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El Rubius

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El Rubius
Rubén Doblas Gundersen en 2017 (49780612267) (cropped).jpg
El Rubius at Club Media Fest in 2017
Personal information
BornRubén Doblas Gundersen
(1990-02-13) 13 February 1990 (age 32)
Nationality
  • Spanish
  • Norwegian
Occupation
Partner(s)Irina Isasia (2016–present)[1]
SignatureElRubiusSignature.svg
Websiteelrubius.com
YouTube information
Channel
Years active2006–present
Genre
Subscribers40,400,000[2]
Total views7,450,000,000[2]
YouTube Silver Play Button 2.svg 100,000 subscribers 2012
YouTube Gold Play Button 2.svg 1,000,000 subscribers 2013
YouTube Diamond Play Button.svg 10,000,000 subscribers 2015

Last updated: June 2022

Rubén Doblas Gundersen (Spanish: [ruˈβen ˈdoβlaz ˈɣundeɾsen];[a] born 13 February 1990), better known as elrubiusOMG or simply El Rubius (Spanish: [el ˈruβjus]), is a Spanish-Norwegian YouTuber whose channel primarily consists of gameplays and vlogs. He has the most subscribers in Spain[3][4] and is among the 50 channels with the most subscribers of the platform in the world.[5]

In 2014 he published El Libro Troll (English: The Troll Book). During 2015 and 2017 he published a total of three comics from his Virtual Hero series. He also participated in an anime series based on the comics. A tweet from his official Twitter account was the most retweeted tweet in the world since 2016. The tweet was often retweeted.[6]

In 2016, Time magazine included him in its list of "next generation leaders"[7] and named him an "online conqueror".[8] In 2018, he obtained the world record of viewers live during an online YouTube broadcast for an tournament of the Fortnite video game. He is one of the most popular streamers on Twitch, with the third-most-followed Twitch channel in the world.[9][10]

Discover more about El Rubius related topics

YouTuber

YouTuber

A YouTuber is an online personality and/or influencer who produces videos on the video-sharing platform YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006.

Gameplay

Gameplay

Gameplay is the specific way in which players interact with a game, and in particular with video games. Gameplay is the pattern defined through the game rules, connection between player and the game, challenges and overcoming them, plot and player's connection with it. Video game gameplay is distinct from graphics and audio elements. In card games, the equivalent term is play.

Anime

Anime

Anime is hand-drawn and computer-generated animation originating from Japan. Outside of Japan and in English, anime refers specifically to animation produced in Japan. However, in Japan and in Japanese, anime describes all animated works, regardless of style or origin. Animation produced outside of Japan with similar style to Japanese animation is commonly referred to as anime-influenced animation.

Twitter

Twitter

Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users send and respond publicly or privately 280-character-long messages, images and videos known as "tweets". Registered users can tweet, like, 'retweet' tweets and direct message (DM), while unregistered users only have the ability to view public tweets. Users interact with Twitter through browser or mobile frontend software, or programmatically via its APIs.

Time (magazine)

Time (magazine)

Time is an American news magazine based in New York City. For nearly a century, it was published weekly, but starting in March 2020 it transitioned to every other week. It was first published in New York City on March 3, 1923, and for many years it was run by its influential co-founder, Henry Luce. A European edition is published in London and also covers the Middle East, Africa, and, since 2003, Latin America. An Asian edition is based in Hong Kong. The South Pacific edition, which covers Australia, New Zealand, and the Pacific Islands, is based in Sydney.

Fortnite

Fortnite

Fortnite is an online video game developed by Epic Games and released in 2017. It is available in three distinct game mode versions that otherwise share the same general gameplay and game engine: Fortnite Battle Royale, a free-to-play battle royale game in which up to 100 players fight to be the last person standing; Fortnite: Save the World, a cooperative hybrid tower defense-shooter and survival game in which up to four players fight off zombie-like creatures and defend objects with traps and fortifications they can build; and Fortnite Creative, in which players are given complete freedom to create worlds and battle arenas.

