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Good Housekeeping

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Good Housekeeping
Good Housekeeping January 2015 issue.jpg
January 2015 cover featuring Julie Walters
Editor-in-chiefJane Francisco
CategoriesHome economics, women's interest
FrequencyMonthly
PublisherHearst Magazines
Total circulation
(2011)
4,014,028[1]
First issueMay 2, 1885; 137 years ago (1885-05-02)
CountryUnited States
Based inNew York City, New York, U.S.
LanguageEnglish
Websitewww.goodhousekeeping.com
ISSN0017-209X

Good Housekeeping is an American women's magazine featuring articles about women's interests, product testing by The Good Housekeeping Institute, recipes, diet, and health, as well as literary articles. It is well known for the "Good Housekeeping Seal", a limited warranty program that is popularly known as the "Good Housekeeping Seal of Approval".[2][3][4]

Good Housekeeping was founded in 1885 by American publisher and poet Clark W. Bryan. By the time of its acquisition by the Hearst Corporation in 1911, the magazine had grown to a circulation of 300,000 subscribers. By the early 1960s, it had over 5 million subscribers and was one of the world's most popular women's magazines.

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Warranty

Warranty

In contract law, a warranty is a contractual assurance given by a seller to a buyer, for example confirming that the seller is the owner of the property being sold. A warranty is a term of a contract, but not usually a condition of the contract or an innominate term, meaning that it is a term "not going to the root of the contract", and therefore only entitles the innocent party to damages if it is breached, i.e. if the warranty is not true or the defaulting party does not perform the contract in accordance with the terms of the warranty. A warranty is not a guarantee: it is a mere promise. It may be enforced if it is breached by an award for the legal remedy of damages.

Clark W. Bryan

Clark W. Bryan

Clark W. Bryan was a publisher, writer, poet, and journalist who is best known today for creating the home economics magazine Good Housekeeping that he would manage from 1885 until his death in 1899, during which time he published more than a hundred of his own poems in its issues. Prior to this, Bryan was extensively involved in the reorganization of the Springfield Republican as editorial and business partner to Samuel Bowles, following the death of Bowles' father; Bryan entered the business in 1852 serving as partner in the paper's printing firm Samuel Bowles and Co. Upon Bowles' dissolution of the partnership with himself and several other minor shareholders in his paper's printing business, Bryan went on to rechristen it the Clark W. Bryan & Co., which purchased and expanded the Springfield Union from 1872 to 1882 when it was sold to its editor-in-chief Joseph Shipley.

Hearst Communications

Hearst Communications

Hearst Communications, Inc., often referred to simply as Hearst, is an American multinational mass media and business information conglomerate based in Hearst Tower in Midtown Manhattan in New York City.

History and profile

Masthead for the first issue of Good Housekeeping as it appeared on May 2, 1885
Masthead for the first issue of Good Housekeeping as it appeared on May 2, 1885

On May 2, 1885, Clark W. Bryan founded Good Housekeeping in Holyoke, Massachusetts as a fortnightly magazine.[5][6] The magazine became a monthly publication in 1891.[7]

The magazine achieved a circulation of 300,000 by 1911, at which time it was bought by the Hearst Corporation.[8] It topped one million in the mid-1920s, and continued to rise, even during the Great Depression and its aftermath. In 1938, a year in which the magazine advertising dropped 22 percent, Good Housekeeping showed an operating profit of $2,583,202, more than three times the profit of Hearst's other eight magazines combined,[9] and probably the most profitable monthly of its time. Circulation topped 2,500,000 in 1943, 3,500,000 in the mid-1950s, 5,000,000 in 1962, and 5,500,000 per month in 1966. 1959 profits were more than $11 million.[10]

Good Housekeeping was one of the "Seven Sisters", a group of women's service magazines,[7] and is one of the three of them still published in print.

