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Chaleo Yoovidhya

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Chaleo Yoovidhya
เฉลียว อยู่วิทยา
Chaleo Yoovidhya (1923–2012).jpg
Born(1923-08-17)17 August 1923
Phichit, Thailand
Died17 March 2012(2012-03-17) (aged 88)
Bangkok, Thailand
NationalityThai
Occupations
  • Businessman
  • investor
Known forCreating Krating Daeng and co-founding Red Bull GmbH
Spouse(s)Noklek Sodsri (divorced)
Bhavana Langdhara
Children11,[1] including Chalerm Yoovidhya

Chaleo Yoovidhya (Thai: เฉลียว อยู่วิทยา, RTGS: Chaliao Yuwitayaa, pronounced [t͡ɕʰā.lǐa̯w jùː.wít.tʰā.jāː]; Chinese: 許書標; pinyin: Xǔ Shūbiāo; 17 August 1923 – 17 March 2012)[1] was a Thai businessman and investor. He was the originator of Krating Daeng (กระทิงแดง) and co-creator of the Red Bull brand of energy drinks. At the time of his death in 2012 at the age of 88, he was listed as the third-richest person in Thailand, with an estimated net worth of US$5 billion.[2][3]

Discover more about Chaleo Yoovidhya related topics

Thai language

Thai language

Thai, or Central Thai, is a Tai language of the Kra–Dai language family spoken by the Central Thai people and a vast majority of Thai Chinese. It is the sole official language of Thailand.

Royal Thai General System of Transcription

Royal Thai General System of Transcription

The Royal Thai General System of Transcription (RTGS) is the official system for rendering Thai words in the Latin alphabet. It was published by the Royal Institute of Thailand.

Simplified Chinese characters

Simplified Chinese characters

Simplified Chinese characters are one of the two types of standard Chinese character sets of contemporary written Chinese, the other set being traditional Chinese characters. The government of the People's Republic of China in mainland China has promoted them for use in printing since the 1950s and 1960s to encourage literacy. They are officially used in the People's Republic of China, Malaysia and Singapore, while traditional Chinese characters still remain in common use in Hong Kong, Macau, ROC/Taiwan and Japan to a certain extent.

Pinyin

Pinyin

Hanyu Pinyin, often shortened to just pinyin, is the official romanization system for Standard Mandarin Chinese in China, and to some extent, in Singapore and Malaysia. It is often used to teach Mandarin, normally written with Chinese characters, to learners already familiar with the Latin alphabet. The system includes four diacritics denoting tones, but pinyin without tone marks is used to spell Chinese names and words in languages written in the Latin script, and is also used in certain computer input methods to enter Chinese characters. The word Hànyǔ literally means "Han language", while Pīnyīn (拼音) means "spelled sounds".

Thailand

Thailand

Thailand, historically known as Siam and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning 513,120 square kilometres (198,120 sq mi), with a population of almost 70 million. The country is bordered to the north by Myanmar and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the west by the Andaman Sea and the extremity of Myanmar. Thailand also shares maritime borders with Vietnam to the southeast, and Indonesia and India to the southwest. Bangkok is the nation's capital and largest city.

Businessperson

Businessperson

A businessman, businessperson, or businesswoman is an individual who has founded, owns, or holds shares in a private-sector company. A businessperson undertakes activities for the purpose of generating cash flow, sales, and revenue by using a combination of human, financial, intellectual, and physical capital with a view to fueling economic development and growth.

Investor

Investor

An investor is a person who allocates financial capital with the expectation of a future return (profit) or to gain an advantage (interest). Through this allocated capital most of the time the investor purchases some species of property. Types of investments include equity, debt, securities, real estate, infrastructure, currency, commodity, token, derivatives such as put and call options, futures, forwards, etc. This definition makes no distinction between the investors in the primary and secondary markets. That is, someone who provides a business with capital and someone who buys a stock are both investors. An investor who owns stock is a shareholder.

Krating Daeng

Krating Daeng

Krating Daeng is a non-carbonated energy drink created by Chaleo Yoovidhya. The drink is marketed and sold primarily in Southeast and East Asia; its derivative, Red Bull, is available worldwide in 165 countries.

Red Bull

Red Bull

Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 38%, it is the most popular energy drink brand as of 2019, and the third most valuable soft drink brand behind Coca-Cola and Pepsi. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 11.5 billion in 2022.

Energy drink

Energy drink

An energy drink is a type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, herbal extracts, taurine, and amino acids. They are a subset of the larger group of energy products, which includes bars and gels, and distinct from sports drinks, which are advertised to enhance sports performance. There are many brands and varieties in this drink category.

