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Bernard Matthews Ltd

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Bernard Matthews Foods Limited
TypePrivate limited company
IndustryFarming
Food products
Founded1950
FounderBernard Matthews
HeadquartersGreat Witchingham, Norfolk, England
Key people
Robert Burnett (Chief Executive Officer)
ProductsTurkey products
Revenue£341.4 million (12 months ended 1 July 2012)[1]
£5.3 million (12 months ended 1 July 2012)[1]
£2.0 million (12 months ended 1 July 2012)[1]
OwnerRanjit Singh Boparan
Number of employees
2,575
Websitewww.bernardmatthews.com

Bernard Matthews Foods Limited[2][3] is a British farming and food products business with its headquarters in Great Witchingham, Norfolk, England, which specialises in turkey products.

Founded by Bernard Matthews in 1950, it has 56 farms throughout Norfolk, Suffolk and Lincolnshire farming nearly 7 million turkeys each year.[4] It also has poultry production operations in Derby and Sunderland. The company breeds and rears both indoor and free range turkeys on its farms, and is an integrated agricultural business.

Discover more about Bernard Matthews Ltd related topics

Great Witchingham

Great Witchingham

Great Witchingham is a village and civil parish in the English county of Norfolk about 11 miles (18 km) north-west of Norwich.

Norfolk

Norfolk

Norfolk is a ceremonial and non-metropolitan county in East Anglia in England. It borders Lincolnshire to the north-west, Cambridgeshire to the west and south-west, and Suffolk to the south. Its northern and eastern boundaries are the North Sea, with The Wash to the north-west. The county town is the city of Norwich. With an area of 2,074 sq mi (5,370 km2) and a population of 859,400, Norfolk is a largely rural county with a population density of 401 per square mile. Of the county's population, 40% live in four major built up areas: Norwich (213,000), Great Yarmouth (63,000), King's Lynn (46,000) and Thetford (25,000).

England

England

England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea area of the Atlantic Ocean to the southwest. It is separated from continental Europe by the North Sea to the east and the English Channel to the south. The country covers five-eighths of the island of Great Britain, which lies in the North Atlantic, and includes over 100 smaller islands, such as the Isles of Scilly and the Isle of Wight.

Turkey (bird)

Turkey (bird)

The turkey is a large bird in the genus Meleagris, native to North America. There are two extant turkey species: the wild turkey of eastern and central North America and the ocellated turkey of the Yucatán Peninsula in Mexico. Males of both turkey species have a distinctive fleshy wattle, called a snood, that hangs from the top of the beak. They are among the largest birds in their ranges. As with many large ground-feeding birds, the male is bigger and much more colorful than the female.

Bernard Matthews

Bernard Matthews

Bernard Trevor Matthews CVO CBE QSM was the founder of Bernard Matthews Farms, a company that is best known for producing turkey meat products.

Suffolk

Suffolk

Suffolk is a ceremonial county of England in East Anglia. It borders Norfolk to the north, Cambridgeshire to the west and Essex to the south; the North Sea lies to the east. The county town is Ipswich; other important towns include Lowestoft, Bury St Edmunds, Newmarket, and Felixstowe which has one of the largest container ports in Europe.

Lincolnshire

Lincolnshire

Lincolnshire is a county in the east of England, with a long coastline on the North Sea. It is divided between the East Midlands and the Yorkshire and Humber regions. It borders Norfolk to the south-east, Cambridgeshire to the south, Rutland to the south-west, Leicestershire and Nottinghamshire to the west, South Yorkshire to the north-west, and the East Riding of Yorkshire to the north. It also borders Northamptonshire in the south for just 20 yards (19 m), England's shortest county boundary. The county town is Lincoln, where the county council is also based.

