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E-segment

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2020 Best-Selling
2020 Best-SellingMercedes-Benz E-Class  5th generation (2017–present)BMW 5 Series  7th generation (2016–present)Audi A6  5th generation (2018–present)Volvo S90  1st generation (2016-present)
Mercedes-Benz E-Class
5th generation (2017–present)
2020 Best-SellingMercedes-Benz E-Class  5th generation (2017–present)BMW 5 Series  7th generation (2016–present)Audi A6  5th generation (2018–present)Volvo S90  1st generation (2016-present)
BMW 5 Series
7th generation (2016–present)
2020 Best-SellingMercedes-Benz E-Class  5th generation (2017–present)BMW 5 Series  7th generation (2016–present)Audi A6  5th generation (2018–present)Volvo S90  1st generation (2016-present)
Audi A6
5th generation (2018–present)
2020 Best-SellingMercedes-Benz E-Class  5th generation (2017–present)BMW 5 Series  7th generation (2016–present)Audi A6  5th generation (2018–present)Volvo S90  1st generation (2016-present)
Volvo S90
1st generation (2016-present)

The E-segment is the 5th category of the European segments for passenger cars, synonymous with the term executive car.[1][2][3]

E-Segment is a niche in Europe (2-3% penetration in 2010s). As of 2017, 2018, 2019 and 2020, E-segment sales account for 2.7%, 2.7%, 2.3% and 2.1% market share in Europe respectively.[4][5][6][7]

Characteristics

Most E-segment cars are sedans/saloons, however several models are also produced in other body styles such as wagons/estates and hatchbacks.

European vs. American classification

The terms E-segment or executive car do not have a one-to-one equivalent in the American car classification. However, if a modern E-segment sedan by a European brand is sold in the U.S., it falls into the category of both mid-size and full-size sedan, usually a mid-size luxury sedan.

The American mid-size sedan classification[note 1] spans both the D-segment and the E-segment. With size brackets of European car segments increasing, the Toyota Camry fell from the E-segment[8] into the D-segment while remaining a mid-size car.

Discover more about European vs. American classification related topics

Current models

In 2020 the highest selling E-segment cars in Europe were the Mercedes-Benz E-class, BMW 5 Series, Audi A6, Volvo V90/S90 and Porsche Taycan. [9]

50.000 - 100.000 sales (Best-Selling)

10.000 - 50.000 sales

Fewer than 10.000 sales

Moved to F-segment

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Mercedes-Benz E-Class (W213)

Mercedes-Benz E-Class (W213)

The W213 Mercedes-Benz E-Class is the fifth-generation of the Mercedes-Benz E-Class. Sold from 2016, it is the successor to the W212/S212 E-Class models. The coupe/convertible models share the same platform as the sedan/wagon, in contrast to the previous generation. The high-performance Mercedes-AMG E 63 and E 63 S versions of the W213 have been available as well from 2016, and these are the only versions with V8 engines.

BMW 5 Series (G30)

BMW 5 Series (G30)

The seventh generation of the BMW 5 Series consists of the BMW G30 and BMW G31 executive cars. The G30/G31 has been produced since 2016 by the German automaker BMW and is often collectively referred to as the G30. It was officially announced on 12 October 2016 and sales began in February 2017.

Porsche Taycan

Porsche Taycan

The Porsche Taycan is a battery electric saloon and shooting brake produced by German automobile manufacturer Porsche. The concept version of the Taycan, named the Porsche Mission E, debuted at the 2015 Frankfurt Motor Show. The Taycan was revealed fully production-ready at the 2019 Frankfurt Motor Show. As Porsche's first series production electric car, it is sold in several variants at different performance levels, and may spawn further derivatives in future models. More than 20,000 Taycans were delivered in 2020, its debut sale year, representing 7.4% of the total Porsche volume. A modified Taycan Turbo S is the current Formula E Safety car.

Audi A7

Audi A7

The Audi A7 is an executive luxury five-door liftback coupé produced by Audi since 2010. Also available as a three-box, four-door saloon in China since 2021, it features a sloping roofline with a steeply raked rear window and integrated boot lid, and four frameless doors.

