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Awesomeness (company)

From Wikipedia, in a visual modern way
AwesomenessTV Holdings, LLC
AwesomenessTV
TypeSubsidiary
FoundedJune 12, 2012; 10 years ago (2012-06-12)
FoundersBrian Robbins
Joe Davola
Headquarters
Los Angeles
,
California
OwnerParamount Media Networks
(Paramount Global)
ParentParamount Digital Studios
(joint with Nickelodeon Networks)
DivisionsAwesomeness Films
Awesomeness Ink
Awesomeness News
Websiteawesomenesstv.com
Footnotes / references
[1][2]

Awesomeness (abbreviation of AwesomenessTV) is an American-based film and television studio as well as a multi-channel based multilingual television network owned by Paramount Digital Studios, a division of Paramount Global. Established in June 2012 by Brian Robbins and Joe Davola, the network initially focused on children’s programs, teen dramas, comedies, live events, and music videos targeting adolescents and young adults.

AwesomenessTV initially operated an eponymous YouTube channel and multi-channel network. The company later expanded into talent, branded content, music, publishing, and retail. In 2013, DreamWorks Animation acquired AwesomenessTV. In 2014, Hearst Corporation acquired a 25% minority stake. In 2016, Verizon Communications acquired another roughly-quarter stake in the company for $159 million (valuing it at $650 million), while AwesomenessTV entered into a multi-year deal to produce content for Verizon's streaming video service go90.

In 2018, following NBCUniversal's acquisition of DWA (which led to conflict due to being owned by Verizon competitor Comcast) and the shutdown of the fledgling go90, Viacom acquired AwesomenessTV for around $50 million – a fraction of its 2016 valuation. Since its purchase by Viacom, the studio has focused more on long-form television series and films for over-the-top services, and has referred to itself as targeting generation Z.

Discover more about Awesomeness (company) related topics

Film studio

Film studio

A film studio is a major entertainment company or motion picture company that has its own privately owned studio facility or facilities that are used to make films, which is handled by the production company. Most firms in the entertainment industry have never owned their own studios, but have rented space from other companies.

Paramount Global

Paramount Global

Paramount Global is an American multinational mass media and entertainment conglomerate controlled by National Amusements (79.4%) and headquartered at One Astor Plaza in Midtown Manhattan, New York City. It was formed on December 4, 2019, as ViacomCBS Inc. through the merger of the second incarnations of CBS Corporation and Viacom. The company changed its name to Paramount Global on February 16, 2022, the day after its Q4 earnings presentation.

Brian Robbins

Brian Robbins

Brian Levine, known professionally as Brian Robbins, is an American film executive, actor, and filmmaker who is the current President and Chief Executive Officer of Paramount Pictures and Nickelodeon. He also serves as Chief Content Officer, Kids & Family, Paramount+.

Joe Davola (TV producer)

Joe Davola (TV producer)

Joe Davola is an American television and film producer, director and writer. He was born in Brooklyn, New York City and raised in Rosedale, New York.

Multi-channel network

Multi-channel network

A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," in exchange for a percentage of the ad revenue from the channel.

Branded content

Branded content

In marketing, branded content is content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing and product placement, branded content is designed to build awareness for a brand by associating it with content that shares its values. The content does not necessarily need to be a promotion for the brand, although it may still include product placement.

DreamWorks Animation

DreamWorks Animation

DreamWorks Animation LLC is an American animation studio that produces animated films and television programs and is a subsidiary of Universal Pictures, a division of NBCUniversal, which is itself a division of Comcast. The studio has released 44 feature films as of December 2022, including several of the highest-grossing animated films of all time, with Shrek 2 (2004) having been the highest at the time of its release. The studio's first film, Antz, was released on October 2, 1998, and its latest film was Puss in Boots: The Last Wish, which was released on December 21, 2022; their upcoming slate of films includes Ruby Gillman, Teenage Kraken on June 30, 2023, Trolls Band Together on November 17, 2023, and Kung Fu Panda 4 on March 8, 2024. Additionally, two untitled films are scheduled to be released on February 9, 2024, and September 27, 2024.

