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Hawkstone Lager

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Hawkstone Lager
Hawkstone Lager.jpg
Bottle and glass of Hawkstone Lager
TypeBeer
ManufacturerThe Cotswold Brewing Company
Country of originEngland
Region of originOxfordshire
Introduced2021
Alcohol by volume4.8
StyleLager
IngredientsBarley

Hawkstone Lager is a lager created by television presenter and farmer Jeremy Clarkson using ingredients grown at his Diddly Squat Farm in Chipping Norton, Oxfordshire, England. It is brewed by Cotswold Brewing Co. near Bourton-on-the-Water, Gloucestershire.[1]

Discover more about Hawkstone Lager related topics

Lager

Lager

Lager is beer which has been brewed and conditioned at low temperature. Lagers can be pale, amber, or dark. Pale lager is the most widely consumed and commercially available style of beer. The term "lager" comes from the German for "storage", as the beer was stored before drinking, traditionally in the same cool caves in which it was fermented.

Jeremy Clarkson

Jeremy Clarkson

Jeremy Charles Robert Clarkson is an English broadcaster, journalist, farmer, game show host and writer who specialises in motoring. He is best known for the motoring programmes Top Gear and The Grand Tour alongside Richard Hammond and James May. He also currently writes weekly columns for The Sunday Times and The Sun. Since 2018, Clarkson has hosted the revived ITV game show Who Wants to Be a Millionaire?, replacing former host Chris Tarrant.

Chipping Norton

Chipping Norton

Chipping Norton is a market town and civil parish in the Cotswold Hills in the West Oxfordshire district of Oxfordshire, England, about 12 miles (19 km) south-west of Banbury and 18 miles (29 km) north-west of Oxford. The 2011 Census recorded the civil parish population as 5,719. It was estimated at 6,254 in 2019.

Oxfordshire

Oxfordshire

Oxfordshire is a landlocked county in the far west of the government statistical region of South East England. The ceremonial county borders Warwickshire to the north-west, Northamptonshire to the north-east, Buckinghamshire to the east, Berkshire to the south, Wiltshire to the south-west and Gloucestershire to the west.

Cotswold Brewing Co.

Cotswold Brewing Co.

Cotswolds Brewing Co. is a microbrewery in Cheltenham, England in the United Kingdom. Aside from beer, they also produce vodka and gin.

Bourton-on-the-Water

Bourton-on-the-Water

Bourton-on-the-Water is a village and civil parish in Gloucestershire, England, that lies on a wide flat vale within the Cotswolds Area of Outstanding Natural Beauty. The village had a population of 3,296 at the 2011 census. Much of the village centre is a designated Conservation Area.

Gloucestershire

Gloucestershire

Gloucestershire is a county in South West England. The county comprises part of the Cotswold Hills, part of the flat fertile valley of the River Severn and the entire Forest of Dean.

History

Jeremy Clarkson is a British television personality who owns Diddly Squat Farm in Oxfordshire and has been running it since 2019 for the purposes of the Amazon Prime Video documentary Clarkson's Farm.[2] Due to a lowering of government farm subsidies,[3] in 2021 he decided to make a lager beer using barley grown on his farm.[4] After consulting with his farm workers, he decided it should have a 4.8 ABV.[5] Clarkson had to have the beer rebrewed after an initial attempt due to it failing a blind taste test against a nearby local beer.[5] It was originally planned to only be sold at Clarkson's farm shop, but was later sold on Amazon as well.[6] The beer was criticised for competing with local brewers and potentially drawing business away from them.[7]

Hawkstone Lager is distributed by the Craft Drink Co.[8] It has the same barcode as the former Cotswold IPA 5.2% which "was born out of our brewer’s love for big tasting American keg IPAs".[9]