Twitch (service)

Twitch (service)

Twitch is an American video live streaming service that focuses on video game live streaming, including broadcasts of esports competitions, in addition to offering music broadcasts, creative content, and "in real life" streams. Twitch is operated by Twitch Interactive, a subsidiary of Amazon.com, Inc. It was introduced in June 2011 as a spin-off of the general-interest streaming platform Justin.tv. Content on the site can be viewed either live or via video on demand. The games shown on Twitch's current homepage are listed according to audience preference and include genres such as real-time strategy games (RTS), fighting games, racing games, and first-person shooters.

List of most-followed Twitch channels

List of most-followed Twitch channels

This list contains the top fifty channels with the most followers on the live streaming social platform Twitch. As of January 2023, the most-followed channel belongs to Ninja with over 18.4 million followers. The female streamer with the most followers on her channel is Pokimane with just over half of Ninja's followers at 9.3 million.

Early life

Rubén Doblas Gundersen was born on 13 February 1990 in Mijas, Andalusia, Spain.[11] He is the son of a Norwegian mother named Bente and a Spanish father, with a younger sister named Liv on his mother's side and two brothers on his father's side.[12] When he was three years old, his parents divorced; he and his mother moved to Bergen, where she became a partner with another Spanish person named Héctor, to whom Rubius often refers as "The Godfather" in his videos. He moved back to Madrid because of this. He went through primary and secondary school there. His first console was an SNES, to which he admitted that it was essential to develop his love for video games and geek culture and that if it hadn't been for that he would never have reached where he was.[13][14]

In his high school stage, his parents separated again when aged 16. He relocated to Norway again and finished his studies and returned to Spain with his godfather. He worked as an intern and in a supermarket there. He later entered to study 3D modelling and animation in Arteneo School in Madrid.[12]

Discover more about Early life related topics

Mijas

Mijas

Mijas is a municipality in the Province of Málaga, in the autonomous community of Andalusia. Located on the southeastern coast of Spain, Mijas belongs to the region of Costa del Sol Occidental. Its center is a typical Andalusian white-washed village, Mijas Pueblo, located on a mountainside about 430 metres or 1,476 feet above sea level, in the heart of the Costa del Sol region.

Andalusia

Andalusia

Andalusia is the southernmost autonomous community in Peninsular Spain. It is the most populous and the second-largest autonomous community in the country. It is officially recognised as a "historical nationality". The territory is divided into eight provinces: Almería, Cádiz, Córdoba, Granada, Huelva, Jaén, Málaga, and Seville. Its capital city is Seville. The seat of the High Court of Justice of Andalusia is located in the city of Granada.

Bergen

Bergen

Bergen, historically Bjørgvin, is a city and municipality in Vestland county on the west coast of Norway. As of 2021, its population is roughly 285,900. Bergen is the second-largest city in Norway. The municipality covers 465 square kilometres (180 sq mi) and is on the peninsula of Bergenshalvøyen. The city centre and northern neighbourhoods are on Byfjorden, 'the city fjord', and the city is surrounded by mountains; Bergen is known as the "city of seven mountains". Many of the extra-municipal suburbs are on islands. Bergen is the administrative centre of Vestland county. The city consists of eight boroughs: Arna, Bergenhus, Fana, Fyllingsdalen, Laksevåg, Ytrebygda, Årstad, and Åsane.

Madrid

Madrid

Madrid is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and its monocentric metropolitan area is the second-largest in the EU. The municipality covers 604.3 km2 (233.3 sq mi) geographical area.

Video game

Video game

Video games, also known as computer games, are electronic games that involve interaction with a user interface or input device – such as a joystick, controller, keyboard, or motion sensing device – to generate audiovisual feedback. This feedback is most commonly shown on a video display device, such as a TV set, monitor, touchscreen, or virtual reality headset. Some computer games do not always depend on a graphics display; for example, text adventure games and computer chess can be played through teletype printers. Video games are often augmented with audio feedback delivered through speakers or headphones, and sometimes with other types of feedback, including haptic technology.

Internship

Internship

An organisational study is a period of work experience offered by an organization for a limited period of time. Once confined to medical graduates, internship is used practice for a wide range of placements in businesses, non-profit organizations and government agencies. They are typically undertaken by students and graduates looking to gain relevant skills and experience in a particular field. Employers benefit from these placements because they often recruit employees from their best interns, who have known capabilities, thus saving time and money in the long run. Internships are usually arranged by third-party organizations that recruit interns on behalf of industry groups. Rules vary from country to country about when interns should be regarded as employees. The system can be open to exploitation by unscrupulous employers.