Go90

Go90

go90 was an American Internet television service and mobile app owned and operated by Verizon Communications. The service was positioned as a mobile-oriented "social entertainment platform" targeted primarily towards millennials, featuring a mixture of new and acquired content from various providers. The service was available exclusively within the United States.

NBCUniversal

NBCUniversal

NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate corporation owned by Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan, New York City, United States.

Comcast

Comcast

Comcast Corporation, headquartered in Philadelphia, is the largest American multinational telecommunications conglomerate. It is the second-largest broadcasting and cable television company in the world by revenue, the largest pay-TV company, the largest cable TV company and largest home Internet service provider in the United States, and the nation's third-largest home telephone service provider. It provides services to U.S. residential and commercial customers in 40 states and the District of Columbia. As the parent company of the international media company NBCUniversal since 2011, Comcast is a producer of feature films for theatrical exhibition, and over-the-air and cable television programming.

Over-the-top media service

Over-the-top media service

An over-the-top (OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms: the types of companies that have traditionally acted as controllers or distributors of such content. It has also been used to describe no-carrier cellphones, for which all communications are charged as data, avoiding monopolistic competition, or apps for phones that transmit data in this manner, including both those that replace other call methods and those that update software.

Generation Z

Generation Z

Generation Z, colloquially known as zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years. Most members of Generation Z are children of Generation X.

History

Beginnings

In July 2012, founders Brian Robbins and Joe Davola[3] launched AwesomnessTV as part of the YouTube Original Channel Initiative, producing various web series oriented towards a tween and teenage audience. Robbins had personally observed his two sons as examples of changing media consumption trends among the demographic, which had increasingly favored short-form internet video over television.[4]

Robbins had been well known for his work on series such as One Tree Hill, Smallville, and several Nickelodeon series, such as the sketch comedy All That. In 2009, Robbins spearheaded the production of a film based on YouTube comedian Lucas Cruikshank's character Fred. Robbins and Cruikshank bankrolled it as an independent film for Nickelodeon—where it became the highest-rated basic-cable film of the year among youth in 2010 and spawned a larger franchise of Nickelodeon content featuring the character.[4]

The channel had an initial slate of 15 series in development, including the talk show IMO; the stunt shows The Blow-Up Guys, teen drama The Runaways, and Awesomeness Sports (a series of videos that would feature professional athletes and showcase youth athletes).[4] Davola compared the channel to MTV upon its launch, explaining that "it was maverick, it was brand new, it was something the young people were getting involved with."[4]

Brett Bouttier joined as a chief operating officer in November 2012.[5] In December 2012, AwesomenessTV launched a multi-channel network targeting similar demographics.[6]

2013–2018: DreamWorks and Verizon

On May 1, 2013, DreamWorks Animation announced its intent to acquire AwesomenessTV for $33 million. It was also announced that AwesomenessTV would develop and operate a YouTube channel focusing on content from DWA's franchises.[7] In October 2013, the company partnered with the teen magazine Seventeen to operate its YouTube channel.[8]

In April 2014, AwesomenessTV acquired the MCN and talent management company Big Frame for $15 million.[9] That month, the company also hired former Claire's CEO James Fielding to lead a new consumer products division.[10] In June 2014, AwesomenessTV launched DreamWorksTV, a YouTube channel that featured shorts and original series relating to DreamWorks franchises (such as Shrek, and the DreamWorks Classics library), as well as supplemental content promoting its upcoming films.[11] The following month, the record label Awesomeness Music was announced, in partnership with Universal Music Group.[12]