In 1922, the Hearst Corporation created a British edition along the same lines, named British Good Housekeeping.[11]

Famous writers who have contributed to the magazine include A. J. Cronin,[12][13] Betty Friedan,[14] Frances Parkinson Keyes,[15] Clara Savage Littledale,[16] Edwin Markham, Somerset Maugham,[17][14] Edna St. Vincent Millay,[17][14] J. D. Salinger,[18] Evelyn Waugh,[17] and Virginia Woolf.[17] Other contributors include advice columnists, chefs, and politicians.[14]

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Clark W. Bryan

Clark W. Bryan

Clark W. Bryan was a publisher, writer, poet, and journalist who is best known today for creating the home economics magazine Good Housekeeping that he would manage from 1885 until his death in 1899, during which time he published more than a hundred of his own poems in its issues. Prior to this, Bryan was extensively involved in the reorganization of the Springfield Republican as editorial and business partner to Samuel Bowles, following the death of Bowles' father; Bryan entered the business in 1852 serving as partner in the paper's printing firm Samuel Bowles and Co. Upon Bowles' dissolution of the partnership with himself and several other minor shareholders in his paper's printing business, Bryan went on to rechristen it the Clark W. Bryan & Co., which purchased and expanded the Springfield Union from 1872 to 1882 when it was sold to its editor-in-chief Joseph Shipley.

Holyoke, Massachusetts

Holyoke, Massachusetts

Holyoke is a city in Hampden County, Massachusetts, United States, that lies between the western bank of the Connecticut River and the Mount Tom Range. As of the 2020 census, the city had a population of 100,238. Located 8 miles (13 km) north of Springfield, Holyoke is part of the Springfield Metropolitan Area, one of the two distinct metropolitan areas in Massachusetts.

Great Depression

Great Depression

The Great Depression (1929–1939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagion began around September and led to the Wall Street stock market crash of October 24. It was the longest, deepest, and most widespread depression of the 20th century.

A. J. Cronin

A. J. Cronin

Archibald Joseph Cronin, known as A. J. Cronin, was a Scottish physician and novelist. His best-known novel is The Citadel (1937), about a Scottish doctor who serves in a Welsh mining village before achieving success in London, where he becomes disillusioned about the venality and incompetence of some doctors. Cronin knew both areas, as a medical inspector of mines and as a doctor in Harley Street. The book exposed unfairness and malpractice in British medicine and helped to inspire the National Health Service. The Stars Look Down, set in the North East of England, is another of his best-selling novels inspired by his work among miners. Both novels have been filmed, as have Hatter's Castle, The Keys of the Kingdom and The Green Years. His 1935 novella Country Doctor inspired a long-running BBC radio and TV series, Dr. Finlay's Casebook (1962–1971), set in the 1920s. There was a follow-up series in 1993–1996.

Betty Friedan

Betty Friedan

Betty Friedan was an American feminist writer and activist. A leading figure in the women's movement in the United States, her 1963 book The Feminine Mystique is often credited with sparking the second wave of American feminism in the 20th century. In 1966, Friedan co-founded and was elected the first president of the National Organization for Women (NOW), which aimed to bring women "into the mainstream of American society now [in] fully equal partnership with men".

Frances Parkinson Keyes

Frances Parkinson Keyes

Frances Parkinson Keyes was an American author who wrote about her life as the wife of a U.S. Senator and novels set in New England, Louisiana, and Europe. A convert to Roman Catholicism, her later works frequently featured Catholic themes and beliefs. Her last name rhymes with "eyes," not "keys."

Clara Littledale

Clara Littledale

Clara Savage Littledale (1891–1956) was an editor, writer, and reporter known for her work for Good Housekeeping Magazine and Parents Magazine.

Edwin Markham

Edwin Markham

Edwin Markham was an American poet. From 1923 to 1931 he was Poet Laureate of Oregon.

Edna St. Vincent Millay

Edna St. Vincent Millay

Edna St. Vincent Millay was an American lyrical poet and playwright. Millay was a renowned social figure and noted feminist in New York City during the Roaring Twenties and beyond. She wrote much of her prose and hackwork verse under the pseudonym Nancy Boyd.

J. D. Salinger

J. D. Salinger

Jerome David Salinger was an American author best known for his 1951 novel The Catcher in the Rye. Salinger published several short stories in Story magazine in 1940, before serving in World War II. In 1948, his critically acclaimed story "A Perfect Day for Bananafish" appeared in The New Yorker, which published much of his later work.