3D computer graphics

3D computer graphics

3D computer graphics, sometimes called CGI, 3D-CGI or three-dimensional computer graphics are graphics that use a three-dimensional representation of geometric data that is stored in the computer for the purposes of performing calculations and rendering digital images, usually 2D images but sometimes 3D images. The resulting images may be stored for viewing later or displayed in real time.

Career

First channel and beginnings (2006-2011)

Rubén Doblas Gundersen created his first YouTube channel on 2006 under the name of "elrubius". He claimed this channel to be a play on words referring to his name and the fact that he had blonde hair when he was little.[15] His first video "The audience" was uploaded on 8 December 2006. His video was a montage of the video game Grand Theft Auto IV in English.[16] During 2011, he began regularly uploading videos of montages of the newer video game Skyrim, to which Rubius commented on unusual and humorous situations.[17] In January 2012, despite the growing popularity of his videos, he announced that he would change his channel because the one he had at that time could not be associated with a contract with Machinima Network, Inc. This was due to uploading three copyright infringement complaints on YouTube.[18]

Growth and popularity (2012-2013)

On 19 December 2011, El Rubius created another channel under the name of "elrubiusOMG". In January, he began to reupload his old The Elder Scrolls V: Skyrim montages, in addition to other montages in which he commented on situations of various video games such as Battlefield and Happy Wheels. At this time, it was a very popular format on the platform.[19] Rubius was one of the pioneers in making this type of videos known in the Spanish-speaking community. Its popularity began to increase dramatically.[20] On 28 January 2012, he created the video "MI CARA". He revealed his identity for the first time on YouTube there.[21] At this time, he created a segment on his channel called "(X video game) in 1 minute". He tried to summarise a video game in an ironic and humorous way there. This section became one of the most viral sections on YouTube in Spain at this time.[18]

On 14 March 2012, he uploaded a parody of Chayanne's song "Torero", to which he modified its title and lyrics to "Minero", alluding to the Minecraft video game. The song was based on the parody.[22] Because the popularity of the video game was emerging at that time, the video became extremely viral. Today, it is the most viewed video in the channel's history, with almost 100 million views.[23] The popularity of the channel and Rubius continued to rise and rise. On 27 April 2012, the channel reached 100,000 subscribers, to which Rubius celebrated by streaming on YouTube, answering questions from his followers.[24]

On 22 July 2012, his channel reached 200,000 subscribers. On 29 July, he uploaded a vlog where he met for the first time in-person with Mangel (Miguel Ángel Rogel). He is another Spanish YouTuber who Rubius had met on internet forums when both were teenagers. Rubius and Mangel announced that both would move to live together in Madrid when they got a contract with a production company called BGames. There, they had to dedicate themselves to creating videos for the platform.[25][26] On 16 September 2012, his channel reached 300,000 subscribers. On 7 October, Rubius uploaded a video of him in Chatroulette. Chatroulette is a video conference website. There, Rubius showed situations in his conversations with strangers on which the website had. Three days later, he uploaded a collaboration with Willyrex. He remained the largest YouTuber in Spain until 2012. A week later, his channel reached 400,000 subscribers. In December, his channel reached 500,000 subscribers, to which Rubius announced by uploading a montage of himself.[27]

Rubius became the most subscribed Spanish channel in November 2012 by surpassing fellow YouTuber Willyrex.[28] In January 2013, he started another segment called "Meet The Rubius" (an allusion to a popular video game series Team Fortress 2 on YouTube). Rubius recounted anecdotes from his personal life there. In a period of two months, on 18 February 2013, his channel reached one million subscribers to enter the 10 Spanish-speaking channels that had that brand (or more) at that time.[18] Two months later, his channel reached two million subscribers. In June 2013, he was invited by Ubisoft Spain as a content creator for E3. In July, he attended the Gamepolis event in Malaga, alongside Mangel and other famous YouTube content creators.[29]

10 million subscribers, media appearances and other projects (2014-2015)

