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First National Pictures

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First National Pictures
FormerlyFirst National Exhibitors' Circuit (1917–1919)
Associated First National Pictures, Inc. (1919–1924)
First National Pictures, Inc. (1924–1936)
IndustryMotion picture exhibition, distribution and production
Founded1917
FoundersThomas L. Tally
J. D. Williams
DefunctJuly 12, 1936 (closing all 133, liquidation process)
FateStudio:
Warner Bros. Pictures, Inc.
Library:
Warner Bros.
Turner Entertainment Co.
SuccessorWarner Bros. Pictures, Inc.
Headquarters
ProductsMotion pictures, film distribution
ParentIndependent (1917–1928)
Warner Bros. (1928–1936)

First National Pictures was an American motion picture production and distribution company. It was founded in 1917 as First National Exhibitors' Circuit, Inc., an association of independent theatre owners in the United States, and became the country's largest theater chain. Expanding from exhibiting movies to distributing them, the company reincorporated in 1919 as Associated First National Theatres, Inc., and Associated First National Pictures, Inc. In 1924 it expanded to become a motion picture production company as First National Pictures, Inc., and became an important studio in the film industry. In September 1928, control of First National passed to Warner Bros., into which it was completely absorbed on November 4, 1929. A number of Warner Bros. films were thereafter branded First National Pictures until July 1936, when First National Pictures, Inc., was dissolved.[1]

Early history

Poster for A Dog's Life (1918), Charlie Chaplin's first film under his $1 million contract with First NationalFirst National Pictures studios in Burbank, California (c. 1928)
Poster for A Dog's Life (1918), Charlie Chaplin's first film under his $1 million contract with First National
Poster for A Dog's Life (1918), Charlie Chaplin's first film under his $1 million contract with First NationalFirst National Pictures studios in Burbank, California (c. 1928)
First National Pictures studios in Burbank, California (c. 1928)

The First National Exhibitors' Circuit was founded in 1917 by the merger of 26 of the biggest first-run cinema chains in the United States. It eventually controlled over 600 cinemas, more than 200 of them first-run houses (as opposed to the less lucrative second-run or neighbourhood theatres to which films moved when their initial box office receipts dwindled).

First National was the brainchild of Thomas L. Tally, who was reacting to the overwhelming influence of Paramount Pictures, which dominated the market. In 1912, he thought that a conglomerate of theatres throughout the nation could buy or produce and distribute its own films. In 1917 Tally and J. D. Williams formed First National Exhibitors' Circuit.[2]

The first film released through First National was the 1916 British film The Mother of Dartmoor. Between 1917 and 1918, the company made contracts with Mary Pickford and Charlie Chaplin, the first million-dollar deals in the history of film.[3] Chaplin's contract allowed him to produce his films without a set release schedule. However, the production of the feature film The Kid ran so long that the company started to complain. To address their concerns, Chaplin invited the exhibitors to the studio, and they were so impressed by the project and charmed by the players, especially co-star Jackie Coogan, that they agreed to be patient. That patience was ultimately rewarded when The Kid became a major critical and box office success.[4] First National's distribution of films by independent producers is credited with launching careers including that of Louis B. Mayer.[5]

Adolph Zukor of Paramount Pictures was threatened by First National's financial power and its control over the lucrative first-run theatres, and decided to enter the cinema business as well. With a $10 million investment, Paramount built its own chain of first-run movie theatres after a secret plan to merge with First National failed.

First National Exhibitors' Circuit was reincorporated in 1919 as Associated First National Pictures, Inc., and its subsidiary, Associated First National Theatres, Inc., with 5,000 independent theater owners as members.[6][7]

Associated First National Pictures expanded from only distributing films to producing them in 1924 and changed its corporate name to First National Pictures, Inc.[8] It built its 62-acre (25 ha) studio lot in Burbank in 1926.[9] The Motion Picture Theatre Owners of America and the Independent Producers' Association declared war in 1925 on what they termed a common enemy—the "film trust" of Metro-Goldwyn-Mayer, Paramount, and First National, which they claimed dominated the industry not only by producing and distributing motion pictures but also by entering into exhibition as well.[10]

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James Dixon Williams

James Dixon Williams

James Dixon Williams was an early American film producer and studio executive. He was a founder of First National Pictures and British National Pictures.

A Dog's Life

A Dog's Life

A Dog's Life is a 1918 American short silent film written, produced and directed by Charlie Chaplin. This was Chaplin's first film for First National Films. It was part of a then groundbreaking $1 million contract. It was for a total of eight 3 reel short silent films.

Charlie Chaplin

Charlie Chaplin

Sir Charles Spencer Chaplin was an English comic actor, filmmaker, and composer who rose to fame in the era of silent film. He became a worldwide icon through his screen persona, the Tramp, and is considered one of the film industry's most important figures. His career spanned more than 75 years, from childhood in the Victorian era until a year before his death in 1977, and encompassed both adulation and controversy.