Advertising

Clarkson claimed that he intended to call the beer Lager McLagerface, but this was vetoed by the advertising agency for not conveying a premium image.[3][5][10] It was named Hawkstone Lager after a prehistoric stone near Diddly Squat Farm.[11] He produced a number of adverts for the beer to be broadcast on national television in the United Kingdom, but these were banned by the Advertising Standards Authority, reportedly on the grounds that the first contained Clarkson saying the phrase "fuck me, that's good",[4] the second for Clarkson saying the beer was better than Birmingham, and the third because it promoted alcohol being served irresponsibly as it featured Clarkson drinking the lager in the morning before going to work.[12] When Hawkstone Lager was released, it became the top selling beer on Amazon.[13] In January 2022, Clarkson announced that the beer would be sold on tap in pubs in Oxfordshire.[14]

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Boaty McBoatface

Boaty McBoatface

Boaty McBoatface is the British lead boat in a fleet of three robotic lithium battery–powered autonomous underwater vehicles (AUVs) of the Autosub Long Range (ALR) class. Launched in 2017 and carried on board the polar scientific research vessel RRS Sir David Attenborough, she is a focal point of the Polar Explorer Programme of the UK Government.

Advertising Standards Authority (United Kingdom)

Advertising Standards Authority (United Kingdom)

The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry.

Birmingham

Birmingham

Birmingham is a city and metropolitan borough in the metropolitan county of West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1.145 million in the city proper, 2.92 million in the West Midlands metropolitan county, and approximately 4.3 million in the wider metropolitan area. It is the largest UK metropolitan area outside of London. Birmingham is known as the second city of the United Kingdom.

Amazon (company)

Amazon (company)

Amazon.com, Inc. is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It has been referred to as "one of the most influential economic and cultural forces in the world", and is one of the world's most valuable brands. It is one of the Big Five American information technology companies, alongside Alphabet, Apple, Meta, and Microsoft.

Source: "Hawkstone Lager", Wikipedia, Wikimedia Foundation, (2022, November 25th), https://en.wikipedia.org/wiki/Hawkstone_Lager.

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References
  1. ^ "Cotswold brewery teams up with Jeremy Clarkson to launch his own lager". Punchline Gloucester. Retrieved 26 December 2021.
  2. ^ "Jeremy Clarkson's Cotswold beer becomes best selling on Amazon". Business Live. 29 November 2021. Retrieved 26 December 2021.
  3. ^ a b Clarkson, Jeremy. "Hic! Turns out I can organise a piss-up in a brewery: My own". The Times. Retrieved 26 December 2021.
  4. ^ a b "Jeremy Clarkson shares 'bad news' about 'offensive' lager ad". Dorset Echo. 5 December 2021. Retrieved 26 December 2021.
  5. ^ a b c Quadri, Sami (28 November 2021). "Jeremy Clarkson reveals what he really wanted to call his new lager Hawkstone". Evening Standard. Retrieved 26 December 2021.
  6. ^ "Clarkson's Farm beer now available on Amazon". Oxfordshire Live. 26 November 2021. Retrieved 26 December 2021.
  7. ^ Woodruff, Leanne (10 January 2022). "Clarkson riles locals with new beer for Diddly Squat farm shop". Gloucestershire Gazette. Retrieved 18 January 2022.
  8. ^ "Hawkstone Lager". The Craft Drink Co. Retrieved 6 July 2022.{{cite web}}: CS1 maint: url-status (link)
  9. ^ "Cotswold Brew Co. (p. 55)" (PDF). Blakemore Fine Foods Alcohol Catalogue 2017. Retrieved 6 July 2022.{{cite web}}: CS1 maint: url-status (link)
  10. ^ Jeremy Clarkson Reveals Name of Diddley Squat Beer Hawkstone Oxfordshirelive.
  11. ^ "Chilling legend behind Jeremy Clarkson's Hawkstone Lager name". Gloucestershire Live. 3 December 2021. Retrieved 26 December 2021.
  12. ^ "Jeremy Clarkson's banned advert for his Hawkstone lager". Oxfordshire Live. 22 December 2021. Retrieved 26 December 2021.
  13. ^ "Jeremy Clarkson's Hawkstone Lager is UK's best selling beer on Amazon". Metro. 26 November 2021. Retrieved 26 December 2021.
  14. ^ "Jeremy Clarkson's Hawkstone lager: The Chipping Norton and Burford pubs selling beer". Oxfordshire Live. 4 January 2022. Retrieved 5 January 2022.

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