In 2014, El Rubius published an interactive book full of challenges titled El Libro Troll (English: The Troll Book).[18] The book reached number one in sales in Spain for eight weeks and was a bestseller at the Madrid Book Fair 2014.[30] The Superintendencia de Industria y Comercio deemed it unsuitable for children and teenagers.[31] It was described by parents as a sexual book.[32] He also made a cameo appearance, this being in Torrente 5,[33][34][35] a Spanish comedy film by Santiago Segura.[36][37] On 25 September, he announced via video that Microsoft would contact him to participate in the Spanish dub for the video game Sunset Overdrive.[38] In February 2015, he became the first Spanish YouTuber whose channel reached 10 million subscribers.[39][40][41] In April 2015, he participated in the first edition of the Club Media Fest in Argentina.[42][43]

On 2 June, he participated in an interview on Antena 3 in the Spanish programme Al rincón de pensar. The programme's journalist was Risto Mejide. Rubius agreed to cry after telling Mejide that he was suffering from depression due to the burden of fame and distance from his relatives there.[44][45] Spanish publishing group Planeta published Rubius' first comic, titled El Rubius: Virtual Hero, in September 2015.[46][47] In October 2015, he received the Diamond Play Button at the YouTube 10th Anniversary Party in Madrid, along with fellow Spanish YouTuber Vegetta777.[48][49] During this month, he participated in the second edition of the Club Media Fest in Argentina and Chile.[50][51] In December, he made a collaboration in a video with the Spanish singer Edurne dancing in the video game Just Dance.[52][53]

Problems with the press and censorship, direct and hiatus (2016-2018)

In February 2016, El Rubius denounced through a video that the Spanish newspaper El Mundo had distorted and manipulated an interview that he himself granted, in order to "sell more". He announced that he would not give any more reports or interviews for the press.[54] In April, Rubius participated in the Colombian edition of the Club Media Fest, where he made a presentation mixing live electronic music,[55] received the "Youtuber of the Year" award at the 1st Play Awards ceremony held in Palma de Mallorca,[56][57][58] and in April 2016 he upload a music video titled "Pokemon HEYEYEYEAH" with Narehop, a parody from What's Up? (1993) by Rock band 4 Non Blondes.[59] In May he participated in a YouTube event in New York with the most famous YouTubers in the world, in which he met PewDiePie in-person.[60][61] During the event, he organised an event for people over 18 years of age in Barcelona where he performed a concert mixing music.[62] The second part of Virtual Hero, whose title is Virtual Hero II: La torre imposible, was published in June 2016.[63][64][65]

After surpassing 20 million subscribers in August 2016, Rubius made a big draw with a tweet reading "Limonada".[66] As of September 2019, it is the fifth most-shared tweet in history.[67] In September, he uploaded a video criticising YouTube's system of new anti-censorship rules. There Rubius joked that he was going to have to change his style as "he didn't want to lose his partner and that he loved his money". However, during the video, he went on to break all the new rules imposed, with the video being demonetised and having an age restriction.[68][69] A couple of weeks later, he uploaded another video denouncing that a new magazine dedicated to gossip about YouTubers he had leaked photos of himself and his partner on their vacations, declaring "I can't believe how this shit of continuing to invade people's privacy is still legal in the middle of 2016".[70][71] In 2016, the HeYou Games company launched the YouTurbo video game for iOS and Android. There Rubius is a playable character along with other YouTubers, such as Willyrex, DaniRep, iTownGamePlay, TheGrefg, and more.[72][73]

In December 2016, he was part of the promotion of the film Passengers, making a video in collaboration with Jennifer Lawrence and Chris Pratt, protagonists of the film. Later, during an interview with Lawrence on Jimmy Kimmel's late night show, he and the video were mentioned.[74] During 2016 and 2017 he participated in Spanish advertising campaigns of Fanta.[75][76] In June he participated in the edition of the Club Media Fest in Mexico.[77] In October he participated in the edition of the Club Media Fest in Peru.[78] The third and last part of his comic series Virtual Hero was published in April 2017. It was entitled Virtual Hero III: La máscara del troll.[79] In October 2017, El Rubius announced the production of Virtual Hero, an animated television series produced by Motion Pictures from Barcelona and Jaruyi studio from South Korea, together with Movistar+ and Zeppelin TV, based on his comic series.[80] The plot follows the adventures of Rubius, who must free the 100 best gamers of Trollmask, a vengeful enemy, in a virtual world.[81]