History

The company was founded in 1950 by Bernard Matthews from his home with his wife, twenty turkey eggs and an incubator.[5][6]

In 1955, its headquarters were moved to its present location, Great Witchingham Hall near Norwich.[7][6] Bernard Matthews entered the Guinness Book of Records in 1960 as the biggest turkey farmer in Europe.[8][9] In 1971, the company was publicly listed.[10][11][12]

In 1980, they launched their first TV commercial featuring Turkey Breast Roast, with Matthews himself introducing the famous 'Bootiful' catchphrase in his thick Norfolk accent.[13][6] Bernard Matthews successfully fought off a take-over bid from US food giant Sara Lee in 2000.[14] The following year, the company was bought back by the Matthews family and made private again.[15][11][12]

Contract workers were convicted of animal cruelty in 2006 for playing 'baseball' with live turkeys.[16] There were further troubles in 2007, when the company's farm in Holton suffered an outbreak of the H5N1 strain of avian influenza.[17] The same year, the company's factory B plant closed, with staff moved to A plant, causing many to leave or be relocated at its parent plant up the road.

By July 2008, the company had re-branded itself from Bernard Matthews Foods to Bernard Matthews Farms, and stated that all its turkey products would be made with British turkey from its own farms.[18] The company also unveiled a plan to reposition the company comprising three key elements: refocusing on British Turkey farming and production, making products that claim to better meet the needs of consumers today, and championing British agriculture.[19][20]

In January 2010, Bernard Matthews resigned from the post of Chairman, coinciding with his 80th birthday.[21][22] In April that year, the company began a new advertising campaign, bringing back its 'Bootiful' catchphrase that had previously been used between 1980 and 2007.[23] On 25 November 2010, founder Bernard Matthews died.[22]

The business was bought out by turnaround experts, Rutland Partners in September 2013.[24][25] In September 2016, the company was sold to an investment company owned by Ranjit Singh Boparan for £87.5 million.[26]

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Norwich

Norwich

Norwich is a cathedral city and district of Norfolk, England, of which it is the county town. Norwich is by the River Wensum, about 100 mi (160 km) north-east of London, 40 mi (64 km) north of Ipswich and 65 mi (105 km) east of Peterborough. As the seat of the See of Norwich, with one of the country's largest medieval cathedrals, it is the largest settlement and has the largest urban area in East Anglia.

Initial public offering

Initial public offering

An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment banks, who also arrange for the shares to be listed on one or more stock exchanges. Through this process, colloquially known as floating, or going public, a privately held company is transformed into a public company. Initial public offerings can be used to raise new equity capital for companies, to monetize the investments of private shareholders such as company founders or private equity investors, and to enable easy trading of existing holdings or future capital raising by becoming publicly traded.

Holton, Suffolk

Holton, Suffolk

Holton is a village and civil parish in the East Suffolk district, in the county of Suffolk, England, near the town of Halesworth, with a population of 832 in the 2011 Census. Holton is split into two parts — Upper Holton and Holton.

2007 Bernard Matthews H5N1 outbreak

2007 Bernard Matthews H5N1 outbreak

The 2007 Bernard Matthews H5N1 outbreak was an occurrence of avian influenza in England caused by the H5N1 subtype of Influenza virus A that began on 30 January 2007. The infection affected poultry at one of Bernard Matthews' farms in Holton in Suffolk. It was the third instance of H5N1-subtype detected in the United Kingdom and a range of precautions were instituted to prevent spread of the disease including a large cull of turkeys, the imposition of segregation zones, and a disinfection programme for the plant.

Avian influenza

Avian influenza

Avian influenza, known informally as avian flu, is a bird flu caused by the influenza A virus, which can infect people. It is similar to other types of animal flu in that it is caused by a virus strain that has adapted to a specific host. The type with the greatest risk is highly pathogenic avian influenza (HPAI).

Ranjit Singh Boparan

Ranjit Singh Boparan

Ranjit Singh Boparan is a British businessman, and the founder and owner of 2 Sisters Food Group with his wife Baljinder Kaur Boparan. Known as the "Chicken King" in the West Midlands, he has an estimated personal fortune of £600 million.

Operations

Bernard Matthews has four main operating sites within the UK: Great Witchingham (Norfolk), Holton (Suffolk), Derby (Derbyshire) and Sunderland (Tyne & Wear).

Bernard Matthews Limited is based in the East of England and produces a range of fresh, cooked and frozen turkey products which it sells across the UK.[1] It employs around 2,200 staff and farms around 7 million turkeys per annum.[1] It has 56 turkey farms and two production sites located in Norfolk and Suffolk. Bernard Matthews Limited is Assured Food Standards (Red Tractor) accredited[27] and its production sites have ISO 14001 accreditation.

