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FloSports

From Wikipedia, in a visual modern way
FloSports
FloSports logo.png
Available inEnglish
HeadquartersAustin, Texas
Key people
  • CEO - Mark Floreani
  • COO - Manuel Rosso
  • CFO - Pat Noonan
Products
Employees300
Subsidiaries
  • MileSplit
  • DirtonDirt.com
  • TrackWrestling
URLflosports.tv
CommercialYes
Launched2006

FloSports is an over-the-top subscription sports broadcaster and streaming service. The company is based in Austin, Texas, United States, and was founded in 2006. FloSports streams live sporting events to audiences around the world.[1]

History

Launch

FloSports was founded in 2006[2] by Martin Floreani, Mark Floreani (collegiate athletes) and Madhu Venkatesan based in Austin, Texas. Martin designed the website’s prototype with the aim of covering collegiate sports with the same detail that ESPN gives to the NFL and NBA. The brothers raised U.S. $10,000 in seed money from friends and family and started covering wrestling and track events. Co-founder Mark captured the service’s first original broadcast, Ryan Hall’s U.S half-marathon record, from the back of a pickup truck using a handheld camera. Lo-fi footage, engine noise digital interference and fog impacted the quality of the broadcast. However, having the only footage of Hall’s record-breaking run caused a surge in the website’s popularity. By 2017 the company had 256 employees and 25 Web video channels. They changed their business model to a subscription-based service in 2012 and doubled their revenue over the following two years.[3]

Fundraising

The company raised $8 million in Series A and a further $21 million in Series B financing in 2016 led by DCM Ventures and Bertlesmann Digital Media Investments.[4] By 2019, the company had grown to 250 employees and raised a further $47 million in series C.[5]

Acquisitions

The company acquired DirtonDirt.com, a grassroots racing streaming and content platform, in September 2019.[6] In June 2020, FloSports purchased Speed Shift TV and acquired 400 races, with a focus on grassroots racing.[7]

FloSports acquired TrackWrestling in early 2021, a deal that increased the number of wrestling events that will be streamed on its FloWrestling service and brought wrestling analytics to the platform.[8] In October 2021, it was announced that FloSports had acquired HockeyTech, an ice hockey streaming platform and sports data provider.[9]

Streaming partnerships

FloSports announced a partnership with WWNLive in 2016 to run a streaming service dedicated to wrestling.[10] In December 2018, FloRacing signed a broadcast agreement with the United States Auto Club for its midget and sprint car series. In May 2019, the Colonial Athletic Association selected FloSports as its lead media partner becoming the first college conference to pick a streaming OTT, direct-to-consumer company as their primary distribution platform.[11]

FloSports became the local broadcaster for two Major League Soccer teams for the 2019 season: D.C. United and FC Cincinnati, an expansion team.[12] The company faced technical issues during early broadcasts due to inaccurate geofencing restrictions. The organization pledged a full refund, and offered the club's season ticket holders a discount on its annual subscription fees.[13] FloSports promised additional soccer broadcasts and shoulder programming to justify its subscription fee that largely never materialized. D.C. United and Flosports ended their four-year contract prematurely in October 2019. D.C. United opted to stream its final regular season match on its website for free.[14] FC Cincinnati announced its matches would no longer be available through FloSports in June 2020.[15]

In January 2020, NASCAR Hall of Fame inductee and motorsports legend, Tony Stewart, awarded streaming rights to the Eldora Speedway and All Star Circuit of Champions to FloSports.[16] In the Spring 2020, FloSports launched FloBaseball.[17] Later in 2020, the company signed a multi-year partnership with ECHL to broadcast professional hockey starting with the 2021 season.[18]

FloSports expanded its wrestling offering through a partnership with United World Wrestling, the global governing body for the sport, in late 2020.[19]

In 2021, USA Cycling signed a 3 year broadcast partnership with FloSports. FloSports will also be the NGB's (national governing body's) official sponsor.[20] The Unbound Gravel race, a cycling race covering various distances, has never been broadcast before due to remote locations and rough terrain. FloSports became the first to broadcast the race in June 2021 and will stream the race again in 2022.[21] FloSports signed a multi-year streaming deal with USA Gymnastics, the national governing body for gymnastics, in 2021.[22]

In late 2021, NASCAR announced a partnership to stream its grassroots racing series on FloRacing starting in 2022.[23] Series that will be broadcast on FloRacing includes the ARCA Menards Series, ARCA Menards Series West, ARCA Menards Series East, NASCAR Whelen Modified Tour, and NASCAR Pinty's Series and NASCAR Weekly Series.[23] Several tracks on the Modified and Weekly Series had been broadcasting on the service prior to the announcement (Eldora, Oswego, Stafford). Over 280 NASCAR grassroots events were anticipated to be broadcast in 2022 (out of a total of approximately 2000 total events broadcast on the service).[23]

