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Bisleri

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Bisleri International Pvt. Ltd.
FormerlyBisleri Ltd.
TypePrivate
IndustryBeverages
PredecessorParle Products
Founded1984; 38 years ago (1984)
FounderJayantilal Chauhan
Headquarters,
India
Area served
India, United Arab Emirates
Key people
Ramesh J Chauhan (Chairman)[1]
Jai Chauhan (Director)
Jayanti Chauhan (Director)[2]
Angelo George (CEO)
ProductsMineral water
Carbonated drinks
Brands
Revenue1,500 crore (US$219.33 million)[7] (2018)
Websitewww.bisleri.com

Bisleri International (formerly Parle Bisleri) is an Indian company incorporated in 1984 by Jayantilal Chauhan.[8] It is best known for the eponymous brand of bottled water, which was acquired by Chauhan in 1969.[9] The company sells bottled water and soft drinks.

Bisleri conducts its major businesses in India, with 135 operational plants and a network of 3,000 distributors & 5,000 distribution trucks.[10] Bisleri also distributes its products through its own e-commerce platform and other online retailers.[11]

History

Bisleri was originally an Italian brand created by Felice Bisleri. In 1965, Italian doctor Cesari Rossi and Indian businessman Khushroo Suntook introduced Bisleri bottled water in India by setting up a factory in Thane.[12][13] It was initially sold only in luxury hotels and restaurants in Mumbai[12] in glass bottles in two varieties – bubbly and still. In 1969, the struggling brand, which wanted to exit the Indian market, was acquired by Jayantilal Chauhan of Parle Group for 4 lakh (then about US$50,000).[14][12]

In 1976, Parle Bisleri launched Maaza, a fruit drink made of mango pulp.[15] After the exit of The Coca-Cola Company from India in 1977, Parle Bisleri entered the carbonated drinks segment with the launch of cola drink Thums Up, lemon flavoured drink Limca and orange flavoured drink Gold Spot.[16]

The economic liberalisation in India in 1991 saw the return of The Coca-Cola Company in the country. In 1993, Parle Bisleri sold its carbonated drinks brands Thums Up, Limca, Gold Spot, Citra and RimZim to The Coca-Cola Company for 400 crore (US$127.2 million).[14][15] In addition, it sold Maaza trademark in the Indian market to The Coca-Cola Company.[17] The deal also included a 15-year non-compete clause, which prevented Parle Bisleri from launching competing carbonated drinks until 2008.[18]

In 2006, Bisleri sold the trademark of Maaza in European and US markets to Infra Beverages and House of Spice respectively for undisclosed amounts.[15]

In 2010, Bisleri launched a premium bottled water brand called Vedica, with water sourced from a spring in the Himalayan foothills in Uttarakhand.[19]

In 2016, Bisleri re-entered carbonated drinks segment with the creation of Bisleri Pop under which it launched four varieties of drinks – Limonata, Fonzo, Spyci and Pina Colada.[20]

In 2021, Bisleri International launched its line of hand sanitizer products.[21]

Discover more about History related topics

Felice Bisleri

Felice Bisleri

Felice Bisleri was an Italian businessman, inventor and chemist.

Carbonated water

Carbonated water

Carbonated water is water containing dissolved carbon dioxide gas, either artificially injected under pressure or occurring due to natural geological processes. Carbonation causes small bubbles to form, giving the water an effervescent quality. Common forms include sparkling natural mineral water, club soda, and commercially-produced sparkling water.

Parle Products

Parle Products

Parle Products is an Indian multinational food processing company, based in Mumbai. It is best known for the biscuit brand Parle-G. In 2019, it had a 70% share of the global biscuit market. As of 2020, according to Nielsen, its Parle-G is the best-selling biscuit brand in the world. As of November 2022, Parle officially did more than 2 Billion dollar biscuit sale in single year which makes them largest biscuit seller in the world.

Maaza

Maaza

Maaza is a Coca-Cola fruit drink brand from India and marketed in Africa, Eastern Europe and Asia. Its most popular drink is its mango fruit drink.

Limca

Limca

Limca is an Indian multinational brand of lemon- and lime-flavoured carbonated soft drink made primarily in India and certain parts of the U.S. It contains 60 calories per 150ml can. The formula does not include fruit, relying instead on artificial flavours.

Gold Spot

Gold Spot

Gold Spot was one of the three brands of carbonated soft drink started in India by Parle Bisleri under the initiative of its founder Ramesh Chauhan in 1977 after the exit of Coca-Cola. PepsiCo had already left the Indian market in 1962 due to slow sales. Gold Spot was introduced along with Thums Up and Limca.

Economic liberalisation in India

Economic liberalisation in India

The economic liberalisation in India refers to the opening of the country's economy to the world with the goal of making the economy more market and service-oriented, thus expanding the role of private and foreign investment. Indian economic liberalisation was part of a general pattern of economic liberalisation occurring across the world in the late 20th century. Although some attempts at liberalisation were made in 1966 and the early 1980s, a more thorough liberalisation was initiated in 1991. The reform was prompted by a balance of payments crisis that had led to a severe recession and also as per structural adjustment programs for taking loans from IMF and World Bank.