In September 2014, AwesomenessTV partnered with the department store chain Kohl's to launch a teen fashion line co-branded with its web series Life's S.o. R.a.d., as its first consumer product line.[13][14] In October 2014, AwesomenessTV launched a publishing label, AwesomenessInk.[15] As part of their ongoing relationship with DWA for original productions, Netflix announced that it had ordered a live-action Richie Rich sitcom from AwesomenessTV.[16] In December 2014, Hearst Corporation (who published Seventeen) acquired a 25% stake in the company for $81.25 million.[17]

In June 2015, the company hired former Lionsgate executive Matt Kaplan as president of Awesomeness Films.[18] In August 2015, AwesomenessTV announced an output deal with Canadian children's media conglomerate DHX Media, in which the companies would co-develop and license new original content, with DHX handling international distribution and merchandising. DHX also began to acquire the studio's programming to air on its owned television network Family Channel.[19][20]

On April 6, 2016, Verizon Communications, who had acquired several series from the studio (such as Guidance) for its ad-supported streaming service go90, acquired a 24.5% stake in AwesomenessTV for $159 million, valuing the company at $650 million. Alongside the equity stake, the deal included a multi-year, $180 million investment for the studio to produce content for Verizon, for which it would hold exclusive U.S. distribution rights. Verizon and AwesomenessTV also planned to launch a branded, subscription-based video service targeting mobile devices.[21][22]

On April 28, 2016, Comcast's NBCUniversal subsidiary Universal Pictures announced its intent to acquire DreamWorks Animation for $3.8 billion, in a deal completed August 22, 2016.[23][24] On February 22, 2017, Brian Robbins stepped down as AwesomenessTV's CEO.[25] On November 1, 2017, it was announced that Kelly Day would step down as Chief Business Officer to become the new CEO for Viacom Digital Studios.[26]

The planned premium content service with Verizon was later cancelled, while content investments planned for the service were reallocated to go90.[27]

2018–present: Viacom/ViacomCBS/Paramount Global-ownership

After a struggled launch and performance below expectations, Verizon shut down go90 in July 2018. Digiday reported that Verizon's content investments with AwesomenessTV had accounted for approximately 40% of the studio's revenue, which led to concerns over how the company would run without this backing.[22] As NBCUniversal's parent company Comcast competed directly with Verizon, the two companies were unwilling to be in a joint venture with each other. The two companies had also become disinterested in the venture, as the exits of Brian Robbins and DWA CEO Jeffrey Katzenberg had lessened the appeal of the venture to Verizon, while Comcast did not think that the company was one of DWA's core assets, or fit alongside its other digital media investments (such as BuzzFeed). The company had planned a downsizing under its new CEO Jordan Levin.[22]

On July 25, 2018, Viacom announced that it was in talks to acquire AwesomenessTV for a fraction of the company's $650 million valuation in 2016.[28][29] Two days later, on July 27, Viacom officially announced the purchase, with a valuation initially reported to be $25 million plus the assumption of debt, but later $50 million.[30] Operations of DreamWorksTV were taken over by NBCUniversal Direct-to-Consumer and Digital Enterprises after the purchase.[31][32] Jordan Levin left his position as CEO following the acquisition.[1][2]

Since the sale, the studio has operated under Viacom Digital Studios and has focused more on productions for subscription video on-demand platforms such as Hulu and Netflix, such as the film To All the Boys I've Loved Before, and PEN15—which was nominated for Outstanding Writing for a Comedy Series at the 71st Primetime Emmy Awards.[33] The company has referred to itself as a "studio of Gen-Z".[34]

In 2019, AwesomenessTV converted to a trade name and shortened to Awesomeness, and the parent company Viacom re-merged with CBS Corporation in December 4, making it part of the ViacomCBS (now Paramount Global) family.

Discover more about History related topics

Brian Robbins

Brian Robbins

Brian Levine, known professionally as Brian Robbins, is an American film executive, actor, and filmmaker who is the current President and Chief Executive Officer of Paramount Pictures and Nickelodeon. He also serves as Chief Content Officer, Kids & Family, Paramount+.