Tesla Model S

Tesla Model S

The Tesla Model S is an electric car built by Tesla, Inc. since 2012. The Model S features a battery-powered dual-motor, all-wheel drive layout, although earlier versions featured a rear-motor and rear-wheel drive layout. It has a liftback body style.

Lexus ES

Lexus ES

The Lexus ES is a series of mid-size executive cars marketed since 1989 by Lexus, the luxury division of Toyota, across multiple generations, each offering V6 engines and a front-engine, front-wheel-drive layout. The first five generations of the ES used the Toyota Camry platform, while the sixth and seventh generations are more closely related to the Avalon. Manual transmissions were offered until 1993, a lower-displacement inline-four engine became an option in Asian markets in 2010, and a gasoline-electric hybrid version was introduced in 2012. The ES was Lexus' only front-wheel drive vehicle until 1998, when the related RX was introduced, and the sedan occupied the entry-level luxury car segment of the Lexus lineup in North America and other regions until the debut of the IS in 1999. The ES name stands for "Executive Sedan". However, some Lexus importers use the backronymic name, "Elegant Sedan".

Jaguar XF (X260)

Jaguar XF (X260)

The Jaguar XF (X260) is an executive/mid-size luxury sports saloon manufactured and marketed by the Jaguar Cars brand of Jaguar Land Rover in sedan/saloon and station wagon/estate body styles. Following the first generation steel-bodied X250 XF introduced in 2007, the second-generation XF sedan/saloon debuted at the 2015 New York International Auto Show, noted for its aluminium bodywork.

Maserati Ghibli (M157)

Maserati Ghibli (M157)

The Maserati Ghibli is an executive car produced by Italian automobile manufacturer Maserati since 2013. The car was unveiled to the public at the 2013 Shanghai Motor Show.

Audi e-tron GT

Audi e-tron GT

The Audi e-tron GT is a battery electric executive car produced by Audi since late 2020 as part of the e-tron battery electric sub-brand, and the third fully electric car model, after e-tron and e-tron Sportback SUVs. Based on the J1 platform shared with the Porsche Taycan, the car went on sale in March 2021.

F-segment

F-segment

The F-segment is the 6th category and largest of the European segments for passenger cars, and always belongs to "luxury cars".

Porsche Panamera

Porsche Panamera

The Porsche Panamera is a mid/full-sized luxury car manufactured and marketed by German automobile manufacturer Porsche across two generations using a front-engine, rear or all-wheel drive configuration.

BMW 8 Series (G15)

BMW 8 Series (G15)

The second-generation of the BMW 8 Series consists of the BMW G14, BMW G15 grand tourers and BMW G16 full-size car (F). The G14/G15/G16 generation has been in production since 2018, and is often collectively referred to as the G15.

Sales figures in Europe

2020
rank
Brand Model 2013 2014 2015 2016 2017 2018 2019 2020 % change
(2019–2020)
1 Mercedes-Benz E-Class 106,559 99,565 84,771 99,494 127,638 117,906 107,453 70,171 Decrease -35%
2 BMW 5 Series 107,307 98,701 88,898 81,599 109,953 108,653 89,326 59,814 Decrease -33%
3 Audi A6 / S6 / RS6 / A6 allroad quattro 82,883 84,283 95,329 93,479 78,944 71,258 83,012 55,737 Decrease -33%
4 Volvo S90 / V90 - - - 10,834 55,193 56,192 40,315 23,578 Decrease -42%
5 Porsche Taycan - - - - - - 746 12,332 Increase +1553%
6 Audi Audi A7 / S7 / RS7 8,986 8,473 10,196 9,120 6,111 8,935 8,185 5,807 Decrease -29%
7 Tesla Model S 3,911 8,841 15,169 11,564 16,026 17,386 8,635 5,562 Decrease -36%
8 Mercedes-Benz CLS-Class 15,139 10,289 12,600 7,803 5,116 9,113 8,428 3,895 Decrease -54%
9 Lexus ES - - - - - 217 3,818 3,699 Decrease -3%
10 Jaguar XF 20,414 20,609 16,416 16,024 12,501 10,375 5,935 2,450 Decrease -59%
11 BMW 6 Series 8,549 7,880 7,370 5,732 5,610 10,703 5,362 2,060 Decrease -62%
12 Maserati Ghibli 339 4,238 4,644 4,124 2,981 2,534 1,723 1,006 Decrease -42%
13 Polestar Polestar 1 - - - - - - 0 65 New
14 Infiniti Q70 339 145 560 484 362 64 21 4 Decrease -81%
15 Lexus GS 1,922 2,032 1,373 2,023 1,508 1,066 163 1 Decrease -99%
16 Genesis G80 - 163 228 131 49 30 9 0 Decrease -100%
BMW 8 Series - - - - - 1,299 (moved to F-Segment)
Volvo V70 / XC70 40,260 46,348 49,263 30,436 511 21 (replaced by V90 Series)
Chrysler/Lancia 300C/Thema 2,236 392 28 19 16 12
Segment total 402,673 394,931 389,184 366,603 422,525 415,757 363,131 246,181 Decrease -32%
Source [10] [11] [12] [13] [14] [15] [16] [17]