Technology

In 2019, the company introduced apps for Android and smart TV apps.[24] In October 2019, FloSports rebranded, and expanded its distribution with the release of an Android app.[25]

In 2020, FloSports began working on a Watch Party feature for their apps that would allow fans to watch events together, virtually. [26]

Discover more about History related topics

Austin, Texas

Austin, Texas

Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city in the United States, the fourth-most-populous city in Texas, the second-most-populous state capital city, and the most populous state capital that is not also the most populous city in its state. It has been one of the fastest growing large cities in the United States since 2010. Downtown Austin and Downtown San Antonio are approximately 80 miles (129 km) apart, and both fall along the Interstate 35 corridor. Some observers believe that the two regions may some day form a new "metroplex" similar to Dallas and Fort Worth. Austin is the southernmost state capital in the contiguous United States and is considered a Beta−level global city as categorized by the Globalization and World Cities Research Network.

Colonial Athletic Association

Colonial Athletic Association

The Colonial Athletic Association (CAA) is a collegiate athletic conference affiliated with the NCAA's Division I whose full members are located in East Coast states from Massachusetts to South Carolina. Most of its members are public universities, and the conference is headquartered in Richmond. The CAA was historically a Southern conference until the addition of four schools in the Northeast after the turn of the 21st century, which added geographic balance to the conference.

Major League Soccer

Major League Soccer

Major League Soccer (MLS) is a men's professional soccer league sanctioned by the United States Soccer Federation, which represents the sport's highest level in the United States. The league comprises 29 teams—26 in the U.S. and 3 in Canada—since the 2023 season. The league is headquartered in Midtown Manhattan.

2019 Major League Soccer season

2019 Major League Soccer season

The 2019 Major League Soccer season was the 24th season of Major League Soccer. The regular season began on March 2, 2019 and ended on October 6. The MLS Cup Playoffs began on October 19 and concluded with MLS Cup 2019 on November 10, under a new format that included 14 teams and consisted only of single-match rounds.

D.C. United

D.C. United

D.C. United is a professional soccer club based in Washington, D.C. that competes in the Eastern Conference of Major League Soccer, the top tier of American soccer. Domestically, the club has won four MLS Cups, four Supporters Shields, three U.S. Open Cups and six Eastern Conference championships. In international competitions, the club has one CONCACAF Champions League title and one Copa Interamericana, being the only American team to win the latter. In terms of trophies won, it is the joint-most successful overall club in American soccer.

FC Cincinnati

FC Cincinnati

Football Club Cincinnati, commonly known as FC Cincinnati, is an American professional soccer club based in Cincinnati. The club plays in the Eastern Conference of Major League Soccer (MLS). The team succeeded the lower-division team of the same name and was announced on May 29, 2018, when MLS awarded an expansion franchise to Cincinnati. The team began MLS play on March 2, 2019, with its first match against Seattle Sounders FC. The club's ownership group is led by Carl H. Lindner III with Jeff Berding serving as Co-CEO. Currently, the role of general manager is held by Chris Albright.

Expansion team

Expansion team

An expansion team is a new team in a sports league, usually from a city that has not hosted a team in that league before, formed with the intention of satisfying the demand for a local team from a population in a new area. Sporting leagues also hope that the expansion of their competition will grow the popularity of the sport generally. The term is most commonly used in reference to the North American major professional sports leagues but is applied to sports leagues in other countries with a closed franchise system of league membership. The term refers to the expansion of the sport into new areas. The addition of an expansion team sometimes results in the payment of an expansion fee to the league by the new team and an expansion draft to populate the new roster.

Eldora Speedway

Eldora Speedway

Eldora Speedway is a 0.5 mi (804.672 m) high-banked clay dirt oval. Located north of Rossburg, Ohio in the village of New Weston, Ohio, it features permanent and festival-style seating believed to be in the range of 30,000. The 22,000 permanent grandstand and VIP suite seats make it the largest sports stadium in the Dayton, Ohio-region according to the Dayton Business Journal.

All Star Circuit of Champions

All Star Circuit of Champions

The All Star Circuit of Champions, officially known as the Tezos All Star Circuit of Champions presented by Mobil 1 for naming rights reasons, is an American motorsports sanctioning body of winged sprint car racing founded in 1970. The series sanctions 410ci sprint car races in several states. On average the series runs 50 races per year, starting February and ending in October each year. The ASCoC was purchased by Tony Stewart in the winter of 2015.