Joe Davola (TV producer)

Joe Davola (TV producer)

Joe Davola is an American television and film producer, director and writer. He was born in Brooklyn, New York City and raised in Rosedale, New York.

All That

All That

All That is an American sketch comedy television series created by Brian Robbins and Mike Tollin. The series originally aired on Nickelodeon from April 16, 1994, to October 22, 2005, lasting ten seasons, and was produced by Tollin/Robbins Productions and by Schneider's Bakery in season ten. The pilot episode was originally shown as a special "sneak peek" on April 16, 1994, with the show officially debuting as a regular series on December 24 the same year.

Fred: The Movie

Fred: The Movie

Fred: The Movie is a 2010 American comedy film written by David A. Goodman, directed by Clay Weiner and produced by Brian Robbins. The film is based on the adventures of Fred Figglehorn, a character created and played by Lucas Cruikshank for Cruikshank's YouTube channel, and it is the first film in the Fred trilogy. The film casts Siobhan Fallon Hogan and John Cena as Fred's parents and pop singer and actress Pixie Lott as Fred's crush Judy. First optioned as a theatrical release, the film instead premiered on children's TV channel Nickelodeon in the United States on September 18, 2010. In the United Kingdom and Ireland, the film was released theatrically on December 17, 2010. This film was the debut of Pixie Lott as an actress.

Lucas Cruikshank

Lucas Cruikshank

Lucas Alan Cruikshank is an American YouTuber and actor who created the character Fred Figglehorn and the associated Fred series for his channel on the video-hosting website YouTube in late 2006. These videos are centered on Fred Figglehorn, a fictional six-year-old who has a dysfunctional home life and "anger management issues".

Fred Figglehorn

Fred Figglehorn

Fred Figglehorn is the central character in an Internet video series created by then-teenager Lucas Cruikshank from 2006 to 2015. It yielded other spin-off series and a relationship with Nickelodeon, including three movies and a television series.

Independent film

Independent film

An independent film, independent movie, indie film, or indie movie is a feature film or short film that is produced outside the major film studio system, in addition to being produced and distributed by independent entertainment companies. Independent films are sometimes distinguishable by their content and style and the way in which the filmmakers' personal artistic vision is realized. Usually, but not always, independent films are made with considerably lower budgets than major studio films.

Fred (franchise)

Fred (franchise)

Fred is a Nickelodeon media franchise based on the YouTube series and character of the same name created by Lucas Cruikshank. The films are produced by Derf Films, Varsity Pictures, The Collective and distributed by Lionsgate.

MTV

MTV

MTV is a 24-hour American cable music video channel officially launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a division of Paramount Global.

Multi-channel network

Multi-channel network

A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," in exchange for a percentage of the ad revenue from the channel.

DreamWorks Animation

DreamWorks Animation

DreamWorks Animation LLC is an American animation studio that produces animated films and television programs and is a subsidiary of Universal Pictures, a division of NBCUniversal, which is itself a division of Comcast. The studio has released 44 feature films as of December 2022, including several of the highest-grossing animated films of all time, with Shrek 2 (2004) having been the highest at the time of its release. The studio's first film, Antz, was released on October 2, 1998, and its latest film was Puss in Boots: The Last Wish, which was released on December 21, 2022; their upcoming slate of films includes Ruby Gillman, Teenage Kraken on June 30, 2023, Trolls Band Together on November 17, 2023, and Kung Fu Panda 4 on March 8, 2024. Additionally, two untitled films are scheduled to be released on February 9, 2024, and September 27, 2024.

Claire's

Claire's

Claire's is an American retailer of accessories, jewelry, and toys primarily aimed toward tween and teen girls. It was founded in 1961 and is based in Hoffman Estates, Illinois, a suburb of Chicago. The company is primarily owned by Elliott Management and Monarch Alternative Capital, but in 2022 announced plans to go public with an initial public offering.