Burbank, California

Burbank, California

Burbank is a city in the southeastern end of the San Fernando Valley in Los Angeles County, California, United States. Located 12 miles (19 km) northwest of downtown Los Angeles, Burbank has a population of 107,337. The city was named after David Burbank, who established a sheep ranch there in 1867.

First run (filmmaking)

First run (filmmaking)

In cinematic parlance, a film in its first run has been recently released. In North America, new films attract the majority of their theatrical viewers in the first few weeks after their release. In North America, different movie theatres pay different rates to show films depending on how recently they have been released. In 1946, the Supreme Court of the United States found major film distributors in violation of antitrust laws when they precluded independent theaters from screening first-run films.

Paramount Pictures

Paramount Pictures

Paramount Pictures Corporation is an American film and television production and distribution company and the main namesake division of Paramount Global. It is the fifth-oldest film studio in the world, the second-oldest film studio in the United States, and the sole member of the "Big Five" film studios located within the city limits of Los Angeles.

Mary Pickford

Mary Pickford

Gladys Marie Smith, known professionally as Mary Pickford, was a Canadian-American stage and screen actress and producer with a career that spanned five decades. A pioneer in the US film industry, she co-founded Pickford–Fairbanks Studios and United Artists, and was one of the 36 founders of the Academy of Motion Picture Arts and Sciences. Pickford is considered to be one of the most recognisable women in history.

The Kid (1921 film)

The Kid (1921 film)

The Kid is a 1921 American silent comedy-drama film written, produced, directed by and starring Charlie Chaplin, and features Jackie Coogan as his foundling baby, adopted son and sidekick. This was Chaplin's first full-length film as a director. It was a huge success and was the second-highest-grossing film in 1921. Now considered one of the greatest films of the silent era, in 2011 it was selected for preservation in the United States National Film Registry by the Library of Congress.

Jackie Coogan

Jackie Coogan

John Leslie Coogan was an American actor and comedian who began his film career as a child actor in silent films.

Louis B. Mayer

Louis B. Mayer

Louis Burt Mayer was a Canadian-American film producer and co-founder of Metro-Goldwyn-Mayer studios (MGM) in 1924. Under Mayer's management, MGM became the film industry's most prestigious movie studio, accumulating the largest concentration of leading writers, directors, and stars in Hollywood.

Adolph Zukor

Adolph Zukor

Adolph Zukor was a Hungarian-American film producer best known as one of the three founders of Paramount Pictures. He produced one of America's first feature-length films, The Prisoner of Zenda, in 1913.

Metro-Goldwyn-Mayer

Metro-Goldwyn-Mayer

Metro-Goldwyn-Mayer Studios, Inc., also known as Metro-Goldwyn-Mayer Pictures and abbreviated as MGM, is an American film, television production, distribution and media company owned by Amazon through MGM Holdings, founded on April 17, 1924, and based in Beverly Hills, California.

Acquisition by Warner Bros.

First National Pictures advertisement in The Film Daily, 1926
First National Pictures advertisement in The Film Daily, 1926

The financial success of The Jazz Singer and The Singing Fool enabled Warner Bros. to purchase a majority interest in First National in September 1928. Warner Bros. held 42,000 shares of common stock out of 72,000 outstanding shares while Fox Pictures held 21,000 shares; 12,000 shares were publicly held.[11] Warner Bros. acquired access to First National's affiliated chain of theatres, while First National acquired access to Vitaphone sound equipment. Warner Bros. and First National continued to operate as separate entities.

On November 4, 1929, Fox sold its interest in First National to Warner Bros. for $10 million.[12][13]: 66  The First National studio in Burbank became the official home of Warner Bros.–First National Pictures. Thereafter, First National Pictures became a trade name for the distribution of a designated segment of Warner Bros. product. 45 of the 86 Warner Bros. feature films released in 1929 were branded as First National Pictures.[13]: 66  Half of the 60 feature films Warner Bros. announced for release in 1933–1934 were to be First National Pictures.[14]

Although both studios produced "A" and "B" budget pictures, generally the prestige productions, costume dramas, and musicals were made by Warner Bros., while First National specialized in modern comedies, dramas, and crime stories. Short subjects were made by yet another affiliated company, The Vitaphone Corporation (which took its name from the sound process).

In July 1936, stockholders of First National Pictures, Inc. (primarily Warner Bros.) voted to dissolve the corporation and distribute its assets among the stockholders in line with a new tax law which provided for tax-free consolidations between corporations.[15]

From 1929 to 1958, most Warner Bros. films and promotional posters bore the trademark and copyright credits "A Warner Bros.–First National Picture" in their opening and closing sequences.[16]

Discover more about Acquisition by Warner Bros. related topics

The Film Daily

The Film Daily

The Film Daily was a daily publication that existed from 1918 to 1970 in the United States. It was the first daily newspaper published solely for the film industry. It covered the latest trade news, film reviews, financial updates, information on court cases and union difficulties, and equipment breakthroughs.