Evelyn Waugh

Evelyn Waugh

Arthur Evelyn St. John Waugh was an English writer of novels, biographies, and travel books; he was also a prolific journalist and book reviewer. His most famous works include the early satires Decline and Fall (1928) and A Handful of Dust (1934), the novel Brideshead Revisited (1945), and the Second World War trilogy Sword of Honour (1952–1961). He is recognised as one of the great prose stylists of the English language in the 20th century.

Advice column

Advice column

An advice column is a column in a question and answer format. Typically, a reader writes to the media outlet with a problem in the form of a question, and the media outlet provides an answer or response.

Good Housekeeping Research Institute

Cover from August 1908 made by John Cecil Clay.
Cover from August 1908 made by John Cecil Clay.

In 1900, the "Experiment Station", the predecessor to the Good Housekeeping Research Institute (GHRI), was founded. In 1902, the magazine was calling this "An Inflexible Contract Between the Publisher and Each Subscriber." The formal opening of the headquarters of GHRI – the Model Kitchen, Testing Station for Household Devices, and Domestic Science Laboratory – occurred in January 1910.[19]

In 1909, the magazine established the Good Housekeeping Seal of Approval. Products advertised in the magazine that bear the seal are tested by GHRI and are backed by a two-year limited warranty. About 5,000 products have been given the seal.[20]

In April 1912, a year after Hearst bought the magazine, Harvey W. Wiley, the first commissioner of the U.S. Food and Drug Administration (1907–1912), became head of GHRI and a contributing editor whose "Question Box" feature ran for decades.[21] Beginning with a "Beauty Clinic" in 1932, departments were added to the Institute, including a "Baby's Center", "Foods and Cookery", and a "Needlework Room". Some functioned as testing laboratories, while others were designed to produce editorial copy.

After the passage of the Food, Drug, and Cosmetic Act in 1938, Assistant Secretary of Agriculture Rexford Tugwell sought to promote a government grading system. The Hearst Corporation opposed the policy in spirit, and began publishing a monthly tabloid attacking federal oversight. In 1939, the Federal Trade Commission filed a complaint against Good Housekeeping for "misleading and deceptive" guarantees including its Seal of Approval, and "exaggerated and false" claims in its advertisements. The publisher fought the proceedings for two years, during which time competing editors from the Ladies Home Journal and McCall's testified against Good Housekeeping. The FTC's ultimate ruling was against the magazine, forcing it to remove some claims and phraseology from its ad pages. The words "Tested and Approved" were dropped from the Seal of Approval. But the magazine's popularity was unaffected, steadily rising in circulation and profitability. In 1962, the wording of the Seal was changed to a guarantee of "Product or Performance", while dropping its endorsement of rhetorical promises made by the advertisers. In its varying forms, the Seal of Approval became inextricably associated with the magazine, and many others (e.g., McCall's, Parents Magazine, and Better Homes and Gardens) mimicked the practice.

In 2012, the test kitchen of the Good Housekeeping Research Institute was implemented into a new instructional cooking, nutrition, and exercise TV show on the Cooking Channel, entitled Drop 5 lbs with Good Housekeeping.[22]

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John Cecil Clay

John Cecil Clay

John Cecil Clay, 1875–1930, was an American illustrator known for genre and caricature paintings.

Federal Trade Commission

Federal Trade Commission

The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) antitrust law and the promotion of consumer protection. The FTC shares jurisdiction over federal civil antitrust enforcement with the Department of Justice Antitrust Division. The agency is headquartered in the Federal Trade Commission Building in Washington, DC.

McCall's

McCall's

McCall's was a monthly American women's magazine, published by the McCall Corporation, that enjoyed great popularity through much of the 20th century, peaking at a readership of 8.4 million in the early 1960s. The publication was established as a small-format magazine called The Queen in 1873. In 1897 it was renamed McCall's Magazine—The Queen of Fashion and subsequently grew in size to become a large-format glossy. It was one of the "Seven Sisters" group of women's service magazines.