The Derby and Sunderland sites joined Bernard Matthews in October 2021.

Past Operations

Bernard Matthews Oldenburg is based in the north of Germany. It produces a range of fresh, cooked and frozen poultry products which it sells across Germany and northern Europe.[28] The operation was sold to Sprehe group in July 2016 for £11.9 million and still operates under the Bernard Matthews brand.[29]

SáGa Foods is based in northwest Hungary and employs around 800 staff.[1] It produces a range of poultry products which it sells across Central Europe. It was part of the Bernard Matthews group from 2003 until January 2020 when the business was sold to Mastergood, a Hungarian poultry producer.[30]

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Great Witchingham

Great Witchingham

Great Witchingham is a village and civil parish in the English county of Norfolk about 11 miles (18 km) north-west of Norwich.

Holton, Suffolk

Holton, Suffolk

Holton is a village and civil parish in the East Suffolk district, in the county of Suffolk, England, near the town of Halesworth, with a population of 832 in the 2011 Census. Holton is split into two parts — Upper Holton and Holton.

Derby

Derby

Derby is a city and unitary authority area in Derbyshire, England, on the River Derwent in south Derbyshire, which is part of the East Midlands. It was traditionally the county town of Derbyshire. The population was 261,400 in 2021.

Sunderland

Sunderland

Sunderland is a port city in Tyne and Wear, England. It is the City of Sunderland's administrative centre and in the historic county of Durham. The city is 10 miles (16 km) from Newcastle-upon-Tyne and is on the River Wear's mouth to the North Sea. The river also flows through Durham roughly 12 miles (19 km) south-west of Sunderland City Centre. It is the only other city in the county and the second largest settlement in the North East after Newcastle upon Tyne.

ISO 14000

ISO 14000

ISO 14000 is a family of standards related to environmental management that exists to help organizations (a) minimize how their operations negatively affect the environment ; (b) comply with applicable laws, regulations, and other environmentally oriented requirements; and (c) continually improve in the above.

Products

The company produces a range of cooked, fresh and frozen British turkey, including products such as oven-ready whole birds, joints, cooked re-formed meats, and meal accompaniments, which accounts for over 90% of the business. Bernard Matthews also produces chicken products which are made with meat sourced from partners in South America. Fish was another product they once had in the 90s and 2000s with Golden Fishies before discontinuing.

Bernard Matthews Farms produces turkey for leading UK grocery supermarket chains for use under their own retail brands, and also for businesses supplying the out-of-home foodservice market.

Under the "Golden Norfolk Turkey" brand, Bernard Matthews Farms provides a frozen turkey range including whole birds in a variety of sizes, plus crowns and joints, basted and stuffed. New products under the Farms brand introduced in 2009 included several new seasonings, and an apricot and date stuffing.[31]

Turkey Twizzlers

One of Bernard Matthews' formed-meat products, Turkey Twizzlers, containing 34% turkey,[32] became synonymous with cheap food for children.[33][34] They became a subject of debate in 2005, when they were singled out for particular criticism by celebrity chef Jamie Oliver in his television series Jamie's School Dinners. The product became an emblem of the mass-produced processed food that Oliver wanted to remove from school meals. In the wake of the programme, several major catering organisations announced that they would no longer serve Turkey Twizzlers in schools.[35][36] Bernard Matthews discontinued the product in 2005 to avoid any further criticism and negative press coverage, although the publicity had increased consumption.[37]

In 2020, Bernard Matthews' relaunched the Turkey Twizzler brand,[38][39] and they went back on sale in Iceland Stores and other major retailers in the United Kingdom.[40]

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Chicken

Chicken

The chicken is a domesticated junglefowl species, with attributes of wild species such as the grey and the Ceylon junglefowl that are originally from Southeast Asia. Rooster and cock are terms for adult male birds, and a younger male may be called a cockerel. A male that has been castrated is a capon. An adult female bird is called a hen, and a sexually immature female is called a pullet. Humans keep chickens primarily as a source of food or as pets. Traditionally they were also bred for cockfighting, which is still practiced in some places. Chickens domesticated for meat are broilers and for eggs are layers.