Citra (drink)

Citra (drink)

Citra was a clear lemon- and lime-flavoured soda sold in India in the 1980s and early 1990s. Citra was owned by Parle Bisleri. Along with other Parle brands, Thums Up, Limca, Gold Spot and Maaza, Citra was sold to Coca-Cola in 1993 in a deal that was reportedly worth $40 million. At the time of sale, the Parle brands together had a 60% market share in the aerated water industry. The brand was strong in South India. Citra was phased out by the year 2000 to make way for Coke's international brand, Sprite.

RimZim

RimZim

RimZim is a brand of masala soda currently owned and marketed by Coca-Cola in India. The brand was originally part of Parle Bisleri since its launch in the 1980s and was sold to Coca-Cola along with Thums Up, Limca, Citra and Gold Spot to Coca-Cola in 1993. Apart from Thums Up and Limca, the rest of the Parle brands were withdrawn from the market by its new owners. In 2012, Coca-Cola announced that it was reviving RimZim for the North India market where it had a strong base when withdrawn.

Non-compete clause

Non-compete clause

In contract law, a non-compete clause, restrictive covenant, or covenant not to compete (CNC), is a clause under which one party agrees not to enter into or start a similar profession or trade in competition against another party. Some courts refer to these as "restrictive covenants". As a contract provision, a CNC is bound by traditional contract requirements including the consideration doctrine.

Spring (hydrology)

Spring (hydrology)

A spring is a point of exit at which groundwater from an aquifer flows out on top of Earth's crust (pedosphere) and becomes surface water. It is a component of the hydrosphere. Springs have long been important for humans as a source of fresh water, especially in arid regions which have relatively little annual rainfall.

Himalayas

Himalayas

The Himalayas, or Himalaya, is a mountain range in Asia, separating the plains of the Indian subcontinent from the Tibetan Plateau. The range has some of the planet's highest peaks, including the very highest, Mount Everest in Nepal. Over 100 peaks exceeding 7,200 m (23,600 ft) in elevation lie in the Himalayas. By contrast, the highest peak outside Asia is 6,961 m (22,838 ft) tall.

Source: "Bisleri", Wikipedia, Wikimedia Foundation, (2022, November 25th), https://en.wikipedia.org/wiki/Bisleri.

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References
  1. ^ "New CEO of Bisleri International tasked to take business to next level". The Economic Times. 2019-07-21. Retrieved 2019-12-01.
  2. ^ "Chip of the Old Block".
  3. ^ "Bisleri to take mineral water brand Vedica overseas". The Hindu Business Line. 1 August 2013. Retrieved 24 April 2022.
  4. ^ Pinto, Viveat Susan (10 March 2018). "Bisleri International to launch a fizzy mango drink called Fonzo in April". Business Standard India. Retrieved 24 April 2022.
  5. ^ "Bisleri enters carbonated soft drinks segment with Pop". The Hindu Business Line. 15 February 2016. Retrieved 24 April 2022.
  6. ^ Sikdar, Shubhomoy (12 February 2020). "Bisleri banking on new recipe but intense competition may make going tough". Business Standard India. Retrieved 24 April 2022.
  7. ^ "Thirsty for more: Bisleri eyes Rs 5,000 crore revenue by 2022, says director Anjana Ghosh". Moneycontrol. Retrieved 24 April 2022.
  8. ^ "Bisleri International Pvt Ltd". www.bloomberg.com. Retrieved 4 February 2022.
  9. ^ "Why Ramesh Chauhan is high on water". Business Today. Retrieved 4 February 2022.
  10. ^ "what makes us stand apart". www.bisleri.com. Retrieved 28 March 2020.
  11. ^ "[email protected] - Bisleri Products Online Shopping by Bisleri India". shop.bisleri.com. Retrieved 2020-10-20.
  12. ^ a b c "Making a splash: How Bisleri became synonymous with water in India". Deccan Herald. 24 November 2022. Retrieved 24 November 2022.
  13. ^ "Khushroo Suntook: Waving the baton". Mint. 4 August 2017. Retrieved 24 November 2022.
  14. ^ a b "And this is how Parle Bisleri began". Rediff. Retrieved 2020-04-04.
  15. ^ a b c Vijayraghavan, Kala. "Bisleri sells Maaza brand for global mkts to bottlers". The Economic Times. Retrieved 22 June 2022.
  16. ^ Kumari, Nishi (4 February 2017). "A Look at the Brand Journey from Biscuits to Bisleri". Entrepreneur. Retrieved 22 June 2022.
  17. ^ Singh, Namrata; Nair-Ghaswalla, Amrita. "Bisleri serves legal notice on Coca-Cola". The Times of India. Retrieved 22 June 2022.
  18. ^ "Ramesh Chauhan re-enters soft drinks market after 23 years". Business Standard India. 27 February 2016. Retrieved 22 June 2022.
  19. ^ Bhushan, Ratna (29 December 2009). "Bisleri: Thirst for premium drive". The Economic Times. Retrieved 24 November 2022.
  20. ^ "Bisleri International re-enters soft drinks business, launches 'Bisleri Pop'". The Economic Times. Retrieved 24 November 2022.
  21. ^ "Bisleri eyes hygiene segment, launches hand purifiers". Moneycontrol. Retrieved 24 April 2022.

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