Better Homes and Gardens (magazine)

Better Homes and Gardens (magazine)

Better Homes and Gardens is the fourth best selling magazine in the United States. The editor in chief is Stephen Orr. Better Homes and Gardens focuses on interests regarding homes, cooking, gardening, crafts, healthy living, decorating, and entertaining. The magazine is published 12 times per year by Dotdash Meredith. It was founded in 1922 by Edwin Meredith, who had previously been the United States Secretary of Agriculture under Woodrow Wilson. The original name was Fruit, Garden and Home from 1922 to 1924. The name was changed to Better Homes and Gardens beginning with the August 1924 issue.

Cooking Channel

Cooking Channel

Cooking Channel is an American basic cable channel owned by Food Network, a joint venture and general partnership between Warner Bros. Discovery Networks (69%) and Nexstar Media Group (31%). The channel is a spin-off of Food Network, broadcasting programming related to food and cooking. Cooking Channel is available via traditional Cable Television as well as Discovery+ since January 2021.

International editions

Good Housekeeping began to be published in the United Kingdom in 1922.[23] William Randolph Hearst appointed Alice Maud Head initially as assistant editor. Head rose to be the Managing Director, as well as purportedly being the highest paid woman in Europe. As Hearst's deputy, Head would make decisions on his behalf about not just editing, but also buying for him St Donat's Castle, expensive art objects, and three giraffes for his zoo. Head remained head until 1939.[24]

In Latin America, the magazine was known as Buenhogar. It was published in the United States and Latin America by Editorial Televisa.

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United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and Northern Ireland. The United Kingdom includes the island of Great Britain, the north-eastern part of the island of Ireland, and many smaller islands within the British Isles. Northern Ireland shares a land border with the Republic of Ireland; otherwise, the United Kingdom is surrounded by the Atlantic Ocean, the North Sea, the English Channel, the Celtic Sea and the Irish Sea. The total area of the United Kingdom is 242,495 square kilometres (93,628 sq mi), with an estimated 2023 population of over 68 million people.

William Randolph Hearst

William Randolph Hearst

William Randolph Hearst Sr. was an American businessman, newspaper publisher, and politician known for developing the nation's largest newspaper chain and media company, Hearst Communications. His flamboyant methods of yellow journalism influenced the nation's popular media by emphasizing sensationalism and human interest stories. Hearst entered the publishing business in 1887 with Mitchell Trubitt after being given control of The San Francisco Examiner by his wealthy father, Senator George Hearst.

St Donat's Castle

St Donat's Castle

St Donat's Castle, St Donats, Wales, is a medieval castle in the Vale of Glamorgan, about 16 miles (26 km) to the west of Cardiff, and about 1+1⁄2 miles (2.4 km) to the west of Llantwit Major. Positioned on cliffs overlooking the Bristol Channel, the site has been occupied since the Iron Age, and was by tradition the home of the Celtic chieftain Caradog. The present castle's origins date from the 12th century when the de Haweys and later Peter de Stradling began its development. The Stradlings held the castle for four hundred years, until the death of Sir Thomas Stradling in a duel in 1738.

Giraffe

Giraffe

The giraffe is a large African hoofed mammal belonging to the genus Giraffa. It is the tallest living terrestrial animal and the largest ruminant on Earth. Traditionally, giraffes were thought to be one species, Giraffa camelopardalis, with nine subspecies. Most recently, researchers proposed dividing them into up to eight extant species due to new research into their mitochondrial and nuclear DNA, as well as morphological measurements. Seven other extinct species of Giraffa are known from the fossil record.

Televisa

Televisa

Grupo Televisa is a Mexican multimedia mass media company. A major Latin American mass media corporation, it often presents itself as the largest producer of Spanish-language content.

American editors

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Source: "Good Housekeeping", Wikipedia, Wikimedia Foundation, (2022, November 27th), https://en.wikipedia.org/wiki/Good_Housekeeping.