Fish

Fish

Fish are aquatic, craniate, gill-bearing animals that lack limbs with digits. Included in this definition are the living hagfish, lampreys, and cartilaginous and bony fish as well as various extinct related groups. Approximately 95% of living fish species are ray-finned fish, belonging to the class Actinopterygii, with around 99% of those being teleosts.

Celebrity chef

Celebrity chef

A celebrity chef is a kitchen chef who has become a celebrity. Today, chefs often become celebrities by presenting cookery advice and demonstrations, usually through the media of television and radio, or in printed publications. While television is ultimately the primary way for a chef to become a celebrity, some have achieved this through success in the kitchen, cook book publications, and achieving awards such as Michelin stars, while others are home cooks who won competitions.

Jamie Oliver

Jamie Oliver

James Trevor Oliver MBE OSI is an English chef, restaurateur and cookbook author. He is known for his casual approach to cuisine, which has led him to front numerous television shows and open many restaurants.

Jamie's School Dinners

Jamie's School Dinners

Jamie's School Dinners is a four-episode documentary series that was broadcast on Channel 4 in the United Kingdom from 23 February to 16 March 2005. The series was recorded from Spring to Winter of 2004 and featured British celebrity chef Jamie Oliver attempting to improve the quality and nutritional value of school dinners at Kidbrooke School in the Royal Borough of Greenwich. Oliver's experience on the series led to a broader national campaign called Feed Me Better, aimed at improving school dinners throughout Britain.

Animal welfare

On 7 September 2006, two contract workers were convicted of animal cruelty after being covertly filmed by a member of staff from Hillside Animal Sanctuary, playing 'baseball' with live turkeys. The two men were sentenced to a 200-hour community service which was later criticised as being 'derisory' by some animal welfare organisations.[16][41] Palmer's and Allan's defence lawyer, Simon Nicholls, stated that their actions were part of a 'culture' at the Norfolk plant and, describing the conditions in the unit as "appalling", said: "You can see why people move to an organic, more open type of farming."[42] In response, the company took out a newspaper advertisement condemning the animal cruelty, stating that the men concerned were sub-contractors, and that none of its employees abused livestock.[41] A spokesman stated that they were committed to the "highest standards" of animal welfare.[43]

Avian flu outbreak

Main article: 2007 Bernard Matthews H5N1 outbreak
Map of the zones during the outbreak.
Map of the zones during the outbreak.

The 2007 Bernard Matthews H5N1 outbreak was an occurrence of avian flu in England that began on 30 January 2007. The infection was caused by the H5N1 subtype of the Influenza A virus and occurred at one of Bernard Matthews' farms in Holton, Suffolk. A range of precautions were instituted including a large cull of turkeys, the imposition of segregation zones, and a disinfection programme for the plant.

It emerged in a highly critical report from Defra that there was a series of biosecurity failings at the Holton plant, some of which had been drawn to the company's attention in the past.[44]

Though the cause of the outbreak has not been determined, Bernard Matthews regularly transported turkeys and turkey products between the UK and its plant in Hungary, and the H5N1 bird flu strains found in Hungary and Britain were effectively genetically identical.[45]

Consequences of the outbreak included bans by a number of countries on the importation of poultry from Britain, a sharp fall in sales of Bernard Matthews products resulting in workers being laid off and a collapse in confidence in the brand.[46]

Discover more about Avian flu outbreak related topics

2007 Bernard Matthews H5N1 outbreak

2007 Bernard Matthews H5N1 outbreak

The 2007 Bernard Matthews H5N1 outbreak was an occurrence of avian influenza in England caused by the H5N1 subtype of Influenza virus A that began on 30 January 2007. The infection affected poultry at one of Bernard Matthews' farms in Holton in Suffolk. It was the third instance of H5N1-subtype detected in the United Kingdom and a range of precautions were instituted to prevent spread of the disease including a large cull of turkeys, the imposition of segregation zones, and a disinfection programme for the plant.