The Jazz Singer

The Jazz Singer

The Jazz Singer is a 1927 American musical drama film directed by Alan Crosland and produced by Warner Bros. Pictures. It is the first feature-length motion picture with both synchronized recorded music score as well as lip-synchronous singing and speech. Its release heralded the commercial ascendance of sound films and effectively marked the end of the silent film era with the Vitaphone sound-on-disc system and features six songs performed by Al Jolson. Based on the 1925 play of the same title by Samson Raphaelson, the plot was adapted from his short story "The Day of Atonement".

The Singing Fool

The Singing Fool

The Singing Fool is a 1928 American musical drama part-talkie motion picture directed by Lloyd Bacon which was released by Warner Bros. The film stars Al Jolson and is a follow-up to his previous film, The Jazz Singer. It is credited with helping to cement the popularity of American films of both sound and the musical genre.

Warner Bros.

Warner Bros.

Warner Bros. Entertainment Inc. is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. Discovery. Founded in 1923 by four brothers, Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).

Common stock

Common stock

Common stock is a form of corporate equity ownership, a type of security. The terms voting share and ordinary share are also used frequently outside of the United States. They are known as equity shares or ordinary shares in the UK and other Commonwealth realms. This type of share gives the stockholder the right to share in the profits of the company, and to vote on matters of corporate policy and the composition of the members of the board of directors.

Vitaphone

Vitaphone

Vitaphone was a sound film system used for feature films and nearly 1,000 short subjects made by Warner Bros. and its sister studio First National from 1926 to 1931. Vitaphone was the last major analog sound-on-disc system and the only one that was widely used and commercially successful. The soundtrack was not printed on the film itself, but issued separately on phonograph records. The discs, recorded at 33+1⁄3 rpm and typically 16 inches (41 cm) in diameter, would be played on a turntable physically coupled to the projector motor while the film was being projected. It had a frequency response of 4300 Hz. Many early talkies, such as The Jazz Singer (1927), used the Vitaphone system. The name "Vitaphone" derived from the Latin and Greek words, respectively, for "living" and "sound".

B movies (Hollywood Golden Age)

B movies (Hollywood Golden Age)

The B movie, whose roots trace to the silent film era, was a significant contributor to Hollywood's Golden Age of the 1930s and 1940s. As the Hollywood studios made the transition to sound film in the late 1920s, many independent exhibitors began adopting a new programming format: the double feature. The popularity of the twin bill required the production of relatively short, inexpensive movies to occupy the bottom half of the program. The double feature was the predominant presentation model at American theaters throughout the Golden Age, and B movies constituted the majority of Hollywood production during the period.

Filmography

Source: "First National Pictures", Wikipedia, Wikimedia Foundation, (2023, March 24th), https://en.wikipedia.org/wiki/First_National_Pictures.

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References
  1. ^ Geduld, Harry (1975). The Birth of the Talkies - From Edison to Jolson. Bloomington, Indiana: Indiana University Press. ISBN 0253107431. Retrieved January 21, 2023.{{cite book}}: CS1 maint: url-status (link)
  2. ^ "Collection Guide for First National Pictures". Online Archive of California. Retrieved 26 October 2022.
  3. ^ Zukor, Adolph (1954). The Public Is Never Wrong. London: Cassell and Co. Ltd London. p. 139.
  4. ^ Kevin Brownlow, David Gill (1983). Unknown Chaplin: The Great Director (Television production). Thames Television.
  5. ^ "J. D. Williams, Film Pioneer, Dies". The New York Times. August 29, 1934. Retrieved 2015-12-28.
  6. ^ "New Incorporations", The New York Times, November 18, 1919, p. 25.
  7. ^ "Picture Plays and People", The New York Times, February 1, 1920, p. XX4.
  8. ^ "New Incorporations", The New York Times, May 6, 1924, p. 36.
  9. ^ "First National Properties", The Wall Street Journal, May 21, 1926, p. 16.
  10. ^ "Theatre Owners Open War on Hays", The New York Times, May 12, 1925, p. 14.
  11. ^ "Warner Buys First National", The Wall Street Journal, September 27, 1928, p. 3.
  12. ^ "Fox Holdings in First National Pictures Sold", The Washington Post, November 4, 1929, p. 3.
  13. ^ a b Hirschhorn, Clive. The Warner Bros. Story. New York: Crown Publishers. ISBN 0-517-53834-2.
  14. ^ "Warners to Issue 60 Feature Films". The New York Times. August 2, 1933. Retrieved 2015-12-27.
  15. ^ "Film Concern Dissolves", The New York Times, July 12, 1936, p. F1.
  16. ^ American Film Institute Catalog of Motion Pictures, volumes F4 and F5.
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