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See also
References
  1. ^ "eCirc for Consumer Magazines". Audit Bureau of Circulations. June 30, 2020. Retrieved October 7, 2020.
  2. ^ "The History of the Good Housekeeping Seal". Good Housekeeping. October 1, 2011. Retrieved December 19, 2018.
  3. ^ "Earning Good Housekeeping's Seal of Approval". CBS News. 2013 CBS Interactive Inc. March 24, 2013. Retrieved August 2, 2020.
  4. ^ Ewoldt, John (October 4, 2018). "Will anyone unfamiliar with the Good Housekeeping Seal of Approval 'get' MOA's new store?". Star Tribune. Retrieved August 2, 2020.
  5. ^ Belkin, Lisa (June 15, 1985). "Good Housekeeping's Seal Stamps Its Approval". Milwaukee Journal. Retrieved June 18, 2010.
  6. ^ "Top 100 U.S. Magazines by Circulation" (PDF). PSA Research Center. n.d. Archived from the original (PDF) on January 28, 2018. Retrieved February 6, 2016.
  7. ^ a b "Good Housekeeping". Encyclopedia.com. July 23, 2020. Retrieved August 2, 2020.
  8. ^ Ibrahim, Magda (February 12, 2015). "Magazines ABCs: Women's monthlies led by Good Housekeeping". MediaWeek. Retrieved April 24, 2016.
  9. ^ Printer's Ink, Vol. 186, March 16, 1939, pg. 16.
  10. ^ Mott, Frank Luther (1968). A History of American Magazines. Harvard University Press. pp. 140–143.
  11. ^ Hart, Carolyn (October 24, 2014). "Good Housekeeping Institute: meet the team testing every item in your home". Daily Telegraph. ISSN 0307-1235. Retrieved December 4, 2019.
  12. ^ Nugent, Frank S. (March 9, 1940). "THE SCREEN; 'Vigil in the Night,' a Sobersided Drama of Nursing, Opens at the Roxy--'Three Cheers for the Irish'". The New York Times. Retrieved December 2, 2021. VIGIL IN THE NIGHT, from the novel by A. J. Cronin published serially in Good Housekeeping Magazine...
  13. ^ Davies, Alan (January 1, 2018). A.J. Cronin. Alma Books. p. 150. ISBN 978-0-7145-4541-7.
  14. ^ a b c d "Good Housekeeping". America's Mailing Industry. National Postal Museum, Smithsonian Institution. Retrieved August 2, 2020.
  15. ^ Carr, Jane Greenway (April 7, 2016). "Frances Parkinson Keyes (1885–1970)". Encyclopedia Virginia. Virginia Humanities. Retrieved August 2, 2020.
  16. ^ "Mother of Two Children, She Helped Raise A Million More: Former Newspaper Woman Directs Staff of Experts Who Write Magazine on Child Rearing Read by Five Hundred Thousand Parents". Lewiston Sun-Journal. September 7, 1937. p. 15A. Retrieved August 2, 2020.
  17. ^ a b c d "Good Housekeeping, 1910". Modernist Journals Project. Brown University and University of Tulsa. n.d. Retrieved August 2, 2020.
  18. ^ Salinger, J. D. (February 1948). "A Girl I Knew". Good Housekeeping. Hearst Communications, Inc.
  19. ^ "The 100th Anniversary of the Good Housekeeping Research Institute". Good Housekeeping. Hearst Communications, Inc. Archived from the original on January 4, 2008. Retrieved January 12, 2008.
  20. ^ Nicholls, Walter (January 2, 2008). "Surviving the Test of Time: At Good Housekeeping, A Modern Makeover And Old-Fashioned Appeal". Washington Post.
  21. ^ "Dr. Wiley's Debut as Editor; He Says He Will Be a Watchdog for the Nation's Housekeepers". The New York Times. April 26, 1912. p. 9.
  22. ^ "Cooking Channel Serves Up Fresh Series". Pop Tower. New York, New York. December 7, 2011. Archived from the original on March 26, 2016.
  23. ^ Ping Shaw (1999). "Internationalization of the women's magazine industry in Taiwan context, process and influence". Asian Journal of Communication. 9 (2): 17–38. doi:10.1080/01292989909359623.
  24. ^ Pugh, Martin (2004). "Head, Alice Maud (1886–1981)". Oxford Dictionary of National Biography. Oxford University Press. doi:10.1093/ref:odnb/50062. Retrieved April 20, 2017.
  25. ^ a b Steigrad, Alexandra (November 12, 2013). "Good Housekeeping Names Jane Francisco; Longtime editor in chief Rosemary Ellis is leaving the publication to "pursue new opportunities"". Women's Wear Daily. Retrieved August 2, 2020.
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