Other services

Awesomeness Films

On June 23, 2015, AwesomenessTV announced its launch of a film division.[35][36][37]

Awesomeness News

In 2017, AwesomenessTV launched of a news division.[38]

Awesomeness Ink

On October 14, 2014, Awesomeness launched a digital young adult publishing unit.[39]

Filmography

Television productions

Current programming

Years Title Co-production with Network
2015–present My Dream Quinceañera N/A AwesomenessTV (2015–19)
Paramount+ (2022)[40]
2020–present Next Influencer N/A AwesomenessTV (2020–21)
Paramount+ (2022)

Ended programming

Years Title Co-production with Network
2013–15 AwesomenessTV Nickelodeon Productions Nickelodeon
2015 Richie Rich DreamWorks Animation
(Harvey Entertainment) 		Netflix
2015–17 Project Mc2 MGA Entertainment
Guidance N/A go90
2016–18 Foursome YouTube Red
2016–18 [email protected] go90 (2016–17)
Hulu (2018)
2016–17 Freakish Hulu
2018 My Dead Ex go90
2018–19 Light as a Feather Grammnet Productions
Wattpad Studios 		Hulu
2018 All Night N/A
Overthinking with Kat & June YouTube Premium
2019–21 PEN15 Lonely Island Classics
Odenkirk Provissiero
Family Version 		Hulu
2019–20 Trinkets Two Blocks Apart Productions Netflix
2020 Niki and Gabi Take Bahamas N/A AwesomenessTV
2021 Drama Club Nickelodeon Productions Nickelodeon

Film productions

Release date Title Co-production companies Distributor
June 21, 2014 Terry the Tomboy Nickelodeon Productions Nickelodeon
December 12, 2014 Expelled N/A 20th Century Fox
July 24, 2015 Smosh: The Movie Smosh Productions

Defy Media

20th Century Fox
(North America)
Netflix
(International)
October 11, 2016 Shovel Buddies Awesomeness Films
Film 360
Entertainment 360 		20th Century Fox
January 21, 2017 Before I Fall Awesomeness Films
Jon Shestack Productions 		Open Road Films
June 23, 2017 You Get Me Awesomeness Films Netflix
August 17, 2018 To All the Boys I've Loved Before Awesomeness Films
Overbrook Entertainment
April 12, 2019 The Perfect Date Awesomeness Films
Ace Entertainment
February 12, 2020 To All the Boys: P.S. I Still Love You
October 6, 2020 Spontaneous Awesomeness Films
Jurassic Party Productions 		Paramount Pictures
February 12, 2021 To All the Boys: Always and Forever Awesomeness Films
Ace Entertainment 		Netflix
September 3, 2021 The J Team Nickelodeon Movies
Jojo Siwa Inc. 		Paramount+
July 29, 2022 Honor Society Awesomeness Films
Guardian Pictures

Discover more about Filmography related topics

AwesomenessTV (TV series)

AwesomenessTV (TV series)

AwesomenessTV is an American sketch-comedy reality series based on the YouTube channel of the same name and is created by Brian Robbins. Both seasons contain 20 episodes.

Nickelodeon

Nickelodeon

Nickelodeon is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. The channel is primarily aimed at children aged 2–17, along with a broader family audience through its program blocks.

DreamWorks Animation

DreamWorks Animation

DreamWorks Animation LLC is an American animation studio that produces animated films and television programs and is a subsidiary of Universal Pictures, a division of NBCUniversal, which is itself a division of Comcast. The studio has released 44 feature films as of December 2022, including several of the highest-grossing animated films of all time, with Shrek 2 (2004) having been the highest at the time of its release. The studio's first film, Antz, was released on October 2, 1998, and its latest film was Puss in Boots: The Last Wish, which was released on December 21, 2022; their upcoming slate of films includes Ruby Gillman, Teenage Kraken on June 30, 2023, Trolls Band Together on November 17, 2023, and Kung Fu Panda 4 on March 8, 2024. Additionally, two untitled films are scheduled to be released on February 9, 2024, and September 27, 2024.

