Carpe Diem (drink)

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Carpe Diem is a range of energy and 'functional' soft beverages distributed in the United Kingdom and other European countries by Rauch. They were launched by the founder of Red Bull into an upscale and health conscious drinks marketplace, being first stocked by stores such as Selfridges before being distributed to mainstream stores such as Tesco. These drinks are no longer available in Ireland or the UK.