Notes:

1. The table includes not only E-segment cars, but also a car fitting the F-segment in terms of size (the 2011 Chrysler 300).

2. Our source of information initial include BMW 8 Series in E-segment, but latter moved to F-segment.

Discover more about Sales figures in Europe related topics

Mercedes-Benz

Mercedes-Benz

Mercedes-Benz, commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG is headquartered in Stuttgart, Baden-Württemberg, Germany. Mercedes-Benz AG produces consumer luxury vehicles and commercial vehicles badged as Mercedes-Benz. From November 2019 onwards, Mercedes-Benz-badged heavy commercial vehicles are managed by Daimler Truck, a former part of the Mercedes-Benz Group turned into an independent company in late 2021. In 2018, Mercedes-Benz was the largest brand of premium vehicles in the world, having sold 2.31 million passenger cars.

Mercedes-Benz E-Class

Mercedes-Benz E-Class

The Mercedes-Benz E-Class is a range of executive cars manufactured by German automaker Mercedes-Benz in various engine and body configurations. Produced since 1953, the E-Class falls midrange in the Mercedes line-up, and has been marketed worldwide across five generations.

BMW

BMW

Bayerische Motoren Werke AG, abbreviated as BMW, is a German multinational manufacturer of luxury vehicles and motorcycles headquartered in Munich, Bavaria. The corporation was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 until 1918 and again from 1933 to 1945.

BMW 5 Series

BMW 5 Series

The BMW 5 Series is an executive car manufactured and marketed by BMW since 1972, succeeding the New Class Sedans, and currently in its seventh generation.

Audi

Audi

Audi AG is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide.

Audi A6

Audi A6

The Audi A6 is an executive car made by the German automaker Audi. Now in its fifth generation, the successor to the Audi 100 is manufactured in Neckarsulm, Germany, and is available in saloon and estate configurations, the latter marketed by Audi as the Avant. Audi's internal numbering treats the A6 as a continuation of the Audi 100 lineage, with the initial A6 designated as a member of the C4-series, followed by the C5, C6, C7, and the C8. The related Audi A7 is essentially a Sportback (liftback) version of the C7-series and C8-series A6 but is marketed under its own separate identity and model designation.

Audi S6

Audi S6

The Audi S6 is the performance variant of the Audi A6, an executive car produced by German automaker Audi. It went on sale in 1994, shortly after the "A6" designation was introduced, replacing the "100" nameplate.

Audi RS 6

Audi RS 6

The Audi RS 6 is a high-performance variant of the Audi A6 range, produced by the high-performance subsidiary company Audi Sport GmbH, for its parent company Audi AG, a subsidiary of the Volkswagen Group, from 2002 onwards.

Audi allroad quattro

Audi allroad quattro

The Audi allroad quattro began in 1999 as a semi-offroad version of the Audi A6 Avant. Since 2009, Audi has also offered the "Audi A4 allroad quattro", based on the mainstream Audi A4 Avant (wagon). Audi accordingly retitled subsequent generations of the larger allroad, as released in 2006 and 2012, as "Audi A6 allroad quattro".

