended to balance the interests of copyright holders with the public interest in the wider distribution and use of creative works by allowing as a defense to copyright infringement claims certain limited uses that might otherwise be considered infringement. Unlike "fair dealing" rights that exist in most countries with a British legal history, the fair use right is a general exception that applies to all different kinds of uses with all types of works and turns on a flexible proportionality test that examines the purpose of the use, the amount used, and the impact on the market of the original work.

Getty Images

Getty Images

Getty Images Holdings, Inc. is an American-British visual media company and is a supplier of stock images, editorial photography, video and music for business and consumers, with a library of over 477 million assets. It targets three markets—creative professionals, the media, and corporate.

Public domain

Public domain

The public domain (PD) consists of all the creative work to which no exclusive intellectual property rights apply. Those rights may have expired, been forfeited, expressly waived, or may be inapplicable. Because no one holds the exclusive rights, anyone can legally use or reference those works without permission.

United States Department of Agriculture

United States Department of Agriculture

The United States Department of Agriculture (USDA) is the federal executive department responsible for developing and executing federal laws related to farming, forestry, rural economic development, and food. It aims to meet the needs of commercial farming and livestock food production, promotes agricultural trade and production, works to assure food safety, protects natural resources, fosters rural communities and works to end hunger in the United States and internationally. It is headed by the Secretary of Agriculture, who reports directly to the President of the United States and is a member of the president's Cabinet. The current secretary is Tom Vilsack, who has served since February 24, 2021.

Copyright Act of 1976

Copyright Act of 1976

The Copyright Act of 1976 is a United States copyright law and remains the primary basis of copyright law in the United States, as amended by several later enacted copyright provisions. The Act spells out the basic rights of copyright holders, codified the doctrine of "fair use", and for most new copyrights adopted a unitary term based on the date of the author's death rather than the prior scheme of fixed initial and renewal terms. It became Public Law number 94-553 on October 19, 1976 and went into effect on January 1, 1978.

Non-fungible token

Non-fungible token

A non-fungible token (NFT) is a unique digital identifier that cannot be copied, substituted, or subdivided, that is recorded in a blockchain, and that is used to certify ownership and authenticity. The ownership of an NFT is recorded in the blockchain and can be transferred by the owner, allowing NFTs to be sold and traded. NFTs can be created by anybody, and require few or no coding skills to create. NFTs typically contain references to digital files such as photos, videos, and audio. Because NFTs are uniquely identifiable assets, they differ from cryptocurrencies, which are fungible.

Auction

Auction

An auction is usually a process of buying and selling goods or services by offering them up for bids, taking bids, and then selling the item to the highest bidder or buying the item from the lowest bidder. Some exceptions to this definition exist and are described in the section about different types. The branch of economic theory dealing with auction types and participants' behavior in auctions is called auction theory.

Disaster Girl

Disaster Girl

"Disaster Girl" is a name given to a photograph of a young girl staring at the camera with a structure fire behind her.

Mebane, North Carolina

Mebane, North Carolina

Mebane is a city located mostly in Alamance County, North Carolina, United States, and partly in Orange County. The town was named for Alexander Mebane, an American Revolutionary War general and member of the U.S. Congress. It was incorporated as "Mebanesville" in 1881, and in 1883 the name was changed to "Mebane". It was incorporated as a city in 1987. The population as of the 2020 census was 17,768. Mebane is one of the fastest-growing municipalities in North Carolina. Mebane straddles the Research Triangle and Piedmont Triad Regions of North Carolina. The bulk of the city is in Alamance County, which comprises the Burlington Metropolitan Statistical Area, itself a component of the Greensboro-Winston-Salem-High Point Combined Statistical Area. Two slivers in the eastern portion of the city are in Orange County, which is part of the Durham-Chapel Hill Metropolitan Statistical Area, itself a component of the Raleigh-Durham-Chapel Hill Combined Statistical Area.

Source: "Internet meme", Wikipedia, Wikimedia Foundation, (2023, March 19th), https://en.wikipedia.org/wiki/Internet_meme.

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See also
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  70. ^ Pritchard, Will (April 16, 2021). "They were ancient internet memes. Now NFTs are making them rich". Wired UK. Retrieved May 4, 2021.
  71. ^ a b Fazio, Marie (April 29, 2021). "The World Knows Her as 'Disaster Girl.' She Just Made $500,000 Off the Meme". The New York Times. Archived from the original on April 29, 2021. Retrieved April 30, 2021.
  72. ^ Howard, Jacqueline (April 30, 2021). "'Disaster girl', now aged 21, sells original meme photo as an NFT for an eye-watering $650,000". ABC News. Retrieved February 14, 2023.
Further reading
  • Blackmore, Susan (March 16, 2000). The Meme Machine (Volume 25 of Popular Science Series ed.). Oxford University Press, 2000. p. 288. ISBN 978-0-19-286212-9. Retrieved November 30, 2012.
  • Shifman, Limor (November 8, 2013). Memes in Digital Culture. MIT Press, 2013.
  • Wiggins, Bradley E. (September 22, 2014). How the Russia-Ukraine crisis became a magnet for memes. The Conversation. Theconversation.com
  • Wiggins, Bradley E.; Bowers, G. Bret (2014). "Memes as genre: A Structurational Analysis of the Memescape". New Media & Society. 17 (11): 1886–1906. doi:10.1177/1461444814535194. S2CID 30729349.
  • Distin, Kate (2005). The Selfish Meme: A Critical Reassessment. Cambridge, U.K: Cambridge.
External links

Media related to Internet memes at Wikimedia Commons

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