|India, United Arab Emirates|
|Ramesh J Chauhan (Chairman)|
Jai Chauhan (Director)
Jayanti Chauhan (Director)
Angelo George (CEO)
|Revenue||₹1,500 crore (US$219.33 million) (2018)|
Bisleri International (formerly Parle Bisleri) is an Indian company incorporated in 1984 by Jayantilal Chauhan. It is best known for the eponymous brand of bottled water, which was acquired by Chauhan in 1969. The company sells bottled water and soft drinks.
Bisleri conducts its major businesses in India, with 135 operational plants and a network of 3,000 distributors & 5,000 distribution trucks. Bisleri also distributes its products through its own e-commerce platform and other online retailers.
Bisleri was originally an Italian brand created by Felice Bisleri. In 1965, Italian doctor Cesari Rossi and Indian businessman Khushroo Suntook introduced Bisleri bottled water in India by setting up a factory in Thane. It was initially sold only in luxury hotels and restaurants in Mumbai in glass bottles in two varieties – bubbly and still. In 1969, the struggling brand, which wanted to exit the Indian market, was acquired by Jayantilal Chauhan of Parle Group for ₹4 lakh (then about US$50,000).
In 1976, Parle Bisleri launched Maaza, a fruit drink made of mango pulp. After the exit of The Coca-Cola Company from India in 1977, Parle Bisleri entered the carbonated drinks segment with the launch of cola drink Thums Up, lemon flavoured drink Limca and orange flavoured drink Gold Spot.
The economic liberalisation in India in 1991 saw the return of The Coca-Cola Company in the country. In 1993, Parle Bisleri sold its carbonated drinks brands Thums Up, Limca, Gold Spot, Citra and RimZim to The Coca-Cola Company for ₹400 crore (US$127.2 million). In addition, it sold Maaza trademark in the Indian market to The Coca-Cola Company. The deal also included a 15-year non-compete clause, which prevented Parle Bisleri from launching competing carbonated drinks until 2008.
In 2016, Bisleri re-entered carbonated drinks segment with the creation of Bisleri Pop under which it launched four varieties of drinks – Limonata, Fonzo, Spyci and Pina Colada.
Discover more about History related topics
- "New CEO of Bisleri International tasked to take business to next level". The Economic Times. 2019-07-21. Retrieved 2019-12-01.
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- Pinto, Viveat Susan (10 March 2018). "Bisleri International to launch a fizzy mango drink called Fonzo in April". Business Standard India. Retrieved 24 April 2022.
- "Bisleri enters carbonated soft drinks segment with Pop". The Hindu Business Line. 15 February 2016. Retrieved 24 April 2022.
- Sikdar, Shubhomoy (12 February 2020). "Bisleri banking on new recipe but intense competition may make going tough". Business Standard India. Retrieved 24 April 2022.
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- Vijayraghavan, Kala. "Bisleri sells Maaza brand for global mkts to bottlers". The Economic Times. Retrieved 22 June 2022.
- Kumari, Nishi (4 February 2017). "A Look at the Brand Journey from Biscuits to Bisleri". Entrepreneur. Retrieved 22 June 2022.
- Singh, Namrata; Nair-Ghaswalla, Amrita. "Bisleri serves legal notice on Coca-Cola". The Times of India. Retrieved 22 June 2022.
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- Bhushan, Ratna (29 December 2009). "Bisleri: Thirst for premium drive". The Economic Times. Retrieved 24 November 2022.
- "Bisleri International re-enters soft drinks business, launches 'Bisleri Pop'". The Economic Times. Retrieved 24 November 2022.
- "Bisleri eyes hygiene segment, launches hand purifiers". Moneycontrol. Retrieved 24 April 2022.
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