Porsche

Porsche

Dr. Ing. h.c. F. Porsche AG, usually shortened to Porsche, is a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans, headquartered in Stuttgart, Baden-Württemberg, Germany. The company is owned by Volkswagen AG, a controlling stake of which is owned by Porsche Automobil Holding SE. Porsche's current lineup includes the 718 Boxster/Cayman, 911 (992), Panamera, Macan, Cayenne and Taycan.

Porsche Taycan

Porsche Taycan

The Porsche Taycan is a battery electric saloon and shooting brake produced by German automobile manufacturer Porsche. The concept version of the Taycan, named the Porsche Mission E, debuted at the 2015 Frankfurt Motor Show. The Taycan was revealed fully production-ready at the 2019 Frankfurt Motor Show. As Porsche's first series production electric car, it is sold in several variants at different performance levels, and may spawn further derivatives in future models. More than 20,000 Taycans were delivered in 2020, its debut sale year, representing 7.4% of the total Porsche volume. A modified Taycan Turbo S is the current Formula E Safety car.

Audi A7

Audi A7

The Audi A7 is an executive luxury five-door liftback coupé produced by Audi since 2010. Also available as a three-box, four-door saloon in China since 2021, it features a sloping roofline with a steeply raked rear window and integrated boot lid, and four frameless doors.

Market share in Europe

2019 - Sales of large cars in Europe were down 13% in 2019 to 362,300 units, a new record low annual volume for this class, which now accounts for 2.3% of the total European car market, down from 2.7% in 2018. [18]

2020 - The large cars segment in Europe is down 32% in 2020, to just over 246,000 deliveries. This means the segment loses ground on the overall market again and now accounts for just 2.1% of the total European car market, down from 2.3% in 2019. With the exception of a newcomer, the entire top-8, which accounts for nearly 91% of the segment’s sales, drops by 29% or more and thus falls behind the overall market. Only one single model in the class manages to keep its decline limited to single digits. [19]

Source: "E-segment", Wikipedia, Wikimedia Foundation, (2022, December 8th), https://en.wikipedia.org/wiki/E-segment.

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Notes
  1. ^ Also, the American full-size sedan classification does not have any equivalent in the European classification with the exception of full-size luxury cars which belong to the F-segment. As European segments denote both size and equipment level, American full-size cars that are not luxury cars simply do not belong to any of the European segments. Considering length only, they would always fall into the F-segment or even exceed its dimensions - with a possible exception of the Toyota Avalon and Nissan Maxima which may or may not be short enough to be considered E-segment (this is as of 2021).
References
  1. ^ "Regulation (EEC) No 4064/89 - Merger Procedure" (PDF). www.europa.eu.
  2. ^ "Impact on the Competitiveness of the European Automotive Industry of Potential FTA with India and ASEAN" (PDF). www.europa.eu. p. 8. Archived from the original (PDF) on 29 April 2013.
  3. ^ "Latest Safety Ratings". www.euroncap.com. Retrieved 8 January 2019.
  4. ^ "European sales 2017 Premium Large segment". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  5. ^ "European sales 2018 Premium Large segment". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  6. ^ "European sales 2019 Large cars". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  7. ^ "European sales 2020 Large cars". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  8. ^ "Newcomer in der oberen Mittelklasse: Toyota Camry". 14 November 1991.
  9. ^ "European sales 2020 Large cars". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  10. ^ "European sales 2013 Premium large car segment". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  11. ^ "European sales 2014 Premium Large segment". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  12. ^ "European sales 2015 Premium Large segment". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  13. ^ "European sales 2016 Premium Large segment". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  14. ^ "European sales 2017 Premium Large segment". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  15. ^ "European sales 2018 Premium Large segment". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  16. ^ "European sales 2019 Large cars". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  17. ^ "European sales 2020 Large cars". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  18. ^ "European sales 2019 Large cars". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  19. ^ "European sales 2020 Large cars". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.

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