England

England

England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea area of the Atlantic Ocean to the southwest. It is separated from continental Europe by the North Sea to the east and the English Channel to the south. The country covers five-eighths of the island of Great Britain, which lies in the North Atlantic, and includes over 100 smaller islands, such as the Isles of Scilly and the Isle of Wight.

Holton, Suffolk

Holton, Suffolk

Holton is a village and civil parish in the East Suffolk district, in the county of Suffolk, England, near the town of Halesworth, with a population of 832 in the 2011 Census. Holton is split into two parts — Upper Holton and Holton.

Suffolk

Suffolk

Suffolk is a ceremonial county of England in East Anglia. It borders Norfolk to the north, Cambridgeshire to the west and Essex to the south; the North Sea lies to the east. The county town is Ipswich; other important towns include Lowestoft, Bury St Edmunds, Newmarket, and Felixstowe which has one of the largest container ports in Europe.

Department for Environment, Food and Rural Affairs

Department for Environment, Food and Rural Affairs

The Department for Environment, Food and Rural Affairs (DEFRA) is a department of His Majesty's Government responsible for environmental protection, food production and standards, agriculture, fisheries and rural communities in the United Kingdom. Concordats set out agreed frameworks for co operation, between it and the Scottish Government, Welsh Government and Northern Ireland Executive, which have devolved responsibilities for these matters in their respective nations.

Hungary

Hungary

Hungary is a landlocked country in Central Europe. Spanning 93,030 square kilometres (35,920 sq mi) of the Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Croatia and Slovenia to the southwest, and Austria to the west. Hungary has a population of 9.7 million, mostly ethnic Hungarians and a significant Romani minority. Hungarian, the official language, is the world's most widely spoken Uralic language and among the few non-Indo-European languages widely spoken in Europe. Budapest is the country's capital and largest city; other major urban areas include Debrecen, Szeged, Miskolc, Pécs, and Győr.

Source: "Bernard Matthews Ltd", Wikipedia, Wikimedia Foundation, (2023, March 26th), https://en.wikipedia.org/wiki/Bernard_Matthews_Ltd.