Background

Various news sources suggest Chaleo was born in central Thailand at some point between 1922 and 1932.[4] The New York Times notes that three birthdates have been put forward by different sources: "The Nation, a Thai newspaper, reported that he was 90, while several other news media outlets in Thailand said he was 88. Forbes recently put his age at 80." BBC News states, "Mr Chaleo was born of poor Chinese immigrant parents in the northern province of Phichit, reportedly in 1932, local media say."[5] The Australian and Time say he was 89.[6][7] The Telegraph and The Independent say he was born in 1923 to a poor Thai Chinese family that raised ducks and traded fruit in Phichit.[1][8] His father was an immigrant from Hainan.[9]

With little formal education, he worked for his parents, then moved to Bangkok. He became an antibiotics salesman, before quitting to set up his own small pharmaceutical company, TC Pharmaceuticals, in the early-1960s.[10][1][8] Later, after a claimed stroke of "divine inspiration", he developed an energy-boosting beverage that was first introduced in 1976. The logo depicts two large, red bulls charging each other. The bulls are not cattle, but wild gaur, a bovine species native to Southeast Asia and called krathing (กระทิง) in Thai.

Dietrich Mateschitz, an Austrian salesman for a German company, found the drink cured his jet lag,[1][8] and entered into partnership with Chaleo in 1984.[1] In 1987, the two launched an export version labelled "Red Bull", for which Chaleo provided the original formula (adapted for Western tastes under Mateschitz's guidance[11]), and Mateschitz the marketing. Each put up US$500,000 for 49 per cent of the Red Bull energy drink franchise, with Chaleo's son, Chalerm, owning the remaining two per cent.[8] Chaleo continued to own TC Pharmaceuticals, which manufactured other energy drinks in Thailand, and was also part-owner of Piyavate Hospital, a private hospital in Thailand, and co-owner of the sole authorized importer of Ferrari Italian luxury sports cars into Thailand.

Discover more about Background related topics

Central Thailand

Central Thailand

Central Thailand is one of the regions of Thailand, covering the broad alluvial plain of the Chao Phraya River. It is separated from northeast Thailand (Isan) by the Phetchabun mountain range. The Tenasserim Hills separate it from Myanmar to the west. In the north it is bounded by the Phi Pan Nam Range, one of the hilly systems of northern Thailand. The area was the heartland of the Ayutthaya Kingdom, and is still the dominant area of Thailand, containing as it does, the world's most primate city, Bangkok.

Forbes

Forbes

Forbes is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. Forbes also reports on related subjects such as technology, communications, science, politics, and law. It is based in Jersey City, New Jersey. Competitors in the national business magazine category include Fortune and Bloomberg Businessweek. Forbes has an international edition in Asia as well as editions produced under license in 27 countries and regions worldwide.

BBC News

BBC News

BBC News is an operational business division of the British Broadcasting Corporation (BBC) responsible for the gathering and broadcasting of news and current affairs in the UK and around the world. The department is the world's largest broadcast news organisation and generates about 120 hours of radio and television output each day, as well as online news coverage. The service maintains 50 foreign news bureaus with more than 250 correspondents around the world. Deborah Turness has been the CEO of news and current affairs since September 2022.

Hainan

Hainan

Hainan is the smallest and southernmost province of the People's Republic of China (PRC), consisting of various islands in the South China Sea. Hainan Island, the largest and most populous island in China, makes up the vast majority (97%) of the province. The name means "south of the sea", reflecting the island's position south of the Qiongzhou Strait, which separates it from Leizhou Peninsula and the China mainland.

Bangkok

Bangkok

Bangkok, officially known in Thai as Krung Thep Maha Nakhon and colloquially as Krung Thep, is the capital and most populous city of Thailand. The city occupies 1,568.7 square kilometres (605.7 sq mi) in the Chao Phraya River delta in central Thailand and has an estimated population of 10.539 million as of 2020, 15.3 percent of the country's population. Over 14 million people lived within the surrounding Bangkok Metropolitan Region at the 2010 census, making Bangkok an extreme primate city, dwarfing Thailand's other urban centres in both size and importance to the national economy.

Cattle

Cattle

Cattle are large, domesticated, cloven-hooved, herbivores. They are a prominent modern member of the subfamily Bovinae and the most widespread species of the genus Bos. Adult females are referred to as cows and adult males are referred to as bulls.

Gaur

Gaur

The gaur, also known as the Indian bison, is a bovine native to South Asia and Southeast Asia, and has been listed as Vulnerable on the IUCN Red List since 1986. The global population was estimated at a maximum of 21,000 mature individuals in 2016, with the majority of those existing in India. It has declined by more than 70% during the last three generations, and is extirpated from Sri Lanka and most likely Bangladesh. Populations in well-protected areas are stable and increasing.