ARCA Menards Series

ARCA Menards Series

The ARCA Menards Series is an American stock car series, the premier division of the Automobile Racing Club of America (ARCA). It is considered a minor, semi-professional league of stock car racing, used as a feeder series into the three national touring series of NASCAR, and hosts events at a variety of track types including superspeedways, road courses, and dirt tracks. It also provides hobby drivers a chance to experience racing at large tracks used in the three national touring series in NASCAR. The series has had a longstanding relationship with NASCAR, including using former NASCAR Cup Series cars, hosting events in the same race weekend such as Daytona Speedweeks, and naming an award after NASCAR founder Bill France, Sr. However, the series was not officially affiliated with NASCAR until its buyout on April 27, 2018.

ARCA Menards Series West

ARCA Menards Series West

The ARCA Menards Series West, formerly the NASCAR K&N Pro Series West, NASCAR AutoZone West Series, NASCAR Winston West Series and NASCAR Camping World West Series, is a regional stock car racing series owned and operated by the Automobile Racing Club of America (ARCA) and the National Association for Stock Car Auto Racing (NASCAR). The series was first formed in 1954 as a proving ground for drivers from the western United States who could not travel to race in the more traditional stock car racing regions like North Carolina and the rest of the southern United States.

ARCA Menards Series East

ARCA Menards Series East

The ARCA Menards Series East is a regional stock car racing series owned and operated by the Automobile Racing Club of America (ARCA) and the National Association for Stock Car Auto Racing (NASCAR).

Programming

FloSports streams live and on-demand events for over 25 different sports categories.[27]

Network Sites

Sports

Baseball

Basketball

Bowling

Combat

Competitive Fitness

Cycling

Football

Rodeo

Rugby

Grappling

Gymnastics

Hockey

Lacrosse

  • Big Ten
  • Snowbird Baseball
  • Frisco Classic
  • Future Star Series

Marching

Motorsports

Softball

Soccer

Swimming

Track

Volleyball

Wrestling

Discover more about Programming related topics

Big Ten Conference

Big Ten Conference

The Big Ten Conference is the oldest Division I collegiate athletic conference in the United States. Founded as the Intercollegiate Conference of Faculty Representatives in 1896, it predates the founding of its regulating organization, the NCAA. It is based in the Chicago area in Rosemont, Illinois. For many decades the conference consisted of 10 universities. As of 2014, it consists of 14 member institutions and 2 affiliate institutions, with 2 new member institutions scheduled to join in 2024. The conference competes in the NCAA Division I and its football teams compete in the Football Bowl Subdivision (FBS), formerly known as Division I-A, the highest level of NCAA competition in that sport.

Colonial Athletic Association

Colonial Athletic Association

The Colonial Athletic Association (CAA) is a collegiate athletic conference affiliated with the NCAA's Division I whose full members are located in East Coast states from Massachusetts to South Carolina. Most of its members are public universities, and the conference is headquartered in Richmond. The CAA was historically a Southern conference until the addition of four schools in the Northeast after the turn of the 21st century, which added geographic balance to the conference.

Basketball Bundesliga

Basketball Bundesliga

The Basketball Bundesliga (BBL) (English language: Federal Basketball League), for sponsorship reasons named easyCredit BBL, is the highest level league of professional club basketball in Germany. The league comprises 18 teams. A BBL season is split into a league stage and a playoff stage. At the end of the league stage, the top eight teams qualify for the playoff stage, and the teams positioned in the 17th and 18th places are relegated to a lower-tier league. The playoffs are played in a "Best of five" format. The winning team of the final round are crowned the German Champions of that season.

EuroLeague

EuroLeague

EuroLeague, known as the Turkish Airlines EuroLeague for sponsorship reasons, is a European professional basketball club competition. The league is widely recognised as the top-tier league in Europe. The league consists of 18 teams, of which 16 are given long-term licences and wild cards, making the league a semi-closed league. The league was first organized by FIBA in 1958, subsequently by ULEB in 2000 and then solely the Euroleague Basketball.

EuroCup Basketball

EuroCup Basketball

EuroCup Basketball, commonly known as the EuroCup and currently called 7DAYS EuroCup for sponsorship reasons, is an annual professional basketball club competition that has been organized by Euroleague Basketball since 2002. Behind the EuroLeague, the league is regarded as Europe's second-tier professional basketball club tournament.