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Further Reading

Poultry

Butterball

Influenza A virus subtype H7N3

Influenza A virus subtype H5N8

Hillside Animal Sanctuary

Holton, Suffolk

RAF Halesworth

Perdue Farms

2007 Bernard Matthews H5N1 outbreak

Ross Group

Great Witchingham

Global spread of H5N1 in 2007

Poultry farming in the United States

Turkey as food

2 Sisters Food Group

2020–2023 H5N8 outbreak
References
  1. ^ a b c d e f "Results for the 12 months ended 1 July 2012" (PDF). Bernard Matthews Farms. Retrieved 1 January 2013.
  2. ^ "BERNARD MATTHEWS FOODS LIMITED overview - Find and update company information - GOV.UK".
  3. ^ "Terms & Conditions".
  4. ^ "Company history". Bernard Matthews. Archived from the original on 6 August 2009. Retrieved 12 October 2009.
  5. ^ Kennedy, Carol (2003). From Dynasties to Dotcoms : The Rise, Fall and Reinvention of British Business in the Past 100 Years. London: Kogan Page Ltd. ISBN 9780749441272.
  6. ^ a b c Storey, Neil R. (1 November 2011). "Norfolk at Work: Six Notable Norfolk Businesses". The Little Book of Norfolk. History Press. ISBN 9780752494609.
  7. ^ "Company history: The 50s". Bernard Matthews.
  8. ^ "Company history: The 60s". Bernard Matthews.
  9. ^ "Bernard Matthews: Is he stuffed?". The Independent. 6 February 2007. Retrieved 25 February 2017.
  10. ^ "Company history: The 70s". Bernard Matthews.
  11. ^ a b Kavanagh, Michael (26 November 2010). "Man who put turkey on the people's plate". Financial Times. Retrieved 25 February 2017.
  12. ^ a b "BBC NEWS | Business | Profile: Bernard Matthews". news.bbc.co.uk. 9 February 2007. Retrieved 25 February 2017.
  13. ^ "Company history: The 80s". Bernard Matthews.
  14. ^ "Sara Lee pulls out of Bernard Matthews bidding". foodnavigator.com.
  15. ^ "Company history: The 00s". Bernard Matthews.
  16. ^ a b "Inquiry call after turkey cruelty". BBC News. 7 September 2006. Retrieved 1 January 2010.
  17. ^ Vidal, John; Lewis, Paul (5 February 2007). "Mystery deepens over cause of Suffolk bird flu outbreak". The Guardian. ISSN 0261-3077. Retrieved 25 February 2017.
  18. ^ "Norfolk turkey boss Bernard Matthews, 80, retires". BBC News. 24 January 2010. Retrieved 24 January 2010.
  19. ^ "Financial Times Article". Financial Times. 25 July 2008. Retrieved 26 November 2009.
  20. ^ "Financial Times Article". Financial Times. 25 July 2008. Retrieved 26 November 2009.
  21. ^ "Bernard Trevor Matthews from Norwich, Norfolk work as Chairman, Company Director". aboutany.co.uk. Archived from the original on 26 February 2017. Retrieved 25 February 2017.
  22. ^ a b "Turkey tycoon Bernard Matthews dies". BBC News. 26 November 2010. Retrieved 25 February 2017.
  23. ^ Mark Sweney (16 April 2010). "Bernard Matthews brings back 'bootiful'". The Guardian. Retrieved 23 April 2010.
  24. ^ McClean, Paul (20 September 2016). "Rutland talks turkey on Bernard Matthews sale". Financial Times. Retrieved 25 February 2017.
  25. ^ "Private equity owners of Bernard Matthews to sell stake – Farmers Weekly". Farmers Weekly. 1 July 2016. Retrieved 25 February 2017.
  26. ^ "2 Sisters owner confirms Bernard Matthews purchase". foodmanufacture.co.uk.
  27. ^ "www.redtractor.org.uk/site/REDT/Templates/GeneralNews.aspx?pageid=53&cc=GB". Red Tractor. Retrieved 23 April 2010.
  28. ^ "Home". Home.
  29. ^ "Bernard Matthews sells German subsidiary to lessen debt".
  30. ^ "A Sága fejlődésének főbb mérföldkövei".
  31. ^ "The Grocer. Bernard Matthews new products". 7 October 2009. Retrieved 26 November 2009.
  32. ^ "What's in a Turkey Twizzler". The Guardian. 23 March 2005. Retrieved 11 March 2018.
  33. ^ Woodward, Will (14 December 2004). "Banned in Scotland but good enough for English children". The Guardian. Retrieved 11 March 2018.
  34. ^ Tickle, Louise (13 September 2016). "Will small schools go back to the Turkey Twizzler?". The Guardian. Retrieved 11 March 2018.
  35. ^ Revill, Jo (6 March 2005). "Victory for Jamie in school meal war". The Guardian. Retrieved 11 March 2018.
  36. ^ "Turkey Twizzler sales biting back". BBC News Online. 23 March 2005. Retrieved 1 January 2010.
  37. ^ Plunkett, John (23 March 2005). "Children keep gobbling Turkey Twizzlers". The Guardian. Retrieved 11 March 2018.
  38. ^ "Turkey Twizzlers to return 15 years after chef Jamie Oliver targeted them in campaign". Sky News. Retrieved 18 August 2020.
  39. ^ Smithers, Rebecca (16 August 2020). "Jamie Oliver's worst nightmare: the return of the Turkey Twizzler". The Guardian. ISSN 0261-3077. Retrieved 18 August 2020.
  40. ^ "Turkey Twizzler".
  41. ^ a b "Turkey firm advert condemns abuse". BBC News. 15 September 2006. Retrieved 1 January 2010.
  42. ^ "Inquiry call after turkey cruelty". BBC News. 7 September 2006. Retrieved 1 January 2010.
  43. ^ "Turkey workers played 'baseball' with birds". The Guardian. 7 September 2006. Retrieved 18 May 2015.
  44. ^ "Bernard Matthews faces prosecution for failures at bird flu plant", Philippe Naughton, Times Online, 16 February 2007
  45. ^ "Tests confirm bird flu link to Hungary", John Vidal, The Guardian, 14 February 2007
  46. ^ "Bernard Matthews loses sales", The Daily Telegraph, 14 February 2007
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