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Institut français d'opinion publique

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The Institut français d'opinion publique (IFOP; English: French Institute of Public Opinion) is an international polling and market research firm, whose motto is "Connection creates value".

It was founded on 1 December 1938 by Jean Stoetzel, former Sorbonne professor, after he met George Gallup in the United States. Its CEO was Laurence Parisot from 1990 until 2016, who was nicknamed "boss of the bosses", when she was the leader of the Mouvement des Entreprises de France, the French employers' trade union. The IFOP sells polls to firms and political parties.

Discover more about Institut français d'opinion publique related topics

English language

English language

English is a West Germanic language in the Indo-European language family, with its earliest forms spoken by the inhabitants of early medieval England. It is named after the Angles, one of the ancient Germanic peoples that migrated to the island of Great Britain. Existing on a dialect continuum with Scots and then most closely related to the Low German and Frisian languages, English is genealogically Germanic. However, its vocabulary also shows major influences from French and Latin, plus some grammar and a small amount of core vocabulary influenced by Old Norse. Speakers of English are called Anglophones.

Opinion poll

Opinion poll

An opinion poll, often simply referred to as a survey or a poll is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. A person who conducts polls is referred to as a pollster.

Market research

Market research

Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.

Jean Stoetzel

Jean Stoetzel

Jean Stoetzel was a French sociologist.

University of Paris

University of Paris

The University of Paris, known metonymically as the Sorbonne, was the leading university in Paris, France, active from 1150 to 1970, except for 1793–1806 under the French Revolution. Emerging around 1150 as a corporation associated with the cathedral school of Notre Dame de Paris, it was considered the second-oldest university in Europe.

George Gallup

George Gallup

George Horace Gallup was an American pioneer of survey sampling techniques and inventor of the Gallup poll, a successful statistical method of survey sampling for measuring public opinion.

Laurence Parisot

Laurence Parisot

Laurence Parisot is a French businesswoman who served as head of the French MEDEF employers' union from 2005 until 2013. She also directs the IFOP poll institute. She became the 276th wealthiest French person after she inherited the Parisot group.

Mouvement des Entreprises de France

Mouvement des Entreprises de France

The Mouvement des entreprises de France (MEDEF), or the Movement of the Enterprises of France, is the largest employer federation in France. Established in 1998, it replaced the Conseil national du patronat Français (CNPF), or the "National Council of the French Employers", which was founded in 1946.

Source: "Institut français d'opinion publique", Wikipedia, Wikimedia Foundation, (2022, December 18th), https://en.wikipedia.org/wiki/Institut_français_d'opinion_publique.

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