Platform switch to Twitch (2018-present)

At the beginning of March 2018, Rubius released a video called La verdad sobre Rubius (English:The Truth About Rubius). There he made an analogy of his personality in his videos on YouTube and in real life introducing a "twin" of his named Gundersen. The video was well-received by its followers. It had many likes.[82] In March 2018, El Rubius broke his world record during a live broadcast of Fortnite, having more than a million viewers tuning in[83] and 100 Spanish-speaking streamers.[84] In this way, he destroyed the record that the streamer had until then, Ninja.[85][86] On May 25, he announced that he would withdraw from YouTube for a time due to the fact that in the previous months he began to feel stress, anxious and nervous when recording videos and doing live shows.[87]

El Rubius in a 2020 LOLíTO tournament
El Rubius in a 2020 LOLíTO tournament

Rubius later reached 30 million subscribers in July.[88][89][90] On 3 October 2018, El Rubius uploaded a documentary about his life on his YouTube channel.[91] It was released on Movistar+ on 11 October 2018. It was titled De Rubén a Rubius: un viaje de un Virtual Hero.[92][93][94] On 12 October 2018, Virtual Hero, the first anime series released in Spain, premiered on Movistar+.[95][96] It is directed by Alexis Barroso, illustrated by Lolita Aldea, written by Juan Torres, and based on Rubius' eponymous comic.[97] After his return, Rubius announced that he would start directing on Twitch and prioritise that platform over YouTube, which he would take more as a secondary job. He also resumed the activity of his old original channel elrubius to reupload his content on Twitch there. Because of this, he renamed it to "Rubius Z".[98]

In May 2019 he announced that Epic Games contacted him to hold a competition in Fortnite. There players had to speedrun a map of his and the winner took 3 million euros.[99] In mid-2019 he made a cameo in the movie Father There Is Only One.[100] During January 2020, he carried out a promotion for the film Bad Boys for Life. There he uploaded a video together with the protagonists of the film Will Smith and Martin Lawrence.[101][102] In February, he made a transmission on YouTube where he counted down to the Season 2 premiere of the Virtual Hero anime. In July, he uploaded a teaser on Twitter where he was going to make an announcement in response to various rumors about the renewal of his contract with Amazon. On July 15, he uploaded a video to YouTube called "The Final Decision". He imitated the video of the announcement of the signing of streamer Ninja to the streaming platform Facebook Gaming there. In reality, he announced that he was staying.[103][104] Watch Dogs: Legion, a video game developed by Ubisoft and released on October 29, 2020, has El Rubius as a playable character.[105][106]

In October and November 2020, he was one of the coaches in Atresmedia's Top Gamers Academy video game talent show.[107] On 7 November 2020, Rubius uploaded a video on his YouTube channel where he commented on the massiveness of his community and the negative effects this has on social networks to celebrate reaching 39 million subscribers on his channel.[108][109] Rubius also participated in another promotion with Sony to announce his new ninth-generation video game console the PlayStation 5, along with other YouTubers and popular people from Spain such as Josep Pedrerol, Michelle Jenner, Santiago Segura, Joaquín Reyes, David Broncano, Koke, Carolina Marín, Amaya Valdemoro, Marc Gasol, etc.[110][111]

In December 2020, Rubius uploaded a video to his main YouTube channel, announcing that he was opening a Pokémon card box valued at $20,000 on his Twitch channel. On December 23, he performed the promised opening and the livestream reached 350,000 viewers, achieving the fifth most viewed Spanish-speaking broadcast.[112][113] On January 2, Rubius announced via Twitter that ,together with Alexby11, they created a Rust series called Egoland that brought together 70 streamers. In their debut they achieved 1.2 million viewers. It was one of the biggest events of 2021 on Twitch and this led to many more series being created with content creators.[114]

In October 2021, he announced that he would be part of the movie Uncharted, posting a photo on social media with actor Tom Holland.[115] On the occasion of the tenth anniversary of his first video on YouTube, Amazon Prime Video announced through the Jove Orquestra Simfònica from Barcelona playing the theme Minero the premiere of Rubius X, a documentary about the YouTuber for the 'streaming' platform at the beginning of next year in more than 240 countries.[116][117]

Discover more about Career related topics

The Elder Scrolls V: Skyrim

The Elder Scrolls V: Skyrim

The Elder Scrolls V: Skyrim is an action role-playing video game developed by Bethesda Game Studios and published by Bethesda Softworks. It is the fifth main installment in The Elder Scrolls series, following 2006's The Elder Scrolls IV: Oblivion, and was released worldwide for Microsoft Windows, PlayStation 3, and Xbox 360 on November 11, 2011.