FIBA 3x3 World Tour

FIBA 3x3 World Tour

The FIBA 3x3 World Tour is an international tour of men's 3x3 basketball teams representing cities. The tournament is organized by FIBA. The FIBA 3x3 Pro Series and FIBA 3x3 Women Series were launched in 2019.

PBA Tour

PBA Tour

The PBA Tour is the major professional tour for ten-pin bowling, operated by the Professional Bowlers Association. Headquartered in Chicago, Illinois, over 3,000 members worldwide make up the PBA. While most of the PBA members are Regional professionals, a small percentage of the bowling membership competes at the national and international level, forming the PBA Tour. Founded in 1958, the PBA Tour has been in continuous operation since the inaugural 1959 season.

Cycling Canada

Cycling Canada

The Canadian Cycling Association (CCA), branded as Cycling Canada (CC) is the national governing body of cycle racing in Canada.

Giro d'Italia

Giro d'Italia

The Giro d'Italia is an annual multiple-stage bicycle race primarily held in Italy, while also starting in, or passing through, other countries. The first race was organized in 1909 to increase sales of the newspaper La Gazzetta dello Sport, and the race is still run by a subsidiary of that paper's owner. The race has been held annually since its first edition in 1909, except during the two world wars. As the Giro gained prominence and popularity the race was lengthened, and the peloton expanded from primarily Italian participation to riders from all over the world. The Giro is a UCI World Tour event, which means that the teams that compete in the race are mostly UCI WorldTeams, with some additional teams invited as 'wild cards'.

Tour de France

Tour de France

The Tour de France is an annual men's multiple-stage bicycle race primarily held in France, while also occasionally passing through nearby countries. Like the other Grand Tours, it consists of 21 stages, each a day long, over the course of 23 days, coinciding with the Bastille Day holiday. It is the oldest of the Grand Tours and generally considered the most prestigious.

FCS Bowl

FCS Bowl

The FCS Bowl or FCS National Bowl is an independently operated annual post-season college football all-star game, played each December in Florida since 2014. The game showcases NFL draft prospects of those collegiate players who have completed their eligibility in NCAA Division I Football Championship Subdivision (FCS), although the game does feature players from other football divisions as well. The game is played as a doubleheader with the National Bowl Game.

National Bowl Game

National Bowl Game

The National Bowl Game is an independently operated annual post-season college football all-star game, currently played each December at Municipal Stadium in Daytona Beach, Florida. The game showcases NFL draft prospects of those collegiate players who have completed their eligibility in NCAA Division II, NCAA Division III, and the NAIA. Since 2014, the game has been played as a doubleheader with the FCS Bowl.

Controversy

In 2022, a class action lawsuit was filed against FloSports in New York federal court due to their alleged business practices. The suit claimed that FloSports ‘misleads customers into believing they are only being charged a monthly fee — rather than the full annual fee — when they first sign up for the sports streaming service.’[34]

Source: "FloSports", Wikipedia, Wikimedia Foundation, (2023, February 24th), https://en.wikipedia.org/wiki/FloSports.