Netflix

Netflix

Netflix, Inc. is an American media company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it operates the over-the-top subscription video on-demand service Netflix brand, which includes original films and television series commissioned or acquired by the company, and third-party content licensed from other distributors. Netflix is a member of the Motion Picture Association—having become the first streaming company to become a member.

MGA Entertainment

MGA Entertainment

MGA Entertainment Inc. is a manufacturer of children's toys and entertainment products founded in 1979. Its products include Bratz, L.O.L. Surprise!, Num Noms, and Rainbow High. MGA also owns Little Tikes and animation studio MGA Studios.

Guidance (web series)

Guidance (web series)

Guidance is an American teen drama web series. The series was produced by AwesomenessTV for release on the go90 streaming service. The first season of Guidance was released on October 18, 2015, with the second season released between November 14 to December 9, 2016, and the third and final season released on August 29, 2017.

Go90

Go90

go90 was an American Internet television service and mobile app owned and operated by Verizon Communications. The service was positioned as a mobile-oriented "social entertainment platform" targeted primarily towards millennials, featuring a mixture of new and acquired content from various providers. The service was available exclusively within the United States.

Foursome (2016 TV series)

Foursome (2016 TV series)

Foursome is an American romantic comedy streaming television series starring Jenn McAllister and an ensemble cast of other social media entertainers and professional actors. The series was produced by AwesomenessTV and premiered on March 30, 2016 on YouTube Premium. The series lasted 4 seasons before getting axed on May 27th, 2019

Hulu

Hulu

Hulu is an American subscription streaming service majority-owned by The Walt Disney Company, with Comcast's NBCUniversal holding a minority stake (1:2). It was launched on October 29, 2007 and it offers a library of films and television series from studios including 20th Century Studios, Searchlight Pictures, Disney Television Studios, ABC, Freeform, and FX Networks among others, as well as Hulu original programming.

Freakish (TV series)

Freakish (TV series)

Freakish is an American horror streaming television series that premiered on October 10, 2016, on Hulu. The series features several high-profile social-media stars and celebrities—including Liza Koshy, Hayes Grier, Meghan Rienks, Leo Howard, and Aislinn Paul—and focuses on a group of high-school students who are trapped inside their school when a nearby chemical plant explodes, resulting in residents and other infected students turning into mutated freaks. In July 2018, it was reported that the series had been cancelled after two seasons.

My Dead Ex

My Dead Ex

My Dead Ex is an American series which is produced by AwesomenessTV and airs on go90. The series premiered at South by Southwest in 2018 before being airing on Tumblr and go90 starting on March 20.

Light as a Feather (TV series)

Light as a Feather (TV series)

Light as a Feather is an American supernatural thriller television series, based on the book of the same name by Zoe Aarsen, that premiered on October 12, 2018, on Hulu. The series was created by R. Lee Fleming Jr. and stars Liana Liberato, Haley Ramm, Ajiona Alexus, Brianne Tju, Peyton List, Jordan Rodrigues, Dylan Sprayberry, Brent Rivera, Dorian Brown Pham, Robyn Lively, Katelyn Nacon, Kira Kosarin, Froy Gutierrez, Adriyan Rae, and Alex Wasabi. On July 26, 2019, the first part of the second season, consisting of eight episodes, premiered on Hulu. The second part of the second season was released on Hulu on October 4, 2019.

Source: "Awesomeness (company)", Wikipedia, Wikimedia Foundation, (2023, March 22nd), https://en.wikipedia.org/wiki/Awesomeness_(company).

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Further Reading

Viacom (2005–2019)

Comcast

Hulu

DreamWorks Animation

Brian Robbins

MGM+

Defy Media

Go90

Jordan Levin

List of assets owned by NBCUniversal

Paramount Global

DreamWorks Animation Television
References
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