Happy Wheels

Happy Wheels

Happy Wheels is a ragdoll physics-based platform browser game developed and published by Fancy Force. Created by video game designer Jim Bonacci in 2010, the game features several player characters, who use different, sometimes atypical, vehicles to traverse the game's many levels. The game is best known for its graphic violence and the amount of user-generated content its players produce on a regular basis, with game maps shared on a public server. A sequel was announced to be in development since 2019.

Chatroulette

Chatroulette

Chatroulette is an online chat website that pairs random users with a choice between two other users for webcam-based conversations. Visitors to the website begin an online chat with another visitor. At any point, either user may leave the current chat by initiating another random connection.

E3

E3

E3 is a trade event for the video game industry. The Entertainment Software Association (ESA) organizes and presents E3, which many developers, publishers, hardware, and accessory manufacturers use to introduce and advertise upcoming games and game-related merchandise to retailers and to members of the press. E3 includes an exhibition floor for developers, publishers, and manufacturers to showcase their titles and products for sale in the upcoming year. Before and during the event, publishers and hardware manufacturers usually hold press conferences to announce new games and products.

Santiago Segura

Santiago Segura

Santiago Segura Silva is a Spanish filmmaker and actor. He also worked to a lesser extent as a television presenter, voice actor and comic book writer, as well as being a collector of original comic books.

Sunset Overdrive

Sunset Overdrive

Sunset Overdrive is an action-adventure shooter video game developed by Insomniac Games and published by Microsoft Studios. The game is set in 2027, in a fictional metropolis called Sunset City. The player controls an employee of FizzCo, who has to fight off the OD, short for Overcharge Drinkers: humans who have turned into mutants after drinking FizzCo's energy drink beverage. In the dystopian Sunset City, the player character can wall-run, use zip-lines, and grind rails to swiftly navigate through it, with a large arsenal of weapons to use. The game also has a cooperative multiplayer mode called Chaos Squad, which tasks players to complete a series of missions with seven players. As the game puts emphasis on momentum, the game does not feature any cover system.

Antena 3 (Spanish TV channel)

Antena 3 (Spanish TV channel)

Antena 3 is a Spanish terrestrial television channel part of Atresmedia Televisión, of which it is the flagship station. Its current headquarters are located in San Sebastián de los Reyes.

Risto Mejide

Risto Mejide

Risto Mejide Roldán, formerly named Ricardo Mejide Roldán, is a Spanish publicist, author, music producer, talent show judge, TV presenter and songwriter, best known as a judge on the television talent shows Operación Triunfo, Tú sí que vales, Got Talent España, Factor X and Top Star. ¿Cuánto vale tu voz?, all five of them aired on Telecinco.

Planeta Group

Planeta Group

Planeta Corporación, S.R.L., doing business as Grupo Planeta, is a Spanish mass media conglomerate operating in Spain, Portugal, France and Latin America. It is the world's leading Spanish-language book publisher.

Just Dance (video game)

Just Dance (video game)

Just Dance is a 2009 music rhythm game developed by Ubisoft Milan and Ubisoft Paris and published by Ubisoft as the first main installment of the Just Dance series. The game was released exclusively for the Wii on November 17, 2009, in North America, November 26, 2009, in Australia, and November 27, 2009, in Europe.

El Mundo (Spain)

El Mundo (Spain)

El Mundo, before El Mundo del Siglo Veintiuno, is the second largest printed daily newspaper in Spain. The paper is considered one of the country's newspapers of record along with El País and ABC.