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Further Reading

Lucas Oil Indianapolis Raceway Park

Ken Schrader

Eldora Speedway

Salem Speedway

Toledo Speedway

Bryan Clauson

Brad Sweet

Tanner Thorson

Chris Windom

Kody Swanson

Logan Seavey

Carson Hocevar

ENASCAR iRacing Pro Invitational Series

Meridian Speedway (Idaho)
References
  1. ^ "FloSports Becomes Exclusive Live Streaming Home of 2021 Penn Relays". Sports Video Group. 7 April 2021. Retrieved 2021-07-15.{{cite web}}: CS1 maint: url-status (link)
  2. ^ Spangler, Todd (December 2, 2021). "Nascar Roots Live Racing Events Moving to FloSports, as NBC Sports Gold Winds Down (EXCLUSIVE)". Variety.
  3. ^ Foster, Tom (October 2017). "They Started With $10,000. Now They're Taking on ESPN". Inc. Retrieved October 4, 2019.
  4. ^ Geron, Tomio (August 15, 2016). "FloSports Nets $21.2M for Live-Streaming Alternative Sports". Wall Street Journal. Retrieved October 4, 2019.
  5. ^ Wistrom, Brent (June 4, 2019). "FloSports gets $47M from heavy hitters for more live sports rights". Austin Business Journal. Retrieved October 4, 2019.
  6. ^ "FloSports Acquires DirtOnDirt.com". SPEED SPORT. 2019-09-10. Retrieved 2021-07-27.
  7. ^ "Could Kyle Larson win a World of Outlaws title this year? - NBC Sports". NBC Sports. 16 June 2020. Retrieved July 20, 2020.
  8. ^ "FloSports Swells Wrestling Presence, Acquiring Trackwrestling". www.sportsbusinessjournal.com. Retrieved 2021-10-21.
  9. ^ "FloSports enhances ice hockey offering with HockeyTech purchase". SportsPro. 2021-10-05. Retrieved 2021-10-28.
  10. ^ Currier, Joseph (September 22, 2017). "WWN events pulled from FloSlam schedule". Wrestling Observer Newsletter. Retrieved October 4, 2019.
  11. ^ "Colonial Athletic Association Selects FloSports as Primary Media Partner". Stony Brook University Athletics. Retrieved 2021-07-27.
  12. ^ Bils, Chris (March 11, 2019). "Austin-based FloSports will be local broadcast partner of MLS's FC Cincinnati". Austin Statesman. Retrieved October 4, 2019.
  13. ^ Allen, Scott (March 12, 2019). "FloSports offers full refunds after rough debut, vows to win back D.C. United fans' trust". The Washington Post. Retrieved October 4, 2019.
  14. ^ Goff, Steven (October 3, 2019). "D.C. United severs ties with streaming partner FloSports". The Washington Post. Retrieved October 4, 2019.
  15. ^ Brennan, Pat (June 19, 2020). "FC Cincinnati ends Flosports deal". The Cincinnati Enquirer. Retrieved June 19, 2020.
  16. ^ "All Stars & Eldora Reach Deal With FloSports". SPEED SPORT. 2020-01-30. Retrieved 2021-07-28.
  17. ^ "FloSports Introduces FloBaseball for Collegiate and Youth Baseball". Cord Cutters News. 2020-02-11. Retrieved 2021-07-28.
  18. ^ Staff, S. V. G. (2 October 2020). "FloSports Becomes New Provider of ECHL.TV for 2020-21 Season". Sports Video Group. Retrieved 2021-07-28.
  19. ^ "United World Wrestling announces streaming partnership with FloSports". www.insidethegames.biz. 18 November 2020. Retrieved 2021-10-21.{{cite web}}: CS1 maint: url-status (link)
  20. ^ "USA Cycling signs FloSports as broadcast partner". www.sportsbusinessjournal.com. Retrieved 2021-06-18.
  21. ^ "Unbound Gravel to be broadcast live". VeloNews.com. 2021-05-28. Retrieved 2021-06-18.
  22. ^ Staff, S. V. G. (29 January 2021). "FloSports, USA Gymnastics Pen Multi-Year Digital Streaming Deal". Sports Video Group. Retrieved 2021-10-08.
  23. ^ a b c "NASCAR, FloSports announce landmark streaming partnership". NASCAR. 2 December 2021. Retrieved December 7, 2021.
  24. ^ Ogus, Simon. "FloSports Launches New App On Apple TV, Amazon Fire TV, Roku". Forbes.{{cite web}}: CS1 maint: url-status (link)
  25. ^ "FloSports launches new Android app as part of rebrand". SportsPro. 2019-10-04. Retrieved 2021-10-14.
  26. ^ "FloSports is Testing A New Watch Party Feature for Live Sports Events". Cord Cutters News. 2020-06-11. Retrieved 2021-10-28.
  27. ^ Staff, S. V. G. (7 April 2021). "FloSports Becomes Exclusive Live Streaming Home of 2021 Penn Relays". Sports Video Group. Retrieved 2021-06-29.
  28. ^ "FloSports Announces Partnership Expansion with PROGRAM 15 to Live Stream New Balance Baseball Future Stars Series". Future Stars Series. 2018-10-16. Archived from the original on 2021-01-16. Retrieved 2021-05-19.
  29. ^ a b "Tony Stewart Awards Streaming Rights to FloSports". True Speed Communication. January 30, 2020. Retrieved July 20, 2020.
  30. ^ "IRA and FloRacing Team Up". www.irasprints.com. IRA Outlaw Sprints. Retrieved July 20, 2020.
  31. ^ "FloSports Expands Racing Coverage with Super DIRTcar Series on FloRacing". FloSports. February 13, 2018. Retrieved July 20, 2020.
  32. ^ "FloRacing To Continue Agreement With USAC". SPEED SPORT. December 13, 2019. Retrieved July 20, 2020.
  33. ^ "Watch All USAC National Races". USAC Racing. January 14, 2019. Retrieved July 20, 2020.
  34. ^ Burne, Kathrine (9 February 2023). "Class Action Lawsuit Filed Against FloSports". JitsMagazine. Retrieved 9 February 2023.
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