Dietrich Mateschitz

Dietrich Mateschitz

Dietrich Markwart Eberhart Mateschitz was an Austrian billionaire businessman. He was the co-founder and 49% owner of Red Bull GmbH. In April 2022, Mateschitz's net worth was estimated at US$27.4 billion.

Jet lag

Jet lag

Jet lag is a physiological condition that results from alterations to the body's circadian rhythms caused by rapid long-distance trans-meridian travel. For example, someone flying from New York to London, i.e. from west to east, feels as if the time were five hours earlier than local time, and someone travelling from London to New York, i.e. from east to west, feels as if the time were five hours later than local time. The phase shift when traveling from east to west is referred to as phase-delay of the circadian circle, whereas going west to east is phase-advance of the circadian circle. Most travelers find that it is harder to timezone adjust when traveling to the east. Jet lag was previously classified as one of the circadian rhythm sleep disorders.

Chalerm Yoovidhya

Chalerm Yoovidhya

Chalerm Yoovidhya is a Thai billionaire businessman and heir to the Red Bull fortune. As of 2020, Forbes estimates his net worth at US$20.2 billion.

Ferrari

Ferrari

Ferrari S.p.A. is an Italian luxury sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari (1898–1988) in 1939 from the Alfa Romeo racing division as Auto Avio Costruzioni, the company built its first car in 1940, and produced its first Ferrari-badged car in 1947.

Italy

Italy

Italy, officially the Italian Republic or the Republic of Italy, is a country in Southern and Western Europe. Located in the middle of the Mediterranean Sea, it consists of a peninsula delimited by the Alps and surrounded by several islands; its territory largely coincides with the homonymous geographical region. Italy shares land borders with France, Switzerland, Austria, Slovenia and the enclaved microstates of Vatican City and San Marino. It has a territorial exclave in Switzerland, Campione. Italy covers an area of 301,230 km2 (116,310 sq mi), with a population of about 60 million. It is the third-most populous member state of the European Union, the sixth-most populous country in Europe, and the tenth-largest country in the continent by land area. Italy's capital and largest city is Rome.

Death

Chaleo died in Bangkok on 17 March 2012.[1]

Source: "Chaleo Yoovidhya", Wikipedia, Wikimedia Foundation, (2023, March 10th), https://en.wikipedia.org/wiki/Chaleo_Yoovidhya.

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Further Reading

Red Bull

Energy drink

Thai Chinese

Dietrich Mateschitz

Monster Energy

Krating Daeng

Red Bull GmbH

Carabao Energy Drink

Vichai Srivaddhanaprabha

Osotspa

Fraser and Neave

Corruption in Thailand

Dhanin Chearavanont

Zhong Shanshan
See also
References
  1. ^ a b c d e f g "Chaleo Yoovidhya" (Obituary). The Telegraph. 19 March 2012. Retrieved 9 January 2018.
  2. ^ "Chaleo Yuwitthaya dies at 90". Bangkok Post. Retrieved 17 March 2012.
  3. ^ "Chaleo Yoovidhya dies". Forbes. March 2012. Archived from the original on 18 March 2012. Retrieved 17 March 2012. Net Worth $5B As of March 2012 #205 Forbes Billionaires, #3 in Thailand
  4. ^ Segal, David (18 March 2012). "Chaleo Yoovidhya, Who Created Red Bull Beverage, Is Dead" (Obituary). The New York Times. Retrieved 9 January 2018.
  5. ^ "Red Bull creator and Thai tycoon Chaleo Yoovidhya dead". BBC News. 17 March 2012. Retrieved 9 January 2018.
  6. ^ "Thai billionaire inventor of Red Bull Chaleo Yoovidhya dies aged 89" (Obituary). The Australian. 19 March 2012. Retrieved 9 January 2018.
  7. ^ Horn, Robert (18 March 2012). "Duck Farmer to Billionaire: Red Bull Co-Founder Dies" (Obituary). Time. Retrieved 9 January 2018.
  8. ^ a b c d Childs, Martin (21 March 2012). "Chaleo Yoovidhya: Recluse who created the Red Bull energy drink" (Obituary). The Independent. Retrieved 9 January 2018.
  9. ^ Hong Nui China
  10. ^ "History". T.C. Pharma (TCP). Archived from the original on 24 July 2020. Retrieved 9 January 2018.
  11. ^ Roll, Martin (17 October 2005). Asian Brand Strategy: How Asia Builds Strong Brands. Springer. p. 199. ISBN 9780230513068. Retrieved 24 September 2012.
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