Palma de Mallorca

Palma de Mallorca

Palma, also known as Palma de Mallorca is the capital and largest city of the autonomous community of the Balearic Islands in Spain. It is situated on the south coast of Mallorca on the Bay of Palma. The Cabrera Archipelago, though widely separated from Palma proper, is administratively considered part of the municipality. As of 2018, Palma Airport serves over 29 million passengers per year.

Content and reception style

The content of El Rubius' channels are primarily gameplays, sketches, vlogs, and montages, mostly related to video games, with the particularity that they are made with humour, satire, and sarcasm.[24] One of the most notorious points of its success and virality in his videos is due to the charisma, naturalness, simplicity, and direct language that he has, in addition to connecting with his audience and establishing a strong connection with the people (in average between 14 and 23 years old) who identify with him. Unlike other television personalities or content creators, he does not play a character, but only shows himself naturally, leading to greater acceptance from the masses.[118]

When he first appeared on YouTube trending in 2012, the public was used to commentators like Willyrex, who sought to highlight the details of a video game, in addition to summarising plays in various online games. Rubius offered a change of fresh air, with a more dynamic and more edited content, in addition to performing it with acid, black, absurd, and surreal humour.[119][120]

GQ magazine described him as "the throbbing incarnation of a generation gap", in addition to commenting: "His videos encapsulate a high school mentality that we would never, ever think would be legitimized within such a massive platform. That has been his true triumph: turning something as fleeting as adolescent immaturity, or the clumsy search for identity through the outburst or bullshit, into pure spectacle".[121] The New York Times wrote that "in the videos it is always clear that he lives between two dimensions, that of the screen with its massive audience and that of his room (in a hotel when he travels), his cat and his friends. This double reality leads in The Troll Book, the comics and the anime series".[122]

Controversies

During January 2021, El Rubius announced via a Twitch broadcast that he was going to move to Andorra to live closer to his friends and avoid the public recognition that he had while living in Madrid. This caused controversy in social networks since several YouTubers and streamers had taken this initiative due to the lower tax burden in that country.[123][124][125]

During the same statement, he denounced that a Spanish Treasury official charged him in the media for the decision he had made, taking it as unethical. The former vice president of the government of Spain Pablo Iglesias criticised this decision through his Twitter account, retweeting a tweet where former athlete Juanma López Iturriaga explained that YouTubers moved to avoid paying taxes.[126][127]

Awards and nominations

Year Award Category Result Ref.
2016 Play Awards YouTuber of the Year Won [128]
2022 ESLAND Awards Streamer of the Year Nominated [129]

Source: "El Rubius", Wikipedia, Wikimedia Foundation, (2023, January 29th), https://en.wikipedia.org/wiki/El_Rubius.

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Notes
  1. ^ In isolation, Doblas and Gundersen are pronounced [ˈdoβlas] and [ˈɡundeɾsen], respectively.
References
  1. ^ "Irina Isasia, la novia de Elrubius toma la palabra: "Siempre he querido proteger mi intimidad"". ELMUNDO (in Spanish). 9 May 2018.
  2. ^ a b "About elrubiusOMG". YouTube.
  3. ^ "Los 10 canales de YouTube más seguidos de España". Movistar eSports (in Spanish). 27 June 2019. Retrieved 31 December 2021.
  4. ^ "El secreto detrás de Rubius: el YouTuber más grande de España". Dexerto. 3 July 2019. Retrieved 31 December 2021.
  5. ^ "Los 100 canales de Youtube con más suscriptores (2021)". Libretilla (in Spanish). 1 November 2021. Retrieved 31 December 2021.
  6. ^ "Un tuit de El Rubius, el más retuiteado del mundo este 2016". El Periodico de Catalunya (in Spanish). 7 December 2015. Retrieved 22 November 2016.
  7. ^ "La revista 'Time' incluye a 'El Rubius' en su lista de 'Líderes de la Próxima Generación'". El HuffPost (in Spanish). 10 October 2016. Archived from the original on 11 October 2016. Retrieved 31 December 2021.
  8. ^ "La revista 'Time' nombra a El Rubius como uno de los "líderes de la próxima generación"". 20bits (in European Spanish). 9 October 2016. Retrieved 31 December 2021.
  9. ^ "rubius's YouTube Stats Summary Profile". Social Blade.
  10. ^ "rubius's Twitch Stats Summary Profile". Social Blade.
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